ON1 HDR Released With Introductory Pricing


ON1 released a new stand-alone HDR application that can work as a Lightroom Classic plugin. You can get a copy here or read about the new program below.

New Standalone App: ON1 HDR 2020
We are excited to announce a new photography application for creating natural and flawless HDR photos in seconds. The new ON1 HDR 2020, for Mac and PC, works as a standalone app or as a plug-in for Lightroom CC Classic. Perfect for merging multiple bracketed photos into a single stunning high-dynamic-range (HDR) image. It can also be used to edit a single photo to create a realistic HDR look by leveraging ON1’s powerful HDR and Dynamic Contrast Filters. ON1’s ultra-fast HDR processing technology makes it the fastest way to create HDR photos.

Note: ON1 HDR 2020 is also available as a module in the current release of ON1 Photo RAW 2020. For anyone who owns Photo RAW 2020, they already have ON1 HDR 2020. Read More »

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Viltrox 33mm f/1.4 Coming April 15th for $279

Viltrox officially announced the price and release date of the affordable XF33mm f/1.4 in the USA and pre-sales will start April 15th for $279.00. They also have a lot of samples images and video on weibo some of which you can see below. If the 33mm f/1.4 is as good as the 85mm f/1.8 Viltrox might be on a roll.

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VILTROX 85mm f/1.8: B&H Photo / Amazon
VILTROX 33mm f/1.4 (Coming Soon): B&H Photo / Amazon

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Fujicast Fujifilm X100V, X-T3, X-T4, X-H2, Monochrome, Avigan, COVID-19, and More – With Marketing Manager Andreas Georghiades Again

Manager Andreas Georghiades is back again for a Q&A after his previous two appearances (1, 2). Below you can find a summary of the Q&A.

Q&A

  • Fujifilm doing their best to lower the price of GFX as you can see with GFX50R
  • X-T4 Black and silver 28th of April with a kit lens end of May in US/UK, but at the mercy of couriers
  • The factory has been open since March
  • They had shortages in Feb
  • X100V heat issues are with like 600 shots or 4k video
  • X100V makes the same heat as X100F, but the thermal dissipation has changed and might add a statement in firmware
  • XH Line is not dead
  • Fujifilm still sees demand for a more rugged/durable camera
  • Image quality doesn’t change if the sensor and processor is the same
  • If you want small and lightweight you go X-T30/X-T100
  • If you want all the bells and whistles X-T4
  • If you want stylish X-Pro3
  • Maybe something like XLR inputs will come to the X-H line
  • Fujifilm’s old lenses could still focus faster
  • If APS-C goes above 32MP then they might have to start refreshing some of their old lenses
  • X-T3 will definitely get more updates, but not sure what the updates will be or when they will come
  • GFX100 is faster than GFX50 because it has PDAF
  • Currently there isn’t a 50/60/70MP medium format sensor with PDAF
  • 100MP is the only medium format option for PDAF
  • Fujifilm is still repairing cameras and they are having their employees distance
  • Fujifilm is getting less demand for service during the outbreak
  • Fujifilm professional services membership gets you expedited service and access to a space in the London house of photography
  • Fujifilm connect was started to reach out to photographers and it just happened to occur during COVID-19
  • No clue what’s going on in Fujifilm’s film division because it is separate from their digital
  • Avigan was sanctioned by the Japanese to help flu and now they are in phase III of the trials for COVID-19 treatment, but from an entirely different division
  • The Fujifilm medical team is busier than ever because they do portable X-rays that are necessary for COVID-19
  • No chance of a monochrome X camera for the 10th anniversary
  • The Japanese do not like to say no
  • Fujifilm also needs to balance the heads up information they give people via the press because the mark 1 lenses might just stop selling
  • The house of photography will open as soon as they can
  • Fujifilm Japan has prioritized their employees and their families during COVID-19

Fujifilm X-T News, Rumors, and Collaboration
Fujifilm X-T Owners Group
Fujifilm X-T Page

Plus our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

Follow Fujiaddict on Facebook, TwitterInstagram, and YouTube

Fujifilm X-T4 Preorder: B&H Photo / Amazon / Adorama
VG-XT4 Vertical Battery Grip: B&H Photo Amazon / Adorama
NP-W235 Battery:  B&H Photo / Amazon / Adorama
Fujifilm BC-W235 Dual Battery Charger: B&H Photo / Amazon / Adorama

via Fujicast

Posted in Fujifilm X-H2, Fujifilm X-T3, Fujifilm X-T4, Interview| Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Think Tank 20% Off Everything

Think tank has everything 20% off and you can take advantage at Amazon / B&H Photo

We hope you and your families are safe during this COVID-19 crisis. Everyone here at Think Tank is working from home but we’re available to serve you personally.

We know that you want to get back to business ASAP, and we want to help you gear up by taking 20% OFF EVERYTHING in our online store from April 10-30, 2020

This offer includes ALL U.S. retailers who sell Think Tank products — Local camera shops are essential to us, and we all need to help support each other. Some retailers still offer online sales or curbside pick-up. Either way, we hope this 20% off sale helps us all get through these times.

Follow Fujiaddict on Facebook, TwitterInstagram, and YouTube

Plus our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

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Map Camera: Fujifilm X-T4 Interview – XH2?, IBIS, Tilt Screen, AF Performance, and More


Fujifilm continues doing lots of interviews for fans to share around the web and their latest is with Map Camera. Below you can read translated excerpts from the interview or you can take a look at the Japanese interview here for yourself.

Fujifilm X-T4

  • No need to renew the sensor and processor 1.5 years after the release of the X-T3 plus a new sensor and processor will take more development time.
  • Fujifilm believes their 4th generation products continue to be solid performers
  • The Fujifilm X-T3 is their fastest-selling camera ever by far and it is still a top performer
  • Many users wanted IBIS
  • Users liked the IBIS in X-H1, but when X-T3 came out users were confused why X-H1 didn’t have the same technology inside
  • IBIS was considered for X-T4 from the start
  • Fujifilm considered using X-T3S, but Fujifilm felt IBIS was a big enough advancement to call it X-T4
  • Fujifilm felt they could get more out of the X Processor 4
  • The 26MP sensor is a good balance between resolution and sensitivity

IBIS

  • Tripod bans continue increasing so IBIS is very useful in those instances
  • IBIS increases power consumption, camera size, weight,  and affect image quality, which is still a problem for some implementations

X-H1

  • Anticipated that size and weight would increase to maintain image quality
  • X-H1 was designed so that anyone can benifit from IBIS

X-T and X-H series

  • X-T series is a flagship camera in a small lightweight body
  • X-H series is also flagship and if the small lightweight design of the X-T won’t fit the feature than X-H will carry it in a larger format
  • X-T and X-H series will always have differences beyond size if X-H continues
  • The design of the GFX100 IBIS helped Fujifilm create the X-T IBIS
  • Fujifilm X-H1 IBIS was developed first followed by GFX100 and last X-T4
  • The experience allowed Fujifilm to reduce the size and weight of their IBIS without affecting image quality
  • Fujifilm wasn’t ready to put IBIS in the X-T3
  • The 2.5mm increase in the size of the X-T4 was acceptable to add IBIS
  • Videographers are the only ones that need IBIS
  • Professionals have been able to capture cinema camera quality in recent years
  • 4k60p, 10-bit 4:2:2 external, and 10-bit 4:2:0 internal recording are generally reserved for full-fledged cinema cameras
  • Fujifilm simulations also allow for professional quality out of the box, which videographers like
  • Fujifilm felt OIS equipped lenses and gimbals were enough for the X-T3, but users disagreed and wanted IBIS so Fujifilm had to comply

IBIS in X-Pro3 and Other Cameras

  • People wanted IBIS in X-Pro3
  • X-Pro3 is used for street and reportage
  • The thing is that IBIS only suppresses camera shake so if the shutter speed is high enough for a sharp photo  in these instances there is no camera shake present when shooting moving subjects on the go
  • Adding IBIS would make the X-Pro3 heavier and heavier
  • Many photographers and snapshot photographer have agreed with this perspective
  • You have to consider the purpose and concept of the camera instead of just cramming useful features in
  • If you want IBIS and the best movie functions get an X-T4
  • Fujifilm realizes that IBIS has become standard, but Fujifilm will only use IBIS if it factors into the concept, size, weight, and price of the camera.
  • Fujifilm’s design philosophy is why people choose X Series over others
  • X-T cameras should be able to do anything so it is an all-purpose machine for capturing images and video, which is why it got IBIS

Tilt Screen

  • The new tilt screen on the X-T4 was mainly added for videographers
  • The new variable angle screen actually makes the camera lighter too
  • The X-T3 screen requires a strong metal plate that adds about 10 grams of weight to move horizontally and vertically
  • X-T3’s LCD has a lot of range of motion, but too many shortcomings for videographers
  • The X-T4’s rear LCD might take more steps to adjust, but the additional adjustability allows for you to see the LCD under any lighting conditions
  • The new screen is good for photos too, but videographers couldn’t do things like shoot Youtube videos simply because they could not make the rear screen visible and now they can
  • Youtube is growing and Fujifilm wants to be able to provide a great video camera for Youtubers
  • Fujifilm ETERNA allows videographers to create great color without having a lot of knowledge about thinks like color grading/correction
  • ETERNA saved cinematographers a lot of time on the X-H1 because all you have to do is adjust the contrast a little to your liking
  • The problem with X-H1 for cinematographers was that 4k30p 8-bit wasn’t good enough for high-end video
  • The X-T3 added 4k60p 10-bit to address the concerns of cinematographers, but then they were upset there was no IBIS

Third-Party Glass

  • IBIS works with third-party lenses, but it is hard to say how many stops of stabilization you will get
  • When talking about stops of stabilization the maximum stops is generally used because the effect differs depending on the lens used
  • Native lenses are limited by their image circle and focal length which is known
  • So native is 5.5 to 6.5 stops
  • Third-party old lenses do not transmit this information so IBIS is applied without a limiter so you won’t know until you try the lens
  • Just make sure that when you use third-party lenses you set the focal length in the “Mount Adapter Settings” menu, which should make IBIS perform better
  • If you’re adapting full-frame glass the image circle should be large enough that you will not have any vignetting

Autofocus Improvements

  • The Fujifilm X-T3 has great AF tracking that surprises most
  • When X-Pro1 came out there was only CDAF, which was slow and the XF35mm f/1.4 was driven by a DC motor which moved 100g+ of mass
  • When X-Pro1 came out there was no way to focus faster
  • If you only used X series cameras when they came out you might have the wrong impression about how fast they are today
  • Some still think X series has good color, but slow AF, which is no longer true
  • PDAF made AF much faster in cameras like the X-T3, X-T4, X-Pro3, etc… while covering 100% of the image sensor
  • X-Pro3 and X-T4 also work in lighting as low as -6EV
  • AF performance has been Fujifilm’s biggest advancement since introducing the X Series
  • Fujifilm’s new improved shutter would be meaningless without fast advanced AF so autofocus was improved in the X-T4 particularly to objects coming straight at the camera
  • Face and Eye AF continue to improve starting with the “X-T3” → “X-T30” → “X-Pro3” → “X-T4”

Future of X-H

  • A bigger more rugged camera does seem to still be necessary
  • The X-Series offers a consistent characteristic while maintaining the same level of image quality
  • X-H must be clearly different than X-T because it is intended for different shooting purposes and scenes including video
  • Merely having a different design and operability doesn’t allow the two series to coexist so Fujifilm is taking time to study where they should differentiate

Future X-T3 Firmware Updates

  • Fujifilm is currently considering what they can bring form the X-T4 to the X-T3 since they have the same processor and sensor
  • Slight changes in products during development cause branches in firmware development that can make it difficult to just copy and paste features
  • Fujifilm has had the time they can spend developing updates for older cameras limited in recent years
  • Fujifilm understands their customers have expectations so they are doing the best they can

Buying X-T4?

  • The short answer is that the Fujifilm X-T4 is the perfect X camera at this time
  • X-T4 can shoot all kinds of subjects/shooting scenes for photos or video at an extremely high level
  • Fujifilm is making the most of APS-C with its compact designs with superior cost per performance
  • The highest quality APS-C glass is only a fraction of the price of full-frame
  • Fujifilm is very proud of their color reproduction
  • If you’re already shooting Fujifilm you understand the above

Fujifilm X-T News, Rumors, and Collaboration
Fujifilm X-T Owners Group
Fujifilm X-T Page

Follow Fujiaddict on Facebook, TwitterInstagram, and YouTube

Fujifilm X-T4 Preorder: B&H Photo / Amazon / Adorama
VG-XT4 Vertical Battery Grip: B&H Photo Amazon / Adorama
NP-W235 Battery:  B&H Photo / Amazon / Adorama
Fujifilm BC-W235 Dual Battery Charger: B&H Photo / Amazon / Adorama

Fujifilm X-Pro3 (Pick Your Trim): B&H Photo / Amazon / Adorama
Fujifilm X-T3: B&H Photo / Amazon / Adorama

Posted in Fujifilm X-H1, Fujifilm X-H2, Fujifilm X-Pro3, Fujifilm X-T3, Fujifilm X-T4| Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Fujifilm X100V Sales Jump at Map Camera to #1 For March 2020


Fujifilm is one of the few companies growing during these troubled times and they are even making an effort to help the creative community survive COVID-19, which couldn’t be at a worse time for the company with the Fujifilm X-T4 coming. Yet even with COVID-19 the Fujifilm X100V has managed to jump to the number one spot at map camera after the Fujifilm X-Pro3 did the same thing.

Digicame-info points out that Fujifilm managed to prevent the Nikon Z50, which has been selling well, from rising back into the top spot. The Fujifilm X100V debuted in 3rd place but quickly moved up to first after Fujifilm started to ship the silver Fujifilm X100V, which is what happened with the X-Pro3.

1st placeFUJIFILMX100VCompact digital camera
2nd placeOLYMPUSOM-D E-M1 Mark IIIMirrorless interchangeable-lens camera
3rd placeNikonZ50Mirrorless interchangeable-lens camera
4th placeSONYα7IIIMirrorless interchangeable-lens camera
5th placeFUJIFILMX-E3Mirrorless interchangeable-lens camera
6th placeSONYα6600Mirrorless interchangeable-lens camera
7th placeFUJIFILMX-H1Mirrorless interchangeable-lens camera
8th placeCanonIXY 200Compact digital camera
9th placeSONYα7RIVMirrorless interchangeable-lens camera
10th placeRICOHGR IIICompact digital camera

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Fujifilm X100V: B&H Photo / Amazon / Adorama
Fujifilm X100F: B&H Photo / Amazon / Adorama

Plus our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

via Digicame-info

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