Laowa 24mm f/2 Zero-D Tilt-Shift For GFX Announced


Laowa 24mm f/2 Zero-D Tilt-Shift: B&H Photo / Venus Optics

A New Perspective in Tilt-Shift Photography

Anhui, China — November 4, 2026 — Laowa officially announces the 24mm f/2 Zero-D Tilt-Shift, a full-frame tilt-shift lens built for demanding architectural and commercial photography. It combines a fast f/2 aperture, Laowa’s signature Zero-D (near-zero distortion) optics, ±12mm shift and ±10° tilt, and a large image circle that also serves GFX and XCD medium-format users. Alongside the launch, Laowa introduces the XCD mount for its 55mm and 100mm f/2.8 Tilt-Shift 1x Macro lenses, bringing more options to Hasselblad medium-format photographers.

Key Features

  • Fastest f/2 aperture in its tilt-shift class
  • ±12mm shift for perspective control and stitching
  • ±10° tilt for selective focus / Scheimpflug effects
  • Zero-D optical design — straight lines stay straight
  • Compact as a tilt-shift lens
  • Large Ø67mm image circle — full-frame + medium format
  • 13 elements in 10 groups (including ED and aspherical glass)
  • Manual focus; Ø77mm filter thread; all-metal build

Precise ±10° of Tilt and ±12mm of Shift

  • Shift Function: Offers up to ±12mm of shift on full-frame cameras, enabling precise perspective control and effortless vertical line correction. It allows photographers to capture ultra-wide panoramic images by stitching multiple shifted frames together.
  • Tilt Function: Offers up to ±10° of tilt adjustment, allowing photographers to manipulate the plane of focus for both practical and creative effects, including the distinctive miniature effect.

*The 24mm f/2 is engineered to balance its tilt and shift capabilities while maintaining a compact form factor. The available tilt and shift ranges may vary slightly depending on the camera mount, particularly when focusing at infinity. In general, applying more tilt reduces the available shift range, and vice versa.

Fast f/2 Maximum Aperture

With its ultra-large f/2 aperture, this is the fastest tilt-shift lens ever made for any format. The extra light-gathering capability expands the possibilities of tilt-shift photography beyond daylight, making it ideal for dimly lit interiors, blue-hour scenes, and night-sky photography.

Compact Form in Tilt-Shift Photography

Measuring Ø93mm × 119mm (Ø3.66″ × 4.69″) and weighing just 860g (1.90 lb), the 24mm f/2 Zero-D Tilt-Shift maintains a remarkably compact form factor for a lens of its class, making it a versatile choice for both studio and on-location photography.

Zero Distortion

Laowa’s signature Zero-D optical design minimises distortion at the source, keeping straight lines straight across the frame, from the centre to the edges, with no bowed doorframes or curved horizons to correct in post-production.

Bringing Tilt-Shift Photography to Medium Format

The 24mm f/2 Zero-D Tilt-Shift also supports GFX and XCD medium-format camera systems via compatible mounts, retaining its full ±10° tilt range and ±12mm of shift along both the X and Y axes. With its 24mm-equivalent field of view, it is one of the most affordable solutions in its category for GFX and XCD photographers.

XCD Mount Now Available for 55mm and 100mm f/2.8 Tilt-Shift 1x Macro

Expanding its medium-format lineup, Laowa introduces XCD mount versions of its existing 55mm and 100mm f/2.8 Tilt-Shift 1x Macro lenses. This expansion gives Hasselblad photographers greater flexibility in product photography, close-up work, and creative tilt-shift applications.

Pricing & Availability

The 24mm f/2 Zero-D Tilt-Shift lens, along with the 55mm and 100mm f/2.8 Tilt-Shift 1x Macro lenses, is available on the official Venus Optics website (venuslens.net) and through authorised global resellers starting November 5, 2026, at 14:00 GMT / 22:00 HKT / 6:00 PST.

US MSRP: USD 1,249 (pricing varies by region)

Technical Specifications

Product NameLaowa 24mm f/2 Zero-D Tilt-Shift
FormatFull Frame
Focal Length24mm
Aperture Rangef/2 – f/22
Angle of View84°
Lens Structure13 elements in 10 groups
Aperture Blades14
Min. Focus Distance25cm / 9.84 inch
Shift±12mm
Tilt±10°
Mount Rotation360°
Max. Magnification0.194X
Filter ThreadØ77mm
DimensionsØ93mm × 119mm / Ø3.66″ × 4.69″
Weight860g / 1.90 lb
MountsSony E / Nikon Z / Canon RF / L Mount / GFX / XCD

*Incompatible camera bodies: Panasonic S52 / S52X / S1M2 / S1M2E / S1R2

Posted in 3rd Party Lens, Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100S| Tagged , , , | 30 Comments

Sigma 50-120mm f/2.8 DC OS Now Listed On Amazon


Sigma 50-120mm f/2.8 DC OS:
B&H Photo / Amazon / Adorama

The Sigma 50-120mm f/2.8 DC OS can now be ordered from Amazon. The lens is expected to be available later this month, around 11/25/26.

Posted in 3rd Party Lens| Tagged , , , , , | 30 Comments

Tamron Eyes Medium Format: New Patent Details Three Fast Primes With GFX Sensor Coverage

A newly uncovered Japanese patent publication from Tamron Co., Ltd. (特開2026-175043, published November 2, 2026) has surfaced, detailing four fast prime optical formulas—three of which feature large image circles designed to cover medium format (“large format”) sensors like the Fujifilm GFX system.

While Tamron has already become a staple third-party lens manufacturer for Fujifilm X-mount, the company has yet to officially step into the Fujifilm G-mount arena. However, the numerical embodiments inside this latest filing suggest Tamron’s optical engineers are actively researching fast-aperture medium format prime designs.

Patent Overview (JP 2026-175043)

  • Applicant: Tamron Co., Ltd.
  • Publication Number: JP 2026-175043 (特開2026-175043)
  • Publication Date: November 2, 2026
  • Title: Optical System, Imaging Apparatus, and Moving Body
  • Core Objective: Simultaneously suppressing longitudinal and lateral chromatic aberrations in large-aperture prime lenses by optimizing refractive power distribution, Abbe numbers, and anomalous dispersion glass elements.

The Four Optical Embodiments

Within the patent documentation, Tamron outlines four distinct prime lens designs:

  • Tamron 65mm f/1.8 (Medium Format / GFX Coverage): Features an image height (Y) tailored for 44x33mm sensors (~27.5mm–28mm). On a Fujifilm GFX body (0.79x crop factor), this provides a ~51mm full-frame equivalent field of view, slotting directly between the Fujinon GF 55mm f/1.7 R WR and GF 63mm f/2.8 R WR.
  • Tamron 75mm f/1.8 (Medium Format / GFX Coverage): Also designed with a medium format image circle, delivering a ~59mm full-frame equivalent field of view on GFX—offering a fast standard-to-short-portrait focal length comparable to the GF 80mm f/1.7 R WR.
  • Tamron 130mm f/2.6 (Medium Format / GFX Coverage): A dedicated medium format portrait telephoto prime providing a ~103mm full-frame equivalent field of view. It would sit slightly longer than the legendary Fujinon GF 110mm f/2 R LM WR while maintaining a more compact f/2.6 aperture footprint.
  •  (35mm Full-Frame Only): Unlike the other three embodiments, this ultra-fast portrait lens specifies a standard 21.63mm full-frame image height and would require 35mm crop mode on a GFX camera.

Will Tamron Enter the Fujifilm G-Mount?

For GFX shooters, third-party autofocus lens options have historically been much slimmer than on X-mount, though manufacturers have slowly begun testing the waters as the GFX100 II and GFX100S II expand the medium format user base.

Because these optical designs incorporate sufficient back focus distance to clear mirrorless medium format mounts (Fujifilm G-mount requires a 26.7mm flange focal distance, while Hasselblad XCD sits at 18.14mm), these formulas are clearly engineered with mirrorless medium format cameras in mind.

As always with Japanese optical patents, manufacturers frequently patent baseline optical formulas that never reach mass production. Still, seeing Tamron calculate three distinct 44x33mm prime lenses in a single filing is one of the strongest hints yet that third-party glass makers are keeping a close eye on Fujifilm’s Large Format ecosystem.

via jpat

Posted in Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100S| Tagged , , , , | 22 Comments

Fujifilm GFX100II, GFX100SII and GFX100RF Firmware Updates Released

Fujifilm GFX100II:
B&H Photo / Amazon / Adorama
Fujifilm GFX100SII:
B&H Photo / Amazon / Adorama
Fujifilm GFX100RF:
B&H Photo / Amazon / Adorama

Fujifilm GFX100II Firmware Ver.2.51 Download Here

The firmware update Ver.2.51 from Ver.2.50 incorporates the following issue:

  1. Other minor bugs are fixed.

Fujifilm GFX100RF Firmware Ver.1.14 Download Here

The firmware update Ver.1.14 from Ver.1.13 incorporates the following issue:

  1. Other minor bugs are fixed.

Fujifilm GFX100IIS Ver.1.22 Download Here

The firmware update Ver.1.22 from Ver.1.20/Ver.1.21 incorporates the following issue:

  1. Other minor bugs are fixed.

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Posted in Firmware, Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100S| Tagged , , , , , , , , , , , , , , , , , , , | 9 Comments

instax SQUARE SQ1 Officially Discontinued


Instax SQ2: B&H Photo / Amazon
Instax SQ1: Amazon / B&H Photo

Fujifilm put out a press release stating that the Instax SQ1 has been discontinued. There are still some SQ1 cameras on Amazon, but B&H Photo has the camera listed as no longer available. This shouldn’t come as a surprise since the Instax SQ2 was just announced.

Notice of the discontinuation of domestic sales of the instant camera “instax SQUARE SQ1 ™ “

Dear Customers

We would like to express our sincere gratitude for your continued patronage of Fujifilm products. We would like to inform you that sales of the instant camera “instax SQUARE SQ1 ™ ” will end in Japan today, as we are switching to the new product “instax SQUARE 2 ™ “. We would appreciate your continued patronage of Fujifilm products.

Discontinued Products

  • Instant camera “instax SQUARE SQ1 ™ “

new products

  • Instant camera “instax SQUARE 2 ™ “

* instax, Cheki, instax SQUARE SQ1, and instax SQUARE 2 are registered trademarks or trademarks of Fujifilm Corporation.

via Fujifilm

Posted in Instax, Instax Link Square, Press releases| Tagged , , , , , , , , , , , , , , , , , , | 112 Comments

Fujifilm FF260004 Registration Found: Could Be X-H3, X-T6, X-Pro4, or GFX180?


A new camera registration was found on Weibo for the FF260004 in the Bluetooth registry.

According to Bluetooth registration information, Abdominal Film disclosed the FF260004, which, along with the FF260001, shares a wireless design.

This is the third camera Fujifilm has registered, and we are waiting for the Fujifilm X-H3, X-T6, X-Pro4, and GFX180 updates.

via weibo

Posted in Fujifilm GFX| Tagged , , , , , , , , , , , , , , , , , , | 25 Comments