35 Fujifilm Group Products Win the GOOD DESIGN AWARD 2026

FUJIFILM Corporation achieves the highest number of award-winning products for the eighth consecutive year

FUJIFILM Holdings Corporation is pleased to announce that 35 products from across the Fujifilm group including FUJIFILM Corporation and FUJIFILM Business Innovation Corp. have been recognized at the GOOD DESIGN AWARD 2026^*, an esteemed award program organized by the Japan Institute of Design Promotion. The award-winning products span a wide range of business fields, including mirrorless digital cameras, instant cameras in the instax^™ series, medical equipment, and production color printers. Among the award recipients, FUJIFILM Corporation received the highest number of awards, with 30 products recognized, marking its eighth consecutive year as the top award winner.

In developing a wide range of products and services, Fujifilm has pursued high levels of functionality and performance, while also emphasizing design that enhances and fully leverages these strength. This year, 23 products received the iF Design Award and a record-high number of 34 products received the Red Dot Design Award. In the IDEA, 2 products received the “Bronze” award. Fujifilm has been recognized with the Good Design Award for 44 consecutive years since 1983. These achievements demonstrate high recognition for design excellence of Fujifilm products globally.

Fujifilm remain committed to developing new value of products and services by not only visually appealing but also realizing designs that emphasize the function of each product and service, thereby creating new value through designs.

^* The Good Design Award is Japan’s only comprehensive design evaluation and promotion program launched by the Japan Industrial Design Promotion Organization (today’s Japan Institute of Design Promotion) in 1988, based on the Good Design Selection System (G Mark System) established by the Ministry of International Trade and Industry (today’s Ministry of Economy, Trade and Industry) in 1957.

• FUJIFILM X-T30 III
• FUJINON XC13-33mmF3.5-6.3 OIS
• FUJINON GF19-35mmT3.5 PZ OIS WR
• instax Pal 2
• instax mini Evo Cinema
• instax mini 13
• instax mini 99
• instax WIDE 400
• instax Link WIDE 2
• instax mini Link+
• QuickSnap Black and White
• FUJIFILM VF-GFXC2
• FUJIFILM GFX100RF FRAGMENT EDITION

via Fujifilm