Fujifilm VISION 2023


Fujifilm launches a Medium-Term Management Plan, VISION2023
-Investing 1.2 trillion yen over three years to accelerate growth mainly in the healthcare and highly-functional material businesses
-Expanding the healthcare business into the largest segment in terms of revenue and operating income

TOKYO, April 15, 2021 – FUJIFILM Holdings Corporation (President: Kenji Sukeno) launched a new medium-term management plan, VISION2023, covering the period of three years from fiscal year ending March 2022 (FY2021) to FY2023. The VISION2023 foresees investments totaling 1.2 trillion yen over the three-year period to accelerate business growth with a focus on healthcare and highly-functional materials businesses. The healthcare business is to be expanded to the largest segment in terms of both revenue and operating income to build a robust business foundation that enables sustainable growth.

In FY2017, Fujifilm drew up the CSR plan, Sustainable Value Plan 2030 (SVP2030), setting out long-term goals to be achieved by the target year of FY2030. The SVP2030 sets out goals for four priority areas, namely “Environment,” “Health,” “Daily Life” and “Work Style,” as well as “Supply Chain” and “Governance,” which provides the base for business activities, from the perspective of “solving social issues through business activities” and “considering society and the environment in business processes” to contribute to establishing a sustainable society. The VISION2023 serves as a concrete action plan for realizing goals listed in the SVP2030. Read More »

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Laowa Argus 33mm f/0.95 APO Press Release Video

A reader sent me the Laowa 33mm f/0.95 press release video so I uploaded it to my youtube channel. The Laowa Argus 33mm f/0.95 APO should be a great value and I personally have really enjoyed the last 3 Laowa lenses that I tried. I am hopeful this lens will be great for Astrophotography and video work. The first preorders will be at VenusOptics in the US.

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Fujifilm GFX100S RRS Modular Plate Pre-orders


RRS is taking preorders for its Fujifilm GFX100S plate for those interested in getting one asap. The Fujifilm GFX100 RRS plate is incredibly well made and protects the camera quite a bit and I hope this plate is of similar quality.

Fujifilm GFX100S: B&H Photo / Amazon / Moment / Adorama
Fujifilm GFX100: 
B&H Photo / Amazon / Adorama
Fujifilm GFX50R: 
B&H Photo / Amazon / Adorama
Fujifilm GFX 50S: B&H Photo / Amazon / Adorama

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Posted in Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100S, Fujifilm GFX 50R, Fujifilm GFX 50S, Fujifilm GFX100 IR | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Steelsring Nikon, Contax, and EF to GFX Firmware Updates Add GFX100S Support


Steelsring released firmware updates for its Nikon, Contax, and EF autofocus adapters, which add GFX100S support and more.

2021/04/15

  • EF/GFX v3.02 firmware is available now, improved support to GFX 100S  and bug fixes, please visit here to download it.
    • 1) Improve support to GFX 100s camera
    • 2) Turn on 35mm auto clip mode,(Mutually exclusive with focus bracketing, to be solved in next release)
    • 3) Tuned EF 40 STM and Tamron SP 35 VC for better PDAF performace.
  • NK F/GFX v2.02 firmware, improved support to GFX 100S and bug fixes, please visit here to download it.
    • 1) Improve support to GFX 100s camera
    • 2) Turn on 35mm auto clip mode (Mutually exclusive with focus bracketing, to be solved in next release)
    • 3) Minor bug fix.
  • C645/GFX v2.0 firmware, improved support to GFX 100S and bug fixes, please visit here to download it.
    • 1) Improve support to GFX 100s camera body.
    • 2) Enable IBIS for GFX 100 and 100s cameras
    • 3) Improve Lens AF Drive accuracy , but don’t expect too much due to old design of C645 lenses.

Fujifilm GFX100S: B&H Photo / Amazon / Moment / Adorama
Fujifilm GFX100: 
B&H Photo / Amazon / Adorama
Fujifilm GFX50R: 
B&H Photo / Amazon / Adorama
Fujifilm GFX 50S: B&H Photo / Amazon / Adorama

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Fujifilm GFX Owners Group
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Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

Posted in 3rd Party Lens, Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100S, Fujifilm GFX 50R, Fujifilm GFX 50S, Fujifilm GFX100 IR | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Fujinon XF18mm f/1.4 R LM WR Announced

Fujinon XF18mm f/1.4 R LM WR: B&H Photo / Amazon /Adorama

Official

Reviews/Hands/etc…

Samples

Videos

Read More »

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Fujifilm GFX100 Firmware Update 3.02


GFX100 Ver.3.02 Download Here
The firmware update Ver.3.02 from Ver.3.01 incorporates the following issue:

The phenomenon is fixed that in rare cases, linear noises can be recorded in the longitudinal direction when shooting a scene with large highlighted area.

$500 GF Lens Rebates Ending Soon

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Fujifilm GFX Owners Group
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Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group

Posted in Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel | Tagged , , , , , , , , , , | Leave a comment