Fujifilm to Exhibit All 15 GFX Challenge Grant Program 2025 Winning Projects at T3 PHOTO FESTIVAL TOKYO

By Louis Ferreira | Published: September 17, 2026

Fujifilm to Exhibit All 15 GFX Challenge Grant Program 2025 Winning Projects at T3 PHOTO FESTIVAL TOKYO

Fujifilm has announced that all fifteen winning projects from the GFX Challenge Grant Program 2025 will go on public display in Tokyo next month, as part of a collaboration with T3 PHOTO FESTIVAL TOKYO 2026. The show runs October 16–26, 2026 at the KYOBASHI EDOGRAND 1F Galleria, admission is free, and it is the first stop on a traveling showcase headed to Osaka and other locations worldwide.

Exhibition at a glance

  • Dates: October 16 (Fri) – October 26 (Mon), 2026 (Open throughout the day)
  • Venue: KYOBASHI EDOGRAND 1F Galleria
  • Admission: Free

Fujifilm’s announcement

FUJIFILM Corporation is pleased to announce its collaboration with T3 PHOTO FESTIVAL TOKYO 2026, an international photography festival showcasing diverse photographic expressions from Japan and around the world. As part of this collaboration, Fujifilm will present the GFX Challenge Grant Program 2025 Exhibition at the KYOBASHI EDOGRAND 1F Galleria in Tokyo.

Captured with the GFX System, featuring a large format image sensor, the exhibited works explore diverse landscapes, cultures, and the unique stories that thrive across the globe. The exhibition will feature a wide range of projects, including documentaries that closely observe everyday life, intimate portraits that reveal the essence of their subjects, breathtaking works created during the extraordinary challenge of summiting Mount Everest, and visual narratives that harness the exceptional image quality and advanced video capabilities of the GFX System.

Located in the heart of Tokyo, the KYOBASHI EDOGRAND 1F Galleria offers an inviting exhibition environment characterized by its expansive atrium, open architecture, and abundant natural light. In this comfortable and accessible space, where artworks, the city, and its visitors connect organically, each project can be experienced at a relaxed pace, allowing visitors to fully engage with the stories embedded within every work.

This exhibition marks the beginning of a traveling showcase that will continue beyond Tokyo to Osaka and other locations around the world. The fifteen stories presented here, each born from different countries, cultures, and perspectives, will embark on a new journey across borders and communities. We invite visitors to encounter these unique narratives in Kyobashi, Tokyo, the first stop on this global tour, and discover the worlds observed by each creator through the remarkable storytelling power of photography and moving image. Read More »

Posted in Press releases| 7 Comments

Notice of Applications Software Used with “macOS 27 Golden Gate”

By Louis Ferreira | Published: September 16, 2026

Notice of Applications Software Used with “macOS 27 Golden Gate”

As a result of our operation check installing our applications on Mac running “macOS 27 Golden Gate Beta” released by Apple, Inc., the following issues listed in the table below have been confirmed with the certain applications below.
We predict that the same issues would occur with “macOS 27 Golden Gate”.

We are working to fix these issues with the applications and plan to release the revised applications as soon as they become available.

We would like the customers using the following applications who plan to update to “macOS 27 Golden Gate” to be aware the following issues with the current version of these applications.

We apologize for any inconvenience this may cause and ask for your understanding.

ApplicationIssue
FUJIFILM PC AutoSave (Mac)The application won’t start.

<Timeframe of releasing the applications compatible with “macOS 27 Golden Gate”>
・FUJIFILM PC AutoSave (Mac)：Scheduled for November 2026

* Mac, and macOS are trademarks of Apple Inc. in the U.S.A. and other countries.

Posted in Software| 14 Comments

Fujifilm instax Pal 2 Experiential Digital Camera Announced

By Louis Ferreira | Published: September 15, 2026


Fujifilm instax Pal 2:
B&H Photo / Amazon / Adorama

A Camera that Fits with You: Fujifilm Introduces instax Pal 2™ Digital Camera

Second iteration in popular instax Pal™ series features new upgrades with a classic analog look and feel

VALHALLA, N.Y., September 14, 2026 — FUJIFILM North America Corporation, Imaging Division, today announced the launch of the next generation of its unique, ultra-portable instax Pal™ digital camera series – instax Pal 2™ digital camera (hereafter Pal 2). Pal 2 brings a host of new features to the Pal lineup, like an optical viewfinder and new filters and shooting modes.

“When we introduced the original Pal in 2024, some consumers weren’t sure what to make of it,” said Bing Liem, division president, Imaging Division, FUJIFILM North America Corporation. “Its uniqueness wasn’t for some, while others felt it was a perfect go-anywhere camera and loved the overall image-making process that makes Pal different from other cameras. When designing Pal 2, we gathered extensive customer feedback on the original Pal. And with its new look, reminiscent of a classic analog camera, complete with an optical viewfinder, and the ability to send/post images digitally or print images via instax™ smartphone printers or any of our Evo hybrid cameras, Pal 2 puts options in the palm of your hand.”

The free, downloadable instax Pal™ app lets the user’s smartphone act as a remote shutter for hands-free photography. The app also lets users store and transfer their photos via Bluetooth®, while the built-in USB Type-C connector on the camera allows users to connect their smartphone directly to transfer photos into the app. Users can also review their image before transferring via Pal 2’s 1.0-inch LCD Screen on the top of the camera.

Users can make their photos personal with any of Pal 2’s five filter themes, each with six unique effects. Options also include the ability to switch between instax™ mini, SQUARE, or WIDE instant film and frameless formats before adding filters, text, and stickers.

Pal 2 includes instax Animation™ shooting mode – a new way to capture 10 frames and turn them into a playful, flipbook-style animation. Switching modes is quick and intuitive, making it easy to move from still images to animations. To print, users can choose their favorite shot and transfer it directly to any compatible, connected instax™ smartphone printer or hybrid instant camera (sold separately).

Main Feature Recap:

  • Palm-sized design, designed for ages 13+
  • Pal 2 does not print photos – users can print images using instax™ Link series smartphone printers, instax mini LiPlay™ or instax mini Evo™ devices (sold separately). Free smartphone download of the app relating to the applicable instax™ device required. instax™ instant film required for image printing (sold separately). Prints photos in instax™ mini, SQUARE or WIDE formats.
  • Authentic Optical Viewfinder
  • 1.0-inch LCD Screen
  • Camera angle adjustment accessory included
  • Five filter themes, each with six unique effects
  • Download of free instax Pal™ app required for use
  • Holds up to 100 photos at a time before required transfer to free, downloadable instax Pal™ app
  • instax AnimationTM shooting mode
  • Wireless Bluetooth® 5.1 smartphone connectivity
  • Built-in USB Type-C connector
  • Accepts microSD Card (not included)
  • Includes USB Type-C Cable, Hand Strap, Camera Angle Adjustment Accessory and 1-Year Limited Warranty

Pricing and Availability

instax Pal 2™ digital camera is expected to be available late September 2026 at a Manufacturer’s Suggested Retail Price of $169.95 USD and $219.99 CAD. Pal 2 will be available in sleek Black or stylish White color options. For more information, please visit https://www.instaxus.com/cameras/instax-pal-2-digital-camera/.

Posted in Instax| Tagged , | 12 Comments

Fujifilm instax Link WIDE 2 Smartphone Printer Announced

By Louis Ferreira | Published: September 15, 2026


FUJIFILM instax Link WIDE 2 Smartphone Printer:
B&H Photo / Amazon / Adorama

Memories, Printed WIDE – Fujifilm Introduces instax Link WIDE 2™ Smartphone Printer

Newest edition to the instax™ Link series of smartphone printers brings new capabilities to the popular wide-format instant printer

VALHALLA, N.Y., September 14, 2026 — FUJIFILM North America Corporation, Imaging Division, today announced the launch of the next generation of its wide-format smartphone printer – instax Link WIDE 2™ smartphone printer (hereafter Link WIDE 2). Building on the popularity and success of the original instax Link Wide™ smartphone printer that debuted in 2021, Link WIDE 2 brings a variety of new, interactive features to fans of instax™ wide instant photography.

“Our instax™ WIDE products are always highly sought after by a very dedicated fan base within the instax™ ecosystem,” said Bing Liem, division president, Imaging Division, FUJIFILM North America Corporation. “We listened to what our WIDE fans wanted, and what we heard most often and resoundingly was them asking when a new WIDE printer was coming out. Link Wide 2’s new features are designed to make each image distinctly personalized through the accompanying Link WIDE™ app. We’re excited to see how our WIDE fans get creative with this cool new printer and app.”

A key new feature of Link WIDE 2 is its Photo Mixer™ app feature. Users can pick favorite images from their smartphone’s camera roll and with a touch of the “Mix it” button, the app will generate a selection of collage-style layouts to choose from. Users can remix up to five times, then fine-tune with custom edits before quickly printing instax™ WIDE photos or sharing online.

Also within the instax Link WIDE™ app, users can access a multitude of expressive frames, filters, emojis, color modes, and text to customize their prints before printing or sharing them. Users can further personalize their images with over 1,600 in-app stickers.

In the app, users can add smartphone-scannable QR codes[1] to their instax™ WIDE photos to share links, locations, hidden messages, or even sound clips related to their images.

Key Features Recap:

  • For use with instax™ WIDE instant film (sold separately)
  • Prints instax™ WIDE photos (approximately 3” x 5”)
  • Download of free instax Link WIDE™ app required
  • Wireless Bluetooth® 5.1 smartphone connectivity – print directly from the instax Pal™ or FUJIFILM X-T30 III digital cameras
  • Intuitive postcard-style collages via the Photo Mixer™ app feature
  • Print still images from video using the instax Link WIDE™ app
  • Use QR Print Mode to add URLs, sounds, locations, and messages
  • Add expressive frames, stickers, emojis, and text
  • Two distinct color modes: instax-Rich Mode™ or instax-Natural Mode™
  • USB-Type C port for easy charging
  • Includes USB Type-C Cable, Quick Start Guide and 1-Year Limited Warranty

Pricing and Availability

instax Link WIDE 2™ smartphone printer is expected to be available late September 2026 at a Manufacturer’s Suggested Retail Price of $179.95 USD and $239.99 CAD. Link WIDE 2 will be available in two colors, Duo Beige or Duo Blue. For more information, please visit https://www.instaxus.com/printers/instax-link-wide-2/.

[1] QR Print ‘Record sound’ and ‘Hidden message’ data are securely stored for up to two years

Posted in Accessories, Instax, Instax Link Wide| Tagged | Leave a comment

Fujinon XF 400mm f/4.5 R LM OIS WR In Stock

By Louis Ferreira | Published: September 14, 2026


Fujinon XF 400mm f/4.5 R LM OIS WR: B&H Photo / Amazon / Adorama

The Fujinon XF 400mm f/4.5 R LM OIS WR is now in stock and shipping.

Posted in Fuji lenses| Tagged , , , , , , , , , , , , , | 16 Comments

Viltrox to Unveil New Lenses & Production Solutions at IBC2026

By Louis Ferreira | Published: September 12, 2026

Viltrox to Unveil New Lenses & Production Solutions at IBC2026

Under the theme of “MORE THAN ONE WAY TO SEE”, it will unveil an exciting new range of products spanning lenses, lighting, and monitoring equipment.

AMSTERDAM, Netherlands — Sep. 10, 2026 — Viltrox, a global imaging brand dedicated to developing innovative optical and imaging solutions, invites customers, media, partners, photographers, videographers, creators, filmmakers, and other industry professionals to join it at IBC2026 and experience its latest innovations firsthand.

Meet Viltrox at IBC2026

September 11–14, 2026
Hall 11 — Stand 11.A39
RAI Amsterdam, The Netherlands

New Tools to See, Shape, and Create Worlds

Under the theme “MORE THAN ONE WAY TO SEE” Viltrox will unveil an exciting new range of products spanning lenses, lighting, and camera monitoring, offering creators new tools to see, shape, and bring their creative vision to life.

“MORE THAN ONE WAY TO SEE” reflects the belief that there is no single way to create and no single perspective that defines how a story should be told. Every creator has their own way of seeing, and every lens can become a way to turn that vision into something tangible.

New Full-Frame Lenses on Show

At IBC2026, Viltrox will showcase new Air Series and Pro Series lenses, expanding its full-frame portfolio. These include the Viltrox AF 14mm F4.0 L, Viltrox AF 20mm F2.8 L, Viltrox AF 40mm F2.5 L, and Viltrox AF 50mm F2.0 L, adding four new focal lengths to the L-Mount system to give creators the opportunity to experience the series on their preferred camera system. From expansive scenes and architectural spaces to travel, vlogging, everyday shooting, and portraits, the four focal lengths offer versatile options for a wide range of visual storytelling.

In addition, the Viltrox 35mm F1.4 Pro is a highly anticipated addition to the Viltrox Pro Series, combining high-level image quality, meticulous craftsmanship, and a bright F1.4 aperture in one highly versatile focal length.

Two New APS-C Pro Series Lenses Deliver New Creative Potential

Viltrox will also introduce the new Viltrox 18mm F1.2 Pro and Viltrox 40mm F1.2 Pro to its Pro Series of APS-C lenses.

The Viltrox 18mm F1.2 Pro provides a broad perspective while maintaining the creative possibilities of a bright F1.2 aperture, while the Viltrox 40mm F1.2 Pro takes a more focused approach, combining a versatile perspective with an ultra-bright F1.2 aperture. Together, they allow creators to explore subject isolation, depth, and a more intimate relationship between the subject and the frame.

Beyond the Lens: New Tools that Support the Creative Process

Beyond optics, Viltrox is introducing new tools designed to support other essential stages of the creative process. This includes a new high-power flash that expands Viltrox’s imaging portfolio, giving creators greater lighting capability and flexibility, and providing another tool to help transform an initial idea into a finished image.

For modern video-production workflows, the new Viltrox DC-X4 camera monitor will also debut. Its larger, more practical production view provides greater control over composition, focus, exposure, and the overall image.

Viltrox lenses can be found on B&H Photo and Amazon

Posted in 3rd Party Lens| Tagged , , , | 24 Comments