
Sigma 50-120mm f/2.8 DC OS:
B&H Photo / Amazon / Adorama
The Sigma 50-120mm f/2.8 DC OS can now be ordered from Amazon. The lens is expected to be available later this month, around 11/25/26.
A newly uncovered Japanese patent publication from Tamron Co., Ltd. (特開2026-175043, published November 2, 2026) has surfaced, detailing four fast prime optical formulas—three of which feature large image circles designed to cover medium format (“large format”) sensors like the Fujifilm GFX system.
While Tamron has already become a staple third-party lens manufacturer for Fujifilm X-mount, the company has yet to officially step into the Fujifilm G-mount arena. However, the numerical embodiments inside this latest filing suggest Tamron’s optical engineers are actively researching fast-aperture medium format prime designs.
Within the patent documentation, Tamron outlines four distinct prime lens designs:
For GFX shooters, third-party autofocus lens options have historically been much slimmer than on X-mount, though manufacturers have slowly begun testing the waters as the GFX100 II and GFX100S II expand the medium format user base.
Because these optical designs incorporate sufficient back focus distance to clear mirrorless medium format mounts (Fujifilm G-mount requires a 26.7mm flange focal distance, while Hasselblad XCD sits at 18.14mm), these formulas are clearly engineered with mirrorless medium format cameras in mind.
As always with Japanese optical patents, manufacturers frequently patent baseline optical formulas that never reach mass production. Still, seeing Tamron calculate three distinct 44x33mm prime lenses in a single filing is one of the strongest hints yet that third-party glass makers are keeping a close eye on Fujifilm’s Large Format ecosystem.
via jpat
Fujifilm GFX100II:
B&H Photo / Amazon / Adorama
Fujifilm GFX100SII:
B&H Photo / Amazon / Adorama
Fujifilm GFX100RF:
B&H Photo / Amazon / Adorama
Fujifilm GFX100II Firmware Ver.2.51 Download Here
The firmware update Ver.2.51 from Ver.2.50 incorporates the following issue:
Fujifilm GFX100RF Firmware Ver.1.14 Download Here
The firmware update Ver.1.14 from Ver.1.13 incorporates the following issue:
Fujifilm GFX100IIS Ver.1.22 Download Here
The firmware update Ver.1.22 from Ver.1.20/Ver.1.21 incorporates the following issue:
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Instax SQ2: B&H Photo / Amazon
Instax SQ1: Amazon / B&H Photo
Fujifilm put out a press release stating that the Instax SQ1 has been discontinued. There are still some SQ1 cameras on Amazon, but B&H Photo has the camera listed as no longer available. This shouldn’t come as a surprise since the Instax SQ2 was just announced.
Dear Customers
We would like to express our sincere gratitude for your continued patronage of Fujifilm products. We would like to inform you that sales of the instant camera “instax SQUARE SQ1 ™ ” will end in Japan today, as we are switching to the new product “instax SQUARE 2 ™ “. We would appreciate your continued patronage of Fujifilm products.
Discontinued Products
new products
* instax, Cheki, instax SQUARE SQ1, and instax SQUARE 2 are registered trademarks or trademarks of Fujifilm Corporation.
via Fujifilm

A new camera registration was found on Weibo for the FF260004 in the Bluetooth registry.
According to Bluetooth registration information, Abdominal Film disclosed the FF260004, which, along with the FF260001, shares a wireless design.
This is the third camera Fujifilm has registered, and we are waiting for the Fujifilm X-H3, X-T6, X-Pro4, and GFX180 updates.
via weibo
FUJIFILM GFX ETERNA 55:
B&H Photo / Amazon / Adorama
FUJIFILM GF 32-90mm T3.5 PZ OIS WR:
B&H Photo / Amazon / Adorama
Sony RIALTO 65:
B&H Photo
On paper, both systems reject the traditional 35mm full-frame standard in favor of massive silicon real estate, shallow depth-of-field, and gentle three-dimensional focus roll-off. In practice, however, they represent two diametrically opposed engineering philosophies and financial realities. The FUJIFILM GFX ETERNA 55 is a self-contained, 2.0 kg medium format cinema camera retailing for $16,499.95. The Sony RIALTO 65 is an $80,000 modular sensor block and tether system that requires an existing ~$60,000 Sony VENICE 2 body just to power on and record.
Below is our exhaustive technical breakdown comparing sensor geometry, optical filtration, exposure latitude, codecs, lens ecosystems, and real-world cost of ownership between the Sony RIALTO 65 and the FUJIFILM GFX ETERNA 55.
To understand the visual difference between these two cameras, you have to look at physical sensor dimensions rather than just resolution numbers. A standard 35mm full-frame cinema sensor measures roughly 36 x 24 mm with a 43.3 mm image circle diagonal. Both Fujifilm and Sony push well past that boundary, but with different aspect ratio priorities.
The GFX ETERNA 55 is built around the 102MP GFX CMOS II HS sensor coupled with the X-Processor 5 engine. Measuring 43.8 x 32.9 mm with a 54.8 mm diagonal, it offers roughly 1.7x the surface area of a full-frame sensor. Crucially, Fujifilm incorporates a custom four-point separation Optical Low-Pass Filter (OLPF) engineered specifically for the 44 x 33 mm format to eliminate moiré and false color in high-contrast architectural and wardrobe textures.
Because its native aspect ratio is 4:3 (1.33:1), the GFX ETERNA 55 boasts a remarkably tall 32.9 mm vertical height—coming within less than 3 mm of the RIALTO 65’s vertical height. It also supports versatile multi-format sensor modes designed to match major cinema glass standards:
The Sony RIALTO 65 steps up to a true 65mm-class CMOS sensor measuring 53.75 x 35.83 mm with a 64.60 mm diagonal. That gives the RIALTO 65 roughly 2.2x the surface area of full-frame and approximately 33.5% more surface area than the GFX ETERNA 55. Its native aspect ratio is 3:2 (1.5:1) at a resolution of 9.6K (9564 x 6376), yielding roughly 61 megapixels of active photosites.
The Takeaway: While the RIALTO 65 is nearly 10 mm wider horizontally (53.75 mm vs. 43.8 mm), the GFX ETERNA 55 packs a higher raw photosite count (102MP vs. ~61MP) and comes surprisingly close in vertical sensor height (32.9 mm vs. 35.83 mm).
| Specification | FUJIFILM GFX ETERNA 55 | Sony RIALTO 65 (CBK-6510XS) |
|---|---|---|
| System Architecture | Standalone All-in-One Cinema Camera | Modular Sensor Block / Tether for VENICE 2 |
| Active Sensor Size | 43.8 x 32.9 mm (54.8 mm diagonal) | 53.75 x 35.83 mm (64.60 mm diagonal) |
| Total Sensor Area | 1,441 mm² (~1.7x Full-Frame) | 1,925.8 mm² (~2.2x Full-Frame) |
| Photosite Count | 102 Megapixels (GFX CMOS II HS) | ~61 Megapixels Effective (9564 x 6376) |
| Native Open Gate Ratio | 4:3 (1.33:1) | 3:2 (1.50:1) |
| Max Video Resolution | 8K DCI (8192 x 4320) / 4K Open Gate | 9.6K Open Gate (9564 x 6376) |
| Max Frame Rates | 8K up to 30p | 4K 4:3 up to 48p | S35 60p | 9.6K 3:2 up to 30p | 9.6K 2.20:1 up to 50p |
| Optical Low-Pass Filter | Yes (4-Point Separation OLPF) | Integrated Cinema Optical Filtering |
| Dual Base ISO | ISO 800 / ISO 3200 | ISO 2500 / ISO 10000 |
| Dynamic Range | 14+ Stops (F-Log2 / F-Log2 C) | 15+ Stops (Measured at Base ISO 2500) |
| Internal Recording | 10-bit 4:2:2 ProRes 422 HQ/422/LT, HEVC | 16-bit X-OCN (XT/ST/LT) + 4K ProRes via VENICE 2 |
| RAW Output | 12-bit 8K/30p External (ProRes RAW / BRAW) | 16-bit Internal X-OCN onto Sony AXS Media |
| Recording Media | 1x CFexpress Type B + 1x SD UHS-II + SSD | Dual Sony AXS Memory Slots + 1x SD Slot |
| ND Filter Mechanism | Internal Electronic Variable ND (0.6 to 2.1) | 11 Physical Drop-in Filters (0.3 to 3.0 + Clear) |
| Lens Mount System | Native G-Mount + Included PL Mount (/i Tech) | Interchangeable Third-Party Mount Interface |
| Autofocus System | Phase-Detect Hybrid AF + AI Subject Tracking | None (Manual / Cinema Wireless FIZ Only) |
| Weight | 2.0 kg (4.41 lbs) Standalone Body | 1.5 kg (3.3 lbs) Head + 4.3 kg VENICE 2 Body |
| Release Status | In Stock & Shipping (Launched Oct 2025) | Scheduled for First Half of 2027 |
| MSRP (USD) | $16,499.95 (Ready-to-Shoot Body) | $80,000 (Extension Only) / ~$140,000+ System |
Large-format cinematography presents a well-known physical challenge: as sensor size increases, depth of field becomes razor-thin at equivalent fields of view. Cinematographers often need to stop down to T4, T5.6, or T8 just to keep an actor’s eyes and nose in focus simultaneously, or rely on subtle filtration in bright daylight.
Sony engineered the RIALTO 65 with an extraordinary Dual Base ISO of 2500 and 10000, paired with 15+ stops of dynamic range. Having a clean native ISO 10000 in a 65mm sensor is a massive advantage for night exteriors, volume wall virtual production, and stopping down slower vintage 65mm lenses indoors without bringing in 18K HMIs.
However, that high base ISO creates a trade-off in daylight. Because of the massive 64.6 mm sensor diagonal and shallow clearance behind interchangeable 65mm mounts, Sony could not fit its signature 8-step motorized servo ND turret from the VENICE 2 into the RIALTO 65. Instead, the RIALTO 65 uses a set of 11 physical slide-in optical ND filters (Clear plus 1 to 10 stops in 0.3 increments) with electronic metadata contacts so the camera recognizes which filter is inserted. While optically pristine, changing ND requires a 1st AC to physically pull and swap filter trays between setups—and a spare filter kit (CBK-6510ND) costs $8,000 by itself.
The FUJIFILM GFX ETERNA 55 features a traditional cinema Dual Base ISO of 800 and 3200 with 14+ stops of dynamic range when shooting in F-Log2 or the wider-gamut F-Log2 C. While ISO 3200 cannot match Sony’s ISO 10000 in near-darkness, ISO 800 is far easier to manage in sunny exterior conditions.
More importantly, Fujifilm achieved a major optical engineering milestone by building an electronically controlled Variable ND (eVND) filter directly over the 44 x 33 mm sensor. Covering ND0.6 (2 stops) to ND2.1 (7 stops), operators can dial filtration seamlessly in ultra-fine 0.015-stop increments or standard discrete steps at the touch of a button. You can even execute automated exposure ramps during a continuous crane or Steadicam shot moving from a dark interior into bright midday sun—something physically impossible with the RIALTO 65’s drop-in trays.
Because the RIALTO 65 offloads all processing and recording to the Sony VENICE 2 body, it inherits one of Hollywood’s most respected post-production pipelines: internal 16-bit X-OCN (Extended tonal range Original Camera Negative) in XT, ST, and LT compression flavors, recorded directly to dual AXS memory cards alongside 4K ProRes 4444/422 HQ proxies. For heavy VFX compositing, IMAX mastering, and high-end Dolby Vision HDR grading, 16-bit linear X-OCN at 9.6K provides unmatched highlight recovery and shadow bit-depth.
The FUJIFILM GFX ETERNA 55 targets high-efficiency turnaround without sacrificing grading flexibility. Internally, it records 10-bit 4:2:2 Apple ProRes 422 HQ, ProRes 422, ProRes 422 LT, and H.265/HEVC onto affordable CFexpress Type B cards, plus simultaneous proxies to SD UHS-II. When a production demands RAW latitude, the GFX ETERNA 55 outputs 12-bit 8K/30p or 4K Open Gate 48p RAW over HDMI to Atomos recorders (ProRes RAW) or Blackmagic Video Assist 12G recorders (Blackmagic RAW).
Sony’s S-Log3 / S-Gamut3.Cine color pipeline is the backbone of modern streaming series and theatrical features, designed to intercut seamlessly with ARRI LogC. Yet Fujifilm brings 90 years of actual celluloid motion picture chemistry to the table. Beyond F-Log2 C—which expands the color gamut beyond standard F-Log2 to preserve saturated neon and LED stage primaries—the GFX ETERNA 55 ships with 20 built-in Film Simulations and support for 16 custom 3D LUTs, including Fujifilm’s official LUTs modeled directly after its legendary 35mm motion picture negative stocks (ETERNA 500T, ETERNA 400T, ETERNA 250D, and ETERNA 250T). Combined with direct Frame.io Camera to Cloud (C2C) hardware integration over built-in Wi-Fi or Gigabit Ethernet, dailies with baked-in ETERNA LUTs can reach an editor’s timeline seconds after calling cut.
Buying or renting a large-format camera is only half the equation; finding glass that covers the image circle is where budgets often spiral out of control.
The Sony RIALTO 65 is engineered around two physical configurations:
By contrast, the FUJIFILM GFX ETERNA 55 weighs just 2.0 kg (4.41 lbs) as an entire, self-contained camera. There is no umbilical cable to snag on doorframes and no separate 4.3 kg recorder brain required. It features dual 3-inch 700-nit side operator displays on both the left and right flanks of the body, an included 5-inch 2000-nit daylight-viewable touchscreen LCD, a native V-mount battery back, and an internal hot-swappable NP-W235 battery slot that keeps the camera running while you swap V-mount bricks on set.
| Component | FUJIFILM GFX ETERNA 55 Package | Sony RIALTO 65 + VENICE 2 Package |
|---|---|---|
| Base Camera / Brain | $16,499.95 (Complete Camera Body) | ~$60,000.00 (Sony VENICE 2 8K Body) |
| 65mm / Large Sensor Unit | Included | $80,000.00 (CBK-6510XS RIALTO 65) |
| PL Lens Mount Adapter | Included (PL Mount Adapter G w/ /i Tech) | ~$2,500 – $4,000 (Third-Party LPL/XPL Mount) |
| On-Board Monitor & Handle | Included (5″ 2000-nit LCD + Top Handle) | ~$6,500.00 (Sony DVF-EL200 OLED Viewfinder) |
| Recording Media (2x 1TB) | ~$700.00 (2x 1TB CFexpress Type B) | ~$9,200.00 (2x 1TB Sony AXS-A1TS66 + Reader) |
| Optional Long Cable / Backup NDs | N/A (Internal eVND & Self-Contained) | $17,000.00 ($9K 12m Cable + $8K ND Set) |
| Estimated Production-Ready Total | ~$17,200 USD | ~$158,200 – $175,200 USD |
Make no mistake: the Sony RIALTO 65 is an extraordinary achievement for the ultra-high-end narrative and IMAX commercial market. By turning thousands of existing Sony VENICE 2 bodies sitting on rental shelves at Keslow, Panavision, and Otto Nemenz into 9.6K 16-bit X-OCN 65mm cameras—complete with Dual Base ISO 2500/10000 and a 1.5 kg tetherable head—Sony has mounted its most serious challenge yet to the rental-only ARRI ALEXA 65 and the Blackmagic URSA Cine 17K 65. However, with an $80,000 price tag just for the sensor extension and a release window pushed out to the first half of 2027, it is strictly a tool for top-budget studio productions with full camera departments.
That reality makes what Fujifilm has accomplished with the FUJIFILM GFX ETERNA 55 look even more remarkable. You do not need to wait until 2027, you do not need a $160,000 equipment budget, and you do not need a tethered two-operator backpack rig to shoot true medium format cinema. For $16,499.95—just slightly more than the cost of Sony’s optional 12-meter cable and spare ND filter tray combined—the GFX ETERNA 55 delivers a 55mm-diagonal 102MP sensor, an internal electronic variable ND filter, internal ProRes 422 HQ, 8K 12-bit RAW output, hybrid phase-detect autofocus, and both G-mount and PL-mount versatility in a self-contained 2 kg body you can buy and shoot with today.
Bottom Line for Filmmakers: If you are prepping a $100M tentpole feature with a dedicated 1st and 2nd AC, an AXS RAW workflow, and a rental budget for 65mm prime lenses, the Sony RIALTO 65 will be a formidable weapon when it arrives in 2027. For independent directors of photography, commercial production companies, documentary filmmakers, and owner-operators who want the unmistakable spatial compression and organic depth of medium format right now, the FUJIFILM GFX ETERNA 55 remains in a league of its own.