FUJIFILM GFX100S II and FUJIFILM GFX100 II Will Only Ship With English and Japanese Languages

By Louis Ferreira | Published: March 6, 2026


Fujifilm GFX100SII:
B&H Photo / Amazon / Moment / Adorama
Fujifilm GFX100II:
B&H Photo / Amazon / Adorama

Language settings for the FUJIFILM GFX100S II/FUJIFILM GFX100 II mirrorless digital cameras

Dear Customers,

We would like to express our sincere gratitude for your continued patronage of Fujifilm products. We would like to inform you that, starting with shipments from March 6, 2026, the in-camera menus for the two mirrorless digital cameras, the FUJIFILM GFX100S II and FUJIFILM GFX100 II, will be limited to Japanese and English.

Product nameShip date
Digital camera “FUJIFILM GFX100S II”From shipments on March 6, 2026
Digital camera “FUJIFILM GFX100 II”

The above products will be added to the list of products eligible for the “Language Addition Service” from March 6, 2026.
For details on the “Language Addition Service” and how to apply, please click here.

Additional Language Service

Additional Language Service

Service NamesubjectFee
Additional Language ServiceFujifilm digital cameras whose menu languages ​​are Japanese and English only *15,500 yen (tax included)

*1 “FUJIFILM GFX100RF”, “FUJIFILM X-T5”, “FUJIFILM X-T30 II”, “FUJIFILM X-T30 III”, “FUJIFILM X-T50”, “FUJIFILM X-H2”, “FUJIFILM Applicable to FUJIFILM X-S20, FUJIFILM X-M5, FUJIFILM X-100VI, and FUJIFILM

Posted in Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100S| Tagged , , , , , , | 3 Comments

Fujifilm Focus on Glass Event – Early Results and My Vote – UPDATED

By Louis Ferreira | Published: March 5, 2026


My focus on Glass even coverage can be found here, along with explanations of all the lenses we can vote for. Several thousand votes have already been cast, and results are updated every 5 minutes after you vote. Currently, there are some clear winners and it looks like Zooms are going to come out on top with the top 3 lenses being

  • 1st Fujinon XF16-80mmF2.8 [16:33]
    • Features a 5x zoom.
    • Ideally, it would be around the same size as the current XF16-80mmF4.
    • Size: 80–100mm
    • Weight: 400–500g
    • Filter Size: 80-90mm
  • 2nd Fujinon XF18-50mmF1.4 [15:02]
    • It would be great to have it around the size of the original XF16-55mmF2.8.
    • If this was an f/2 lens, the chance of it being developed would be very high.
    • There are extremely high technical hurdles for f/1.4, but technology is advancing and maybe one day it can become a reality.
    • Size: 110–130mm
    • Weight: 700–800g
    • Filter Size: 80-90mm
  • 3rd Fujinon XF18 and 30mm [34:22]
    • Inspired by the Fuji Cardia Mini Travel camera, which did not have a standard zoom, but rather 2 prime focal lengths.
    • It is a two-focal-length switchable lens; instead of physically zooming, you simply switch between the two.
    • 18mm on the wide side, 30mm on the long end.
    • Since it is not technically a zoom lens, it could be a fairly fast lens overall.
    • It would be slightly larger than a typical pancake lens.
    • Size: 40–50mm
    • Weight: 100–200g
    • Filter Size: 60-65mm

Below you can see what I voted for. I am a fan of fast prime lenses, and I have always loved the XF35mm f/1.4, so I would really like to see if they can recapture the magic of that lens again. I also really like f/1 and f/0.95 glass, which I would love to see on X mount with autofocus, and finally, while I do not use zooms very often, a f/1.4 zoom is very appealing to me.

UPDATE 3/6:

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Fujifilm Focus on Glass Event – Vote Now!

By Louis Ferreira | Published: March 5, 2026

Earlier today, Fujifilm held its Focus on Glass event, and voting is now live here, but I recommend reading about the event or watching it before voting. There is also a complete summary of the event below for you to go over, including the lenses to be voted on.

Introduction & Lens Philosophy

  • Fujifilm introduced several lens ideas that might come in the future, though it is heavily emphasized that none of the lenses on the list are currently under development [00:39].
  • The XF35mmF1.4 is still one of the best-selling X mount lenses today [01:18].
  • While the XF35mmF1.4 cannot technically resolve all 40MP of the newest sensors, it still produces incredibly high image quality because many different elements come together to achieve it [02:40].
  • Other lenses might surpass the XF35mmF1.4 in raw resolution, but its overall rendering performance remains incredibly high, which is exactly what makes it so beloved [03:31].
  • Many aspects that do not appear on standard spec sheets are highly relevant to creating high image quality [04:01].
  • Fujifilm is very grateful that third parties also make autofocus lenses for the X mount [04:18].
  • The concept of “image quality” is extremely broad and encompasses many design factors [04:55].
  • There are currently 7 “red badge” lenses (flagship XF lenses) out of the 40 total X mount lenses [05:58].
  • Red badge lenses excel not only in image quality but in every other aspect—except for costs and occasionally size and weight [06:33].
  • Fujifilm recognizes that there are non-red badge lenses that perform just like red-badge lenses. Internally, Fujifilm refers to them as “red badge class lenses” because they offer peak quality while remaining compact [07:17].

Future Lenses Dreamed by Fujifilm Product Development Team

Below is the list of 14 conceptual lenses that the development team dreams of creating:

  • XF33mmF1.0 [13:28]
    • This was planned in the past but eventually canceled because it was too big. Fujifilm would love to revisit it.
    • Size: 90-110mm
    • Weight: 800-1,000g
    • Filter Size: 80-90mm
  • XF18-50mmF1.4 [15:02]
    • It would be great to have it around the size of the original XF16-55mmF2.8.
    • If this was an f/2 lens, the chance of it being developed would be very high.
    • There are extremely high technical hurdles for f/1.4, but technology is advancing and maybe one day it can become a reality.
    • Size: 110–130mm
    • Weight: 700–800g
    • Filter Size: 80-90mm
  • XF16-80mmF2.8 [16:33]
    • Features a 5x zoom.
    • Ideally, it would be around the same size as the current XF16-80mmF4.
    • Size: 80–100mm
    • Weight: 400–500g
    • Filter Size: 80-90mm
  • XF14-140mmF3.5-6.3 [18:42]
    • Designed to retain high image quality while acting as a do-it-all lens.
    • Size: 90–100mm
    • Weight: 350–450g
    • Filter Size: 75-85mm
  • XF16-50mmF2.8-4.8 [20:02]
    • Features “ghost control” with a hood (deliberately creating or removing ghosting and flare just by using or taking off the lens hood).
    • Size: 70–80mm
    • Weight: 200–300g
    • Filter Size: 65mm
  • XF90mmF2 APD [21:21]
    • Would feature an APD element, similar to the one found on the XF56mmF1.2 APD.
    • Size: 105mm
    • Weight: 540g
    • Filter Size: 75mm
  • XF23mm, XF35mm, XF50mm F2 (Brass Exterior) [23:07]
    • Modeled with a classic Brass Exterior.
    • These would be fairly easy to make, and they noted it would be nice to make at least one of them.
    • Size: 45–60mm
    • Weight: 300–400g
    • Filter Size: 43-46mm
  • Manual Focus Lens (23mm, 35mm, or 50mm) [24:48]
    • Can be made incredibly small because they require no internal autofocus mechanisms.
    • Size: 40–60mm
    • Weight: 200–300g
    • Filter Size: 60-65mm
  • Cine Prime Lenses T1.2 (16mm, 23mm, 33mm, 56mm) [26:36]
    • A dream line of ultra-fast T1.2 prime video lenses.
    • Size: 70–90mm
    • Weight: 400–600g
    • Filter Size: 75-85mm
  • XF35mmF1.4 WR II [29:33]
    • Would utilize the exact same optical design as the beloved original XF35mmF1.4, but with Weather Resistance (WR).
    • Size: 50.4mm
    • Weight: 190–200g
  • XF35mmF1.4 II (Silent High-Speed AF) [30:14]
    • Would feature Silent High-Speed AF.
    • The challenge here is how to improve it in a way where everybody universally agrees, “that’s really an improvement.”
    • Size: 50–60mm
    • Weight: 200–250g
    • Filter Size: 65-75mm
  • XF35mmF1.4 II (New Optical Design) [31:26]
    • A completely modernized version built from the ground up with a new optical design.
    • Size: 60–70mm
    • Weight: 250–300g
    • Filter Size: 65-70mm
  • Soft Focus Lens [33:17]
    • Designed with a unique Porous aperture to achieve distinct visual traits.
    • Size: 60–80mm
    • Weight: 200–300g
  • XF18 and 30mm [34:22]
    • Inspired by the Fuji Cardia Mini Travel camera, which did not have a standard zoom, but rather 2 prime focal lengths.
    • It is a two-focal-length switchable lens; instead of physically zooming, you simply switch between the two.
    • 18mm on the wide side, 30mm on the long end.
    • Since it is not technically a zoom lens, it could be a fairly fast lens overall.
    • It would be slightly larger than a typical pancake lens.
    • Size: 40–50mm
    • Weight: 100–200g
    • Filter Size: 60-65mm

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Fujifilm X-E Owners Group
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Posted in Fuji Event| Tagged , , , , , , , , , , , , , , , | 7 Comments

Fujifilm Updates Smartphone App “instax UP!™” to Significantly Improve Scan Accuracy of instax™ Prints

By Louis Ferreira | Published: March 4, 2026


Fujifilm Updates Smartphone App “instax UP!™” to Significantly Improve Scan Accuracy of instax™ Prints
AI-powered recognition enables easier digitization of instax™ prints via the smartphone app

Tokyo, March 3, 2026 – FUJIFILM Corporation announced a major update to its instax™ smartphone app*1 “instax UP!™,” to be released on March 3, 2026.

“instax UP!™” is a dedicated smartphone app that digitizes instax™ prints taken with instax™ series cameras and smartphone printers. Users can scan instax™ prints including instax™ frames on their smartphone and convert them into digital data. In this updated version, AI has been adopted in the scanning function, significantly improving scan accuracy and enabling easy, clean digitization of instax™ prints regardless of background color or print orientation.

Since its launch in March 2023, “instax UP!™” has been available in more than 100 countries worldwide and has been well received for enabling users to easily digitize instax™ prints and share them on social media. In addition to the real-life experience of “taking a photo and giving it on the spot”, more users are enjoying sharing and expressing their memories digitally. In particular, the “Box View” mode, which allows scanned instax™ prints to be freely arranged and shared on social media in a preferred layout, has been especially popular among users.

Fujifilm has continuously updated “instax UP!™” to further enhance enjoyment of collecting instax™ prints. In March 2024, an Album function was introduced to organize scanned images, followed by instax Days™ in September 2024, which allows users to view scanned images on a calendar.

In this latest update, AI, developed using Fujifilm’s proprietary image analysis technologies, has been adopted in the scanning function, enabling more accurate recognition of instax™ prints. As a result, the scan success rate of over 90% has been achieved, significantly reducing the need for rescanning and providing a more comfortable digitization experience.

Accurate scanning is now possible even in previously challenging situations, such as on backgrounds with colors similar to the instax™ frame or on the palm of a hand. In addition, instax™ prints can now be scanned from any orientation, allowing users to scan without worrying about print alignment.

Furthermore, the updated app supports the transfer of not only still images but also videos, including videos captured with the hybrid instant camera instax mini Evo Cinema™, helping to ensure a smoother and more enjoyable user experience.

Fujifilm will continue to expand the world of the instax™ instant photo system that allows people to enjoy on-the-spot photo printing.

*1 A free app for Android and iOS devices. It is available for download from Google Play for Android devices and from App Store for iOS devices. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc. The iPhone trademark is used in Japan under license from Aiphone Co., Ltd. The iOS trademark is used under license from Cisco in the United States and other countries.

1. App Name, Price, Release Date

App NamePriceRelease Date
instax™ smartphone app
“instax UP!™”		Free download

iOS/Android

March 3, 2026

2. Details of the Update

(1) Easy and high-quality scanning with AI, regardless of background
AI, developed based on Fujifilm’s long-standing image analysis expertise, has been adopted in the scanning function. Even in difficult situations—such as combinations of white instax™ frames and white backgrounds, or when scanning on the palm of a hand—the app accurately recognizes instax™ prints and converts them into clean digital image data. This allows users to digitize and share instax™ prints in a wider range of everyday scenes.

Accurate scanning even on backgrounds with colors similar to the instax™ frame or on the palm of a hand

(2) Scan instax™ prints from any orientation
With improved scan accuracy, instax™ prints can now be scanned from any orientation. Users no longer need to align prints in a specific direction, enabling smoother and more intuitive scanning.

instax™ prints can be scanned from any orientation

(3) Transfer still images and videos from instax™ series apps
The transfer function has been updated to allow instax™ prints captured and printed with hybrid models, smartphone printers, and palm-sized cameras in the instax™ series to be transferred from each product’s app to “instax UP!™”. In addition to still images, videos are now supported.
Videos captured with the hybrid instant camera “instax mini Evo Cinema™” can be transferred from the product app to “instax UP!™”. Transferred content can be viewed in two modes:

  • Box View, which displays instax™ prints as if they are tossed into a box.
  • List View, which displays instax™ prints at even distance in a list.

In List View, video thumbnails display playback duration, making it easy to distinguish videos from still images.

How to Transfer Videos from the Smartphone App “instax mini Evo Cinema™”

3. Promotion of instax UP!™
The dedicated “instax UP!™” website will be refreshed to introduce the app’s features, including the latest update. In addition, “instax UP!™” will be promoted through flyers included with instax™ cameras and printers, individual film packaging, and each product’s dedicated app, appealing to all instax™ users to further enjoy their photos after printing.

Posted in Software| 26 Comments

CP+ 2026: Sigma CEO Kazuto Yamaki on Unprecedented Lens Demand, APS-C, AI, and Market Trends

By Louis Ferreira | Published: March 3, 2026


Sigma 15mm f1.4 DC DN Contemporary: B&H Photo / Amazon / Adorama

Sigma CEO Mr. Kazuto Yamaki was interviewed by Phototrend at CP+ 2026. You can find a translated summary of the entire interview below or check out the French interview here.

1. Company Overview, Operations & Production Strategy

  • High Output Pace: In 2025, Sigma launched eight lenses and one camera body. Despite this rapid pace—usually associated with industry giants like Canon, Nikon, or Sony—Sigma did not significantly increase its number of engineers.
  • Exceptional Retention & Collaboration: The company recruits just a few people annually but has an incredibly low turnover rate of less than 1%, which includes engineers, factory workers, and sales personnel. Sigma maintains its strong development capabilities through this high retention of personnel alongside continuous discussion and improvement among the team.
  • Survival Through Innovation: As demand for SLR cameras plummeted between 2022 and 2023, the company realized it needed innovative and attractive products to survive. Since then, it has thoroughly discussed its strategy and responded through the exceptional efforts of its engineers.

2. Sigma fp Camera: Reception & Feedback

  • Surpassing Expectations: A year ago, Kazuto Yamaki was “quite worried” prior to the Sigma fp announcement, expecting up to 40% negative feedback. Instead, the overall response in terms of usage and sales has been very positive.
  • User Experience: While some users are initially perplexed by the fp’s unconventional user interface, they grow to appreciate and enjoy it once they get used to it. Some customers even noted that the camera changed their personal shooting style.
  • Constructive Criticisms: The main critiques are centered around missing features, namely the lack of an electronic viewfinder (EVF) and the absence of in-body image stabilization (IBIS).
  • Supply & Demand: Sales remain stable. Although Sigma has been operating at full capacity and shipping continuously since the beginning, backorders still exceed their production capabilities.

3. Unprecedented Market Demand & Sales Trends

  • 300-600mm f/4 DG OS Sports: Highly acclaimed by motorsport photographers, this lens has received excellent feedback for its field power and optical performance. Yamaki initially anticipated very low demand and adjusted production accordingly. However, massive market demand forced Sigma to increase production capacity twice within a single week.
  • 200mm f/2 DG OS Sports: Despite being a highly specialized lens with expected low demand, orders heavily surpassed Sigma’s forecasts.
  • 17-40mm f/1.8 DC Art (APS-C): Demand for this lens wildly exceeded expectations to the point where Sigma is still unable to fulfill all backorders.
  • Changing Market Dynamics: Yamaki notes that forecasting demand has become extremely difficult as the market has changed dramatically. The gap between explosively popular products and unpopular products is widening. While the exact reason is unclear, he suspects social media may be a significant factor.

4. The L-Mount Alliance & Canon RF Mount

  • Expanding the Ecosystem: Regarding third-party manufacturers like Viltrox joining the L-Mount Alliance, Yamaki believes that offering users more choices inherently makes the system stronger and better.
  • Caution with New Entries: Sigma stresses the need for extreme caution when welcoming new companies into the alliance to guarantee perfect compatibility between different brands’ cameras and lenses.
  • Canon RF Mount: When pressed if Sigma is any closer to releasing full-frame lenses for the Canon RF mount than they were in February 2025, Yamaki stated, “I am still not able to comment on this issue. I apologize.”

5. Competition: Third-Party Brands & First-Party Offerings

  • First-Party Affordability: It remains unclear why first-party manufacturers intend to work on low-priced lenses, but Yamaki views Canon and Nikon’s recent push to release more affordable f/1.2 and f/1.4 lenses as an attractive and positive trend for young people. He highlighted the Canon 45mm f/1.2 as a particularly attractive product at a reasonable price.
  • Rise of Viltrox: Yamaki is highly impressed by Viltrox’s progress, noting their improved quality and rapid product launch speeds. He admits Sigma has things to learn from their swift decision-making and execution.
  • The Analog Advantage: Despite digital tech making it easier to copy designs, Yamaki emphasizes a significant difference in performance and quality remains between Sigma and budget competitors. Because lenses are essentially analog devices, accumulated experience and minor refinements make the difference.
  • Long-Term Quality: Sigma focuses on quality and performance aspects that may not show up in a simple lab test, but become highly evident to users over long periods of real-world use across diverse situations.
  • Visual Context for the 85mm f/1.2: (Editorial Note) Phototrend posted images within the article of the 85mm f/1.2 specifically to give readers an idea of the physical size of the newly announced lens.

6. Lens Design, Innovation, and Artificial Intelligence

  • The f/1.2 Challenge: Achieving both high optical performance and compactness/light weight in an f/1.2 autofocus full-frame mirrorless lens is extremely complex. Thanks to proprietary technology, Sigma was able to successfully create multiple f/1.2 lenses (35mm, 50mm, and 85mm).
  • 35mm f/1.4 DG II Art: 13 years after the original 35mm f/1.4 Art lens (2012) changed Sigma’s global perception, the Version II was created. It was made possible by new technologies unavailable in 2012, specifically the HLA linear motor and special aspherical glass lenses, making it possible to improve performance.
  • “Version II” Roadmap Strategy: Sigma will only develop a second-generation lens if they expect a clear and significant improvement in performance. If the difference is small, no update is performed. For instance, the 2018 85mm f/1.4 DG DN Art is already highly refined, meaning it does not currently warrant an update.
  • AI in Lens Development: Yamaki believes AI can be used to a certain extent, but unique knowledge and experience are essential for the highest quality. There is potential for AI to be combined with Sigma’s proprietary knowledge, and this is something they are currently discussing internally. However, at present, the emphasis remains on traditional face-to-face development.

7. The Role of APS-C Format

  • The Value of APS-C: While full-frame is the mainstream, Yamaki champions the APS-C format for its optimal balance of quality, performance, size, and price, giving it a very promising future.
  • Compact Advantages: APS-C allows for remarkably compact lens designs that are impossible in full-frame, such as their recent 16-300mm lens (24-450mm equivalent).
  • L-Mount APS-C Lenses: Sigma halted production of L-mount versions of their APS-C lenses (like the newly presented 15mm f/1.4 DC Contemporary) due to extremely low demand—largely because an L-mount APS-C camera doesn’t exist. If Sigma, Panasonic, or Leica produces one, Sigma will gladly manufacture the lenses again. Yamaki agreed that a smaller, APS-C version of the Sigma fp could be a good idea.

8. Environmental Responsibility & Sigma Aizu Farm Corporation

  • A New Venture: Sigma has surprisingly ventured into rice farming by creating the “Sigma Aizu Farm Corporation.” The project is deeply personal to Yamaki, inspired by his father’s love for the Aizu region’s beautiful rice fields.
  • Preserving the “Satoyama”: Japan’s rapidly aging population means many farmers are retiring without younger generations to take over, leaving fields abandoned. Sigma’s goal is to protect the “satoyama” (the traditional landscape bridging cities and mountains) and combat the issue of abandoned farmland.
  • Environmental & Ecological Impact: The conservation of these rice paddies is vital for preventing floods and landslides, maintaining local ecosystems (protecting habitats for small fish and frogs), and controlling pests by preventing insects and wild animals from coming down from the mountains.
  • Employing Retiring Workers & Lending Machinery: For the time being, Sigma will cooperate with elderly farmers. In the future, retiring factory workers will take over the work. Since some factory workers already know how to farm, when they reach the age of 60 or 65, Sigma can suggest they work in the rice fields instead. The necessary resources are already there, and Sigma will lend them machinery such as tractors and combine harvesters.
  • Community Pride: This initiative helps secure employment, maintains local pride, and contributes to mental stability. Seeing only abandoned rice fields could cause residents to lose confidence and pride in their hometown.
  • Maintaining Focus: Yamaki is not concerned about a loss of focus due to business dispersion. The farming is managed by employees, allowing him to remain almost 100% focused on Sigma’s core camera and lens operations.

Sigma Lenses can be purchased from B&H Photo and Amazon.

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via SonyAddict

Posted in 3rd Party Lens, Interview| Tagged | 28 Comments

RAW FILE CONVERTER EX 3.0 powered by SILKYPIX Now With Fujifilm X-T30 III Support

By Louis Ferreira | Published: March 2, 2026


RAW FILE CONVERTER EX 3.0 powered by SILKYPIX Ver.8.1.20.0

The software update Ver.8.1.20.0 incorporates the following issue:

  1. FUJIFILM X-T30 III camera newly becomes compatible.

Download Here

Fujifilm X-T30 III: B&H Photo / Amazon
Fujinon XC 13-33mm f/3.5-6.3: B&H Photo / Amazon

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Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

Posted in Software| Tagged , , , , , , , | 14 Comments