Fujifilm X-E5 Post Launch Coverage


Fujifilm X-E5: B&H Photo / Amazon (Black : Silver) / Moment / Adorama
Fujinon 23mm f/2.8 R WR: B&H Photo / Amazon / Moment / Adorama

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Introducing FUJINON XF23mmF2.8 R WR


Fujifilm X-E5: B&H Photo / Amazon (Black : Silver) / Moment / Adorama
Fujinon 23mm f/2.8 R WR: B&H Photo / Amazon / Moment / Adorama

FUJINON XF23mmF2.8 R WR
–A new 23mm focal length lens with high resolution and ultra-compact and lightweight at 90g is now available.
A high-performance, compact partner that you’ll want to take with you wherever you go.

FUJIFILM Corporation announces the launch of the “FUJINON Lens XF23mmF2.8 R WR” (XF23mmF2.8 R WR) as part of the “XF Lens” lineup for the X Series of mirrorless digital cameras, which are renowned for their compact and lightweight design and outstanding image quality delivered with Fujifilm’s proprietary color reproduction technology.

The XF23mmF2.8 R WR is an ultra-compact and lightweight lens with an easy-to-use focal length of 23mm (equivalent to 35mm in 35mm format), an overall length of only 23mm*1 and a weight of approximately 90g. While achieving high resolution performance compatible with the approximately 40.2 megapixel “X-Trans CMOS 5 HR” *2sensor, the ultra-compact size was achieved by using the latest lens processing technology to make the lens thinner and by slimming down the exterior and structural parts to the absolute minimum. The lens is versatile enough to handle standard, wide-angle, close-up, and various other types of photography with a single lens, while at the same time offering high operability and toughness, providing a high image quality photographic experience with ease in all situations, including snapshots, travel, portrait, landscape photography, and table photography. Its high portability and versatility make it a lens you will always want to carry with you.

1. Same size as XF27mmF2.8 R WR.
2. X-Trans is a registered trademark or trademark of Fujifilm Corporation.

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Introducing FUJIFILM X-E5


Fujifilm X-E5: B&H Photo / Amazon (Black : Silver) / Moment / Adorama
Fujinon 23mm f/2.8 R WR: B&H Photo / Amazon / Moment / Adorama

FUJIFILM X-E5 mirrorless digital camera
The first in the X series to feature a top-plate crafted solely from machined aluminum
Enhancing the joy of photography with immersive features and intuitive operations

June 12, 2025

FUJIFILM Corporation announces the global launch of the “FUJIFILM X-E5” (X-E5). The X-E5 will be the latest model in the X Series, offering outstanding image quality, compact and lightweight body.

The X-E5 is a lightweight and compact mirrorless digital camera, weighing approximately 445g*1, equipped with the back-illuminated 40.2 megapixel “X-Trans™ CMOS 5 HR”*2 sensor and the “X-Processor 5” high-speed image processing engine. X-E5 is the first in the camera series that features a powerful five-axis IBIS mechanism offering up to 7.0 stops in the center and 6.0 stops at the periphery*3. This makes it an effortless,” daily carry” that remains adaptable to the most challenging scenarios.

For the first time in the X series, the camera features a top-plate crafted solely from machined aluminum. By combining sharp, flat edges with carefully curved surfaces, the top-plate delivers a smooth metallic texture and a high sense of rigidity, offering a premium feel when holding the camera. The new “Classic Display” mode*4 provides a clean viewfinder image with key information at the bottom of the frame. Combined with a body style that allows you to operate the dials and the lever with one hand, you can immerse yourself in image making with the camera to your eye.

The X-E5 retains the classic style of the X series while embodying an innovative design that pursues elegance. It is equipped with features and operability that inspire the joy of photography. Catering to a wide range of users, from photography enthusiasts to those using a digital camera for the first time, this camera offers the delight of owning a sophisticated tool and the excitement of immersing oneself in the world of photography.

*1 Including battery and memory card
*2 X-Trans is a trademark or registered trademark of FUJIFILM Corporation.
*3 Based on CIPA 2024 standards. Yaw/pitch/roll correction performance when equipped with FUJINON XF35mmF1.4 R lens (sold separately)
*4 Only available on the EVF

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Fujifilm X-E5 Announcement Live Blog For X Summit Shanghai

Fujifilm X-E5: B&H Photo / Amazon (Black : Silver) / Moment / Adorama
Fujinon 23mm f/2.8 R WR: B&H Photo / Amazon / Moment / Adorama

LiveBlog Below:

  • Announcement from X Space
  • Fujifilm wants to show its commitment to photography over the years
  • Fujifilm wants to preserve, protect, and share the culture of photography
  • Partnered with Magnum to digitize and archive their slides with the GFX100II
  • X Space has been set up to let people to get hands-on with Fujifilm cameras and its history
  • X Space also offers training
  • When you think ot the love of photography, you think of the X100
  • Rangefinder style is the classic way of shooting
  • The Fujifilm X-E was introduced after the X-Pro
  • The X-E series went beyond the value of compactness
  • Fujifilm wanted to return to the roots of the X-E series
  • Fujifilm X-E5 is about the joy of photography
  • X-Tans 5HR 40Megapixel
  • 5th Generation X-Provessor 5 with the latest AI AF system
  • First X-E camera with IBIS with 7 stops in the center and 6 at the corners
  • Still a very compact camera, and Fujifilm has continued to reduce the size of IBIS
  • Refined, more premium design
  • About the size of the X-E4
  • The top block is machined from a single block of metal
  • The dial operation is easier thanks to the machining
  • Fujifilm has a new film simulation dial and window on the top
  • The dials on the top are like a mechanical watch
  • New optical block for the EVF
  • Bluetooth button on the bottom like a rewind button
  • Film simulations are designed for unique photography situations
  • Lots of film simulation recipes
  • You can save up to 20 film simulations on the FS dial
  • There is a new mode called classic display, and it helps you focus on shooting through the viewfinder
  • The new mode is to resemble film cameras
  • There is also a surround view mode that resembles rangefinders; the front control lever activates it
  • There is a digital teleconverter with x1.4 and x2
  • New XF23mm f/2.8 R WR pancake lens announced
  • It is compact, lightweight, and has high image quality
  • 8 optical elements in 6 groups, 2 of which are ASPH
  • 90g and the same size as the 27mm f/2.8 R WR
  • Image quality on par with flagship lenses
  • The 23mm lineup represents fast XF23mm f/2, sharp XF23mm f/2.8, and fast and sharp XF23mm f/1.4.
  • The X-E5 is coming in August XF23mm is coming in December
  • X-E5 €1,549
  • X-E5 with XF23mm €1,799
  • XF23mm €449
  • Interesting that they showed European pricing, but not US at the end.

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Fujifilm X-E5 Teasers With Film Window Revealed Before Announcement Tomorrow

Fujifilm’s latest teaser, released just before the official announcement tomorrow at 5 am, provides a detailed look at the film simulation window that we first learned about the other day. We also get confirmation that all the expected dials will be on the lens and that the new 23mm pancake will be f/2.8. The Fujifilm X-E5 is going to be a good-looking camera, but the price is going to be very hard to swallow, especially since you can buy an X-T5 for the same price.

When mirrorless cameras first started coming out, rangefinder styling was popular, but mirrorless cameras adopted SLR styling for flagship cameras in order to help photographers transition from their SLR to a mirrorless camera system. If the Fujifilm X-E5 sells better than the X-T5 it could be the beginning of the end of SLR styling, which I wouldn’t mind, but I wish the X-E5 were coming with weather sealing and something to make it more attractive to X-T5 owners.

Join us tomorrow at 5 am for the announcement and live blog

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Plus, our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

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Profoto unveils the B20 and B30 – Refined to perfection


Profoto B20: B&H Photo / Adorama
Profoto B30: B&H Photo / Adorama

Profoto unveils the B20 and B30 – Refined to perfection

Profoto is proud to introduce the Profoto B20 and B30, the latest advancements in its industry-leading compact flash series. Building upon the trusted foundation of the B10-range, these new flashes bring faster performance, a class-leading powerful LED, and greater versatility to photographers and content creators worldwide.

Designed for professionals who demand reliability in any environment, the B20 and B30 are built to endure. Their sturdiness and rubberized surface ensure a secure grip and long-lasting durability, even when using the heaviest modifiers. “Regardless of location, these flashes are ready for any creative challenge” says Göran Marén, Product Manager at Profoto.

With a 13% faster recycle time than the B10Xs’, photographers will never miss a critical moment. The new user-replaceable flash tube allows for seamless on-set swaps, keeping workflows smooth and uninterrupted. A wide power range provides unmatched creative flexibility, from subtle fill light to powerful illumination.

To further enhance adaptability, the B20 and B30 introduce three flash modes: There are three flash modes: ECO for increased equipment lifetime, Boost for a little extra power, and Freeze for the shortest flash duration and elimination of motion blur.

For hybrid photo and video professionals, the built-in bi-color LED now boasts 50% more output than its predecessors, offering an improved continuous light source for video shoots, live streaming, and on-location setups.

With Profoto’s renowned Light Shaping System, you have over 120 modifiers and accessories to turn your creative vision into reality. The B20’s and B30’ features the renowned and intuitive Profoto UI, which practically eliminates dealing with cumbersome technical settings.

“As with all Profoto products, the B20 and B30 are engineered with premium components and meticulous attention to detail, ensuring unmatched reliability and consistent color accuracy. With unrivaled reliability, speed, and precision, these flashes are built to work as hard as photographers do,” concludes Göran Marén, Product Manager at Profoto.

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