Viltrox to Unveil New Lenses & Production Solutions at IBC2026
Under the theme of “MORE THAN ONE WAY TO SEE”, it will unveil an exciting new range of products spanning lenses, lighting, and monitoring equipment.
AMSTERDAM, Netherlands — Sep. 10, 2026 — Viltrox, a global imaging brand dedicated to developing innovative optical and imaging solutions, invites customers, media, partners, photographers, videographers, creators, filmmakers, and other industry professionals to join it at IBC2026 and experience its latest innovations firsthand.
Meet Viltrox at IBC2026
September 11–14, 2026
Hall 11 — Stand 11.A39
RAI Amsterdam, The Netherlands
New Tools to See, Shape, and Create Worlds
Under the theme “MORE THAN ONE WAY TO SEE” Viltrox will unveil an exciting new range of products spanning lenses, lighting, and camera monitoring, offering creators new tools to see, shape, and bring their creative vision to life.
“MORE THAN ONE WAY TO SEE” reflects the belief that there is no single way to create and no single perspective that defines how a story should be told. Every creator has their own way of seeing, and every lens can become a way to turn that vision into something tangible.
New Full-Frame Lenses on Show
At IBC2026, Viltrox will showcase new Air Series and Pro Series lenses, expanding its full-frame portfolio. These include the Viltrox AF 14mm F4.0 L, Viltrox AF 20mm F2.8 L, Viltrox AF 40mm F2.5 L, and Viltrox AF 50mm F2.0 L, adding four new focal lengths to the L-Mount system to give creators the opportunity to experience the series on their preferred camera system. From expansive scenes and architectural spaces to travel, vlogging, everyday shooting, and portraits, the four focal lengths offer versatile options for a wide range of visual storytelling.
In addition, the Viltrox 35mm F1.4 Pro is a highly anticipated addition to the Viltrox Pro Series, combining high-level image quality, meticulous craftsmanship, and a bright F1.4 aperture in one highly versatile focal length.
Two New APS-C Pro Series Lenses Deliver New Creative Potential
Viltrox will also introduce the new Viltrox 18mm F1.2 Pro and Viltrox 40mm F1.2 Pro to its Pro Series of APS-C lenses.
The Viltrox 18mm F1.2 Pro provides a broad perspective while maintaining the creative possibilities of a bright F1.2 aperture, while the Viltrox 40mm F1.2 Pro takes a more focused approach, combining a versatile perspective with an ultra-bright F1.2 aperture. Together, they allow creators to explore subject isolation, depth, and a more intimate relationship between the subject and the frame.
Beyond the Lens: New Tools that Support the Creative Process
Beyond optics, Viltrox is introducing new tools designed to support other essential stages of the creative process. This includes a new high-power flash that expands Viltrox’s imaging portfolio, giving creators greater lighting capability and flexibility, and providing another tool to help transform an initial idea into a finished image.
For modern video-production workflows, the new Viltrox DC-X4 camera monitor will also debut. Its larger, more practical production view provides greater control over composition, focus, exposure, and the overall image.
Viltrox lenses can be found on B&H Photo and Amazon
