New Fujifilm Saving Announced

By Louis Ferreira | Published: April 13, 2026


Fujifilm has some new savings available, but only Amazon and Adorama have them discounted at this time.

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Posted in Deals| 2 Comments

TTArtisan AF 17mm f/1.8 Announced

By Louis Ferreira | Published: April 10, 2026


The TTArtisan AF 17mm f/1.8 was announced today, and it is currently available on Amazon

Specs

  • APS-C autofocus prime lens. 
  • Focal length: 17mm. 
  • Full-frame equivalent: 25mm. 
  • Maximum aperture: f/1.8. 
  • Minimum aperture: f/16. 
  • Optical design: 14 elements in 10 groups. 
  • Angle of view: 81°. 
  • Minimum focusing distance: 0.18m. 
  • Diaphragm blades: 6. 
  • Filter thread: 52mm. 
  • Weight: around 161g to 178g depending on mount/version; multiple sources specifically highlight 161g. 
  • Mounts at launch: Sony E and Fujifilm X. 

Key features

  • Autofocus design with a stepping motor / STM for smooth, quiet focusing. 
  • All-metal body. 
  • Designed as a compact, lightweight “Air” series lens for everyday carry. 
  • Wide but natural perspective aimed at street, travel, documentary, environmental portrait, and landscape shooting. 
  • Bright f/1.8 aperture for low-light shooting and subject separation. 
  • TTArtisan also says the lens can produce 6-point starbursts from point light sources. 
  • Close-focus ability is positioned as useful for dynamic wide-angle close-up compositions. 

Posted in 3rd Party Lens| Tagged , , , , | 50 Comments

OL: Fujinon XF70-300mm f/4-5.6 Review – Best For 24MP and 26.2MP Cameras

By Louis Ferreira | Published: April 9, 2026


Fujinon XF70-300mm f/4-5.6: B&H Photo / Amazon / Moment / Adorama
Fujinon XF1.4X TC WR: B&H Photo / Amazon / Adorama
Fujinon XF2X TC WR: B&H Photo / Amazon / Adorama

The Fujinon XF70-300mm f/4-5.6 came out a while ago, and it was a fantastic option for 24MP and 26.2MP cameras based on previous reviews. Optical Limits just released its review of the Fujinon XF70-300mm f/4-5.6 on a 40MP Fujifilm camera, and the results are disappointing. You can read the full review here or check out the excerpts below:

Overall, a decent option for users using a 26 MP camera, less so on 40 MP cameras unless you are willing to compromise.

Pros

  1. Compact
  2. Good build quality
  3. Quite sharp in the low to mid zoom range

Cons

  1. Could be better at 300mm (on 40 MP sensors, at least)
  2. High CAs in RAW image (requires autocorrection)
  3. Poor manual focusing feedback

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Posted in Fuji lenses| Tagged , , , | 24 Comments

Fujifilm Instax and 135 Prices Are Increasing

By Louis Ferreira | Published: April 8, 2026

Notice of domestic price revision for instant film for disposable camera “Utsurun Desu™” and instax™ “Cheki” cameras.

Dear Customers

We would like to express our sincere gratitude for your continued patronage of Fujifilm products.

Fujifilm Imaging Systems Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Koji Matsumoto) has been working to absorb rising costs for materials, raw materials, and transportation costs for its “Fujifilm QuickSnap” disposable camera and instax™ instant film, through efforts to improve production efficiency and reduce expenses. However, it has become difficult to absorb these costs through corporate efforts alone, and therefore we will be revising prices. We kindly ask for your understanding and forgiveness.

We would appreciate your continued patronage of Fujifilm products.

Price revision date, affected products, and revision rate

Price revision dateTarget ProductssizeRevision rate*1
April 1, 2026Disposable camera135Approximately 5%
Instant filmminiApproximately 22-27%
SQUAREApproximately 8-22%
WIDEApproximately 3-13%

*1 This is the revision rate relative to our shipping price.

via Fujifilm

Posted in Press releases| 26 Comments

Fujifilm F260001 Found: Likely Fujifilm X-T6

By Louis Ferreira | Published: April 7, 2026


Fujifilm registered camera F260001, and according to weibo this camera will use X-Processor 6.

Fujifilm FF260001: A brand new X-Processor 6 product, equipped with tri-band Wi-Fi 6 (China region). I know the specifications of the first camera on the new platform are impressive.

This camera will likely be the Fujifilm X-T6, but there is also a small chance that it could be the Fujifilm X-Pro4 or Fujifilm X-H3. We generally find these listings pretty close to launch events, and Fujifilm announced FUJIKINA in Warsaw this June, so it is likely a camera will be announced at or before the event.

via weibo

Posted in Press releases| Tagged , , , , , , , , , , , , , , , , , , , , , , , | 6 Comments

Fujinon XC 13-33mm f/3.5-6.3 Firmware 1.01 Update Released

By Louis Ferreira | Published: April 6, 2026


Fujinon XC 13-33mm f/3.5-6.3: B&H Photo / Amazon / Adorama

The Fujinon XC 13-33mm f/3.5-6.3 has received very positive reviews, and its first firmware update has just been released today.

Firmware Ver.1.01 Download Here

The firmware update Ver.1.01 from Ver.1.00 incorporates the following issue:

  1. The image stabilization feature is enhanced to address the issue that images appear blurry in rare cases.

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Posted in Firmware| Tagged , , , | 17 Comments