New Elinchrom Transmitter Pro X

By Louis Ferreira | Published: March 8, 2026

Elinchrom Transmitter Pro X: B&H Photo

Complete control, made easy

A remote built for speed, clarity, and confidence
We are pleased to introduce the Elinchrom Transmitter Pro X – the next generation of on-camera flash control within the Elinchrom system. Built on the proven foundation of the Transmitter Pro, the Elinchrom Transmitter Pro X refines what matters most to professional photographers: clarity, control, and predictable results. More than a trigger, the Elinchrom Transmitter Pro X is the control centre of your lighting workflow – designed for photographers who demand speed, precision, and confidence when working with complex lighting setups.

What’s New

  • Modern colour touch screen with clear visual feedback
  • Real-time control of flash power and modelling lamps
  • HSS and Hi-Sync up to 1/8000s (camera and flash dependent)
  • TTL support for fast and accurate exposure
  • 20 channels and 4 groups
  • Color-coded groups displayed on screen
  • Extended working range up to 200 m (656 ft)
  • Secure locking metal hotshoe
  • Firmware upgradable via USB-C
  • Powered by AA batteries
  • Integrated Bluetooth for future capabilities

Modern Colour Touch Screen

Your entire setup, under control
The Elinchrom Transmitter Pro X is seamlessly integrated into the color-coded interface developed by Elinchrom. Each flash group is clearly displayed both on the transmitter’s screen and on each flash unit, where a bright LED indicator ensures immediate readability and intuitive navigation.

Power settings, color-coded groups, and modeling light controls are presented clearly and logically, giving you full control over your entire lighting setup — directly from the camera.

No guesswork. No menu diving. Just clear, actionable information when it matters most.

Visual Feedback & Two-Way Control

Go beyond your camera’s X-sync
High Speed Sync and Hi-Sync enable shutter speeds of up to 1/8000 second, depending on camera and flash combination. Freeze motion, control ambient light, or work with wide apertures in bright conditions.

With TTL, your camera communicates directly with Elinchrom studio flashes and automatically adjusts flash output to ensure correct exposure from the very first shot. Ideal for fast-paced and demanding environments such as weddings, events, and reportage photography.

After the first exposure, settings can easily be fine-tuned or locked and switched to manual control for full creative freedom.

Refined Ergonomics

Faster access. Smoother workflow
The Elinchrom Transmitter Pro X is designed for intuitive and efficient handling. Improved unit and group selection, along with responsive navigation, make adjustments faster and more precise.

The display shows flash groups using the same colour coding as Elinchrom’s latest flash units – a unique feature that makes setup fast and intuitive.

Every interaction is designed to reduce friction and increase confidence.

Reliable Range

Freedom to work without compromise
With a working range of up to 200 metres (656 ft) outdoors and 60 metres (196 ft) indoors, the Elinchrom Transmitter Pro X delivers dependable performance even in demanding environments.

A Connected Platform

Designed to evolve
Built on a next-generation hardware platform, the Elinchrom Transmitter Pro X is designed to support future capabilities within the Elinchrom ecosystem. Integrated Bluetooth connectivity and firmware updates via USB-C ensure long-term relevance as the system evolves.

The Elinchrom Transmitter Pro X is available for Canon, Sony, Nikon, and Fujifilm and is designed to work seamlessly across the Elinchrom lighting ecosystem, supporting both studio and on-location workflows with the same logic and consistency.

Posted in Accessories| Tagged , | 19 Comments

Tamron 6-Year Lens Warranty Updated

By Louis Ferreira | Published: March 7, 2026


Tamron America announced updates to its 6-Year Limited Warranty program, aimed at providing more value and support for photographers and videographers in North America. This enhancement builds on their existing warranty, which offers coverage for defects in materials or workmanship for six years from the date of purchase when purchased from an authorized retailer.

Key Details and Eligibility

  • The enhanced benefits are available for Tamron lenses purchased from authorized Tamron Americas retailers or the official Tamron Store.
  • Applies to customers in the United States, Canada, and Mexico.
  • To access the full benefits, the lens must be registered with Tamron Americas according to their guidelines.
  • New benefits (marked below) are effective for eligible lenses purchased and registered on or after January 1, 2026.
  • Full terms and details can be found on Tamron’s warranty registration page.

Benefits for Registered Users

Registering your lens unlocks product support, company updates, event invitations, educational seminars, and potential qualification for the Tamron VIP Club. Specific warranty perks include:

  • Authorized repairs using original Tamron parts.
  • Free annual external clean and check service.
  • New: Accidental damage coverage – 50% off repair charges for non-warranty issues like liquid, impact, or sand damage within the first six months of purchase.
  • New: $50 bonus rebate toward purchasing a new Tamron lens.
  • New: Free replacement of zoom and focus rubbers.
  • New: 25% savings on replacement hoods, front caps, and rear caps.
  • Lens replacement for unrepairable units – In-warranty replacements are free (same or equivalent model); out-of-warranty may qualify with applicable charges.
  • Repair replacement review – If the same issue requires a third consecutive repair, the lens may qualify for replacement.

Additional information is available here.

Tamron 17-70mm f/2.8 Di III-A VC RXD:
B&H Photo / Amazon / Adorama
Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD:
B&H Photo / Amazon / Adorama
Tamron 150-500mm F/5-6.7 Di III VC VXD:
B&H Photo / Amazon / Adorama
Tamron 11-20mm f/2.8 Di III-A RXD:
B&H Photo / Amazon / Adorama

Follow Fujiaddict on Facebook, Twitter, Instagram, and YouTube

Plus, our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

via Photorumors

Posted in 3rd Party Lens| Tagged | 13 Comments

FUJIFILM GFX100S II and FUJIFILM GFX100 II Will Only Ship With English and Japanese Languages

By Louis Ferreira | Published: March 6, 2026


Fujifilm GFX100SII:
B&H Photo / Amazon / Moment / Adorama
Fujifilm GFX100II:
B&H Photo / Amazon / Adorama

Language settings for the FUJIFILM GFX100S II/FUJIFILM GFX100 II mirrorless digital cameras

Dear Customers,

We would like to express our sincere gratitude for your continued patronage of Fujifilm products. We would like to inform you that, starting with shipments from March 6, 2026, the in-camera menus for the two mirrorless digital cameras, the FUJIFILM GFX100S II and FUJIFILM GFX100 II, will be limited to Japanese and English.

Product nameShip date
Digital camera “FUJIFILM GFX100S II”From shipments on March 6, 2026
Digital camera “FUJIFILM GFX100 II”

The above products will be added to the list of products eligible for the “Language Addition Service” from March 6, 2026.
For details on the “Language Addition Service” and how to apply, please click here.

Additional Language Service

Additional Language Service

Service NamesubjectFee
Additional Language ServiceFujifilm digital cameras whose menu languages ​​are Japanese and English only *15,500 yen (tax included)

*1 “FUJIFILM GFX100RF”, “FUJIFILM X-T5”, “FUJIFILM X-T30 II”, “FUJIFILM X-T30 III”, “FUJIFILM X-T50”, “FUJIFILM X-H2”, “FUJIFILM Applicable to FUJIFILM X-S20, FUJIFILM X-M5, FUJIFILM X-100VI, and FUJIFILM

Posted in Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100S| Tagged , , , , , , | 22 Comments

Fujifilm Focus on Glass Event – Early Results and My Vote – UPDATED

By Louis Ferreira | Published: March 5, 2026


My focus on Glass even coverage can be found here, along with explanations of all the lenses we can vote for. Several thousand votes have already been cast, and results are updated every 5 minutes after you vote. Currently, there are some clear winners and it looks like Zooms are going to come out on top with the top 3 lenses being

  • 1st Fujinon XF16-80mmF2.8 [16:33]
    • Features a 5x zoom.
    • Ideally, it would be around the same size as the current XF16-80mmF4.
    • Size: 80–100mm
    • Weight: 400–500g
    • Filter Size: 80-90mm
  • 2nd Fujinon XF18-50mmF1.4 [15:02]
    • It would be great to have it around the size of the original XF16-55mmF2.8.
    • If this was an f/2 lens, the chance of it being developed would be very high.
    • There are extremely high technical hurdles for f/1.4, but technology is advancing and maybe one day it can become a reality.
    • Size: 110–130mm
    • Weight: 700–800g
    • Filter Size: 80-90mm
  • 3rd Fujinon XF18 and 30mm [34:22]
    • Inspired by the Fuji Cardia Mini Travel camera, which did not have a standard zoom, but rather 2 prime focal lengths.
    • It is a two-focal-length switchable lens; instead of physically zooming, you simply switch between the two.
    • 18mm on the wide side, 30mm on the long end.
    • Since it is not technically a zoom lens, it could be a fairly fast lens overall.
    • It would be slightly larger than a typical pancake lens.
    • Size: 40–50mm
    • Weight: 100–200g
    • Filter Size: 60-65mm

Below you can see what I voted for. I am a fan of fast prime lenses, and I have always loved the XF35mm f/1.4, so I would really like to see if they can recapture the magic of that lens again. I also really like f/1 and f/0.95 glass, which I would love to see on X mount with autofocus, and finally, while I do not use zooms very often, a f/1.4 zoom is very appealing to me.

UPDATE 3/6:

Posted in Fuji Event| Tagged , , , , , , , , , , , , , , , | 32 Comments

Fujifilm Focus on Glass Event – Vote Now!

By Louis Ferreira | Published: March 5, 2026

Earlier today, Fujifilm held its Focus on Glass event, and voting is now live here, but I recommend reading about the event or watching it before voting. There is also a complete summary of the event below for you to go over, including the lenses to be voted on.

Introduction & Lens Philosophy

  • Fujifilm introduced several lens ideas that might come in the future, though it is heavily emphasized that none of the lenses on the list are currently under development [00:39].
  • The XF35mmF1.4 is still one of the best-selling X mount lenses today [01:18].
  • While the XF35mmF1.4 cannot technically resolve all 40MP of the newest sensors, it still produces incredibly high image quality because many different elements come together to achieve it [02:40].
  • Other lenses might surpass the XF35mmF1.4 in raw resolution, but its overall rendering performance remains incredibly high, which is exactly what makes it so beloved [03:31].
  • Many aspects that do not appear on standard spec sheets are highly relevant to creating high image quality [04:01].
  • Fujifilm is very grateful that third parties also make autofocus lenses for the X mount [04:18].
  • The concept of “image quality” is extremely broad and encompasses many design factors [04:55].
  • There are currently 7 “red badge” lenses (flagship XF lenses) out of the 40 total X mount lenses [05:58].
  • Red badge lenses excel not only in image quality but in every other aspect—except for costs and occasionally size and weight [06:33].
  • Fujifilm recognizes that there are non-red badge lenses that perform just like red-badge lenses. Internally, Fujifilm refers to them as “red badge class lenses” because they offer peak quality while remaining compact [07:17].

Future Lenses Dreamed by Fujifilm Product Development Team

Below is the list of 14 conceptual lenses that the development team dreams of creating:

  • XF33mmF1.0 [13:28]
    • This was planned in the past but eventually canceled because it was too big. Fujifilm would love to revisit it.
    • Size: 90-110mm
    • Weight: 800-1,000g
    • Filter Size: 80-90mm
  • XF18-50mmF1.4 [15:02]
    • It would be great to have it around the size of the original XF16-55mmF2.8.
    • If this was an f/2 lens, the chance of it being developed would be very high.
    • There are extremely high technical hurdles for f/1.4, but technology is advancing and maybe one day it can become a reality.
    • Size: 110–130mm
    • Weight: 700–800g
    • Filter Size: 80-90mm
  • XF16-80mmF2.8 [16:33]
    • Features a 5x zoom.
    • Ideally, it would be around the same size as the current XF16-80mmF4.
    • Size: 80–100mm
    • Weight: 400–500g
    • Filter Size: 80-90mm
  • XF14-140mmF3.5-6.3 [18:42]
    • Designed to retain high image quality while acting as a do-it-all lens.
    • Size: 90–100mm
    • Weight: 350–450g
    • Filter Size: 75-85mm
  • XF16-50mmF2.8-4.8 [20:02]
    • Features “ghost control” with a hood (deliberately creating or removing ghosting and flare just by using or taking off the lens hood).
    • Size: 70–80mm
    • Weight: 200–300g
    • Filter Size: 65mm
  • XF90mmF2 APD [21:21]
    • Would feature an APD element, similar to the one found on the XF56mmF1.2 APD.
    • Size: 105mm
    • Weight: 540g
    • Filter Size: 75mm
  • XF23mm, XF35mm, XF50mm F2 (Brass Exterior) [23:07]
    • Modeled with a classic Brass Exterior.
    • These would be fairly easy to make, and they noted it would be nice to make at least one of them.
    • Size: 45–60mm
    • Weight: 300–400g
    • Filter Size: 43-46mm
  • Manual Focus Lens (23mm, 35mm, or 50mm) [24:48]
    • Can be made incredibly small because they require no internal autofocus mechanisms.
    • Size: 40–60mm
    • Weight: 200–300g
    • Filter Size: 60-65mm
  • Cine Prime Lenses T1.2 (16mm, 23mm, 33mm, 56mm) [26:36]
    • A dream line of ultra-fast T1.2 prime video lenses.
    • Size: 70–90mm
    • Weight: 400–600g
    • Filter Size: 75-85mm
  • XF35mmF1.4 WR II [29:33]
    • Would utilize the exact same optical design as the beloved original XF35mmF1.4, but with Weather Resistance (WR).
    • Size: 50.4mm
    • Weight: 190–200g
  • XF35mmF1.4 II (Silent High-Speed AF) [30:14]
    • Would feature Silent High-Speed AF.
    • The challenge here is how to improve it in a way where everybody universally agrees, “that’s really an improvement.”
    • Size: 50–60mm
    • Weight: 200–250g
    • Filter Size: 65-75mm
  • XF35mmF1.4 II (New Optical Design) [31:26]
    • A completely modernized version built from the ground up with a new optical design.
    • Size: 60–70mm
    • Weight: 250–300g
    • Filter Size: 65-70mm
  • Soft Focus Lens [33:17]
    • Designed with a unique Porous aperture to achieve distinct visual traits.
    • Size: 60–80mm
    • Weight: 200–300g
  • XF18 and 30mm [34:22]
    • Inspired by the Fuji Cardia Mini Travel camera, which did not have a standard zoom, but rather 2 prime focal lengths.
    • It is a two-focal-length switchable lens; instead of physically zooming, you simply switch between the two.
    • 18mm on the wide side, 30mm on the long end.
    • Since it is not technically a zoom lens, it could be a fairly fast lens overall.
    • It would be slightly larger than a typical pancake lens.
    • Size: 40–50mm
    • Weight: 100–200g
    • Filter Size: 60-65mm

Follow Fujiaddict on Facebook, Twitter, Instagram, and YouTube

Plus, our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

Posted in Fuji Event| Tagged , , , , , , , , , , , , , , , | 14 Comments

Fujifilm Updates Smartphone App “instax UP!™” to Significantly Improve Scan Accuracy of instax™ Prints

By Louis Ferreira | Published: March 4, 2026


Fujifilm Updates Smartphone App “instax UP!™” to Significantly Improve Scan Accuracy of instax™ Prints
AI-powered recognition enables easier digitization of instax™ prints via the smartphone app

Tokyo, March 3, 2026 – FUJIFILM Corporation announced a major update to its instax™ smartphone app*1 “instax UP!™,” to be released on March 3, 2026.

“instax UP!™” is a dedicated smartphone app that digitizes instax™ prints taken with instax™ series cameras and smartphone printers. Users can scan instax™ prints including instax™ frames on their smartphone and convert them into digital data. In this updated version, AI has been adopted in the scanning function, significantly improving scan accuracy and enabling easy, clean digitization of instax™ prints regardless of background color or print orientation.

Since its launch in March 2023, “instax UP!™” has been available in more than 100 countries worldwide and has been well received for enabling users to easily digitize instax™ prints and share them on social media. In addition to the real-life experience of “taking a photo and giving it on the spot”, more users are enjoying sharing and expressing their memories digitally. In particular, the “Box View” mode, which allows scanned instax™ prints to be freely arranged and shared on social media in a preferred layout, has been especially popular among users.

Fujifilm has continuously updated “instax UP!™” to further enhance enjoyment of collecting instax™ prints. In March 2024, an Album function was introduced to organize scanned images, followed by instax Days™ in September 2024, which allows users to view scanned images on a calendar.

In this latest update, AI, developed using Fujifilm’s proprietary image analysis technologies, has been adopted in the scanning function, enabling more accurate recognition of instax™ prints. As a result, the scan success rate of over 90% has been achieved, significantly reducing the need for rescanning and providing a more comfortable digitization experience.

Accurate scanning is now possible even in previously challenging situations, such as on backgrounds with colors similar to the instax™ frame or on the palm of a hand. In addition, instax™ prints can now be scanned from any orientation, allowing users to scan without worrying about print alignment.

Furthermore, the updated app supports the transfer of not only still images but also videos, including videos captured with the hybrid instant camera instax mini Evo Cinema™, helping to ensure a smoother and more enjoyable user experience.

Fujifilm will continue to expand the world of the instax™ instant photo system that allows people to enjoy on-the-spot photo printing.

*1 A free app for Android and iOS devices. It is available for download from Google Play for Android devices and from App Store for iOS devices. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc. The iPhone trademark is used in Japan under license from Aiphone Co., Ltd. The iOS trademark is used under license from Cisco in the United States and other countries.

1. App Name, Price, Release Date

App NamePriceRelease Date
instax™ smartphone app
“instax UP!™”		Free download

iOS/Android

March 3, 2026

2. Details of the Update

(1) Easy and high-quality scanning with AI, regardless of background
AI, developed based on Fujifilm’s long-standing image analysis expertise, has been adopted in the scanning function. Even in difficult situations—such as combinations of white instax™ frames and white backgrounds, or when scanning on the palm of a hand—the app accurately recognizes instax™ prints and converts them into clean digital image data. This allows users to digitize and share instax™ prints in a wider range of everyday scenes.

Accurate scanning even on backgrounds with colors similar to the instax™ frame or on the palm of a hand

(2) Scan instax™ prints from any orientation
With improved scan accuracy, instax™ prints can now be scanned from any orientation. Users no longer need to align prints in a specific direction, enabling smoother and more intuitive scanning.

instax™ prints can be scanned from any orientation

(3) Transfer still images and videos from instax™ series apps
The transfer function has been updated to allow instax™ prints captured and printed with hybrid models, smartphone printers, and palm-sized cameras in the instax™ series to be transferred from each product’s app to “instax UP!™”. In addition to still images, videos are now supported.
Videos captured with the hybrid instant camera “instax mini Evo Cinema™” can be transferred from the product app to “instax UP!™”. Transferred content can be viewed in two modes:

  • Box View, which displays instax™ prints as if they are tossed into a box.
  • List View, which displays instax™ prints at even distance in a list.

In List View, video thumbnails display playback duration, making it easy to distinguish videos from still images.

How to Transfer Videos from the Smartphone App “instax mini Evo Cinema™”

3. Promotion of instax UP!™
The dedicated “instax UP!™” website will be refreshed to introduce the app’s features, including the latest update. In addition, “instax UP!™” will be promoted through flyers included with instax™ cameras and printers, individual film packaging, and each product’s dedicated app, appealing to all instax™ users to further enjoy their photos after printing.

Posted in Software| 34 Comments