Fujinon XF16-80mm F4 R OIS WR and Fujinon GF50mm f/3.5 Announced

Fujinon XF16-80mm F4 R OIS WR: B&H Photo / Amazon / Adorama
Fujinon GF50mm f/3.5: B&H Photo / Amazon / Adorama

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Official Coverage
Fujinon XF16-80mm F4 R OIS WR
Press ReleaseProduct PageSample Images

Fujinon GF50mm f/3.5
Press ReleaseProduct PageSample Images

Hands-On/Review/Preview
Explora -FUJIFILM Adds XF 16-80mm and GF 50mm Lenses to Lineups

Fujifilm – The Love Story – GF50mmF3.5 R LM WR impressions

thephoblographer – First Impressions: Fujifilm GFX GF50mm F3.5 R LM WR

ivanjoshualoh – GF50mm. Small Wonder*

keithwee – The Middle Child | An user Review of the Fujinon GF50mm f3.5 pancake lens

jonasraskphotography – Fujinon GF 50mm f/3.5 first look preview

jonasraskphotography -Fujinon XF 16-80mm f/4 R OIS WR first look preview

Fujifilm – FUJINON XF16-80mmF4 R OIS WR impressions

Videos

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FUJINON Lens GF50mmF3.5 R LM WR Press Release


Fujinon GF50mm f/3.5: B&H Photo / Amazon / Adorama

Fujifilm releases FUJINON Lens GF50mmF3.5 R LM WR
– Interchangeable lens for the GFX Series of mirrorless digital cameras with ultra-high image resolution supporting 100MP+ sensor
– All new compact prime lens weighing just 335g
– Realize the world’s lightest Large Format mirrorless camera system weighing 1,110g when mounted on the FUJIFILM GFX 50R

Tokyo, July 18, 2019 ― FUJIFILM Corporation (President: Kenji Sukeno) has announced that it will release the standard lens “FUJINON Lens GF50mmF3.5 R LM WR” (“GF50mmF3.5 R LM WR”) in mid September 2019. It will join the lineup of GF interchangeable lenses designed for use with the GFX Series of mirrorless digital cameras, which feature a Large Format sensor* about 1.7 times the size of the 35mm full-frame sensor.

The GF50mmF3.5 R LM WR, the tenth GF lens to be released, has the maximum aperture of f3.5 and the focal length of 50mm (equivalent to 40mm in the 35mm format equivalent). Weighing just 335g, the lens, when mounted on the FUJIFILM GFX 50R (“GFX 50R”), realizes the world’s most lightweight** Large Format mirrorless camera system with the combined weight of 1,110g. The compact system makes it a perfect choice for snapshots and landscape photography.

GF lenses are Fujifilm’s highest-grade lenses that deliver superior image quality with high-resolution performance and wide tonal reproducibility. This is made possible by the use of Fujifilm’s exceptional optical design technology and production technology that processes lens surfaces with the precision of a submicron level, fostered through the development of FUJINON lenses. The industry-leading lens lineup includes cine lenses that have recently won the Engineering Emmy Awards***. These lenses can be mounted on the FUJIFILM GFX100 (“GFX100”), released in June this year, to bring out the full performance of GFX100’s 102 million pixels image sensor, achieving the world’s highest level of photographic image quality by utilizing the company’s unique color reproduction technology.

The GF50mmF3.5 R LM WR, to be released this time, consists of 9 lens elements in 6 groups, including one aspherical lens. It controls spherical aberration and distortion*4 thoroughly to achieve an astonishing image sharpness and wide tonal gradation. The compact design measuring just 48mm in length and weighing 335g is complimented with silent and high-speed autofocus (AF) to provide exceptional mobility. Furthermore, the lens is dust and weather resistant and can be used in temperatures as low as -10°C, facilitating photography in light rain or in dusty outdoor areas. These features make it highly reliable photographic equipment suitable for professional photographers.


Fujifilm’s GFX Series consists of ten lenses, including the new GF50mmF3.5 R LM WR, and a wide range of accessories to cover a broad range of shooting conditions from wide angle to telephoto, giving users a true joy of photography.

  • *An image sensor that measures 55mm diagonally (43.8mm x 32.9mm), providing approx. 1.7 times the area of the 35mm full-frame sensor
  • **Among digital cameras carrying an image sensor larger than the 35mm full-frame format, as of July 18, 2019 according to Fujifilm
  • ***The award established by the National Academy of Television Arts and Sciences in 1948 to recognize companies, organizations and individuals who have made outstanding contributions to technical or engineering development in the broadcasting industry. It is the most prestigious award in the industry.
  • *4Contraction and expansion that occurs at the edges of an image formed through the lens

1. Product features
(1) Astonishing image quality with high resolution and wide tonal gradation

The lens design that consists of 9 lens elements in 6 groups, including 1 aspherical lens, to control spherical aberration and distortion, achieving an astonishing image sharpness and wide tonal gradation. The design also minimizes lens breathing (change of angle of view during focusing), making the lens perfect for video shooting.

(2) Compact design

The lens features a compact design weighing 335g and measuring just 48mm in length and 84mm in maximum diameter. When mounted on the GFX 50R, it forms the world’s most lightweight Large Format mirrorless camera system with the combined weight of 1,110g to deliver excellent mobility.

(3) Fast, quiet and highly accurate AF

The lens uses the Inner Focus system, which drives a compact and lightweight focus lens group with a linear motor, to achieve fast, quiet and highly accurate AF. It boasts AF speed of 0.189 seconds*5 in phase-detection AF and 0.33 seconds*5 in contrast AF.

  • *5Measured according to the CIPA standards


(4) Highly robust design that withstands use in various shooting conditions

・ The lens barrel is weather-sealed at ten locations so that it is dust and weather resistant and can be used in temperatures as low as -10°C, facilitating photography in light rain or in dusty outdoor areas.

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Fujinon XF16-80mmF4 R OIS WR Press Release Leaks

Fujinon XF16-80mm F4 R OIS WR: B&H Photo / Amazon / Adorama

Fujifilm releases FUJINON Lens XF16-80mmF4 R OIS WR
– Standard zoom lens with the world’s highest 6.0-stops image stabilization and 5x zoom
– Maximum aperture of F4 across the entire focal length range from wide angle to mid-telephoto to cover various shooting situations
– Compact design to bring out the outstanding mobility of the X Series of mirrorless cameras

Tokyo, July 18, 2019 ― FUJIFILM Corporation (President: Kenji Sukeno) has announced that it will release “FUJINON Lens XF16-80mmF4 R OIS WR” (“XF16-80mmF4 R OIS WR”) in late September 2019. The new lens, which features the world’s highest* 6.0-stops image stabilization capability and 5x magnification zoom, will join the lineup of interchangeable lenses designed for use with the X Series of digital cameras, which incorporate unique color reproduction technology to deliver outstanding image quality.

The XF16-80mmF4 R OIS WR is a standard zoom lens that offers the constant maximum aperture of F4 across the entire focal length range from 16mm at the wide angle end to 80mm in mid-telephoto (equivalent to 24-122mm in 35mm format equivalent). Its compact design, measuring 88.9mm in length and weighing just 440g, can bring out the advanced mobility of the X Series of mirrorless digital cameras to the maximum extent, making it a perfect choice for casual snapshots and video filming.

The XF16-80mmF4 R OIS WR will be a new standard interchangeable zoom lens for mirrorless digital cameras, covering a wide range of conditions including snapshots, landscape photography and low-light shooting at night.


The XF16-80mmF4 R OIS WR is a zoom lens consisting of 16 lens elements in 12 groups, including three aspherical elements and one ED aspherical lens, to deliver advanced edge-to-edge sharpness. Its 6.0-stops image stabilization mechanism helps create premium-quality images, bringing out the full potential of the X-TransTM CMOS sensor**, developed by Fujifilm, even when hand-holding the camera in nightscape or indoor photography. It has the weight and dimensions almost identical to those of 3x zoom lenses for full-frame mirrorless digital cameras in general, but is capable of 5x zoom, covering a broader range of focal lengths. The combined weight when mounted on the FUJIFILM X-T3 or FUJIFILM X-T30 mirrorless digital cameras remains light at 979g and 823g respectively, allowing casual portability. You can also take close-up shots with this lens, which has the minimum shooting distance of 35cm (across the entire zoom range) and the maximum magnification ratio of 0.25x. In addition, the lens uses the Inner Focus system***, which drives the focus lens group with a stepping motor*4, to achieve fast and quiet autofocus (AF). The use of unique optical design technology also minimizes focus breathing (change of angle of view during focusing), making the lens perfect for shooting both stills and video.

Fujifilm’s X Series consists of 32 lenses, including the new XF16-80mmF4 R OIS WR, and a wide range of accessories to cover a broad range of shooting conditions from wide angle to telephoto, giving users a true joy of photography.

  • *Among interchangeable lenses for digital cameras, as of July 18, 2019 according to Fujifilm
  • **X-Trans is Fujifilm’s trademark or registered trademark. The sensor uses a unique random color filter array to reduce moiré and false colors without an optical low-pass filter.
  • ***An AF system that moves relatively small lens elements in the middle or at the rear for focusing without moving the front group, which consist of relatively large lens elements
  • *4A type of motor that rotates only at a fixed angle in response to an electrical pulse signal, making it capable of precision positioning


1. Product features
(1) Optical design that brings out superior image-resolving performance

  • The lens consists of 16 elements in 12 groups. The use of three aspherical lens elements effectively controls spherical aberration and field curvature. An aspherical ED element is used for image stabilization so as to minimize aberration changes caused when compensating for camera shakes, thereby achieving superior edge-to-edge sharpness.
  • The lens offers the constant maximum aperture of F4 across the entire focal length range from 16mm at the wide angle end to 80mm in mid-telephoto (equivalent to 24-122mm in the 35mm format).
  • The lens has the minimum shooting distance of 35cm (across the entire zoom range) and the maximum magnification ratio of 0.25x to enable close-up photography, capturing a subject the size of a business card to fill the entire frame.

(2) World’s highest 6.0-stops image stabilization capability

  • The lens features the world’s highest CIPA-compliant 6.0-stops image stabilization mechanism among interchangeable lenses for digital cameras. It makes it possible to achieve premium image quality even when hand-holding the camera in nightscape or indoor photography. The lens recognizes shooting conditions, such as panning and shooting on a tripod, and automatically applies the optimum stabilization control.

(3) 5x zoom despite its compact design weighing 440g and measuring 88.9mm long

  • The lens is compactly designed, weighing just 440g and measuring 88.9mm in total length. It has the weight and dimensions almost identical to those of 3x zoom lenses for full-frame mirrorless digital cameras in general, but is capable of 5x zoom, covering a broader range of focal lengths. The combined weight when mounted on the FUJIFILM X-T3 or FUJIFILM X-T30 mirrorless digital cameras, which carry a high-performance APS-C sensor, remains light at 979g and 823g respectively, allowing casual portability.

 

(4) Fast and quiet AF

  • The lens uses the Inner Focus system. It moves small and lightweight focusing elements with a silent and precisely-controllable stepping motor to achieve fast and quiet AF. The use of unique optical design technology also minimizes focus breathing (change of angle of view during focusing), making the lens perfect for shooting both stills and video.

(5) Stylish design and easy operability

  • The lens is stylishly designed to present a premium image. It offers excellent operability thanks to the aperture ring that has just the right amount of clicking and the zoom / focus rings that provide smooth torque.

(6) Highly robust design that withstands use in various shooting conditions

  • The lens barrel is weather-sealed at ten locations so that it is dust and weather resistant and can be used in temperatures as low as -10℃. It can be mounted on weatherproof mirrorless digital cameras such as FUJIFILM X-T3 and FUJIFILM X-H1 to enjoy photography in light rain or in dusty outdoor areas.
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Fujifilm GFX100: A Stupid Amount of Resolution

The Fujifilm GFX100 is such a unique camera that it is really not fair to compare it to the new Sony a7RIV that was announced the other day. Yes the new 61MP sensor is impressive and yes it does put the GFX50 line in a difficult position, but it is nothing like the Fujifilm GFX100. To be fair I think the GFX50 line of cameras will have to come down to around the $2-3k price point to remain viable for the majority of photographers when taking into consideration the Sony a7RIV, but I do not think it will take them long to drive the prices down further. The “Medium Format look” can only sell so many cameras before performance concerns start to become a determining factor that Fujifilm will have to address. Maybe we will see a GFX50S Mark II with PDAF soon. Hasselblad is in much worse shape since their affordable line of medium format cameras is now being sandwiched between more affordable cameras that can outperform the X1D with cheaper glass. I have more thoughts on this topic but will save them for a future post.

That all being said I wanted to demonstrate the stupid amount of resolution and detail that the GFX100 can capture. Above is a handheld photo of the full moon taken the other day on the 50th anniversary of the launch of Apollo 11 with the GF110mm(around 90mm) at f/2. I cropped the moon from the capture as tightly as possible ending up with around 400 pixels on the long edge. The amount of detail retained is pretty crazy in my opinion and goes well beyond what a 50-60MP camera can capture. With the GFX100’s ability to crop you could take one photo and share hundreds of crops from it without anyone noticing, due to the amount of detail the camera captures.

Fujifilm GFX News, Rumors, and Collaboration
Fujifilm GFX Owners Group
Fujifilm GFX Page

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Fujifilm GFX100: B&H Photo / Amazon / Adorama
Fujifilm GFX50R: B&H Photo / Amazon / Adorama
Fujifilm GFX 50S: B&H Photo / Amazon / Adorama
Sony a7RIV: B&H Photo / Amazon / Adorama

Posted in Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100S | Leave a comment

Photography Has A New Home In London


Photography has a new home in London: Fujifilm announce development of experiential concept centre in Covent Garden
Photography experience centre will open to the public in Winter 2019

Fujifilm has today announced that they will open a new concept experience centre in the heart of Covent Garden, London. Spread over three floors, this new centre – a world’s first for the company – will celebrate and showcase all aspects of Fujifilm’s innovative photography and imaging brands, from picture taking to picture making.

Founded in 1934, photography is at the heart of Fujifilm’s heritage. The brand is renowned globally for its innovative X-Series, GFX and its iconic range of instax cameras and printers, as well as its award winning ‘Wonder Photo Shop’ stores and photo printing services.

Opening in Winter 2019, the new centre will be a permanent addition to Covent Garden, with the aim to inspire and encourage visitors to get creative and immerse themselves in the world of photography and experience all Fujifilm has to offer by integrating “touch and try” experiences with cameras, lenses and printers, to exploring the best ways to print photos on a wide range of materials using Fujifilm’s market leading software.

Zones in the new centre will feature the following experiences, with more to be confirmed in coming months:

  • Instax instant cameras and printers experience zone
  • GFX specialist area
  • X-Series spotlight
  • Wonder Photo Shop with photo printing and photo gifting inspiration

Fujifilm is passionate about the preservation of people’s memories and are committed to more than just keeping the spirit and culture of photography alive – we want it to thrive. This new experience centre, a Fujifilm first, will help us do just that, and I am proud that Fujifilm and photography will have a new home in London’s premier shopping, entertainment and cultural destination.

Yoshitaka Nakamura, Managing Director, FUJIFILM UK

From rewriting the rulebook on larger format cameras with the GFX100, to launching the smallest and most innovative instax instant camera to date– an incredibly exciting year for Fujifilm has just got even bigger. We have proven over decades that we are at the forefront of photographic technology, constantly evolving and innovating. Alongside this, our developments in paper and ink technology mean that we are unique in our abilities to bring images to life. Our new centre will put the customer at the heart of the experience as a place for everyone to completely immerse themselves in the world of photography, from picture taking to picture making.

Theo Georghiades, Project Leader, FUJIFILM Photography Experience Centre London, and General Manager of Electronic Imaging, FUJIFILM UK

 

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Ronin-SC Launches With Very Limited X-H1, X-T2, and X-T3 Support


Ronin-SC: B&H Photo / Amazon / Adorama

DJI released the new Ronin-SC Gimbal with limited Fujifilm support. Sony and other cameras allow for, Capture photo Start/stop recording video Zoom control(digital or optical) Trigger autofocus, Start/stop recording video Pull focus electronically Trigger autofocus, while Fujifilm is limited to Capture Photo and Trigger autofocus. It’s good to see DJI starting to add native support for Fujifilm cameras and their controls, but this solution is far from ideal for videographers. You can see a full list of supported cameras and lenses here and there are some videos of the lenses mounted on the cameras in the document that you can view.

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