Fujifilm GFX100RF Firmware Update 1.12 and FUJIFILM Pixel Shift Combiner 1.7.1


Fujifilm GFX100RF:
B&H Photo / Amazon / Moment / Adorama

Fujifilm GFX100RF Ver.1.12 Download Here

The firmware update Ver.1.12 from Ver.1.10/Ver.1.11 incorporates the following issue:

  1. A firmware bug is fixed that the eye sensor fails to activate in rare cases when viewing through the EVF at preview mode.

FUJIFILM Pixel Shift Combiner Ver. 1.7.1 Download Here

The software update Ver. 1.7.1 incorporates the following issue:

  1. A software bug is fixed that the application may fail to launch with macOS 13 or earlier.
    ⋆macOS is trademarks of Apple Inc. in the U.S.A. and other countries.

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Posted in Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100S, Software| Tagged , , , , , , , , , , , | 4 Comments

Fujifilm X-Half Price Reduction


Fujifilm X-Half Frame (Now $649):
B&H Photo / Amazon (Silver / Charcoal / Black) / Adorama

The Fujifilm X-Half launched at the price point of $849 and later received a $200 holdiay rebate that was extended, but now it seems that the Fujifilm X-Half has a new permanent price of $649. B&H Photo and Adorama list the camera with its new price point, while Amazon (Silver / Charcoal / Black) continues to show a discount. I hope the Fujifilm X Half is selling better at its new price point, because it is a camera that deserves a look, thanks to its unique, fun shooting experience.

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Posted in Fujifilm Compact| Tagged , , , , | 3 Comments

BREAKING: Fujifilm Announces the GFR-1 — Its First-Ever Full Frame Digital Rangefinder with Heritage Brass Lenses

BREAKING: Fujifilm Announces the GFR-1 — Its First-Ever Full Frame Digital Rangefinder with Heritage Brass Lenses

April 1, 2026 — Tokyo, Japan — In a move that has sent shockwaves through the photography world, FUJIFILM Corporation has officially announced the GFR-1, the company’s first-ever full-frame (36×24mm) digital camera — and it’s a rangefinder.

The announcement, made during a surprise follow-up to the company’s Focus on Glass event held earlier this year, confirms months of speculation that the mysterious brass lens elements teased during that presentation were destined for something far more ambitious than anyone imagined.

“For over a decade, Fujifilm has proven that sensor size is not the sole determinant of image quality,” said Fujifilm Imaging Division General Manager Toshihisa Iida during the virtual keynote. “But our engineers asked a different question: what if we brought our philosophy — our colour science, our film heritage, our commitment to the tactile joy of photography — to a full-frame canvas? The GFR-1 is that answer.”


The Camera: Fujifilm GFR-1

The GFR-1 is, unmistakably, a rangefinder. Its silhouette will feel immediately familiar to devotees of the Leica M system — but Fujifilm has layered in its own DNA at every level.

Body and build

The body is constructed from a magnesium alloy chassis clad in a hand-finished brass top plate and base plate, paired with Fujifilm’s signature textured synthetic leather. At 138 × 80 × 39mm and 485g (body only), the GFR-1 is fractionally wider but noticeably thinner than a Leica M11, and approximately the same weight.

The brass components are not plated — they are solid brass, CNC-machined in Fujifilm’s optical manufacturing facility in Sendai, Japan. Over time, the top and base plates will develop a natural patina unique to each camera, a deliberate design choice that Fujifilm says reflects the company’s belief that “a camera should age alongside the photographer.”

Sensor and processor

At the heart of the GFR-1 is a newly developed 61-megapixel back-side-illuminated full-frame CMOS sensor (no AA filter), paired with Fujifilm’s latest X-Processor 6 imaging engine. The sensor features a novel colour filter array that Fujifilm calls “ChromaWeave,” which the company claims delivers colour reproduction more faithful to its original film stocks than any previous digital sensor — including those in the GFX medium format line.

Key specs include:

  • ISO range: 80–51200 (expandable to ISO 25–204800)
  • Dynamic range: 16+ stops at base ISO
  • Electronic shutter: Up to 1/16000s (silent)
  • Mechanical shutter: Up to 1/4000s (cloth focal-plane, vertical travel)
  • Continuous shooting: 5 fps with mechanical shutter; 14 fps electronic
  • Video: 6K/30p and 4K/60p (10-bit 4:2:2 internal), no recording limit
  • IBIS: 7-stop 5-axis in-body image stabilisation — a first for a rangefinder

The Hybrid Rangefinder Viewfinder

Fujifilm has developed what it calls the Hybrid Rangefinder Viewfinder (HRF), drawing directly on the technology pioneered in the X-Pro series. The HRF offers three modes:

  1. Optical Rangefinder (OVF): A true coupled rangefinder with a coincidence-type focusing patch, 0.72× magnification, and projected bright-line frames for 35mm, 50mm, and 90mm lenses. The patch is electronically enhanced for accuracy in low light.
  2. Electronic Rangefinder (ERF): A small high-resolution EVF overlay appears in the corner of the optical viewfinder, showing a magnified live view of the focus point — identical to the X-Pro3’s ERF mode, but with a higher-resolution 3.69M-dot OLED micro-display.
  3. Full EVF: The entire viewfinder switches to a 5.76M-dot OLED electronic viewfinder with 120fps refresh, a real-time histogram, and — critically — a live Film Simulation preview so you can see exactly how your chosen film simulation will render the scene before you press the shutter.

Film Simulation 6.0

The GFR-1 ships with 24 Film Simulations, including all existing simulations from the X and GFX series, plus four brand-new simulations exclusive to the GFR-1 at launch:

  • SUPERIA Xtra 400 — A long-requested recreation of the beloved consumer colour negative stock. Warm skin tones, slightly elevated grain, and a characteristic green-to-cyan shift in shadows. Designed for street and documentary work.
  • NATURA 1600 — Based on Fujifilm’s legendary high-speed film designed for available-light shooting. Soft contrast, extraordinary highlight latitude, and a warm amber cast under tungsten light that shifts to neutral under daylight. Pairs beautifully with the 50mm f/1.2 at wide apertures.
  • NEOPAN ACROS II S (Smooth) — A new variant of the beloved ACROS simulation with finer grain structure and extended tonal range in the mid-tones, designed specifically for the higher resolving power of the 61MP sensor.
  • FUJICHROME T64 (Tungsten) — A recreation of the discontinued tungsten-balanced transparency film. Under daylight, it produces a distinctive cool blue cast; under tungsten, perfectly neutral tones. A dream for cinematic shooters and anyone who’s ever longed for the look of T64.

All Film Simulations can be applied in-camera to JPEG and HEIF output, or baked into the video pipeline for direct-to-edit footage. RAW files retain full processing latitude.

Film Simulation Dial

In a design touch that will delight X-series loyalists, the GFR-1 features a dedicated physical Film Simulation Dial on the rear right shoulder. The vertically oriented brass dial clicks through simulations with a satisfying detent action, with the currently selected simulation name visible through a small window — echoing the feel of selecting film stock for a mechanical camera.


The Lenses: FUJINON FF Heritage Brass Series

The GFR-1 introduces an entirely new mount system: the Fujifilm FF Bayonet Mount, designed specifically for full-frame rangefinder optics. The mount has a flange distance of 27.8mm — identical to the Leica M mount — which Fujifilm says is “not a coincidence.”

The FF mount is natively compatible with Leica M-mount lenses. No adapter required. Every Leica M lens, past and present, will mount and function on the GFR-1, including full rangefinder coupling. Fujifilm will also offer an optional electronic adapter for the company’s own X-mount lenses, with AF support, though this introduces a 1.0x crop.

Launch lenses

At launch, three all-new FUJINON lenses will be available, all featuring solid brass barrel construction, manual focus with a silky-smooth helicoid, and Fujifilm’s latest Super EBC multi-coating:

FUJINON FF 35mm f/1.4 Heritage Brass

The street photographer’s lens. A classic 35mm in a compact brass package. 9 elements in 7 groups, including 2 aspherical elements. The optical formula draws from Fujifilm’s decades of experience with the XF 35mm f/1.4 — universally loved for its rendering — but recalculated for the full-frame image circle. Expect the same creamy bokeh character with modern sharpness.

  • Filter thread: 49mm
  • Minimum focus: 0.3m
  • Weight: 248g
  • Price: $1,299 USD

FUJINON FF 50mm f/1.2 Heritage Brass ASPH.

The portrait and low-light standard. The flagship of the launch lineup. 11 elements in 8 groups, with 3 aspherical elements and 1 ED element. At f/1.2 the lens produces extraordinarily shallow depth of field with a smooth, undulating bokeh that Fujifilm describes as having a “dimensional quality” — subjects appear to separate from their backgrounds in a way that is uniquely three-dimensional, reminiscent of vintage fast fifties but with none of the optical compromises.

  • Filter thread: 55mm
  • Minimum focus: 0.45m
  • Weight: 340g
  • Price: $1,899 USD

FUJINON FF 90mm f/2 Heritage Brass APD

The bokeh master. A short telephoto with Fujifilm’s apodisation (APD) filter — the technology beloved in the XF 56mm f/1.2 APD — which produces an extraordinarily smooth bokeh transition from in-focus to out-of-focus areas. The APD filter reduces the effective transmission to T/2.4, but the rendering quality is, Fujifilm claims, “in a class of its own.”

  • Filter thread: 62mm
  • Minimum focus: 0.85m
  • Weight: 415g
  • Price: $2,199 USD

A further four lenses are on the roadmap for 2026–2027: a 28mm f/2, 40mm f/2 (pancake), 75mm f/1.4, and a 135mm f/2.8 telephoto.


Pricing and Availability

ProductPrice (USD)Availability
GFR-1 Body (Heritage Brass)$3,499July 2026
GFR-1 Body (All Black)$3,299September 2026
FUJINON FF 35mm f/1.4 Brass$1,299July 2026
FUJINON FF 50mm f/1.2 Brass ASPH.$1,899July 2026
FUJINON FF 90mm f/2 Brass APD$2,199August 2026
X-Mount to FF Adapter (electronic)$299July 2026

Pre-orders open April 15, 2026 at B&H Photo, Amazon, and authorised Fujifilm dealers worldwide.

Posted in Press releases| 7 Comments

World Backup Day 2026 Has Arrived


B&H Photo announced this sale a few days ago, and they have added a few more specials, so take a look.

B&H Photo announced its World Backup Day specials.

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Posted in Deals| 14 Comments

Don’t Overpay For The Instax Mini Evo Cinema – Retail Stock Is Back


instax mini Evo Cinema: B&H Photo / Amazon / Adorama

The Fujifilm Instax Mini Evo Cinema has been difficult to find at retail since it began shipping in early February, but availability is finally improving. As of today, Amazon has units in stock at the $409.95 MSRP, and Adorama is expecting shipments on April 2nd — just a few days away. B&H Photo still lists the camera as “coming soon,” but stock is clearly starting to catch up with demand.

What Happened

The Evo Cinema proved to be a bigger hit than Fujifilm anticipated. It led B&H Photo’s monthly bestseller list at launch and quickly sold through initial stock allocations at most major US retailers. Earlier this month, DCW reported that a Fujifilm US representative confirmed there were no production issues and that the limited availability was simply a result of strong sales outpacing supply.

Don’t Pay Scalper Prices

Despite stock returning to authorised retailers, third-party sellers on Amazon and eBay are still listing the Evo Cinema at nearly double the retail price. There is no reason to pay a premium. The camera retails for:

  • $409.95 USD
  • CA$479.99
  • £329 GBP
  • AU$599

If you see a price significantly above those figures, it is almost certainly coming from an unauthorised reseller. With Amazon currently in stock and Adorama days away from shipping, there is no need to overpay.

Where to Buy at Retail Price

  • Amazon US: In stock at $409.95 MSRP as of March 30th
  • Adorama: Shipping expected April 2nd
  • B&H Photo: Listed as “coming soon”
  • Best Buy: Has had intermittent stock for shipping
  • UK: The official Instax store has had it at the £329 list price
  • Canada: Amazon.ca has had stock at CA$479.99
  • Australia: JB Hi-Fi has listed it as available at AU$599

Fujifilm’s Experience Cameras Keep Winning

I wrote about my reasons for buying the Evo Cinema when it began shipping, and I still believe Fujifilm is on to something with these experience-driven cameras. Between the X Half, GFX100RF, and now the Evo Cinema, Fujifilm’s willingness to take creative risks with product design is clearly resonating with buyers, and the early demand for this camera only reinforces that. If you have been on the fence, now is the time to grab one at retail before stock fluctuates again.

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Posted in Instax| Tagged , , , , , , , | 8 Comments

Baby Eternas: The Complete GFX100 II and X-H2S Cinema Ecosystem


With the GFX Eterna 55 officially moving from development into production, the “Cinema Ecosystem” we have been piecing together across the G-mount and X-series is finally complete. While we’ve previously covered the individual milestones—from the initial F-Log2 C release to the arrival of the Eterna 3D LUTs—the release of Firmware Ver. 2.50 acts as the final technical bridge.

The GFX100 II and X-H2S have officially earned their title as “Baby Eternas.” Here is the full breakdown of why these two cameras are the only ones capable of delivering the IMAX-certified color science of their $16,000 big brother.

The Hardware Foundation: 14-Bit vs. 12-Bit Readout

The reason the GFX100 II and X-H2S sit in a different class than the X-H2 or X-T5 comes down to the sensor architecture. Both cameras use Fujifilm’s Stacked BSI “HS” (High Speed) sensors—the same technology found in the Eterna 55.

This hardware allows for a 14-bit sensor readout in video. While the final files are recorded in 10-bit, the quality of the “source” data is significantly higher:

  • The HS Advantage: The 14-bit readout provides four times the raw color data per pixel compared to the 12-bit readout of the “HR” (High Resolution) sensors.
  • IMAX Mapping: The Eterna 3D LUTs were mathematically built for this 14-bit baseline. Because the GFX100 II shares the Eterna’s sensor DNA, the LUTs map correctly to the highlights and shadows, preserving the 14+ stops of dynamic range required for IMAX theatrical standards.

On the non-stacked X-H2, applying these LUTs to an F-Log2 C file often results in “thin” highlights or graying shadows because the LUT is essentially looking for 14-bit data that the 12-bit sensor never captured.

Codec Choice: ProRes HQ vs. H.265

To maintain the “elasticity” of an IMAX-certified image, your choice of codec is just as important as your sensor. While both cameras offer H.265 (HEVC), the “Baby Eterna” workflow thrives on ProRes 422 HQ.

  • ProRes 422 HQ: This is an intra-frame codec, meaning every single frame is fully encoded. When applying the heavy mathematical transforms of a 3D LUT, ProRes HQ holds its integrity. You won’t see the macro-blocking or “chroma smoothing” that can happen when pushing H.265 files in the grade.
  • H.265 (All-I/Long GOP): While more storage-efficient, H.265 is a delivery-first format. Under the stress of an Eterna grade—especially when pushing density or saturation in the shadows—H.265 can “break,” leading to pixelation in deep reds or fine textures like hair.

For any professional production where you intend to use the official Eterna LUTs, internal ProRes recording (ideally to an external SSD via the GFX100 II’s USB-C port) is the gold standard.

The Professional Unlock: Firmware 2.50

As we noted in our latest firmware coverage, the GFX100 II has moved beyond being a “stills camera that does video.” The addition of T-Stop displays, Wired Time Code Sync, and the Interactive Anamorphic Module (for correctly de-squeezing 1.33x, 1.5x, and 2x glass) provides the functional parity needed to sit alongside an Eterna 55 on a professional set.

Summary of the “Baby Eterna” Workflow

  1. Shoot F-Log2 C: This is the only profile calibrated for the 3D LUTs.
  2. Record ProRes 422 HQ: Ensures the image doesn’t break under the 3D transform.
  3. Monitor with T-Stops: Matches the industry standard for cinema lenses like the GF32-90mm T3.5 PZ.
  4. Apply Eterna 3D LUTs in Post: Standardizes your footage to the IMAX-certified baseline.

Previous FujiAddict Coverage:


Fujifilm GFX100II:
B&H Photo / Amazon / Adorama
Fujifilm X-H2S:
B&H Photo / Amazon / Moment / Adorama
FUJIFILM GFX ETERNA 55:
B&H Photo / Amazon / Adorama

Posted in Fuji Video, Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm X-H2| Tagged , , , , , , , | 4 Comments