Fujifilm Japan Announced Price Increases Up to 23% Are Happening

By Louis Ferreira | Published: October 1, 2026

Notice of price revisions in Japan for digital cameras, interchangeable lenses, instant cameras, and smartphone printers.

Dear Customers

We would like to express our sincere gratitude for your continued patronage of Fujifilm products.

Fujifilm Imaging Systems Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Koji Matsumoto) will revise the prices of some of its digital cameras, interchangeable lenses, instant cameras, and smartphone printers starting Thursday, October 1, 2026. While we have strived to absorb costs through improved production efficiency and cost reductions amidst the recent surge in material costs, manufacturing costs, and logistics costs, it has become difficult to absorb these increases through corporate efforts alone. Therefore, we will revise prices as described below. We kindly ask for your understanding and forgiveness.

We would appreciate your continued patronage of Fujifilm products.

Price revision date, affected products, and revision rate

Revision dateTarget ProductsRevision rate
October 1, 2026digital cameraGFX100 II, GFX100S II, GFX100RF,
X-T50, X-T50 XC15-45mmF3.5-5.6 OIS PZ lens kit, 
X-E5, X-E5 XF23mmF2.8 R WR lens kit, X100VI		Approximately 6% to 15%
Replacement lensesXF500mmF5.6 R LM OIS WRApproximately 12%
instant camerainstax mini LiPlay ™ , instax mini LiPlay+ ™ ,
instax mini Evo ™ , instax mini Evo Cinema ™ ,
instax WIDE Evo ™		Approximately 6% to 23%
Smartphone printerinstax mini Link 3 ™ , instax SQ Link ™Approximately 7% to 12%

* This is the revision rate (price increase rate) relative to our shipping price.

Posted in Press releases| 5 Comments

Fujifilm X half Firmware 2.00 Released

By Louis Ferreira | Published: September 30, 2026


Fujifilm X-Half Frame (Save $200):
B&H Photo / Amazon (Silver / Charcoal / Black) / ShopMoment / Adorama

The Fujifilm X-Half was flawed at launch, but Fujifilm quickly fixed its shortcomings, and Fujifilm just released firmware 2.00, which adds some new features

Fujifilm X-Half Ver.2.0 Release Notes
The firmware update Ver.2.00 from Ver.1.30 incorporates the following issues:

Regarding the details of No.1～No.2 download the “X half New Features Guide ［Ver.2.00]” from our website.
X half New Features Guide: English, Français, Deutsch, Español, Italiano, Nederland, Polski, Svenska, Norsk, Dansk, Pусский, Suomi, 中文简, 中文繁體, 한국어, ภาษาไทย, Arabic

  1. “SOFT GLOW” is added to the “IMAGE QUALITY SETTING” filter functions.
    The “SOFT GLOW” filter softens tone in the highlights of the subject to enhance the beautiful glow.
  2. “FILM CAMERA MODE” offers 12- and 24-frame options.
    Adding these options expand the range of options while preserving the look and feel of the film-camera.
  3. Following improvements and optimizations to the camera’s responsiveness are made to enhance the usability furthermore.
    ・Startup time when turning on the power is reduced.
    ・AF time is reduced, particularly in scenes where the focus point changes from the previous shot and in low-light (dark) scenes.
    ・The interval between shots is reduced.
  4. Other minor bugs are fixed.

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Posted in Firmware, Fujifilm Compact| Tagged , , , , | 9 Comments

Laowa Shakes Up the Market with the New FF II TS 24mm f/2 C-Dreamer Tilt-Shift Lens

By Louis Ferreira | Published: September 28, 2026


Venus Optics has just officially released its latest optical marvel: the Laowa FF II TS 24mm f/2 C-Dreamer tilt-shift lens. Bringing a rare and ultra-fast f/2 aperture to the wide-angle tilt-shift space, this new lens is aimed squarely at architectural, landscape, and astrophotography professionals looking for ultimate creative control without breaking the bank.

Unprecedented Speed for a Tilt-Shift One of the most standout features of this new 24mm lens is its fast f/2 maximum aperture (featuring 14 aperture blades). This is a highly unusual spec for a wide-angle tilt-shift lens, making it not only perfect for perspective control in architecture but also an incredibly capable tool for astrophotography and creating beautiful shallow depth-of-field “miniature” effects.

Robust Build and Optical Excellence Constructed with a premium metal body weighing in at approximately 860g, the lens features an advanced optical formula of 13 elements in 10 groups. This includes 5 ED (Extra-low Dispersion) elements, 2 aspherical elements, and 4 high-refractive-index elements to effectively control wide-angle distortion, chromatic aberration, and flare. It also features a 77mm front filter thread, allowing for easy use of CPL or ND filters.

Key Tilt-Shift Capabilities:

  • Shift: ±12mm to correct converging vertical lines in architectural shots.
  • Tilt: ±10° to manipulate the focal plane for edge-to-edge sharpness or creative miniature effects.
  • Rotation: 360° rotating tail, allowing photographers to easily switch between horizontal and vertical shooting without having to readjust the tripod head—ideal for panoramic stitching.

Medium Format Compatibility While designed as a full-frame lens, Laowa has engineered the TS 24mm f/2 to be fully compatible with medium-format systems as well, ensuring that GFX and XCD users can fully utilize the tilt-shift functions without compromise.

Pricing and Availability Currently, the Laowa FF II TS 24mm f/2 C-Dreamer has only been officially announced for the Asian market, where it is priced at a highly disruptive 7,650 RMB (roughly $1,080 USD). This represents a significant price drop compared to first-party tilt-shift alternatives. While it is currently limited to Asia, an international release is expected very soon, meaning photographers globally shouldn’t have to wait long to get their hands on it.

Once fully available, it will cover an impressive six lens mounts:

  • Full-Frame: Sony E, Nikon Z, Canon RF, Panasonic L
  • Medium Format: Fujifilm GFX, Hasselblad XCD

Whether you are shooting urban cityscapes, starry night skies, or commercial real estate, the Laowa FF II TS 24mm f/2 looks to be a highly versatile and budget-friendly powerhouse.

Laowa lenses can be found directly from Venus Optics and B&H Photo.



via ea360

Posted in 3rd Party Lens| Tagged , | 12 Comments

Mitakon Zhongyi Optics Pittura 30mm f/2.4 For GFX Now Available

By Louis Ferreira | Published: September 27, 2026


Mitakon Zhongyi Optics Pittura 30mm f/2.4:
B&H Photo / Amazon

The Mitakon Zhongyi Optics Pittura 30mm f/2.4 lens for GFX was announced last August, but it has only just become available for preorder.

  • Focal Length: 30mm
  • Format: Medium Format
  • Angle of View: 84.5° (equivalent to 24mm on full-frame)
  • Aperture: F2.4–F22; 11 aperture blades; clicked aperture
  • Maximum Magnification: 0.31x
  • Minimum Focusing Distance: 0.2m
  • Lens Construction: 13 elements in 12 groups (including 2 ED and 1 ASPH elements); dual-group floating design
  • Mount: Fujifilm GFX, Hasselblad XCD
  • Lens Dimensions: φ81mm × 80mm (GFX mount) / φ73mm × 84mm (XCD mount)
  • Filter Size: φ58mm
  • Weight: 550g
  • Price: $500

Posted in 3rd Party Lens| Tagged , , | 11 Comments

Fujifilm QuickSnap Flash 400 Black and White Preorders Started

By Louis Ferreira | Published: September 26, 2026


The Fujifilm QuickSnap Flash 400 Black and White was announced a while ago, but it can finally be preordered from Amazon.

The FUJIFILM QuickSnapTM Black and White single-use camera is fun and easy to use – great for transforming the ordinary into something more expressive and memorable. Its sleek, compact body is pre-loaded with ISO 400 speed film. It features a built-in flash with a 10’ flash range and a continuous flash switch. This makes it super easy to take multiple shots, letting you focus on the moment!

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Posted in Fujifilm Compact| 8 Comments

OL: Fujinon XF 90mm f/2 R LM WR Review – Sharp Even Wide Open

By Louis Ferreira | Published: September 25, 2026

 :
Fujinon XF 90mm f/2 R LM WR: B&H Photo / Amazon / Adorama

The Fujinon XF 90mm f/2 R LM WR was announced a while ago, but Optical Limits is just getting around to posting a review of it, which you can read in full here or check out the excerpt from it below:

It’s darn sharp at f/2 and superb at f/2.8 and f/4 (if you have a good sample …). Image distortions and lateral CAs are almost non-existent, and the vignetting is low – even in RAW images.

Pros

  1. Very sharp
  2. Excellent build quality
  3. Very well corrected

Cons

  1. It’s very expensive
  2. Not exactly compact

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Plus, our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

Posted in Fuji lenses| Tagged , | 13 Comments