SIRUI Launches Swift Series with Two New Ultra-Compact Full-Frame Autofocus Lenses: Sirui Swift 20mm f/2.4 and Sirui Swift 40mm f/2.2


Sirui Swift 20mm f/2.4 (coming soon): B&H Photo
Sirui Swift 40mm f/2.2 (coming soon): B&H Photo

SIRUI Launches Swift Series with Two New Compact, All-Glass Full-Frame Autofocus Lenses

SIRUI has officially launched its new Swift series, introducing two ultra-compact, budget-friendly full-frame autofocus prime lenses built for everyday carry and hybrid creation: the SIRUI Swift 20mm F2.4 and SIRUI Swift 40mm F2.2. Engineered with all-glass optics in a lightweight body weighing just over 200 grams, the Swift series delivers fast, quiet autofocus and dedicated physical controls for photographers and videographers looking for portable full-frame glass without sacrificing optical quality.

Swift 20mm F2.4: Ultra-Wide Perspective with Close-Up Versatility

Offering an expansive 91.5° diagonal angle of view, the Swift 20mm F2.4 is tailored for sweeping landscapes, architecture, street photography, and handheld vlogging. Its optical formula consists of 11 elements in 9 groups, incorporating two aspherical elements, two extra-low dispersion (ED) elements, and two high refractive index (HRI) elements to control distortion and chromatic aberration from corner to corner. With a close minimum focusing distance of 0.2m (7.9 in) and 0.14x maximum magnification, creators can move in tight on foreground subjects while preserving dramatic wide-angle environmental context and smooth background blur.

Swift 40mm F2.2: Natural Everyday Perspective with Bright Aperture

The Swift 40mm F2.2 delivers a natural 55.9° field of view that sits comfortably between classic 35mm and 50mm focal lengths, making it an ideal walk-around prime for street documentary work, travel, portraits, and daily storytelling. Built with 11 all-glass elements in 8 groups—including one aspherical element and two ED elements—the lens pairs crisp rendering with a bright f/2.2 maximum aperture for reliable low-light gathering and shallow depth-of-field separation. It focuses down to 0.4m (1.3 ft) for a 0.14x reproduction ratio.

Designed for Modern Creators

Both lenses utilize a stepping motor (STM) autofocus system engineered for rapid, quiet, and accurate subject tracking alongside minimal focus breathing for smooth video focus transitions. Despite their entry-level price point, both Swift primes include tactile ergonomics typically reserved for higher-tier lenses: a clicked aperture ring, a physical AF/MF switch, and a customizable Fn button. Both lenses also share a unified 58mm front filter thread, include a petal-shaped lens hood, and feature weather-sealed, dust- and smudge-resistant construction for reliable location shooting.

Pricing and Availability

Both the SIRUI Swift 20mm F2.4 and SIRUI Swift 40mm F2.2 are priced at US$149 each. The lenses are available to order in Sony E-mount, Leica L-mount, and Fujifilm X-mount.

Technical specifications and additional information:

SpecificationsSwift 20mm F2.4Swift 40mm F2.2
Focal Length20mm40mm
Maximum ApertureF2.4F2.2
Minimum ApertureF16F16
Lens MountSony E, Leica L, Fujifilm XSony E, Leica L, Fujifilm X
Lens Format CoverageFull-FrameFull-Frame
Angle of View91.5°55.9°
Minimum Focus Distance0.2m0.4m
Maximum Magnification0.14x (1:7.3)0.14x (1:7.3)
Optical Design11 Elements in 9 Groups11 Elements in 8 Groups
Special Elements2 Aspherical, 2 ED, 2 HRI1 Aspherical, 2 ED
Aperture Blades99
Focus MotorSTM AutofocusSTM Autofocus
Aperture RingClickedClicked
ControlsAF/MF Switch, Custom Fn ButtonAF/MF Switch, Custom Fn Button
Filter Thread58mm58mm
Dimensions (Sony E)69.5 x 62.3 mm69.4 x 62.3 mm
Weight (Sony E)207g210g
Weather ProtectionWeather-Sealed, Dust-ResistantWeather-Sealed, Dust-Resistant
PriceUS$149US$149

All specifications in the table above reflect the Sony E-mount full-frame configurations. On Leica L-mount bodies, the Swift 20mm F2.4 measures 69.5 x 60.3 mm and weighs 212g, while the Swift 40mm F2.2 measures 69.4 x 60.3 mm and weighs 215g.

Posted in 3rd Party Lens| Tagged , , , , | 9 Comments

SIRUI Expands Aurora Series with Two New Fast-Aperture Wide-Angle Autofocus Lenses: Sirui Aurora 15mm f/1.6 and Sirui Aurora 24mm f/1.4


Sirui Aurora 15mm f/1.6 (Coming Q1 2027): B&H Photo / Amazon
Sirui Aurora 24mm f/1.4 (Coming Q1 2027): B&H Photo / Amazon

SIRUI Expands Aurora Series with Two New Fast-Aperture Wide-Angle Autofocus Lenses
The Aurora 15mm F1.6 and 24mm F1.4 combine wide-angle perspectives, fast apertures and creator-focused features for full-frame photography and video production.​

SIRUI is expanding its Aurora full-frame autofocus lens series with two new wide-angle additions: the Aurora 15mm F1.6 and Aurora 24mm F1.4. Designed for photographers and video creators, both lenses combine fast maximum apertures, reliable autofocus and practical features to support a wide range of creative applications.​

While both lenses offer versatile wide-angle perspectives, each addresses different shooting needs. The 15mm F1.6 focuses on capturing expansive scenes with natural-looking proportions, while the 24mm F1.4 provides a balanced perspective for creators who want to capture both their subjects and surrounding environments.​

Aurora 15mm F1.6: Ultra-Wide Perspective with Distortion Control
Combining a 15mm ultra-wide focal length with a fast F1.6 aperture, the Aurora 15mm F1.6 is designed for architectural photography, confined interiors, travel, vlogging and night shooting. Its large aperture provides greater flexibility in low-light conditions, allowing creators to capture more light without relying as heavily on slower shutter speeds or higher ISO settings.​

A key feature is its emphasis on distortion control. Ultra-wide lenses can cause straight architectural lines to appear curved and stretch subjects near the edges of the frame. The Aurora 15mm F1.6 is designed to minimize these distortions, helping preserve more natural-looking geometry and subject proportions. This is particularly valuable for architecture and interior photography, as well as video production, where reducing distortion can also mean less correction and cropping in post-production.​

For added convenience, the lens features a standard 77mm front filter thread, making it compatible with commonly available ND and CPL filters. This provides a straightforward solution for creators who frequently use filters in photography and video production.​

Aurora 24mm F1.4: A Versatile Wide-Angle Lens for Hybrid Creators
The Aurora 24mm F1.4 offers a versatile perspective that captures environmental context while keeping subjects naturally proportioned. Its 24mm focal length provides a wider view than a traditional 35mm lens without the exaggerated perspective often associated with ultra-wide lenses.​

With its F1.4 maximum aperture, the lens offers strong low-light capability and greater control over depth of field. It is well suited to interviews, weddings, documentaries, commercial video and run-and-gun shooting.​

The lens also incorporates features tailored to video production. Its de-clickable aperture ring allows users to switch between stepped adjustments for photography and smooth, stepless aperture control for video. Additionally, its subtle focus breathing helps minimize changes in framing during focus transitions, making it a practical choice for creators working across both photography and filmmaking.

Designed for Modern Creators
Both lenses feature STM autofocus with eye-tracking support, alongside protection against moisture, rain and dust. They continue the Aurora series’ focus on combining full-frame autofocus performance with practical features for today’s hybrid creators.

Pricing and Availability
The SIRUI Aurora 15mm F1.6 is priced at US$599, while the Aurora 24mm F1.4 is priced at US$499.

Both lenses will initially be available in Sony E-mount and Leica L-mount in 2026. Nikon Z-mount and Fujifilm X-mount versions are scheduled to launch in Q1 2027.

Technical specifications and additional information:

Specifications

Aurora 15mm F1.6

Aurora 24mm F1.4

Focal Length

15mm

24mm

Maximum Aperture

F1.6

F1.4

Minimum Aperture

F16

F16

Lens Mount

Sony E / Leica L (2026); Nikon Z / Fujifilm X (Q1 2027)

Sony E / Leica L (2026); Nikon Z / Fujifilm X (Q1 2027)

Lens Format Coverage

Full-Frame

Full-Frame

Angle of View

109.3°

82.93°

Minimum Focus Distance

30cm

0.26m

Maximum Magnification

0.08x (1:12.5)

0.15x (1:6.667)

Optical Design

17 Elements in 12 Groups

14 Elements in 11 Groups

Special Elements

3 Aspherical Elements, 3 ED Elements, 4 HRI Elements

3 Aspherical Elements, 4 ED Elements, 3 HRI Elements

Aperture Blades

11

11

Focus Type

Autofocus

Autofocus

Image Stabilization

No

Not specified

Filter Size

77mm (Front)

62mm

Dimensions

φ82 × 106.4mm

φ76 × 106.6mm

Weight

540g

550g

Autofocus Features

Eye Tracking

Eye Tracking

Aperture Ring

Click / De-click

Click / De-click

Weather Protection

Moisture, Rain and Dust Protection

Moisture, Rain and Dust Protection

Posted in 3rd Party Lens| Tagged , , , | 15 Comments

Fujifilm X-T5, X-H2, and X-H2S Firmware Updates Released


Fujifilm X-T5:
B&H Photo / Amazon / Adorama

Fujifilm X-T5 Ver.4.32 Download Here

The firmware update Ver.4.32 from Ver.4.31 incorporates the following issues:

  1. The following firmware bugs are fixed.(1) Horizontal lines appear on the LCD monitor under the following settings.
    [Settings]
    •DRIVE MODE: “CH HIGH SPEED BURST”
    •SHUTTER TYPE: “MECHANICAL+ELECTRONIC” and shooting with the electronic shutter
    •SHUTTER SPEED: 1/8000 or faster
    •IMAGE DISP: “CONTINUOUS”
    (2) The recorded images may occasionally appear abnormal when shooting in “ISO BKT” or “FILM SIMULATION BKT” mode.
    (3) The camera may occasionally freeze one minute after playback begins when playing back movies recorded in “Movie” mode (at 6.2K or higher).
    (4) The focus cannot be adjusted when using the XF30mmF2.8 R LM WR Macro lens and attempting to adjust the focus manually under the following settings.
    [Settings]
    •[BUTTON/DIAL SETTING] ➔ [LENS ZOOM/FOCUS SETTING] ➔ [FOCUS RING OPERATION] ➔ [LINEAR] and set any rotation angle except default
  2. Some other minor bugs are fixed.

Fujifilm X-H2:
B&H Photo / Amazon / Adorama

Fujifilm X-H2 Ver.5.33 Download Here

The firmware update Ver.5.33 from Ver.5.30/Ver.5.31 incorporates the following issues:

  1. The following firmware bugs are fixed.(1) Horizontal lines appear on the LCD monitor under the following settings.
    [Settings]
    •DRIVE MODE: “CH HIGH SPEED BURST”
    •SHUTTER TYPE: “MECHANICAL+ELECTRONIC” and shooting with the electronic shutter
    •SHUTTER SPEED: 1/8000 or faster
    •IMAGE DISP: “CONTINUOUS”
    (2) The recorded images may occasionally appear abnormal when shooting in “ISO BKT” or “FILM SIMULATION BKT” mode.
    (3) The camera may occasionally freeze one minute after playback begins when playing back movies recorded in “Movie” mode (at 6.2K or higher).
    (4) The focus cannot be adjusted when using the XF30mmF2.8 R LM WR Macro lens and attempting to adjust the focus manually under the following settings.
    [Settings]
    •[BUTTON/DIAL SETTING] ➔ [LENS ZOOM/FOCUS SETTING] ➔ [FOCUS RING OPERATION] ➔ [LINEAR] and set any rotation angle except default
  2. Some other minor bugs are fixed.

Fujifilm X-H2S:
B&H Photo / Amazon / Adorama

Fujifilm X-H2S Ver.7.31 Download Here

The firmware update Ver.7.31 from Ver.7.30 incorporates the following issues:

  1. The following firmware bugs are fixed.(1) Horizontal lines appear on the LCD monitor under the following settings.
    [Settings]
    •DRIVE MODE: “CH HIGH SPEED BURST”
    •SHUTTER TYPE: “MECHANICAL+ELECTRONIC” and shooting with the electronic shutter
    •SHUTTER SPEED: 1/8000 or faster
    •IMAGE DISP: “CONTINUOUS”
    (2) The recorded images may occasionally appear abnormal when shooting in “ISO BKT” or “FILM SIMULATION BKT” mode.
    (3) The camera may occasionally freeze one minute after playback begins when playing back movies recorded in “Movie” mode (at 6.2K or higher).
    (4) The focus cannot be adjusted when using the XF30mmF2.8 R LM WR Macro lens and attempting to adjust the focus manually under the following settings.
    [Settings]
    •[BUTTON/DIAL SETTING] ➔ [LENS ZOOM/FOCUS SETTING] ➔ [FOCUS RING OPERATION] ➔ [LINEAR] and set any rotation angle except default
  2. Some other minor bugs are fixed.

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Posted in Firmware, Fujifilm X-H2, Fujifilm X-T5| Tagged , , , , , , , , , , , | 18 Comments

Fujifilm XApp 2.7.6.1 Introduces OS Compatibility Changes


The Fujifilm XApp for iOS and Android has been updated

OS version compatibility change for “FUJIFILM XApp”

We sincerely thank you for your continued patronage of Fujifilm products.

“FUJIFILM XApp” will no longer support iOS 14 and iPadOS 14 as of the current version, 2.7.6.1.
We would kindly ask customers using iPhones or iPads with iOS 14 or iPadOS 14 to upgrade to iOS 15, iPadOS 15, or later as soon as possible.

 ・iPhone and iPad are trademarks of Apple Inc. registered in the United States and other countries.
・iOS trademark is used under license from Cisco in the United States and other countries.

We sincerely apologize for any inconvenience this may cause our customers and kindly ask for your understanding.

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Posted in Software| Tagged , | 2 Comments

Fujifilm Announces Financial Results for the First Half Ended September 30, 2026

Fujifilm Announces Financial Results for the First Half Ended September 30, 2026

FUJIFILM Holdings Corporation announced today its financial results for the first half, which ended September 30, 2026.

First Half Results for the Fiscal Year Ending March 31, 2027

  • Revenue was JPY1,711.5 billion and increased 8.8% year-over-year.
  • Operating income was JPY141.2 billion and decreased 10.9% year-over-year.
  • Net income attributable to FUJIFILM Holdings was JPY105.2 billion and decreased 12.5% year-over-year.

Outlook for Fiscal Year Ending March 31, 2027

  • For the fiscal year ending March 2027, the company projects record-high revenue of JPY3.59 trillion, reflecting strong sales of Medical Systems and Semiconductor Materials.
  • Operating income is expected to reach JPY365.0 billion, in line with the previous forecast, as increased profits in the Electronic Materials segment are expected to be offset by factors including a decline in gross profit resulting from lower revenue in the Business Innovation segment.
  • Net income attributable to FUJIFILM Holdings is forecasted at JPY280.0 billion.

In the second quarter, the three months ended September 30, 2026, Fujifilm achieved record-high revenue, operating income and net income attributable to FUJIFILM Holdings supported by strong sales of endoscopes in Healthcare segment, semiconductor materials and data tapes in Electronics segment, and instax™ products in Imaging segment, while continuing to improve profitability in the Bio CDMO business and strengthening the operational foundation of the Business Innovation segment.

“We continue to capture robust demand across our growth businesses and deliver solid growth across the Company. As we enter the final six months of our current medium-term management plan, VISION2030, we will remain firmly focused on delivering results, while executing the necessary reforms and establishing a clear path toward our next medium-term management plan,” says Teiichi Goto, president and chief executive officer, representative director, FUJIFILM Holdings Corporation.

Second-quarter financial highlights from July to September by business segments

Healthcare

  • Revenue increased by 9.8% year-over-year to JPY297.3 billion, while operating income declined 17.3% year-over-year to JPY16.0 billion, primarily due to upfront costs associated with the start-up of new large-scale Bio CDMO facilities in the United States, the impact of unplanned shutdowns in response to regulatory inspections, and higher raw material costs due to surging silver prices.
  • In the Medical Systems business, revenue increased, driven by significant performance in endoscope in the United States, continued strong growth in Europe and Japan, as well as in India, Southeast Asia and other markets, and higher sales of MRI systems and IVD products.
  • In the Bio CDMO business, revenue increased, driven by the ramp-up of new large-scale facilities.
  • In the LS Solutions business, revenue increased, driven by expanded use of cell culture media among major pharmaceutical companies.

Electronics

  • Revenue increased by 23.0% year-over-year to JPY132.0 billion, and operating income rose by 66.6% year-over-year to JPY32.4 billion.
  • In the Electronic Materials business, revenue increased, driven by strong sales of advanced-node materials, including those used in generative AI applications, such as the world’s leading CMP slurries for copper interconnects, NTI developers and liquid polyimides.
  • In the Advanced Functional Materials business, revenue increased, supported by higher sales of data tapes to major IT companies, among other factors.

Business Innovation

  • Revenue decreased by 1.7% year-over-year to JPY293.5 billion, and operating income declined by JPY14.9 billion year-over-year to JPY0.9 billion.
  • In the Business Solutions business, revenue decreased, primarily due to the absence of large-scale projects for local governments recorded in the previous fiscal year and lower revenue from related services as PC and server projects in Japan were postponed to the second half of the fiscal year due to semiconductor supply constraints.
  • In the Office Solutions business, revenue declined due to lower exports to Europe and North America.
  • In the Graphic Communications business, revenue increased, supported by higher sales of production printer Revoria Press series in new markets.

Imaging

  • Revenue increased by 11.0% year-over-year to JPY162.3 billion, and operating income rose by 29.6% year-over-year to JPY50.1 billion.
  • In the Consumer Imaging business, revenue increased due to strong sales of instax™ products, supported by robust demand for mid- to high-end models such as the instax mini Evo™ and instax WIDE 400™, coupled with strong sales of the new entry-level instax mini 13™.
  • In the Professional Imaging business, revenue decreased due to the impact of strong sales of new products in the same period of the previous fiscal year.

For more details, please visit the Investor Relations section of Fujifilm website.

Posted in Press releases| Tagged , , | 18 Comments

7Artisans AF 25mm, 35mm and 50mm f/1.8 LITE Silver Edition Now Available


7Artisans has released the 7Artisans AF 25mm f/1.8 LITE, 7Artisans AF 35mm f/1.8 LITE, and 7Artisans AF 50mm f/1.8 LITE in silver.

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Posted in 3rd Party Lens| Tagged , , , | 42 Comments