
Fujinon XF 400mm f/4.5 R LM OIS WR: B&H Photo / Amazon / Adorama
The Fujinon XF 400mm f/4.5 R LM OIS WR is now in stock and shipping.
AMSTERDAM, Netherlands — Sep. 10, 2026 — Viltrox, a global imaging brand dedicated to developing innovative optical and imaging solutions, invites customers, media, partners, photographers, videographers, creators, filmmakers, and other industry professionals to join it at IBC2026 and experience its latest innovations firsthand.
September 11–14, 2026
Hall 11 — Stand 11.A39
RAI Amsterdam, The Netherlands
Under the theme “MORE THAN ONE WAY TO SEE” Viltrox will unveil an exciting new range of products spanning lenses, lighting, and camera monitoring, offering creators new tools to see, shape, and bring their creative vision to life.
“MORE THAN ONE WAY TO SEE” reflects the belief that there is no single way to create and no single perspective that defines how a story should be told. Every creator has their own way of seeing, and every lens can become a way to turn that vision into something tangible.
At IBC2026, Viltrox will showcase new Air Series and Pro Series lenses, expanding its full-frame portfolio. These include the Viltrox AF 14mm F4.0 L, Viltrox AF 20mm F2.8 L, Viltrox AF 40mm F2.5 L, and Viltrox AF 50mm F2.0 L, adding four new focal lengths to the L-Mount system to give creators the opportunity to experience the series on their preferred camera system. From expansive scenes and architectural spaces to travel, vlogging, everyday shooting, and portraits, the four focal lengths offer versatile options for a wide range of visual storytelling.
In addition, the Viltrox 35mm F1.4 Pro is a highly anticipated addition to the Viltrox Pro Series, combining high-level image quality, meticulous craftsmanship, and a bright F1.4 aperture in one highly versatile focal length.
Viltrox will also introduce the new Viltrox 18mm F1.2 Pro and Viltrox 40mm F1.2 Pro to its Pro Series of APS-C lenses.
The Viltrox 18mm F1.2 Pro provides a broad perspective while maintaining the creative possibilities of a bright F1.2 aperture, while the Viltrox 40mm F1.2 Pro takes a more focused approach, combining a versatile perspective with an ultra-bright F1.2 aperture. Together, they allow creators to explore subject isolation, depth, and a more intimate relationship between the subject and the frame.
Beyond optics, Viltrox is introducing new tools designed to support other essential stages of the creative process. This includes a new high-power flash that expands Viltrox’s imaging portfolio, giving creators greater lighting capability and flexibility, and providing another tool to help transform an initial idea into a finished image.
For modern video-production workflows, the new Viltrox DC-X4 camera monitor will also debut. Its larger, more practical production view provides greater control over composition, focus, exposure, and the overall image.

Fujinon XF30mm f/2.8 R LM WR Macro:
B&H Photo / Amazon / Adorama
Optical Limits published its full review of the Fujinon XF30mm f/2.8 R LM WR Macro, which you can read in full here or check out the excerpt below:
The lens is certainly plenty sharp in the image center – which is where most of the action plays, of course.
Pros
- Great build quality
- 1:1 maximum object magnification
- Good image quality
Cons
- Relies heavily on autocorrection
- Coarse highlight rendering
- A focus limiter would have been nice
- Impractical working distance at 1:1
LAOWA 180mm f/4.5 1.5X Ultra Macro APO AF:
B&H Photo / Amazon / Venus Optics
The LAOWA 180mm f/4.5 1.5X Ultra Macro APO AF was announced back in May, but it is only now available to order from B&H Photo and Venus Optics for Fujifilm X Mount.
Laowa is expanding its 180mm f/4.5 1.5X Ultra Macro APO lineup with a new Fujifilm X-mount and Nikon F-mount version. Previously launched in other mounts (Sony E / Nikon Z / Canon EF / Canon RF / L-mount), the lens now brings its versatile and ultra-compact tele-macro performance to Fujifilm photographers and marks Laowa’s first autofocus lens for the Fuji X system.
With few telephoto macro options available for Fujifilm X photographers, this compact lens offers a new choice for macro and portrait shooters. Its 180mm focal length delivers a 270mm full-frame-equivalent field of view on Fujifilm APS-C cameras, providing reach for close-up subjects, portraits, and distant scenes.
The lens offers up to 1.5x magnification, a 30cm (11.8 in.) minimum focusing distance allows photographers to capture fine detail while keeping a comfortable distance from the subject. Its APO optical design delivers sharp images and minimal chromatic aberration.
Despite its telephoto reach and ultra-macro capability, the lens remains remarkably compact and lightweight, measuring Ø67.6 × 134.7mm (2.66 × 5.30 in.) and weighing just 526.2g (1.24 lb) on the Fujifilm X-mount version. Autofocus is available from 1.5m to infinity, while AF assistance is available below 1.5m for focus stacking.
Key Features
Specification
| Name | 180mm f/4.5 1.5X Ultra-Macro APO |
| Format | Full Frame |
| Focal Length | 180mm |
| Aperture Range | AF: F4.5 – 22 MF: F4.5 – 32 |
| Angle of View | 13.7° |
| Lens Structure | 12 elements in 9 groups |
| Aperture Blades | 9 |
| Min. Focusing Distance | 300mm |
| Min. Working Distance | 147.6mm |
| Max. Magnification | 1.5X |
| Focusing System | AF* & MF |
| Filter Thread | Ø62mm |
| Front Diameter | Ø67.6mm |
| Dimensions | Canon EF: Ø 67.6mm*88.4mm Sony E: Ø 67.6mm*134.4mm Fuji X: Ø 67.6mm*134.7mm |
| Weight | Canon EF: 484g (1.07 lb) Sony E: 521.6g (1.15 lb) Fujifilm X: 526.2g (1.16 lb) |
| Mounts | AF*: Sony E / Nikon Z / Canon EF / Fuji X MF: Canon RF / L – Mount / Nikon F |
| Price | USD 499 |
* Auto Focus only starts from 1.5m to infinity, while AF assistance is available below 1.5m for focus stacking.
Enables simple remote camera control and video monitoring using iOS and iPadOS devices. Support for three connection modes, allowing for flexible connection of up to four cameras.
VALHALLA, N.Y. – September 8, 2026 – FUJIFILM Corporation today announces the launch of ETERNA ProRemote, a remote-control app for FUJIFILM GFX ETERNA 55 (“GFX ETERNA 55”) digital filmmaking camera, which will be available late September 2026.
ETERNA ProRemote is a remote-control app that connects GFX ETERNA 55 to iOS and iPadOS devices, including smartphones and tablets, via Bluetooth, Wi-Fi, or wired LAN. There are three selectable connection modes to support the needs of a variety of production types, ranging from single remote operation to multi-camera setups with up to four connected cameras.
“Modern filmmaking productions call for various forms of flexibility, a crucial one being remote camera connection for control over key settings, particularly when a camera is configured in ways that restrict hands-on menu navigation. That’s where ETERNA ProRemote comes into play,” said John Blackwood, director, Brand & Product Marketing, Electronic Imaging & Optical Devices Divisions, FUJIFILM North America Corporation. “ETERNA ProRemote’s flexible connection options fit a variety of scenarios, enabling filmmakers to choose the connection type that best meets their needs and ensures their desired settings are in place when the action gets going.”
ETERNA ProRemote allows for quick and easy connection to GFX ETERNA 55 without needing to enter detailed networking information, such as an IP address. Three different connection modes are available to support a variety of configurations – “Simple”, “Advanced-Single”, and “Advanced-Multiple”. In “Simple” and “Advanced-Single” modes, users can connect directly to a camera without needing a separate network access point.[1] “Advanced-Multiple” mode requires a separate access point and allows for simultaneous connection of up to four GFX ETERNA 55 cameras, great for camera control on multicam productions.
[1] A communication device used to connect a device to a network via Wi-Fi.
| Connection Modes | Simple | Advanced-Single | Advanced-Multiple |
|---|---|---|---|
| Connection Types | Bluetooth | Bluetooth + Wi-Fi | Wi-Fi / Wired LAN |
| Access Point | Not required | Not required | Required |
| Maximum Number of Connected Cameras | Up to 4 cameras | 1 camera | Up to 4 cameras |
| Live View Monitoring | Not available | Available | Available |
| Available Features | Start/Stop Recording Power Zoom Control Save/Copy Settings Recording Status Monitoring (Tally) | Equivalent to Remote Rec Function | Equivalent to Remote Rec Function |
After establishing connection to a supported device, the app can be used to change camera settings and adjust the focus, iris, and zoom parameters all while viewing the live camera feed. The app can also serve as an additional monitoring output, giving users a flexible monitoring option, depending on the production environment.
The newly released ETERNA ProRemote will be showcased at IBC 2026, one of the world’s largest media, entertainment, and technology trade events, from September 11–14, 2026, in Amsterdam, Netherlands.
Users can choose from three connection modes — “Simple”, “Advanced-Single”, and “Advanced-Multiple” — depending on which mode best fits a production.
Learn more about ETERNA ProRemote at https://shopusa.fujifilm-x.com/discover/eterna-proremote-for-fujifilm-gfx-eterna-55
Fujifilm VF-GFXC2
B&H Photo
FUJIFILM GFX ETERNA 55:
B&H Photo / Amazon / Adorama
FUJIFILM GF 32-90mm T3.5 PZ OIS WR:
B&H Photo / Amazon / Adorama