PT: Fujifilm CP+ 2026 Interview – GFX RF, GFX Eterna, More Pancakes, the X-Pro4’s Future, and More


Fujifilm Jun Watanabe was interviewed by phototrend at CP+ 2026. You can read the full interview in French here or check out the translated summary below:

The X-Pro Series & APS-C Camera Lineup

  • The X-Pro Series is NOT Dead: Jun Watanabe reiterated his statement from last year, explicitly confirming the X-Pro series has not been abandoned.
  • High Expectations for X-Pro: Fujifilm is acutely aware that fans have been waiting 7 years since the X-Pro3 and have massive expectations. While they wouldn’t give a specific release timeline, their goal is to ensure the next X-Pro fully meets those high expectations (suggesting they are taking their time to get the OVF/EVF hybrid experience right).
  • X-E5 vs. X-Pro: The recently released X-E5 has a different positioning and doesn’t replace the need for an X-Pro.
  • X-H2S & Wildlife/Sports: The X-H2S successfully achieved its goal of attracting sports and wildlife photographers who shoot moving subjects. Fujifilm believes that with their current lineup of telephoto lenses, there is strong potential for even more adoption in this segment.
  • Entry-Level Strategy (X-M5 vs. X-T30 III): * The X-T30 III is currently selling better simply because it is the newer release. It is strictly targeted at photographers.
    • The X-M5 has very stable sales but targets a different demographic entirely (video creators and B-roll).
    • No “Cheap” Cameras planned: Fujifilm has no current plans to release ultra-budget cameras (like the old X-T100 or X-T200 lines) just to hit a low price point. They are focusing on products that “make sense” for users.

Lenses: The Future of Pancakes & “Mark II” Updates

  • More Pancake Lenses are Coming: The 27mm f/2.8 continues to sell very solidly, and the new 23mm f/2.8 is also a hit. Because a pancake lens on an X-series body creates a “very elegant” kit, Fujifilm sees strong potential for a whole future lineup of pancake lenses.
  • Wide-Angle Focus for Pancakes: When asked what focal lengths make sense for pancakes, Watanabe noted that shorter, wide-angle focal lengths are the most physically suited for keeping the size as compact as possible.
  • The “Mark II” Lens Strategy: When updating older lenses (like the 16-55mm II), the absolute strict criteria are size and performance.
  • The “Three Pillars” of a Mark II Lens: Any Version II lens must improve on all three fronts: 1) Better image quality, 2) Better overall performance, and 3) Reduced size and weight. Because “portability” is the core philosophy of the X-Series, shrinking lenses is a primary goal.
  • Release Balance: They wouldn’t confirm if the 50-140mm, 10-24mm, or 90mm are next, but they revealed their overall lens roadmap strategy: They aim to release one entirely new lens in parallel with one redesigned (Mark II) lens to keep the ecosystem balanced.

Film Simulations & RAW Support

  • Film Simulations to Expand Beyond JPEGs: In what is arguably the biggest tease of the interview, Makoto Oishi acknowledged that film simulations are currently only applied to JPEGs, but explicitly stated: “However, in the future, I think that could change.” (This heavily hints at deeper RAW integration or new metadata workflows).
  • 20-Year Legacy: The digital Film Simulation R&D started over 20 years ago (debuting around 2005 with the S100FS), and it still relies entirely on their analog color philosophy and history.
  • Updating Existing Recipes: Fujifilm is looking at two distinct directions for film simulations:
    • Creating entirely new recipes/simulations based on user demand.
    • Using future technology to update and “refine” existing simulations (like Classic Chrome) to make them closer to the “ideal” vision as new sensors and hardware evolve.

GFX System: Medium Format Compacts & Cinema

  • GFX100RF Feedback: The fixed-lens medium format compact has been a massive commercial success, largely because it acts as a gateway drug—bringing brand new users into the GFX system without requiring them to buy separate lenses.
  • Why no IBIS or Faster Lens? Users complained about the lack of IBIS and a faster aperture. Makoto Oishi defended this, saying it was the absolute best technical configuration at the time to make the smallest/lightest GFX possible. Interestingly, he noted that users who actually bought the camera find it works so well they quickly stop caring about the lack of IBIS or max aperture.
  • GFX100RF II Hints: Oishi acknowledged the requests for IBIS/faster lenses and noted that since the 100RF is merely the first product in the new “RF line,” they are taking that feedback into account for future iterations.
  • GFX Eterna Cinema Camera: * Feedback from professionals has been excellent, particularly praising the 4:3 Open-Gate sensor and the F-Log2 C color science.
    • It is already being used in major productions, including the highly prestigious Japanese TV series Aibou: Tokyo Detective Duo (which has been running for over 24 years).
    • Its body design (side panels, internal battery, menu GUI) is already being adopted as an “ergonomic standard” in the cinema industry.
    • A firmware update is coming to minimize SDI and HDMI latency, and more firmware features are planned to bypass any processing limitations of the current hardware.

The X-Half (1-Inch Sensor) & Market Expansion

  • A Massive Hit in Asia: The 1-inch sensor X-Half has been incredibly popular in Japan, China, and Southeast Asia. European sales are “progressing well,” but Asia is the volume driver.
  • The Exclusive White Colorway: The white version was made exclusive to Asia not because of market size, but simply because Fujifilm felt that specific color “suited that market” best.
  • More 1-Inch Cameras Coming: Because a 1-inch sensor allows for much smaller bodies while maintaining high image quality, Fujifilm confirmed there is “significant potential” for more 1-inch products in the future.
  • Why Buy This Over a 1-Inch Smartphone? Fujifilm argues their 1-inch cameras survive against 1-inch smartphones through “uniqueness”: Film simulations, optical lens differentiation, the physical shooting experience, and direct printing connectivity with Instax.
  • Financial Boom: Driven by Instax and digital cameras, Fujifilm’s Imaging division saw a 14% revenue increase and almost an 18% jump in operating profit for the first 9 months of 2025, largely by successfully converting younger Gen Z/Millennial smartphone users into dedicated camera users.

6th Generation Tech & AI

  • 6th Gen Priorities: For the next generation of sensors/processors, the priorities remain consistent: improving overall image quality, pushing autofocus responsiveness further, and enhancing video performance.
  • AI Integration & Authenticity: Fujifilm sees endless possibilities for AI in computational processing, but they are treading carefully. They want to ensure a strict distinction between “real” photography and generative AI, which is why they are heavily pushing C2PA and CAI standards for image authenticity.
  • Future AI Features: While they haven’t had specific requests for things like “AI picking the best burst photo,” they are talking to their professional clients and see a growing, undeniable interest in advanced computational processing.

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Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

Posted in Interview| Tagged , , | 12 Comments

Meike AF Air 25mm f/1.7, 35mm f/1.7, and 56mm f/1.7 at CP+ 2026

Meike showed off a new line of lenses that looks a lot like the Viltrox Air series of lenses, and the prices are even similar. These lenses will be for Sony E, Fujifilm X, and Nikon Z mount.

Meike Air 25mm f/1.7

  • Focal length: 25 mm
  • Mounts: Sony E, Fujifilm X, Nikon Z
  • Aperture: f/1.7 (all models)
  • Autofocus: STM motor (quiet and fast for photo/video)
  • Design: Extremely compact, no aperture ring
  • Weight: ~170 g per lens
  • Availability: Expected May 2026 (check availability at B&H Photo)
  • Price: ~170 USD

Meike Air 35mm f/1.7

  • Focal length: 35 mm
  • Mounts: Sony E, Fujifilm X, Nikon Z
  • Aperture: f/1.7 (all models)
  • Autofocus: STM motor (quiet and fast for photo/video)
  • Design: Extremely compact, no aperture ring
  • Weight: ~170 g per lens
  • Availability: Expected May 2026 (check availability at B&H Photo)
  • Price: ~160 USD

Meike Air 56mm f/1.7

  • Focal length: 56 mm
  • Mounts: Sony E, Fujifilm X, Nikon Z
  • Aperture: f/1.7 (all models)
  • Autofocus: STM motor (quiet and fast for photo/video)
  • Design: Extremely compact, no aperture ring
  • Weight: ~170 g per lens
  • Availability: Expected May 2026 (check availability at B&H Photo)
  • Price: ~160 USD

via Photorumors, Phototrend

Posted in 3rd Party Lens| Tagged , , , , | 22 Comments

Laowa 17mm f/4 Zero-D Tilt-Shift/Shift Announced For GFX


Laowa 17mm f/4 Zero-D Tilt-Shift: Venus Optics / B&H Photo / Amazon
Laowa 17mm f/4 Zero-D Shift: Venus Optics / B&H Photo / Amazon

Laowa’s New Tilt-Shift Lens – 17mm f/4 Zero-D Tilt-Shift & Shift – Your Vision, Precisely in Control
Laowa, a leading innovator in camera lens design, proudly announces the dual launch of the Laowa 17mm f/4 Zero-D Tilt-Shift and the 17mm f/4 Zero-D Shift. These lenses introduce a new era of precision for architectural and landscape photography, combining an ultra-wide 104° angle of view with unparalleled perspective control. Pairing the ±12mm shift capability for the tilt-shift version ±11mm for the shift version, and with the signature Zero-D design, they effectively eliminate optical distortion and the keystone effect, ensuring perfectly straight lines for every professional application. Although the lenses are designed primarily for full-frame mirrorless cameras, the expansive image circle provides ample coverage for medium format sensors with an incredible ±8mm shift capability. With the tilt-shift version, photographers gain control over the focus plane, allowing for both technical selective focus and the creative miniature effect. Both lenses offer a great blend of technical correction and artistic freedom, along with benefits such as a 360° rotation mechanism for seamless stitching, a 25cm close-focusing distance, and 14 aperture blades.

Comparison Between the Two

Product Name17mm f/4 Zero-D Shift17mm f/4 Zero-D Tilt-Shift
Features
  • 17mm Ultra Wide Lens
  • Perspective Control
  • 360° Lens Body Rotation for Easy Stitching
  • Plane of Focus Control
  • Miniature Effect Made Easy
  • Selective Focus for Creative Shots
Shift±11mm*±12mm*
Tilt±10°
Weight770g810g
MountsSony E, Canon RF, Nikon Z, L-mount^, Fuji GFX, Hasselblad XCD

*±8mm on medium format camera for both tilt-shift and shift version

^ Tilt-shift version is not compatible with the following Panasonic Lumix models: S52 S1M2 S1R2 S1M2E S5M2X

Optical Excellence: Zero-Distortion Design
The cornerstone of the Laowa 17mm f/4 Tilt-Shift lens is its signature Zero-D (Zero-Distortion) design. While ultra-wide lenses typically suffer from barrel distortion that causes straight lines to curve—a significant challenge for architectural and interior photography—this lens is optically engineered to maintain geometric integrity. The Laowa 17mm f/4 Tilt-Shift lens ensures that vertical and horizontal lines remain perfectly straight from edge to edge. By correcting distortion optically rather than digitally, it removes the need for heavy post-processing. This allows photographers to avoid the significant resolution loss that occurs when stretching or warping pixels in software, preserving the maximum level of detail and sharpness across the entire frame.

Refined Rendering: 14-Blade Aperture
The 14-blade aperture design helps create a more rounded bokeh, resulting in softer out-of-focus areas. Also, it translates into a softer, subtler Sunstar effect. This is especially beneficial in night cityscapes, where point light sources appear as smoother orbs rather than harsh points. This design enhances the overall aesthetic, allowing the subject to stand out more effectively.

Versatile Compositions: 25cm Min. Close-Focusing Distance
In addition to its perspective control capabilities, the Laowa 17mm f/4 Tilt-Shift lens offers impressive flexibility with a minimum focusing distance of 25cm. This close-focusing ability allows photographers to get remarkably close to foreground subjects while still capturing the vastness of the background. It provides more creative options for emphasizing close-up subjects without sacrificing the sense of space.

The Power of Shift
The 17mm ultra-wide focal length provides an expansive field of view, making it ideal for capturing tight interiors and grand architectural exteriors in a single frame with just a simple shift. The shift function eliminates the keystone effect. This ensures that vertical lines remain straight and parallel rather than converging, providing the professional geometric accuracy required for high-end real estate and architectural documentation. The advantage of doing it in-shot, instead of in-post, is to get the best quality of photo. Since software would require stretching, warping, and cropping pixels—which inevitably leads to a loss of resolution—the 17mm shift function preserves the full integrity of the image data. Every shot maintains its original sharpness and detail across the entire frame, delivering a clean, high-resolution output that is ready for large-scale printing.

When paired with the integrated 360-degree lens body rotation, the lens becomes a powerful tool for high-resolution stitching and panoramas in any orientation. Mounting the lens on a tripod keeps the image axis stationary during rotation and shifting, enabling the creation of expansive wide-angle images that maintain incredible detail and a natural sense of space. This capability is crucial for achieving perfect stitching in panorama photography.

The Art of Tilt
The tilt function of the 17mm f/4 Zero-D Tilt-Shift lens introduces a sophisticated layer of creative control by allowing photographers to manipulate the orientation of the focus plane. By tilting the lens, you can achieve the famous miniature effect, which makes real-world landscapes and cityscapes appear like tiny, intricate scale models. This is achieved by creating a narrow strip of sharpness while blurring the rest of the frame, tricking the eye into perceiving a much shallower depth of field than is typically possible with such a wide-angle lens.

Beyond artistic effects, controlling the plane of focus is a crucial technical tool for professional photographers. By tilting the lens, you can align the plane of focus with the subject instead of keeping it parallel to the camera sensor. This allows photographers to adjust the image plane to emphasize the most important areas.

Furthermore, this ability to control the plane of focus allows photographers to achieve selective focus easily, enabling them to highlight specific elements within a complex composition. You can choose to keep a particular object or architectural detail in focus while the surrounding environment softly blurs away. This level of precision creates a more intentional narrative in your photography, guiding the viewer’s eye with accuracy. Whether aiming for technical perfection or a unique artistic signature, the tilt function transforms the 17mm f/4 into a versatile tool for visual storytelling.

User-Centric Design: 86mm Filter Thread and Arca-Swiss Support
The Laowa 17mm f/4 Zero-D series is built with practical, on-site usability in mind, featuring a standard 86mm front filter thread. Unlike many ultra-wide lenses that require bulky, expensive external filter holders due to bulb-like front elements, this lens allows photographers to use common screw-in filters. For landscape and architectural shooters, this is a massive advantage—enabling the quick attachment of circular polarisers to cut reflections or ND filters for long exposures without adding unnecessary weight or complexity to their kit.

The 17mm f/4 is engineered for a seamless professional workflow, featuring an integrated Arca-Swiss lens support that allows for direct mounting to a tripod without the need for extra plates. For maximum versatility, the lens includes a 360-degree lens body rotation mechanism that features precise clicks every 15 degrees. This allows photographers to quickly and accurately switch between vertical, horizontal, and diagonal orientations.

Specification

Name17mm f/4 Zero-D Tilt-Shift / Shift
Format Full Frame
Focal Length17mm
Aperture Range f/4 – 22
Angle of View 104°
Lens Structure 18 elements in 12 groups
Aperture Blades14
Shift ±12mm (±11mm for Shift version only) *
Tilt±10° / –
Min. Focusing Distance 25cm
Max. Magnification 0.131X
Focusing SystemMF
Filter ThreadØ86mm 
Dimensions Ø93mm x 111mm
Weight810g (770g for Shift version)
Mounts Sony E / Nikon Z / Canon RF / L Mount^/ GFX / XCD
PriceUSD 1249 (USD999 for Shift version)

*±8mm on medium format for both tilt-shift and shift versions
^ Tilt-shift version is not compatible with the following Panasonic Lumix models: S52 S1M2 S1R2 S1M2E S5M2X

Posted in 3rd Party Lens, Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100S| Tagged , , | 13 Comments

Focus on Glass Update: XF16-80mmF2.8, XF18-50mmF1.4, and XF18 + 30mm are on top


The Fujifilm Focus on Glass event last week provided us with an opportunity to let Fujifilm know what lenses we would like to see in the future, and voting has started to slow, so these may be the final rankings. The top three lenses are certainly attractive options, but only the f/1.4 zoom is appealing to me, and I might consider the dual focal length XF18 and 30mm for travel if the price and aperture are right.

I have been thinking about the option Fujifilm gave for brass lenses, and I wonder if those lenses might have come with a more traditional brass rangefinder camera from Fujifilm, which would be popular. A traditional Leica-like brass rangefinder camera from Fujifilm would sell quite well, especially if the quality was on par with Leica, but at a more reasonable price.

Voting is still live, so make sure to vote if you haven’t yet.

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Plus, our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

Posted in Fuji Event| Tagged , , , , , , , , , , , , , , , | 35 Comments

New Elinchrom Transmitter Pro X

Elinchrom Transmitter Pro X: B&H Photo

Complete control, made easy

A remote built for speed, clarity, and confidence
We are pleased to introduce the Elinchrom Transmitter Pro X – the next generation of on-camera flash control within the Elinchrom system. Built on the proven foundation of the Transmitter Pro, the Elinchrom Transmitter Pro X refines what matters most to professional photographers: clarity, control, and predictable results. More than a trigger, the Elinchrom Transmitter Pro X is the control centre of your lighting workflow – designed for photographers who demand speed, precision, and confidence when working with complex lighting setups.

What’s New

  • Modern colour touch screen with clear visual feedback
  • Real-time control of flash power and modelling lamps
  • HSS and Hi-Sync up to 1/8000s (camera and flash dependent)
  • TTL support for fast and accurate exposure
  • 20 channels and 4 groups
  • Color-coded groups displayed on screen
  • Extended working range up to 200 m (656 ft)
  • Secure locking metal hotshoe
  • Firmware upgradable via USB-C
  • Powered by AA batteries
  • Integrated Bluetooth for future capabilities

Modern Colour Touch Screen

Your entire setup, under control
The Elinchrom Transmitter Pro X is seamlessly integrated into the color-coded interface developed by Elinchrom. Each flash group is clearly displayed both on the transmitter’s screen and on each flash unit, where a bright LED indicator ensures immediate readability and intuitive navigation.

Power settings, color-coded groups, and modeling light controls are presented clearly and logically, giving you full control over your entire lighting setup — directly from the camera.

No guesswork. No menu diving. Just clear, actionable information when it matters most.

Visual Feedback & Two-Way Control

Go beyond your camera’s X-sync
High Speed Sync and Hi-Sync enable shutter speeds of up to 1/8000 second, depending on camera and flash combination. Freeze motion, control ambient light, or work with wide apertures in bright conditions.

With TTL, your camera communicates directly with Elinchrom studio flashes and automatically adjusts flash output to ensure correct exposure from the very first shot. Ideal for fast-paced and demanding environments such as weddings, events, and reportage photography.

After the first exposure, settings can easily be fine-tuned or locked and switched to manual control for full creative freedom.

Refined Ergonomics

Faster access. Smoother workflow
The Elinchrom Transmitter Pro X is designed for intuitive and efficient handling. Improved unit and group selection, along with responsive navigation, make adjustments faster and more precise.

The display shows flash groups using the same colour coding as Elinchrom’s latest flash units – a unique feature that makes setup fast and intuitive.

Every interaction is designed to reduce friction and increase confidence.

Reliable Range

Freedom to work without compromise
With a working range of up to 200 metres (656 ft) outdoors and 60 metres (196 ft) indoors, the Elinchrom Transmitter Pro X delivers dependable performance even in demanding environments.

A Connected Platform

Designed to evolve
Built on a next-generation hardware platform, the Elinchrom Transmitter Pro X is designed to support future capabilities within the Elinchrom ecosystem. Integrated Bluetooth connectivity and firmware updates via USB-C ensure long-term relevance as the system evolves.

The Elinchrom Transmitter Pro X is available for Canon, Sony, Nikon, and Fujifilm and is designed to work seamlessly across the Elinchrom lighting ecosystem, supporting both studio and on-location workflows with the same logic and consistency.

Posted in Accessories| Tagged , , | 21 Comments

Tamron 6-Year Lens Warranty Updated


Tamron America announced updates to its 6-Year Limited Warranty program, aimed at providing more value and support for photographers and videographers in North America. This enhancement builds on their existing warranty, which offers coverage for defects in materials or workmanship for six years from the date of purchase when purchased from an authorized retailer.

Key Details and Eligibility

  • The enhanced benefits are available for Tamron lenses purchased from authorized Tamron Americas retailers or the official Tamron Store.
  • Applies to customers in the United States, Canada, and Mexico.
  • To access the full benefits, the lens must be registered with Tamron Americas according to their guidelines.
  • New benefits (marked below) are effective for eligible lenses purchased and registered on or after January 1, 2026.
  • Full terms and details can be found on Tamron’s warranty registration page.

Benefits for Registered Users

Registering your lens unlocks product support, company updates, event invitations, educational seminars, and potential qualification for the Tamron VIP Club. Specific warranty perks include:

  • Authorized repairs using original Tamron parts.
  • Free annual external clean and check service.
  • New: Accidental damage coverage – 50% off repair charges for non-warranty issues like liquid, impact, or sand damage within the first six months of purchase.
  • New: $50 bonus rebate toward purchasing a new Tamron lens.
  • New: Free replacement of zoom and focus rubbers.
  • New: 25% savings on replacement hoods, front caps, and rear caps.
  • Lens replacement for unrepairable units – In-warranty replacements are free (same or equivalent model); out-of-warranty may qualify with applicable charges.
  • Repair replacement review – If the same issue requires a third consecutive repair, the lens may qualify for replacement.

Additional information is available here.

Tamron 17-70mm f/2.8 Di III-A VC RXD:
B&H Photo / Amazon / Adorama
Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD:
B&H Photo / Amazon / Adorama
Tamron 150-500mm F/5-6.7 Di III VC VXD:
B&H Photo / Amazon / Adorama
Tamron 11-20mm f/2.8 Di III-A RXD:
B&H Photo / Amazon / Adorama

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Plus, our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

via Photorumors

Posted in 3rd Party Lens| Tagged | 14 Comments