Amazon Prime Day is Back!

By Louis Ferreira | Published: June 23, 2026


Amazon Prime Day is back. Don’t miss out on the savings and support the site by shopping through our affiliate links.

B&H Photo started a competing summer sale that you can shop here.

Posted in Deals| 2 Comments

Fujifilm X-H1 and X-E3 Firmware Updates Released

By Louis Ferreira | Published: June 23, 2026


Fujifilm X-H1 Firmware Ver.2.15 Download Here

The firmware update Ver.2.15 from Ver.2.14 incorporates the following issue:

  1. A firmware bug is fixed that the pairing registration fails when connecting via Bluetooth to an Android 16 smartphone equipped with “FUJIFILM Camera Remote”.


Fujifilm X-E3 Firmware Ver.1.32 Download Here

The firmware update Ver.1.32 from Ver.1.31 incorporates the following issue:

  1. A firmware bug is fixed that the pairing registration fails when connecting via Bluetooth to an Android 16 smartphone equipped with “FUJIFILM Camera Remote”.

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Plus, our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

Posted in Fuji firmware updates, Fujifilm X-E3, Fujifilm X-H1| Tagged , , , , , , , , , , , | Leave a comment

Fujifilm XApp 2.7.5 With Improved Fujifilm X-T30III and X-M5 Support

By Louis Ferreira | Published: June 22, 2026


The Fujifilm XApp for iOS and Android has been updated

  1. You can use the Image Transfer, “Timeline”, and “Activity” features even if the access to “Photos / Photo Library” is set to “Selected Photos / Limited Access” with iOS 15 and later.
  2. The number of photos printed directly from the X-T30 III* or X-M5* to the instax™* series is now displayed.
    *Requires the latest version firmware
  3. Some minor bugs are fixed.

Fujifilm X-T30 III:
B&H Photo / Amazon / Adorama
Fujifilm X-M5:
B&H Photo / Amazon (Silver : Black) / Adorama

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Plus, our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

Posted in Fujifilm X-M5, Fujifilm X-T30 III, Software| Tagged , , , , , , , , , , , , , , , , , | 15 Comments

Fujifilm Savings Sunday Fathers Day Edition

By Louis Ferreira | Published: June 21, 2026


Father’s Day Savings
B&H Photo
Amazon
Adorama

Fujifilm X-Half Frame Save $100:
B&H Photo / Amazon (Silver / Charcoal / Black) / ShopMoment / Adorama

FUJIFILM X Bodies
Fujifilm X-H2 Save $200:
B&H Photo / Amazon / Moment / Adorama
Fujifilm X-H2S Save $200:
B&H Photo / Amazon / Moment / Adorama
Fujifilm X-T5 Save $100:
B&H Photo / Amazon / Adorama
Fujifilm X-T50 Save $100:
B&H Photo / Amazon / Moment / Adorama
Fujifilm X-S20 Save $100:
B&H Photo / Amazon / Adorama

New X Lenses
Fujinon XF18mm f/1.4 R LM WR Save $150:
B&H Photo / Amazon /Adorama
Fujinon XF 23mm f/1.4 R LM WR Save $100:
B&H Photo / Amazon / Adorama
Fujinon XF 23mm f/2 R WR Save $50:
B&H Photo / Amazon / Adorama
Fujinon XF16-80mm F4 R OIS WR Save $100:
B&H Photo / Amazon / Adorama

FUJIFILM GFX Bodies
Fujifilm GFX100II Save $500:
B&H Photo / Amazon / Adorama
Fujifilm GFX100SII Save $500:
B&H Photo / Amazon / Adorama

Fujinon GF Lenses
Fujinon GF55mm f/1.7 Save $500:
B&H Photo / Amazon / Adorama
Fujinon GF80mm f/1.7 Save $500:
B&H Photo / Amazon / Moment / Adorama
Fujinon GF 110mm F 2 R LM WR Save $500:
B&H Photo / Amazon / Moment / Adorama
Fujinon GF20-35mm f/4 Save $500:
B&H Photo / Amazon / Moment / Adorama
Fujinon GF 32-64mm f/4 R LM WR Save $500:
B&H Photo / Amazon / Moment / Adorama
Fujinon GF45-100mm f/4 R LM OIS WR Save $500:
B&H Photo / Amazon /Adorama
Fujinon GF100-200mm f/5.6 R LM OIS WR Save $500:
B&H Photo / Amazon / Adorama

3rd Party Lenses
Mitakon Zhongyi 20mm f/2 4.5x Super Macro (Save $90):
B&H Photo / Adorama

Tokina SZ 33mm f/1.2 (Save $40):
B&H Photo / Amazon / Adorama
Tokina SZ 300mm f/7.1 Pro Reflex MF CF (Save $150):
B&H Photo / Amazon
Tokina SZX 400mm f/8 Reflex MF (Save $30):
B&H Photo / Amazon / Adorama
Tokina SZX 400mm f/8 Reflex MF Lens with 2x Extender (Save $70):
B&H Photo / Adorama
Tokina SZ 500mm f/8 Reflex MF (Save $40):
B&H Photo / Amazon / Adorama
Tokina SZ 600mm f/8 Pro Reflex MF CF (Save $200):
B&H Photo / Amazon
Tokina SZ 900mm f/11 Pro Reflex MF CF (Save $200):
B&H Photo / Amazon / Adorama

Tokina atx-m 23mm f/1.4 (Save $200):
B&H Photo / Amazon / Adorama
Tokina atx-m 33mm f/1.4 (Save $200):
B&H Photo / Amazon

Voigtlander Nokton 23mm f/1.2 ASPH (Save $100):
B&H Photo / Amazon
Voigtlander Nokton 35mm f/0.9 (Save $300):
B&H Photo / Amazon
Voigtlander Nokton 50mm f/1.2 (Save $100):
B&H Photo / Amazon

Flashes
Bolt VS-260F (Save $40):
B&H Photo
Godox V1 (Save $60):
B&H Photo / Amazon / Adorama
Godox AD400Pro Witstro (Save $80):
B&H Photo / Amazon / Adorama

Other Deals
Memory Card Savings
Power Banks
Storage
Smallrig

Battery Banks
affordable options



Apple M2 Ultra: B&H Photo / Amazon
Apple M3 Ultra: B&H Photo / Amazon
Apple M4: B&H Photo / Amazon
New Apple M5: B&H Photo / Amazon
Apple Mac Pro: B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple MBP: B&H Photo / Amazon
MacBook Pro (Savings still available): B&H Photo

Airpod/Airpod Pro/Max Savings: B&H Photo / Amazon

Software Deals
Luminar Neo & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2026
ON1 PhotoKeyword AI
ON1 Sky Swap AI
ON1 Photo Resizer AI
ON1 NoNoise AI
ON1 Portrait AI
ON1 HDR
Picktorial
TopazLabs
Capture One

Posted in Deals| 17 Comments

Fujifilm NP-W255 Registration Found For Fujifilm X-T6

By Louis Ferreira | Published: June 19, 2026


It looks like we are going to get a new battery with the announcement of the Fujifilm X-T6, called the NP-W255, which will be 2550mAh according to weibo. The battery will be made by Panasonic Suzhou, which also makes Canon’s LP-E6P. It is believed the battery is needed to support Fujifilm’s new X Processor 6. Hopefully, Fujifilm maintains reverse compatibility with the Fujifilm NP-W235.

via weibo

Posted in Fujifilm X-T6| Tagged , , , , , | 71 Comments

MAP Camera May 2026 Rankings – Fujifilm Takes 1st, 3rd, 4th, and 5th

By Louis Ferreira | Published: June 17, 2026


Fujifilm dominated MAP Cameras sales in May, taking four of the top five spots, followed by Sony with three spots, with Canon holding one spot, and Nikon being absent.

New Digital Camera Ranking for May
RankManufacturerProduct namecategory
1st placeFUJIFILMX100VICompact digital camera
2nd placeSONYα7VMirrorless camera
3rd placeFUJIFILMX-T30 IIIMirrorless camera
4th placeFUJIFILMX-E5Mirrorless camera
5th placeFUJIFILMX-M5Mirrorless camera
6th placeCanonPowerShot G7X Mark IIICompact digital camera 
7th placePanasonicLUMIX TX3Compact digital camera
8th placeSONYα7C IIMirrorless camera
9th placeSONYα6700Mirrorless camera
10th placeRICOHGR IVCompact digital camera

The number one spot goes to the FUJIFILM X100VI. It snatched the top spot from the SONY α7V…Although it was released in March 2024, its popularity shows no signs of waning. It’s truly astonishing. The results were: 3rd place, X-T30 III; 4th place, X-E5; and 5th place, X-M5. Each model, with its clearly defined functionalities, has successfully captured the diverse needs of users, demonstrating the manufacturer’s strong performance.

First up, in third place is the X-T30 III.
In terms of total sales, the XC13-33mm lens kit has sold about twice as many units as the body alone, making it the main seller.
The lens kit offers great value for money, so it’s popular not only among entry-level users choosing their first SLR camera, but also among those buying it as a secondary camera.

In fourth place is the X-E5.
Here too, the sales of the XF23mm F2.8 R WR lens kit significantly outnumbered those of the body alone. The
attractive price is likely a major factor, but it also suggests high demand for it as a snap shooter when combined with a compact prime lens.

Coming in at number 5 is the X-M5.
Having overcome its previous supply stagnation, stock levels have recently stabilized.
It has successfully captured a different customer base than other X-series models, catering to video recording, vlogging, and casual everyday documentary use.

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Plus, our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

via MAPCamera

Posted in Fuji X100, Fujifilm X-E5, Fujifilm X-M5, Fujifilm X-T30 III, Fujifilm X100VI| 54 Comments