Fujifilm Reinforces Production Facilities for instax Films

Fujifilm Reinforces Production Facilities for instax™ Films

3 billion JPY capital investment to cater to global demand increase
Increasing production capacity by approx. 20% compared to FY2026

TOKYO, October 20, 2026 – FUJIFILM Corporation announces a 3 billion JPY investment into its Ashigara Site at the Kanagawa Factory in Japan to reinforce production facilities for instax™ films. In order to cater to the growing global demand for the instax™ series, Fujifilm has been continuously expanding the production capacity of instax™ film. The newly enhanced production facilities will begin operations in stages from spring 2027 and are expected to be fully operational from spring 2028. When the new production lines become fully operational, instax™ film production capacity will increase by approximately 20% compared to FY2026.

Since its launch in 1998, instax™ has continued to evolve through product development that incorporates the latest trends and technologies. Today, it is an instant photo system available in more than 100 countries worldwide. Beyond enabling users to instantly print and share photos on the spot or carry them as cherished memories, instax™ has gained growing popularity around the world as an entertainment brand that fosters communication through photography, allowing people to express their individuality by sharing images on social media and connecting with others through photographic experiences.

The instax™ series has expanded its lineup from analog instant cameras to hybrid instant cameras, smartphone printers, and palm-sized digital cameras. Driven by instax™’s unique value proposition and the continued expansion of usage opportunities, cumulative worldwide sales of instax™ products surpassed 100 million units by the end of FY2024. In FY2025, sales reached 200 billion JPY, marking a fifth consecutive year of record-high sales since FY2021.

To meet the growing global demand, Fujifilm has been continuously investing in production facilities for instax™ film since 2022. When the new production facilities become fully operational, production capacity for instax™ film will increase by approximately 70% compared to FY2022.

Fujifilm will continue to explore the limitless possibilities of photography, expand the world of instax™ instant photo system that allows people to enjoy on-the-spot photo printing.

Overview of the capital investment

Company Name Ashigara Site, Kanagawa Factory, FUJIFILM Corporation
Location 210 Nakanuma, Minami-Ashigara-shi, Kanagawa, JAPAN
Total Investment Amount Approx. 3 billion JPY
Main Investment Details Building new production lines for instax™  films, and other accompanying facilities
Operation commencement Due to go operational in stages, starting in the spring of 2027

Creating New Communication Experiences with instax™

instax™ enables users to print and share photos instantly on the spot, making it an effective tool for enhancing visitor experiences and creating new touchpoints with fans. As a result, its usage has expanded beyond personal photography to a wide range of settings, including events, entertainment venues, retail stores, and fan communities.

Fujifilm is also expanding its portfolio of B2B services designed to support event management and promotional activities. For example, the event solution app “instax Biz™” helps businesses and event organizers strengthen communication with visitors and enhance fan engagement by utilizing customized instax™ prints featuring original designs.

Fujifilm is committed to further growing instax™ as an entertainment brand that delivers photo communication experiences centered on capturing, sharing, and enjoying moments together, while creating new forms of communication through photography.

* instax and instax Biz are registered trademarks or trademarks of FUJIFILM Corporation.

* Please note that the contents including the product availability, specification, prices and contacts in this website are current as of the date of the press announcement and may be subject to change without prior notice.

via Fujifilm

Posted in Instax| 4 Comments

New Sony Sensors That Could Show Up In Fujifilm Cameras

Sony’s 105MP Global Shutter IMX927/IMX937 Sensor Family Analyzed: The Blueprint for a Future GFX Global Shutter Cinema Camera?

Whenever Sony Semiconductor Solutions (SSS) updates its industrial sensor catalog, Fujifilm watchers pay close attention. Because Sony fabricates the vast majority of Fujifilm’s X-Mount and GFX-Mount sensors, yesterday’s “industrial vision” silicon frequently becomes tomorrow’s flagship imaging pipeline.

Sony’s IMX927 and IMX937 series of stacked, back-illuminated (BSI) Pregius S Global Shutter sensors—headlined by a staggering 105.51-megapixel sensor capable of 100+ fps readout—is one of the most provocative releases on Sony’s semiconductor roadmap.

While a 105MP global shutter chip immediately sparks dreams of a future GFX100 III, a deeper dive into the specification sheet reveals a much more nuanced story. Because of its bit-depth ceiling, physical geometry, and massive data rates, this sensor family isn’t tailored for a traditional stills-first GFX flagship. Instead, it reads like the ultimate blueprint for a next-generation GFX Global Shutter Cinema Camera—or an entirely new class of 1:1 Square Multi-Format G-Mount camera that Fujifilm has never built before.


Complete Breakdown: The Sony IMX927 / IMX937 / IMX947 Family

The product page doesn’t just detail a single chip; it outlines an entire scalable family of eight sensors across three optical sizes (Type 2.5, Type 2.0, and Type 1.8), split between ultra-high-speed (IMX92x), balanced-speed (IMX93x), and large-pixel ultra-high-sensitivity (IMX94x) tiers. All are offered in both Bayer color (-AQB) and monochrome (-AMB) variants.

ModelOptical Size & DiagonalAspect Ratio & DimensionsEffective ResolutionPixel PitchAll-Pixel Max FPS (8-bit / 10-bit / 12-bit)Target Tier
IMX927Type 2.5 (39.7 mm)1:1 (~28.1 × 28.1 mm)105.51 MP (10,272 × 10,272)2.74 µm112 / 102 / 73 fpsFlagship 10.2K High-Speed
IMX937Type 2.5 (39.7 mm)1:1 (~28.1 × 28.1 mm)105.51 MP (10,272 × 10,272)2.74 µm56 / 51 / 36 fpsBalanced 10.2K Lower-Power
IMX947Type 2.5 (39.7 mm)1:1 (~28.1 × 28.1 mm)26.37 MP (5,136 × 5,136)5.48 µm423 / 383 / 277 fpsPin-Compatible 5.1K Low-Light/HFR
IMX928Type 2.0 (31.9 mm)1:1 (~22.6 × 22.6 mm)68.16 MP (8,256 × 8,256)2.74 µm138 / 126 / 90 fps8.2K Square High-Speed
IMX938Type 2.0 (31.9 mm)1:1 (~22.6 × 22.6 mm)68.16 MP (8,256 × 8,256)2.74 µm70 / 64 / 45 fps8.2K Square Balanced
IMX929Type 1.8 (28.1 mm)4:3 (~22.5 × 16.9 mm)50.79 MP (8,224 × 6,176)2.74 µm225 / 201 / 136 fpsAPS-C/S35 Class High-Speed
IMX939Type 1.8 (28.1 mm)4:3 (~22.5 × 16.9 mm)50.79 MP (8,224 × 6,176)2.74 µm115 / 102 / 69 fpsAPS-C/S35 Class Balanced
IMX949Type 1.8 (28.1 mm)4:3 (~22.5 × 16.9 mm)12.69 MP (4,112 × 3,088)5.48 µm811 / 722 / 502 fpsS35 Ultra-Slow-Motion / Low-Light

Key Architectural Takeaways

  • The Familiar 2.74 µm Pixel Pitch: If 2.74 µm rings a bell, it should—that is the exact pixel pitch of Fujifilm’s 40MP X-Trans CMOS 5 HR sensor inside the X-H2, X-T5, X-T50, and X100VI. Sony has taken the pixel density of the X-H2, converted it to its Pregius S stacked BSI global shutter architecture, and scaled it up to a 105.5MP square array.
  • 1-Shot HDR Function: Global shutter pixels historically sacrifice base dynamic range because space is needed for per-pixel charge storage nodes. To counteract this, Sony built a hardware 1-Shot High Dynamic Range (HDR) mode directly into the IMX927 series, expanding dynamic range in a single exposure without sacrificing frame rate or resolution.
  • Pin-Compatible High-Resolution & High-Sensitivity Twins: The 105.5MP IMX927/937 (2.74 µm pixel) and the 26.4MP IMX947 (5.48 µm pixel—exactly 4× the pixel area) share the exact same 39.7 mm diagonal and 45 × 52 mm 320-pin ceramic package. A camera manufacturer can engineer one single sensor board and mount assembly and drop in either a 10.2K resolution monster or a 5.1K low-light, 277 fps global shutter speed demon.
  • Latest SLVS-EC Interface: Supporting up to 12.5 Gbps per lane across up to 16 lanes (8 lanes × 2), the sensor can offload upwards of 92 Gbps (11.5 GB/s) of uncompressed 12-bit RAW data.

Why This Sensor Screams “GFX Cinema” Rather Than a Stills-First GFX100 III

The instinct that this sensor is far better suited for a cinema camera than a traditional stills-oriented GFX body is backed up by three core engineering realities: ADC bit-depth, sensor geometry, and readout physics.

1. The 12-Bit Ceiling: A Dealbreaker for GFX Stills, A Bullseye for Cinema

The defining hallmark of the Fujifilm GFX100 II and GFX100S II is 16-bit RAW stills capture and class-leading 14+ stops of base ISO dynamic range. The IMX927/937/947 series tops out at a 12-bit ADC output (with 10-bit and 8-bit high-speed modes).

  • In a flagship medium-format stills camera, dropping from 16-bit/14-bit down to 12-bit—combined with the smaller 2.74 µm global shutter pixel well capacity—would noticeably reduce shadow recovery and tonal roll-off for landscape and studio photographers.
  • In a cinema camera, however, 12-bit is the native industry standard. Whether shooting 12-bit ProRes RAW, Blackmagic RAW, or feeding an internal 10-bit ProRes 422 HQ / H.265 pipeline, 12-bit linear or log-encoded readout combined with Sony’s 1-Shot HDR mode hits the exact sweet spot for motion picture workflows.

2. Understanding the 39.7mm 1:1 Geometry Inside the G-Mount

Look closely at the physical dimensions of the Type 2.5 sensor: it is a 28.1 × 28.1 mm square with a 39.7 mm diagonal.

  • Why it requires the G-Mount: Fujifilm’s X-Mount only covers an APS-C image circle (~28.4 mm diagonal). A 39.7 mm diagonal sensor would heavily vignette on X-Mount glass; it physically requires the G-Mount (or Fujinon Premista PL-mount) to clear its corners.
  • How it compares to GFX 44×33 and Full Frame: While narrower than Full Frame (36 mm) and standard GFX (43.8 mm), at 28.1 mm tall, this sensor is 17% taller than 35mm Full Frame (24 mm) and reaches 85% of the vertical height of a GFX sensor (32.9 mm). In total surface area (790 mm2), it is more than 2.15× larger than APS-C and sits right on the heels of Full Frame (864 mm2).
  • The Optical Sweet Spot: On a G-Mount camera, a 39.7 mm image circle uses the absolute sharpest central core of Fujinon GF lenses and fits natively inside Full Frame / VistaVision cinema glass and Fujinon Premista zoom lenses without any corner shading.

3. Solving the GFX ETERNA 55’s Biggest Limitation

Fujifilm’s GFX ETERNA 55 cinema camera relies on the 43.8 × 32.9 mm 102MP CMOS II HS rolling shutter sensor. While gorgeous for narrative pacing, reading out 102 megapixels on a traditional rolling shutter inevitably introduces skew during whip pans, action sequences, or handheld documentary work, and requires cropping or pixel binning to reach high frame rates.

Putting the IMX927, IMX937, or IMX947 into a G-Mount cinema body completely transforms what a GFX cinema system can do:

  • Zero Rolling Shutter & Virtual Production Perfection: Global shutter eliminates jello distortion on car mounts, helicopters, and action rigs, and prevents scanline tearing or genlock banding when shooting inside LED Volume stages or under flickering strobe/lightning effects.
  • The Ultimate 1:1 Open-Gate Anamorphic Canvas: Cinematographers shooting with 2x anamorphic lenses don’t need extra horizontal sensor width—they want maximum vertical sensor height. A 1:1 square 28.1 × 28.1 mm sensor de-squeezes with a 2x anamorphic lens into a native 2:1 widescreen image (easily trimmed to 2.39:1 Scope) using all 10,240 vertical pixels.
  • Single-Pass Multi-Aspect Commercial Delivery: A 10.2K × 10.2K square sensor allows commercial DPs to shoot a single “Open Gate Square” master take and simultaneously extract a 10.2K 16:9 horizontal master (10,240 × 5,760) AND a 10.2K 9:16 vertical social master (5,760 × 10,240) with zero loss in resolution or focal length field-of-view.
  • Hardware 2×2 FD Binning: Even on the 105MP IMX927, engaging on-chip 2×2 charge-domain binning yields a 5.1K × 5.1K (26.2MP) oversampled square at up to 277 fps in 12-bit and 383 fps in 10-bit.

Three Cameras Fujifilm Hasn’t Made Yet (But Should Build With This Sensor)

If Fujifilm tapped into the IMX927/937/947 ecosystem, it wouldn’t make sense to simply rehash an existing body. Here are three completely new cameras Fujifilm could pioneer with this silicon:

1. The “GFX ETERNA BOX GS” — A Modular Dual-Sensor Cube Cinema Camera

While the GFX ETERNA 55 serves the traditional shoulder-mounted/studio camcorder form factor, Fujifilm still lacks a compact, cube-style Box Cinema Camera (akin to the RED V-Raptor, ARRI Alexa Mini LF, or Sony Venice Rialto) built for gimbals, drones, Steadicams, and multi-cam arrays.

Because the 105MP IMX937 and the 26.4MP IMX947 are 100% pin-compatible, Fujifilm could engineer a single compact G-Mount cube chassis (keeping the ETERNA’s internal electronic variable ND filter) and offer it in two distinct flavors—or with user/service-swappable sensor blocks:

  • GFX ETERNA BOX 10K (IMX937): Uses the thermally friendlier IMX937 to deliver 10.2K × 10.2K 12-bit Global Shutter at 36 fps (and 10.2K 17:9 DCI at up to 60 fps in 12-bit or 10-bit), plus 5.1K binned slow-motion up to 138 fps—making it an unmatched VFX plate, virtual production, and large-format anamorphic brain.
  • GFX ETERNA BOX 5K HS (IMX947): Uses the 5.48 µm large-pixel IMX947 to deliver clean low-light performance and 5.1K × 5.1K Open Gate 12-bit Global Shutter RAW at up to 277 fps (or 383 fps in 10-bit). It would immediately become one of the fastest large-sensor narrative high-speed cameras on the market, bridging the gap between an ARRI Alexa and a Phantom Flex4K.

2. The “GFX Square” (Digital GF670 / Hasselblad 500C/M Spiritual Successor)

Fujifilm has a storied heritage in 6×6 square medium format (most notably the folding GF670 and modular GX680), yet no camera manufacturer today builds a dedicated 1:1 Square Digital Medium Format Camera.

Using the IMX937, Fujifilm could build a compact, waist-level-finder modular G-Mount camera:

  • Never Rotate the Camera Again: Shoot natively in 105MP 1:1 Square, or use Fujifilm’s aspect-ratio dial to crop in-camera to 4:3, 3:2, 16:9, or 65:24 (XPan) in either horizontal or vertical orientation without ever taking the camera off a tripod or tilting a gimbal.
  • 1/16,000s Global Flash Sync With Every Lens: Today, GFX fashion and commercial shooters are restricted to a slow 1/125s focal-plane flash sync unless they buy specialized Leaf Shutter GF lenses or adapt Hasselblad H glass. A global shutter GFX Square would unlock 1/10,000s+ flash sync with fast primes like the GF 55mm f/1.7, GF 80mm f/1.7, and GF 110mm f/2 wide open in broad daylight.

3. An Industrial / Aerial Photogrammetry GFX (Taking on Phase One)

Fujifilm already develops specialized industrial imaging systems (such as the GFX100 IR and SX-series surveillance cameras), while Phase One dominates high-end aerial mapping and drone inspection. A ruggedized, shutterless G-Mount industrial camera built around the IMX927—including a Monochrome (IMX927-AMB) edition—would allow high-speed aerial surveying, cultural heritage digitization, and 3D photogrammetry at 73 to 100 fps with zero mechanical shutter wear and zero motion distortion.


Bonus Detail for X-Mount Fans: Look at the IMX929 / IMX939

Before closing out that Sony spec sheet, X-Mount shooters should look closely at the bottom rows of the table: the IMX929 and IMX939.

Those two chips feature a 28.1 mm diagonal (virtually identical to X-Mount’s ~28.3 mm APS-C diagonal), a 50.79-megapixel resolution (in a slightly taller 4:3 cut), and the exact 2.74 µm pixel pitch of the 40MP X-H2—delivering 69 fps (IMX939) to 136 fps (IMX929) at 12-bit with a Pregius S Global Shutter. Trim that 4:3 array down to a standard 3:2 APS-C aspect ratio, and you are looking at a ~40MP APS-C Global Shutter sensor.

Whether Sony’s IMX927/947 family first surfaces in a GFX ETERNA Global Shutter Box Cinema Camera, or its 2.74 µm Pregius S pixel architecture trickles directly into a future Fujifilm X-H3, Sony has officially solved the resolution-versus-speed equation for global shutter sensors. Now the ball is in Fujifilm’s court—and if X-Processor 6 is built to handle SLVS-EC bandwidth at this scale, the next generation of G-Mount and X-Mount video is going to be extraordinary.

via sony-semicon

Posted in Fuji patents| 24 Comments

PP: Fujifilm GFX100RF Interview – Inside Fujifilm: How the 100MP GFX100RF Medium Format Camera is Made


Fujifilm GFX100RF:
B&H Photo / Amazon / Moment / Adorama

Inside Fujifilm: How the 100MP GFX100RF Medium Format Camera is Made

PetaPixel’s Chris Niccolls traveled to Japan to follow the creation of the Fujifilm GFX100RF from start to finish—moving from Fujifilm’s design studio to the assembly line at the Fujifilm X-Factory near Sendai, and finally into the field around Sendai and the coast of Matsushima. Rather than focusing solely on spec sheets, the feature explores how industrial designers, optical engineers, and factory technicians collaborated to pack a 100-megapixel medium format sensor and integrated 35mm f/4 leaf-shutter lens into a compact, rangefinder-style body.

Timestamped Video Breakdown

  • 0:00 – Intro: Chris Niccolls sets up the premise of the trip. Camera reviewers typically judge a finished product strictly by what it can do for the photographer, rarely stopping to consider the engineering, precision, and human craftsmanship required to bring the hardware to life.
  • 2:06 – Interview with Camera Designers: A sit-down with Masazumi Imai (Product Strategy Leader) and Takeo Hyodo (Lead Designer on the GFX100RF project) examining the philosophy, physical controls, and cross-departmental challenges behind the camera.
  • 17:27 – Camera Factory (Fujifilm X-Factory): A behind-the-scenes tour of the production line near Sendai, showcasing the mix of automated robotic tolerances and intricate hand assembly—including the PetaPixel crew attempting to apply the GFX100RF’s sticky leatherette panels themselves.
  • 20:00 – Shooting Photos: Real-world street and landscape testing in Sendai and coastal Matsushima, highlighting the camera’s aspect-ratio dial, cropping power, and raw dynamic range.
  • 23:40 – The Wrap: Final reflections on how understanding the design intent and manufacturing precision changes the experience of shooting with the GFX100RF in the field.

Design Studio: Masazumi Imai & Takeo Hyodo on the GFX100RF Philosophy

In the design segment, Product Strategy Leader Masazumi Imai and Lead Designer Takeo Hyodo break down what it took to build the first integrated-lens digital camera in the GFX system:

  • Cross-Departmental Collaboration: The design team worked alongside Fujifilm’s engineering and marketing divisions to achieve a compact form factor without sacrificing medium format performance or build quality.
  • Artistic Form Meets Technical Function: Imai emphasized the “magic” of creating an object that is simultaneously artistically ideal and technologically functional. Both designers noted their goal was to create a camera that immediately makes photographers want to pick it up off the shelf and hold it, while remaining a joy to operate day after day as a treasured tool.
  • Machined Dials and Surface Challenges: Crafting the exterior surfaces, tactile dials, and tight tolerances presented major industrial design hurdles, requiring a balance between premium refinement and practical ergonomics for everyday carry.

Inside the Sendai X-Factory: Robotics and Hand Assembly

Moving from the design studio to the Fujifilm X-Factory near Sendai, the video documents the live production line of the GFX100RF from raw sub-assemblies through final packaging for global shipment:

  • Robotic Measurement Meets Hand Craftsmanship: Every screw is torqued to exact specifications and every internal wire is soldered by hand, pairing advanced robotic optical/sensor alignment and automated precision testing with delicate manual assembly.
  • The Leatherette Challenge: To demonstrate how much manual dexterity the line workers possess, factory staff let the PetaPixel team try applying the adhesive leatherette grip panels to a fresh GFX100RF chassis off the line. Adjusting and seating the ultra-sticky panels within microscopic tolerances proved difficult for the visitors, underscoring the skill of the X-Factory technicians.

In the Field: Shooting Sendai and Matsushima

For the final leg of the journey, Niccolls took the completed GFX100RF out into the streets of Sendai and along the scenic coastline of Matsushima to test whether the designers’ intentions translated to real-world shooting:

  • In-Camera Cropping & Aspect Ratios: Initially skeptical of relying on digital crops from a fixed wide-angle prime, Niccolls found that the 100MP medium format sensor and sharp integrated lens easily resolved enough detail to handle tight crops and alternate framing.
  • Panoramic Framing & Dynamic Range: Using the dedicated aspect-ratio controls, he highlighted how well the panoramic modes framed Matsushima’s famous red coastal bridges, while the 100MP RAW files offered massive latitude for pushing shadows and pulling highlights in post-processing.
  • Design-Informed Handling: Seeing the ergonomics and dial layout conceptualized in the studio made the physical controls feel intuitive in practice, connecting the factory craftsmanship directly to the shooting experience.

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Posted in Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100S| Tagged , , , , , , , , , , , | 29 Comments

Fujifilm’s instax mini Evo Cinema Named One of TIME’s Best Inventions of 2026

Fujifilm’s instax mini Evo Cinema™ Named One of TIME’s Best Inventions of 2026

FUJIFILM North America Corporation announced today the instax mini Evo Cinema™ hybrid instant camera has been selected as one of TIME’s Best Inventions of 2026 in the Consumer Electronics category. This is the second consecutive year Fujifilm has been named to TIME’s Best Inventions list, with the instax WIDE Evo™ hybrid instant camera selected in 2025. Earlier this year, Fujifilm was recognized as a TIME100 Most Influential Company and named an industry leader in the hardware sector.

“At Fujifilm, our whole purpose is centered around giving our world more smiles. We are incredibly proud to see TIME has recognized the innovation and creativity behind our instax™ brand, which continues to inspire people around the world to capture special moments and turn them into lasting memories,” said Bing Liem, division president, FUJIFILM North America Corporation. “These recognitions reflect what drives us every day to create products that spark joy and make a positive impact on society.”

“TIME’s Best Inventions of 2026” highlights emerging fields such as AI, apps and software, connectivity and communication, manufacturing and materials, medical and healthcare, and more, with nominations submitted by TIME’s editors and correspondents worldwide. Each product or idea is evaluated based on several key criteria, including originality, efficacy, ambition, and impact. This year, TIME’s annual list features 300 groundbreaking innovations that “make the world better, smarter, and even a bit more fun.” For more details, visit TIME’s Best Inventions 2026.

The instax mini Evo Cinema™ hybrid instant camera delivers a smooth, unique photographic experience, combining a hybrid instant camera, smartphone printer, and video camera all in one. The camera features the Gen Dial™ – a handheld “time machine” dial that lets users apply 10 decades of style to their images and videos.

In its Best Inventions of 2026 list, TIME commented “So you love your Instax, but miss being able to capture a quick video; the Fujifilm Instax Mini Evo Cinema offers oodles of analog charm in a digital friendly package.”

The special print issue of TIME Best Inventions will be on newsstands in January 2027.

For more information on the instax mini Evo Cinema™ hybrid instant camera, please visit https://www.instaxus.com/cameras/mini-evo-cinema/.

via Fujifilm

Posted in Instax, Instax Mini Evo, Press releases| Tagged , | 25 Comments

AstrHori 8mm f/2.4 Announced For GFX


AstrHori 8mm f/2.4: B&H Photo

The AstrHori 8mm f/2.4 was first teased here a few days ago. It isn’t the first fisheye for the GFX, but it is a somewhat unique one due to its speed and angle of view.

Key Features

  • Medium Format | f/2.4 to f/16
  • 6.3mm (Full-Frame Equivalent)
  • Ultra Wide-Angle Prime
  • Manual Focus Design
  • Clicked Aperture Ring
  • 220° Field of View
  • 2 HR Elements, 2 LD Elements
  • 10 Elements in 8 Groups
  • 10-Blade Diaphragm

Posted in 3rd Party Lens, Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100S| Tagged , | 23 Comments

35 Fujifilm Group Products Win the GOOD DESIGN AWARD 2026


35 Fujifilm Group Products Win the GOOD DESIGN AWARD 2026

FUJIFILM Corporation achieves the highest number of award-winning products for the eighth consecutive year

FUJIFILM Holdings Corporation is pleased to announce that 35 products from across the Fujifilm group including FUJIFILM Corporation and FUJIFILM Business Innovation Corp. have been recognized at the GOOD DESIGN AWARD 2026*, an esteemed award program organized by the Japan Institute of Design Promotion. The award-winning products span a wide range of business fields, including mirrorless digital cameras, instant cameras in the instax™ series, medical equipment, and production color printers. Among the award recipients, FUJIFILM Corporation received the highest number of awards, with 30 products recognized, marking its eighth consecutive year as the top award winner.

In developing a wide range of products and services, Fujifilm has pursued high levels of functionality and performance, while also emphasizing design that enhances and fully leverages these strength. This year, 23 products received the iF Design Award and a record-high number of 34 products received the Red Dot Design Award. In the IDEA, 2 products received the “Bronze” award. Fujifilm has been recognized with the Good Design Award for 44 consecutive years since 1983. These achievements demonstrate high recognition for design excellence of Fujifilm products globally.

Fujifilm remain committed to developing new value of products and services by not only visually appealing but also realizing designs that emphasize the function of each product and service, thereby creating new value through designs.

* The Good Design Award is Japan’s only comprehensive design evaluation and promotion program launched by the Japan Industrial Design Promotion Organization (today’s Japan Institute of Design Promotion) in 1988, based on the Good Design Selection System (G Mark System) established by the Ministry of International Trade and Industry (today’s Ministry of Economy, Trade and Industry) in 1957.

via Fujifilm

Posted in Press releases| 22 Comments