Laowa 17mm f/4 Zero-D Tilt-Shift/Shift Announced For GFX


Laowa 17mm f/4 Zero-D Tilt-Shift: Venus Optics / B&H Photo / Amazon
Laowa 17mm f/4 Zero-D Shift: Venus Optics / B&H Photo / Amazon

Laowa’s New Tilt-Shift Lens – 17mm f/4 Zero-D Tilt-Shift & Shift – Your Vision, Precisely in Control
Laowa, a leading innovator in camera lens design, proudly announces the dual launch of the Laowa 17mm f/4 Zero-D Tilt-Shift and the 17mm f/4 Zero-D Shift. These lenses introduce a new era of precision for architectural and landscape photography, combining an ultra-wide 104° angle of view with unparalleled perspective control. Pairing the ±12mm shift capability for the tilt-shift version ±11mm for the shift version, and with the signature Zero-D design, they effectively eliminate optical distortion and the keystone effect, ensuring perfectly straight lines for every professional application. Although the lenses are designed primarily for full-frame mirrorless cameras, the expansive image circle provides ample coverage for medium format sensors with an incredible ±8mm shift capability. With the tilt-shift version, photographers gain control over the focus plane, allowing for both technical selective focus and the creative miniature effect. Both lenses offer a great blend of technical correction and artistic freedom, along with benefits such as a 360° rotation mechanism for seamless stitching, a 25cm close-focusing distance, and 14 aperture blades.

Comparison Between the Two

Product Name17mm f/4 Zero-D Shift17mm f/4 Zero-D Tilt-Shift
Features
  • 17mm Ultra Wide Lens
  • Perspective Control
  • 360° Lens Body Rotation for Easy Stitching
  • Plane of Focus Control
  • Miniature Effect Made Easy
  • Selective Focus for Creative Shots
Shift±11mm*±12mm*
Tilt±10°
Weight770g810g
MountsSony E, Canon RF, Nikon Z, L-mount^, Fuji GFX, Hasselblad XCD

*±8mm on medium format camera for both tilt-shift and shift version

^ Tilt-shift version is not compatible with the following Panasonic Lumix models: S52 S1M2 S1R2 S1M2E S5M2X

Optical Excellence: Zero-Distortion Design
The cornerstone of the Laowa 17mm f/4 Tilt-Shift lens is its signature Zero-D (Zero-Distortion) design. While ultra-wide lenses typically suffer from barrel distortion that causes straight lines to curve—a significant challenge for architectural and interior photography—this lens is optically engineered to maintain geometric integrity. The Laowa 17mm f/4 Tilt-Shift lens ensures that vertical and horizontal lines remain perfectly straight from edge to edge. By correcting distortion optically rather than digitally, it removes the need for heavy post-processing. This allows photographers to avoid the significant resolution loss that occurs when stretching or warping pixels in software, preserving the maximum level of detail and sharpness across the entire frame.

Refined Rendering: 14-Blade Aperture
The 14-blade aperture design helps create a more rounded bokeh, resulting in softer out-of-focus areas. Also, it translates into a softer, subtler Sunstar effect. This is especially beneficial in night cityscapes, where point light sources appear as smoother orbs rather than harsh points. This design enhances the overall aesthetic, allowing the subject to stand out more effectively.

Versatile Compositions: 25cm Min. Close-Focusing Distance
In addition to its perspective control capabilities, the Laowa 17mm f/4 Tilt-Shift lens offers impressive flexibility with a minimum focusing distance of 25cm. This close-focusing ability allows photographers to get remarkably close to foreground subjects while still capturing the vastness of the background. It provides more creative options for emphasizing close-up subjects without sacrificing the sense of space.

The Power of Shift
The 17mm ultra-wide focal length provides an expansive field of view, making it ideal for capturing tight interiors and grand architectural exteriors in a single frame with just a simple shift. The shift function eliminates the keystone effect. This ensures that vertical lines remain straight and parallel rather than converging, providing the professional geometric accuracy required for high-end real estate and architectural documentation. The advantage of doing it in-shot, instead of in-post, is to get the best quality of photo. Since software would require stretching, warping, and cropping pixels—which inevitably leads to a loss of resolution—the 17mm shift function preserves the full integrity of the image data. Every shot maintains its original sharpness and detail across the entire frame, delivering a clean, high-resolution output that is ready for large-scale printing.

When paired with the integrated 360-degree lens body rotation, the lens becomes a powerful tool for high-resolution stitching and panoramas in any orientation. Mounting the lens on a tripod keeps the image axis stationary during rotation and shifting, enabling the creation of expansive wide-angle images that maintain incredible detail and a natural sense of space. This capability is crucial for achieving perfect stitching in panorama photography.

The Art of Tilt
The tilt function of the 17mm f/4 Zero-D Tilt-Shift lens introduces a sophisticated layer of creative control by allowing photographers to manipulate the orientation of the focus plane. By tilting the lens, you can achieve the famous miniature effect, which makes real-world landscapes and cityscapes appear like tiny, intricate scale models. This is achieved by creating a narrow strip of sharpness while blurring the rest of the frame, tricking the eye into perceiving a much shallower depth of field than is typically possible with such a wide-angle lens.

Beyond artistic effects, controlling the plane of focus is a crucial technical tool for professional photographers. By tilting the lens, you can align the plane of focus with the subject instead of keeping it parallel to the camera sensor. This allows photographers to adjust the image plane to emphasize the most important areas.

Furthermore, this ability to control the plane of focus allows photographers to achieve selective focus easily, enabling them to highlight specific elements within a complex composition. You can choose to keep a particular object or architectural detail in focus while the surrounding environment softly blurs away. This level of precision creates a more intentional narrative in your photography, guiding the viewer’s eye with accuracy. Whether aiming for technical perfection or a unique artistic signature, the tilt function transforms the 17mm f/4 into a versatile tool for visual storytelling.

User-Centric Design: 86mm Filter Thread and Arca-Swiss Support
The Laowa 17mm f/4 Zero-D series is built with practical, on-site usability in mind, featuring a standard 86mm front filter thread. Unlike many ultra-wide lenses that require bulky, expensive external filter holders due to bulb-like front elements, this lens allows photographers to use common screw-in filters. For landscape and architectural shooters, this is a massive advantage—enabling the quick attachment of circular polarisers to cut reflections or ND filters for long exposures without adding unnecessary weight or complexity to their kit.

The 17mm f/4 is engineered for a seamless professional workflow, featuring an integrated Arca-Swiss lens support that allows for direct mounting to a tripod without the need for extra plates. For maximum versatility, the lens includes a 360-degree lens body rotation mechanism that features precise clicks every 15 degrees. This allows photographers to quickly and accurately switch between vertical, horizontal, and diagonal orientations.

Specification

Name17mm f/4 Zero-D Tilt-Shift / Shift
Format Full Frame
Focal Length17mm
Aperture Range f/4 – 22
Angle of View 104°
Lens Structure 18 elements in 12 groups
Aperture Blades14
Shift ±12mm (±11mm for Shift version only) *
Tilt±10° / –
Min. Focusing Distance 25cm
Max. Magnification 0.131X
Focusing SystemMF
Filter ThreadØ86mm 
Dimensions Ø93mm x 111mm
Weight810g (770g for Shift version)
Mounts Sony E / Nikon Z / Canon RF / L Mount^/ GFX / XCD
PriceUSD 1249 (USD999 for Shift version)

*±8mm on medium format for both tilt-shift and shift versions
^ Tilt-shift version is not compatible with the following Panasonic Lumix models: S52 S1M2 S1R2 S1M2E S5M2X

Posted in 3rd Party Lens, Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100S| Tagged , , | 4 Comments

Focus on Glass Update: XF16-80mmF2.8, XF18-50mmF1.4, and XF18 + 30mm are on top


The Fujifilm Focus on Glass event last week provided us with an opportunity to let Fujifilm know what lenses we would like to see in the future, and voting has started to slow, so these may be the final rankings. The top three lenses are certainly attractive options, but only the f/1.4 zoom is appealing to me, and I might consider the dual focal length XF18 and 30mm for travel if the price and aperture are right.

I have been thinking about the option Fujifilm gave for brass lenses, and I wonder if those lenses might have come with a more traditional brass rangefinder camera from Fujifilm, which would be popular. A traditional Leica-like brass rangefinder camera from Fujifilm would sell quite well, especially if the quality was on par with Leica, but at a more reasonable price.

Voting is still live, so make sure to vote if you haven’t yet.

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Plus, our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

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New Elinchrom Transmitter Pro X

Elinchrom Transmitter Pro X: B&H Photo

Complete control, made easy

A remote built for speed, clarity, and confidence
We are pleased to introduce the Elinchrom Transmitter Pro X – the next generation of on-camera flash control within the Elinchrom system. Built on the proven foundation of the Transmitter Pro, the Elinchrom Transmitter Pro X refines what matters most to professional photographers: clarity, control, and predictable results. More than a trigger, the Elinchrom Transmitter Pro X is the control centre of your lighting workflow – designed for photographers who demand speed, precision, and confidence when working with complex lighting setups.

What’s New

  • Modern colour touch screen with clear visual feedback
  • Real-time control of flash power and modelling lamps
  • HSS and Hi-Sync up to 1/8000s (camera and flash dependent)
  • TTL support for fast and accurate exposure
  • 20 channels and 4 groups
  • Color-coded groups displayed on screen
  • Extended working range up to 200 m (656 ft)
  • Secure locking metal hotshoe
  • Firmware upgradable via USB-C
  • Powered by AA batteries
  • Integrated Bluetooth for future capabilities

Modern Colour Touch Screen

Your entire setup, under control
The Elinchrom Transmitter Pro X is seamlessly integrated into the color-coded interface developed by Elinchrom. Each flash group is clearly displayed both on the transmitter’s screen and on each flash unit, where a bright LED indicator ensures immediate readability and intuitive navigation.

Power settings, color-coded groups, and modeling light controls are presented clearly and logically, giving you full control over your entire lighting setup — directly from the camera.

No guesswork. No menu diving. Just clear, actionable information when it matters most.

Visual Feedback & Two-Way Control

Go beyond your camera’s X-sync
High Speed Sync and Hi-Sync enable shutter speeds of up to 1/8000 second, depending on camera and flash combination. Freeze motion, control ambient light, or work with wide apertures in bright conditions.

With TTL, your camera communicates directly with Elinchrom studio flashes and automatically adjusts flash output to ensure correct exposure from the very first shot. Ideal for fast-paced and demanding environments such as weddings, events, and reportage photography.

After the first exposure, settings can easily be fine-tuned or locked and switched to manual control for full creative freedom.

Refined Ergonomics

Faster access. Smoother workflow
The Elinchrom Transmitter Pro X is designed for intuitive and efficient handling. Improved unit and group selection, along with responsive navigation, make adjustments faster and more precise.

The display shows flash groups using the same colour coding as Elinchrom’s latest flash units – a unique feature that makes setup fast and intuitive.

Every interaction is designed to reduce friction and increase confidence.

Reliable Range

Freedom to work without compromise
With a working range of up to 200 metres (656 ft) outdoors and 60 metres (196 ft) indoors, the Elinchrom Transmitter Pro X delivers dependable performance even in demanding environments.

A Connected Platform

Designed to evolve
Built on a next-generation hardware platform, the Elinchrom Transmitter Pro X is designed to support future capabilities within the Elinchrom ecosystem. Integrated Bluetooth connectivity and firmware updates via USB-C ensure long-term relevance as the system evolves.

The Elinchrom Transmitter Pro X is available for Canon, Sony, Nikon, and Fujifilm and is designed to work seamlessly across the Elinchrom lighting ecosystem, supporting both studio and on-location workflows with the same logic and consistency.

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Tamron 6-Year Lens Warranty Updated


Tamron America announced updates to its 6-Year Limited Warranty program, aimed at providing more value and support for photographers and videographers in North America. This enhancement builds on their existing warranty, which offers coverage for defects in materials or workmanship for six years from the date of purchase when purchased from an authorized retailer.

Key Details and Eligibility

  • The enhanced benefits are available for Tamron lenses purchased from authorized Tamron Americas retailers or the official Tamron Store.
  • Applies to customers in the United States, Canada, and Mexico.
  • To access the full benefits, the lens must be registered with Tamron Americas according to their guidelines.
  • New benefits (marked below) are effective for eligible lenses purchased and registered on or after January 1, 2026.
  • Full terms and details can be found on Tamron’s warranty registration page.

Benefits for Registered Users

Registering your lens unlocks product support, company updates, event invitations, educational seminars, and potential qualification for the Tamron VIP Club. Specific warranty perks include:

  • Authorized repairs using original Tamron parts.
  • Free annual external clean and check service.
  • New: Accidental damage coverage – 50% off repair charges for non-warranty issues like liquid, impact, or sand damage within the first six months of purchase.
  • New: $50 bonus rebate toward purchasing a new Tamron lens.
  • New: Free replacement of zoom and focus rubbers.
  • New: 25% savings on replacement hoods, front caps, and rear caps.
  • Lens replacement for unrepairable units – In-warranty replacements are free (same or equivalent model); out-of-warranty may qualify with applicable charges.
  • Repair replacement review – If the same issue requires a third consecutive repair, the lens may qualify for replacement.

Additional information is available here.

Tamron 17-70mm f/2.8 Di III-A VC RXD:
B&H Photo / Amazon / Adorama
Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD:
B&H Photo / Amazon / Adorama
Tamron 150-500mm F/5-6.7 Di III VC VXD:
B&H Photo / Amazon / Adorama
Tamron 11-20mm f/2.8 Di III-A RXD:
B&H Photo / Amazon / Adorama

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Plus, our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

via Photorumors

Posted in 3rd Party Lens| Tagged | 14 Comments

FUJIFILM GFX100S II and FUJIFILM GFX100 II Will Only Ship With English and Japanese Languages


Fujifilm GFX100SII:

B&H Photo / Amazon / Moment / Adorama
Fujifilm GFX100II:
B&H Photo / Amazon / Adorama

Language settings for the FUJIFILM GFX100S II/FUJIFILM GFX100 II mirrorless digital cameras

Dear Customers,

We would like to express our sincere gratitude for your continued patronage of Fujifilm products. We would like to inform you that, starting with shipments from March 6, 2026, the in-camera menus for the two mirrorless digital cameras, the FUJIFILM GFX100S II and FUJIFILM GFX100 II, will be limited to Japanese and English.

Product nameShip date
Digital camera “FUJIFILM GFX100S II”From shipments on March 6, 2026
Digital camera “FUJIFILM GFX100 II”

The above products will be added to the list of products eligible for the “Language Addition Service” from March 6, 2026.
For details on the “Language Addition Service” and how to apply, please click here.

Additional Language Service

Additional Language Service

Service NamesubjectFee
Additional Language ServiceFujifilm digital cameras whose menu languages ​​are Japanese and English only *15,500 yen (tax included)

*1 “FUJIFILM GFX100RF”, “FUJIFILM X-T5”, “FUJIFILM X-T30 II”, “FUJIFILM X-T30 III”, “FUJIFILM X-T50”, “FUJIFILM X-H2”, “FUJIFILM Applicable to FUJIFILM X-S20, FUJIFILM X-M5, FUJIFILM X-100VI, and FUJIFILM

Posted in Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100S| Tagged , , , , , , | 26 Comments

Fujifilm Focus on Glass Event – Early Results and My Vote – UPDATED


My focus on Glass even coverage can be found here, along with explanations of all the lenses we can vote for. Several thousand votes have already been cast, and results are updated every 5 minutes after you vote. Currently, there are some clear winners and it looks like Zooms are going to come out on top with the top 3 lenses being

  • 1st Fujinon XF16-80mmF2.8 [16:33]
    • Features a 5x zoom.
    • Ideally, it would be around the same size as the current XF16-80mmF4.
    • Size: 80–100mm
    • Weight: 400–500g
    • Filter Size: 80-90mm
  • 2nd Fujinon XF18-50mmF1.4 [15:02]
    • It would be great to have it around the size of the original XF16-55mmF2.8.
    • If this was an f/2 lens, the chance of it being developed would be very high.
    • There are extremely high technical hurdles for f/1.4, but technology is advancing and maybe one day it can become a reality.
    • Size: 110–130mm
    • Weight: 700–800g
    • Filter Size: 80-90mm
  • 3rd Fujinon XF18 and 30mm [34:22]
    • Inspired by the Fuji Cardia Mini Travel camera, which did not have a standard zoom, but rather 2 prime focal lengths.
    • It is a two-focal-length switchable lens; instead of physically zooming, you simply switch between the two.
    • 18mm on the wide side, 30mm on the long end.
    • Since it is not technically a zoom lens, it could be a fairly fast lens overall.
    • It would be slightly larger than a typical pancake lens.
    • Size: 40–50mm
    • Weight: 100–200g
    • Filter Size: 60-65mm

Below you can see what I voted for. I am a fan of fast prime lenses, and I have always loved the XF35mm f/1.4, so I would really like to see if they can recapture the magic of that lens again. I also really like f/1 and f/0.95 glass, which I would love to see on X mount with autofocus, and finally, while I do not use zooms very often, a f/1.4 zoom is very appealing to me.

UPDATE 3/6:

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