Camera Kitamura interviewed the preson in charge of the Fujifilm X-S10’s development. You can see part 1 above and the summary will be below in addition to part 2.

• The Fujifilm X-S10 was developed to be smaller than the X-T4
• The S in X-S represents many things Small, Slim, Secure, Simple, Stabilization
• The new grip lets you hold more of the cameras weight with your right hand
• You can hold the camera better with just one hand with the new grip
• The new grip is to help people new to X cameras
• The battery in the grip is now vertical instead of horizontal making the grip bigger and providing more space in the body for IBIS
• The designer also thinks that the new grip is more natural for users
• The new dial is designed to make the camera more familiar to photographers coming from other systems
• Happy they added custom settings to the dial instead of having it in the menus
• Adding a PSAM dial gives the X-S its own identity
• The X-S is a gate way camera into the X series and it’s important to adopt things like PSAM to keep it simple
• Really likes film simulations
• Fujifilm is known for image quality and film simulations are a part of that
• You can find the optimal film simulation easily with the X-S
• Putting film simulations and advanced filters on a dial lets you find the right one quickly
• Does not think the selfie screen (variable angle screen) won’t be on every camera in the future
• The new selfie screen doesn’t match the personality of every camera
• The X-S is inferior to the X-T, but it has good enough functionality
• The X-S does have the same color as other high end cameras, which is useful for youtubers
• Would be great to have an LCD tilt in three directions

Summary of Part 2

• People expect IBIS today
• Fujifilm wanted to add shake correction that doesn’t affect image quality to their cameras but making the tech smaller took time
• Their IBIS systems were restricted to larger body cameras like the GFX and XT4
• Fujifilm’s IBIS is evolving
• They had to reduce the correction stages to make the IBIS smaller
• X-H1 to X-T4 made the IBIS system 30% smaller and lighter
• The X-S emphasizes video while ensuring heat dissipation
• IBIS doesn’t fix everything there is also subject blur when a subject is moving quickly
• Increasing shutter speed is also important when image quality matters
• It’s Fujifilm’s desire to allow you to take a stable picture even in low light situations
• The X-S adopts the X-T4’s AF system
• X-T4 is better at AF-C and subject tracking though
• Right now there are 18 film simulations
• If you come from the film days you know what you’re getting with film simulations
• If you press the Q button after using the dial for simulations the camera will give you an explanation of the film simulation
• Many young people have never shot film
• Now you can master film simulation
• The ability to AF at -7EV is almost AF in the dark
• -7 EV is based on the XF50mm f/1 R WR and it is -6 EV with a f/1.4 lens
• Fujifilm X-T4 and X-S10 have the same low light AF
• Low light is where cameras beat smart phones, but they are getting better
• Larger sensor cameras have better pixel pitch for image quality
• Auto/SP is a new mode that picks the best film simulation mode automatically
• The auto simulation mode picks between Provia/Velvia/Astia and adjusts color chrome blue automatically when a large blue sky is detected
• You can also capture RAW while shooting in auto mode so you can pick other simulations later if you want along with adjust color chrome, clarity, dynamic range, etc…
• Auto/SP kind of acts like an auto scene mode
• The X-S10 is an easy camera to use but it is also a deep camera

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