Fujifilm instax Pal 2 Experiential Digital Camera Announced

By Louis Ferreira | Published: September 15, 2026


Fujifilm instax Pal 2:
B&H Photo / Adorama

A Camera that Fits with You: Fujifilm Introduces instax Pal 2™ Digital Camera

Second iteration in popular instax Pal™ series features new upgrades with a classic analog look and feel

VALHALLA, N.Y., September 14, 2026 — FUJIFILM North America Corporation, Imaging Division, today announced the launch of the next generation of its unique, ultra-portable instax Pal™ digital camera series – instax Pal 2™ digital camera (hereafter Pal 2). Pal 2 brings a host of new features to the Pal lineup, like an optical viewfinder and new filters and shooting modes.

“When we introduced the original Pal in 2024, some consumers weren’t sure what to make of it,” said Bing Liem, division president, Imaging Division, FUJIFILM North America Corporation. “Its uniqueness wasn’t for some, while others felt it was a perfect go-anywhere camera and loved the overall image-making process that makes Pal different from other cameras. When designing Pal 2, we gathered extensive customer feedback on the original Pal. And with its new look, reminiscent of a classic analog camera, complete with an optical viewfinder, and the ability to send/post images digitally or print images via instax™ smartphone printers or any of our Evo hybrid cameras, Pal 2 puts options in the palm of your hand.”

The free, downloadable instax Pal™ app lets the user’s smartphone act as a remote shutter for hands-free photography. The app also lets users store and transfer their photos via Bluetooth®, while the built-in USB Type-C connector on the camera allows users to connect their smartphone directly to transfer photos into the app. Users can also review their image before transferring via Pal 2’s 1.0-inch LCD Screen on the top of the camera.

Users can make their photos personal with any of Pal 2’s five filter themes, each with six unique effects. Options also include the ability to switch between instax™ mini, SQUARE, or WIDE instant film and frameless formats before adding filters, text, and stickers.

Pal 2 includes instax Animation™ shooting mode – a new way to capture 10 frames and turn them into a playful, flipbook-style animation. Switching modes is quick and intuitive, making it easy to move from still images to animations. To print, users can choose their favorite shot and transfer it directly to any compatible, connected instax™ smartphone printer or hybrid instant camera (sold separately).

Main Feature Recap:

  • Palm-sized design, designed for ages 13+
  • Pal 2 does not print photos – users can print images using instax™ Link series smartphone printers, instax mini LiPlay™ or instax mini Evo™ devices (sold separately). Free smartphone download of the app relating to the applicable instax™ device required. instax™ instant film required for image printing (sold separately). Prints photos in instax™ mini, SQUARE or WIDE formats.
  • Authentic Optical Viewfinder
  • 1.0-inch LCD Screen
  • Camera angle adjustment accessory included
  • Five filter themes, each with six unique effects
  • Download of free instax Pal™ app required for use
  • Holds up to 100 photos at a time before required transfer to free, downloadable instax Pal™ app
  • instax AnimationTM shooting mode
  • Wireless Bluetooth® 5.1 smartphone connectivity
  • Built-in USB Type-C connector
  • Accepts microSD Card (not included)
  • Includes USB Type-C Cable, Hand Strap, Camera Angle Adjustment Accessory and 1-Year Limited Warranty

Pricing and Availability

instax Pal 2™ digital camera is expected to be available late September 2026 at a Manufacturer’s Suggested Retail Price of $169.95 USD and $219.99 CAD. Pal 2 will be available in sleek Black or stylish White color options. For more information, please visit https://www.instaxus.com/cameras/instax-pal-2-digital-camera/.

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Fujifilm instax Link WIDE 2 Smartphone Printer Announced

By Louis Ferreira | Published: September 15, 2026


FUJIFILM instax Link WIDE 2 Smartphone Printer:
B&H Photo / Adorama

Memories, Printed WIDE – Fujifilm Introduces instax Link WIDE 2™ Smartphone Printer

Newest edition to the instax™ Link series of smartphone printers brings new capabilities to the popular wide-format instant printer

VALHALLA, N.Y., September 14, 2026 — FUJIFILM North America Corporation, Imaging Division, today announced the launch of the next generation of its wide-format smartphone printer – instax Link WIDE 2™ smartphone printer (hereafter Link WIDE 2). Building on the popularity and success of the original instax Link Wide™ smartphone printer that debuted in 2021, Link WIDE 2 brings a variety of new, interactive features to fans of instax™ wide instant photography.

“Our instax™ WIDE products are always highly sought after by a very dedicated fan base within the instax™ ecosystem,” said Bing Liem, division president, Imaging Division, FUJIFILM North America Corporation. “We listened to what our WIDE fans wanted, and what we heard most often and resoundingly was them asking when a new WIDE printer was coming out. Link Wide 2’s new features are designed to make each image distinctly personalized through the accompanying Link WIDE™ app. We’re excited to see how our WIDE fans get creative with this cool new printer and app.”

A key new feature of Link WIDE 2 is its Photo Mixer™ app feature. Users can pick favorite images from their smartphone’s camera roll and with a touch of the “Mix it” button, the app will generate a selection of collage-style layouts to choose from. Users can remix up to five times, then fine-tune with custom edits before quickly printing instax™ WIDE photos or sharing online.

Also within the instax Link WIDE™ app, users can access a multitude of expressive frames, filters, emojis, color modes, and text to customize their prints before printing or sharing them. Users can further personalize their images with over 1,600 in-app stickers.

In the app, users can add smartphone-scannable QR codes[1] to their instax™ WIDE photos to share links, locations, hidden messages, or even sound clips related to their images.

Key Features Recap:

  • For use with instax™ WIDE instant film (sold separately)
  • Prints instax™ WIDE photos (approximately 3” x 5”)
  • Download of free instax Link WIDE™ app required
  • Wireless Bluetooth® 5.1 smartphone connectivity – print directly from the instax Pal™ or FUJIFILM X-T30 III digital cameras
  • Intuitive postcard-style collages via the Photo Mixer™ app feature
  • Print still images from video using the instax Link WIDE™ app
  • Use QR Print Mode to add URLs, sounds, locations, and messages
  • Add expressive frames, stickers, emojis, and text
  • Two distinct color modes: instax-Rich Mode™ or instax-Natural Mode™
  • USB-Type C port for easy charging
  • Includes USB Type-C Cable, Quick Start Guide and 1-Year Limited Warranty

Pricing and Availability

instax Link WIDE 2™ smartphone printer is expected to be available late September 2026 at a Manufacturer’s Suggested Retail Price of $179.95 USD and $239.99 CAD. Link WIDE 2 will be available in two colors, Duo Beige or Duo Blue. For more information, please visit https://www.instaxus.com/printers/instax-link-wide-2/.

[1] QR Print ‘Record sound’ and ‘Hidden message’ data are securely stored for up to two years

Posted in Accessories, Instax, Instax Link Wide| Tagged | Leave a comment

Fujinon XF 400mm f/4.5 R LM OIS WR In Stock

By Louis Ferreira | Published: September 14, 2026


Fujinon XF 400mm f/4.5 R LM OIS WR: B&H Photo / Amazon / Adorama

The Fujinon XF 400mm f/4.5 R LM OIS WR is now in stock and shipping.

Posted in Fuji lenses| Tagged , , , , , , , , , , , , , | 15 Comments

Viltrox to Unveil New Lenses & Production Solutions at IBC2026

By Louis Ferreira | Published: September 12, 2026

Viltrox to Unveil New Lenses & Production Solutions at IBC2026

Under the theme of “MORE THAN ONE WAY TO SEE”, it will unveil an exciting new range of products spanning lenses, lighting, and monitoring equipment.

AMSTERDAM, Netherlands — Sep. 10, 2026 — Viltrox, a global imaging brand dedicated to developing innovative optical and imaging solutions, invites customers, media, partners, photographers, videographers, creators, filmmakers, and other industry professionals to join it at IBC2026 and experience its latest innovations firsthand.

Meet Viltrox at IBC2026

September 11–14, 2026
Hall 11 — Stand 11.A39
RAI Amsterdam, The Netherlands

New Tools to See, Shape, and Create Worlds

Under the theme “MORE THAN ONE WAY TO SEE” Viltrox will unveil an exciting new range of products spanning lenses, lighting, and camera monitoring, offering creators new tools to see, shape, and bring their creative vision to life.

“MORE THAN ONE WAY TO SEE” reflects the belief that there is no single way to create and no single perspective that defines how a story should be told. Every creator has their own way of seeing, and every lens can become a way to turn that vision into something tangible.

New Full-Frame Lenses on Show

At IBC2026, Viltrox will showcase new Air Series and Pro Series lenses, expanding its full-frame portfolio. These include the Viltrox AF 14mm F4.0 L, Viltrox AF 20mm F2.8 L, Viltrox AF 40mm F2.5 L, and Viltrox AF 50mm F2.0 L, adding four new focal lengths to the L-Mount system to give creators the opportunity to experience the series on their preferred camera system. From expansive scenes and architectural spaces to travel, vlogging, everyday shooting, and portraits, the four focal lengths offer versatile options for a wide range of visual storytelling.

In addition, the Viltrox 35mm F1.4 Pro is a highly anticipated addition to the Viltrox Pro Series, combining high-level image quality, meticulous craftsmanship, and a bright F1.4 aperture in one highly versatile focal length.

Two New APS-C Pro Series Lenses Deliver New Creative Potential

Viltrox will also introduce the new Viltrox 18mm F1.2 Pro and Viltrox 40mm F1.2 Pro to its Pro Series of APS-C lenses.

The Viltrox 18mm F1.2 Pro provides a broad perspective while maintaining the creative possibilities of a bright F1.2 aperture, while the Viltrox 40mm F1.2 Pro takes a more focused approach, combining a versatile perspective with an ultra-bright F1.2 aperture. Together, they allow creators to explore subject isolation, depth, and a more intimate relationship between the subject and the frame.

Beyond the Lens: New Tools that Support the Creative Process

Beyond optics, Viltrox is introducing new tools designed to support other essential stages of the creative process. This includes a new high-power flash that expands Viltrox’s imaging portfolio, giving creators greater lighting capability and flexibility, and providing another tool to help transform an initial idea into a finished image.

For modern video-production workflows, the new Viltrox DC-X4 camera monitor will also debut. Its larger, more practical production view provides greater control over composition, focus, exposure, and the overall image.

Viltrox lenses can be found on B&H Photo and Amazon

Posted in 3rd Party Lens| Tagged , , , | 23 Comments

OL: Fujinon XF30mm f/2.8 R LM WR Macro Reviewed – Sharp In The Center

By Louis Ferreira | Published: September 11, 2026


Fujinon XF30mm f/2.8 R LM WR Macro:
B&H Photo / Amazon / Adorama

Optical Limits published its full review of the Fujinon XF30mm f/2.8 R LM WR Macro, which you can read in full here or check out the excerpt below:

The lens is certainly plenty sharp in the image center – which is where most of the action plays, of course.

Pros

  1. Great build quality
  2. 1:1 maximum object magnification
  3. Good image quality

Cons

  1. Relies heavily on autocorrection
  2. Coarse highlight rendering
  3. A focus limiter would have been nice
  4. Impractical working distance at 1:1

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LAOWA 180mm f/4.5 1.5X Ultra Macro APO AF Now Available To Order

By Louis Ferreira | Published: September 10, 2026

LAOWA 180mm f/4.5 1.5X Ultra Macro APO AF:
B&H Photo / Amazon / Venus Optics

The LAOWA 180mm f/4.5 1.5X Ultra Macro APO AF was announced back in May, but it is only now available to order from B&H Photo and Venus Optics for Fujifilm X Mount.

Laowa is expanding its 180mm f/4.5 1.5X Ultra Macro APO lineup with a new Fujifilm X-mount and Nikon F-mount version. Previously launched in other mounts (Sony E / Nikon Z / Canon EF / Canon RF / L-mount), the lens now brings its versatile and ultra-compact tele-macro performance to Fujifilm photographers and marks Laowa’s first autofocus lens for the Fuji X system. 

With few telephoto macro options available for Fujifilm X photographers, this compact lens offers a new choice for macro and portrait shooters. Its 180mm focal length delivers a 270mm full-frame-equivalent field of view on Fujifilm APS-C cameras, providing reach for close-up subjects, portraits, and distant scenes.

The lens offers up to 1.5x magnification, a 30cm (11.8 in.) minimum focusing distance allows photographers to capture fine detail while keeping a comfortable distance from the subject. Its APO optical design delivers sharp images and minimal chromatic aberration.

Despite its telephoto reach and ultra-macro capability, the lens remains remarkably compact and lightweight, measuring Ø67.6 × 134.7mm (2.66 × 5.30 in.) and weighing just 526.2g (1.24 lb) on the Fujifilm X-mount version. Autofocus is available from 1.5m to infinity, while AF assistance is available below 1.5m for focus stacking.

Key Features

  • Laowa’s first autofocus lens for the Fujifilm X-mount system.
  • Compact and lightweight design for macro, telephoto, portrait, wildlife, and travel photography.
  • 180mm focal length, providing a 270mm full-frame-equivalent field of view on Fujifilm APS-C cameras.
  • 1.5× ultra-macro magnification for highly detailed close-up images.
  • Minimum focusing distance of 30cm (11.8 in.) and a minimum working distance of 14.7cm (5.8 in.).
  • Autofocus from 1.5m to infinity, with limited autofocus assistance for macro stacking.
  • APO optical design with 12 elements in 9 groups for high sharpness and reduced chromatic aberration.

Specification

Name180mm f/4.5 1.5X Ultra-Macro APO
Format Full Frame
Focal Length180mm
Aperture Range AF: F4.5 – 22

MF: F4.5 – 32

Angle of View 13.7°
Lens Structure 12 elements in 9 groups
Aperture Blades9
Min. Focusing Distance 300mm
Min. Working Distance147.6mm
Max. Magnification 1.5X
Focusing System AF* & MF
Filter ThreadØ62mm 
Front DiameterØ67.6mm 
Dimensions Canon EF: Ø 67.6mm*88.4mm

Sony E: Ø 67.6mm*134.4mm

Fuji X:  Ø 67.6mm*134.7mm

WeightCanon EF: 484g (1.07 lb)

Sony E: 521.6g (1.15 lb)

Fujifilm X: 526.2g (1.16 lb)

Mounts AF*: Sony E / Nikon Z / Canon EF / Fuji X

MF: Canon RF / L – Mount / Nikon F

PriceUSD 499

* Auto Focus only starts from 1.5m to infinity, while AF assistance is available below 1.5m for focus stacking. 

Posted in 3rd Party Lens| Tagged , | 12 Comments