Fujifilm Photography News and Rumors

Tamron has published its FY2025 (year ended Dec 31, 2025) financial results (released Feb 6, 2026) — and while the headline numbers show a year-over-year dip, the company is signaling an aggressive new-product cadence for 2026, including Fujifilm X-mount.

FY2025 highlights (consolidated)

• Net sales: ¥85,071 million (-3.8% YoY)
• Operating profit: ¥16,638 million (-13.4% YoY)
• Ordinary profit: ¥16,699 million (-13.5% YoY)
• Net profit attributable to owners: ¥11,761 million (-19.0% YoY)

For FY2026 (year ending Dec 31, 2026), Tamron’s outlook calls for:

• Net sales: ¥91,000 million (+7.0% YoY)
• Operating profit: ¥18,500 million (+11.2% YoY)
• Net profit attributable to owners: ¥13,690 million (+16.4% YoY)

Photography business: Mirrorless demand stays healthy, DSLR keeps shrinking

In Tamron’s investor deck, the company highlights a continuing trend: DSLR keeps falling fast, while mirrorless remains healthier.

• DSLR lenses (2025 full-year market snapshot): -31% units / -36% value
• Mirrorless: +13% units / +3% value
• Interchangeable lenses overall: roughly flat in value (-0%) with units up

The big headline for Fuji shooters: Tamron targets “10 lenses” in 2026

Tamron’s deck says it is moving from a “6–7 lenses/year” pace to “10 lenses in 2026” as a new medium-term direction. One important note: this count can include the same optical design launched in multiple mounts, so the number of completely new designs may be smaller.

Where Fujifilm X stands today in Tamron’s lineup

Tamron’s own materials show Fujifilm X-mount is currently a 4-lens lineup:

• Tamron 11-20mm f/2.8 Di III-A RXD (FUJIFILM X) (B060)
• Tamron 17-70mm f/2.8 Di III-A VC RXD (FUJIFILM X) (B070)
• Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD (FUJIFILM X) (B061)
• Tamron 150-500mm f/5-6.7 Di III VC VXD (FUJIFILM X) (A057)

Lenses Tamron “could/should” bring to Fujifilm X-mount (current Tamron designs)

Below is a practical shortlist based on Tamron’s current mirrorless lineup (especially Sony E-mount) that could make a lot of sense for Fujifilm X.

1) The obvious high-demand ports

• Tamron 70-180mm f/2.8 Di III VC VXD G2 (Sony E) (A065) – A lighter alternative to classic 70-200mm style zooms for portraits, events, and indoor sports.
• Tamron 90mm f/2.8 Di III VXD Macro (Sony E) (F072) – A modern macro for product, nature, and hybrid shooters.
• Tamron 50-400mm f/4.5-6.3 Di III VC VXD (Sony E) (A067) – A compelling do-it-all tele zoom for travel and wildlife.
• Tamron 28-200mm f/2.8-5.6 Di III RXD (Sony E) (A071) – If Tamron wants volume, an all-in-one travel zoom for X makes a lot of sense.
• Tamron 28-300mm f/4-7.1 Di III VC VXD (Sony E) (A074) – Another high-volume “one lens” candidate if Tamron goes after travel shooters.

2) Wide/standard zoom gaps worth filling

• Tamron 20-40mm f/2.8 Di III VXD (Sony E) (A062) – A compact wide-to-normal f/2.8 zoom that fits X-mount travel/street shooting perfectly.
• Tamron 16-30mm f/2.8 Di III VXD G2 (Sony E) (A064) – A modern ultra-wide f/2.8 option for landscapes and video.
• Tamron 17-50mm f/4 Di III VXD (Sony E) (A068) – A compact standard zoom for those who want to stay light.

3) “Statement” lenses (less likely, but would be a big deal)

• Tamron 35-150mm f/2-2.8 Di III VXD (Sony E) (A058) – A potential cult favorite on X for portraits/events, though size/price could limit demand.
• Tamron 50-300mm f/4.5-6.3 Di III VC VXD (Sony E) (A069) – A newer-range tele zoom that could sit nicely between mid-tele and wildlife use.

Why this matters for Fujifilm in 2026

If Tamron’s “10 lenses” plan produces even 2–3 meaningful X-mount additions, it could quickly reshape the buying landscape for Fuji shooters — especially in telephoto zooms, macro, and compact travel zooms where third-party pricing can be a major advantage.

via Tamron