Sony’s $80,000 RIALTO 65 Makes the $16,500 FUJIFILM GFX ETERNA 55 Look Like the Bargain of the Decade

FUJIFILM GFX ETERNA 55:
B&H Photo / Amazon / Adorama
FUJIFILM GF 32-90mm T3.5 PZ OIS WR:
B&H Photo / Amazon / Adorama
Sony RIALTO 65:
B&H Photo

Sony has officially unveiled the pricing, sensor architecture, and release roadmap for the Sony RIALTO 65 (CBK-6510XS), a 9.6K 65mm-format Camera Extension System engineered for the VENICE 2 platform. Whenever a new ultra-large-format cinema sensor enters the market, the immediate question for independent cinematographers, rental houses, and owner-operators is how it compares to Fujifilm’s dedicated large-format cinema workhorse: the FUJIFILM GFX ETERNA 55.

On paper, both systems reject the traditional 35mm full-frame standard in favor of massive silicon real estate, shallow depth-of-field, and gentle three-dimensional focus roll-off. In practice, however, they represent two diametrically opposed engineering philosophies and financial realities. The FUJIFILM GFX ETERNA 55 is a self-contained, 2.0 kg medium format cinema camera retailing for $16,499.95. The Sony RIALTO 65 is an $80,000 modular sensor block and tether system that requires an existing ~$60,000 Sony VENICE 2 body just to power on and record.

Below is our exhaustive technical breakdown comparing sensor geometry, optical filtration, exposure latitude, codecs, lens ecosystems, and real-world cost of ownership between the Sony RIALTO 65 and the FUJIFILM GFX ETERNA 55.


1. Sensor Geometry, Aspect Ratios, and Multi-Format Cropping

To understand the visual difference between these two cameras, you have to look at physical sensor dimensions rather than just resolution numbers. A standard 35mm full-frame cinema sensor measures roughly 36 x 24 mm with a 43.3 mm image circle diagonal. Both Fujifilm and Sony push well past that boundary, but with different aspect ratio priorities.

FUJIFILM GFX ETERNA 55: The 55mm Tall-Sensor Specialist

The GFX ETERNA 55 is built around the 102MP GFX CMOS II HS sensor coupled with the X-Processor 5 engine. Measuring 43.8 x 32.9 mm with a 54.8 mm diagonal, it offers roughly 1.7x the surface area of a full-frame sensor. Crucially, Fujifilm incorporates a custom four-point separation Optical Low-Pass Filter (OLPF) engineered specifically for the 44 x 33 mm format to eliminate moiré and false color in high-contrast architectural and wardrobe textures.

Because its native aspect ratio is 4:3 (1.33:1), the GFX ETERNA 55 boasts a remarkably tall 32.9 mm vertical height—coming within less than 3 mm of the RIALTO 65’s vertical height. It also supports versatile multi-format sensor modes designed to match major cinema glass standards:

  • GF Open Gate 4:3 (43.8 x 32.9 mm): Up to 4K (3840 x 2880) at 48p, ideal for 2x and 1.5x anamorphic desqueezing or multi-aspect commercial delivery.
  • GF DCI 8K 17:9 (43.6 x 23.0 mm) & UHD 16:9: Up to 8192 x 4320 at 30p.
  • Premista Mode (38.8 x 25.5 mm / 46.3 mm diagonal): Engineered specifically to match the image circle of Fujinon Premista large-format cinema zooms in 5.8K and 4K.
  • 35mm Full-Frame (35.7 x 23.8 mm) & Super 35 (25.1 x 14.1 mm): Enables full compatibility with legacy PL-mount spherical and anamorphic lenses up to 60p.

Sony RIALTO 65 (CBK-6510XS): True 5-Perf 65mm Width

The Sony RIALTO 65 steps up to a true 65mm-class CMOS sensor measuring 53.75 x 35.83 mm with a 64.60 mm diagonal. That gives the RIALTO 65 roughly 2.2x the surface area of full-frame and approximately 33.5% more surface area than the GFX ETERNA 55. Its native aspect ratio is 3:2 (1.5:1) at a resolution of 9.6K (9564 x 6376), yielding roughly 61 megapixels of active photosites.

  • 9.6K 3:2 Open Gate (9564 x 6376): Up to 30 fps using the full 53.75 x 35.83 mm area.
  • 9.6K 16:9 (9564 x 5380) & 1.85:1 (9564 x 5170): Up to 30 fps.
  • 9.6K 2.20:1 (9564 x 4348): Up to 50 fps, matching the classic 5-perf 65mm / 70mm theatrical projection standard made famous by Todd-AO and IMAX-adjacent large-format workflows.
  • 9.6K 2.39:1 Widescreen (9564 x 4002): Up to 48/50 fps.
  • Windowed S35 & Full-Frame Modes: Supports cropped 8K, 6.4K, 5.8K, and 4K modes for higher frame rates when pairing with standard 35mm PL/LPL glass.

The Takeaway: While the RIALTO 65 is nearly 10 mm wider horizontally (53.75 mm vs. 43.8 mm), the GFX ETERNA 55 packs a higher raw photosite count (102MP vs. ~61MP) and comes surprisingly close in vertical sensor height (32.9 mm vs. 35.83 mm).


2. Master Specification Comparison

SpecificationFUJIFILM GFX ETERNA 55Sony RIALTO 65 (CBK-6510XS)
System ArchitectureStandalone All-in-One Cinema CameraModular Sensor Block / Tether for VENICE 2
Active Sensor Size43.8 x 32.9 mm (54.8 mm diagonal)53.75 x 35.83 mm (64.60 mm diagonal)
Total Sensor Area1,441 mm² (~1.7x Full-Frame)1,925.8 mm² (~2.2x Full-Frame)
Photosite Count102 Megapixels (GFX CMOS II HS)~61 Megapixels Effective (9564 x 6376)
Native Open Gate Ratio4:3 (1.33:1)3:2 (1.50:1)
Max Video Resolution8K DCI (8192 x 4320) / 4K Open Gate9.6K Open Gate (9564 x 6376)
Max Frame Rates8K up to 30p | 4K 4:3 up to 48p | S35 60p9.6K 3:2 up to 30p | 9.6K 2.20:1 up to 50p
Optical Low-Pass FilterYes (4-Point Separation OLPF)Integrated Cinema Optical Filtering
Dual Base ISOISO 800 / ISO 3200ISO 2500 / ISO 10000
Dynamic Range14+ Stops (F-Log2 / F-Log2 C)15+ Stops (Measured at Base ISO 2500)
Internal Recording10-bit 4:2:2 ProRes 422 HQ/422/LT, HEVC16-bit X-OCN (XT/ST/LT) + 4K ProRes via VENICE 2
RAW Output12-bit 8K/30p External (ProRes RAW / BRAW)16-bit Internal X-OCN onto Sony AXS Media
Recording Media1x CFexpress Type B + 1x SD UHS-II + SSDDual Sony AXS Memory Slots + 1x SD Slot
ND Filter MechanismInternal Electronic Variable ND (0.6 to 2.1)11 Physical Drop-in Filters (0.3 to 3.0 + Clear)
Lens Mount SystemNative G-Mount + Included PL Mount (/i Tech)Interchangeable Third-Party Mount Interface
Autofocus SystemPhase-Detect Hybrid AF + AI Subject TrackingNone (Manual / Cinema Wireless FIZ Only)
Weight2.0 kg (4.41 lbs) Standalone Body1.5 kg (3.3 lbs) Head + 4.3 kg VENICE 2 Body
Release StatusIn Stock & Shipping (Launched Oct 2025)Scheduled for First Half of 2027
MSRP (USD)$16,499.95 (Ready-to-Shoot Body)$80,000 (Extension Only) / ~$140,000+ System

3. Exposure Latitude, Dual Base ISO, and ND Filter Engineering

Large-format cinematography presents a well-known physical challenge: as sensor size increases, depth of field becomes razor-thin at equivalent fields of view. Cinematographers often need to stop down to T4, T5.6, or T8 just to keep an actor’s eyes and nose in focus simultaneously, or rely on subtle filtration in bright daylight.

Sony’s Extreme Sensitivity vs. Physical Drop-In NDs

Sony engineered the RIALTO 65 with an extraordinary Dual Base ISO of 2500 and 10000, paired with 15+ stops of dynamic range. Having a clean native ISO 10000 in a 65mm sensor is a massive advantage for night exteriors, volume wall virtual production, and stopping down slower vintage 65mm lenses indoors without bringing in 18K HMIs.

However, that high base ISO creates a trade-off in daylight. Because of the massive 64.6 mm sensor diagonal and shallow clearance behind interchangeable 65mm mounts, Sony could not fit its signature 8-step motorized servo ND turret from the VENICE 2 into the RIALTO 65. Instead, the RIALTO 65 uses a set of 11 physical slide-in optical ND filters (Clear plus 1 to 10 stops in 0.3 increments) with electronic metadata contacts so the camera recognizes which filter is inserted. While optically pristine, changing ND requires a 1st AC to physically pull and swap filter trays between setups—and a spare filter kit (CBK-6510ND) costs $8,000 by itself.

Fujifilm’s Large-Format Electronic Variable ND Breakthrough

The FUJIFILM GFX ETERNA 55 features a traditional cinema Dual Base ISO of 800 and 3200 with 14+ stops of dynamic range when shooting in F-Log2 or the wider-gamut F-Log2 C. While ISO 3200 cannot match Sony’s ISO 10000 in near-darkness, ISO 800 is far easier to manage in sunny exterior conditions.

More importantly, Fujifilm achieved a major optical engineering milestone by building an electronically controlled Variable ND (eVND) filter directly over the 44 x 33 mm sensor. Covering ND0.6 (2 stops) to ND2.1 (7 stops), operators can dial filtration seamlessly in ultra-fine 0.015-stop increments or standard discrete steps at the touch of a button. You can even execute automated exposure ramps during a continuous crane or Steadicam shot moving from a dark interior into bright midday sun—something physically impossible with the RIALTO 65’s drop-in trays.


4. Color Science, Codecs, and Post-Production Pipelines

16-Bit X-OCN vs. Internal ProRes & 12-Bit RAW

Because the RIALTO 65 offloads all processing and recording to the Sony VENICE 2 body, it inherits one of Hollywood’s most respected post-production pipelines: internal 16-bit X-OCN (Extended tonal range Original Camera Negative) in XT, ST, and LT compression flavors, recorded directly to dual AXS memory cards alongside 4K ProRes 4444/422 HQ proxies. For heavy VFX compositing, IMAX mastering, and high-end Dolby Vision HDR grading, 16-bit linear X-OCN at 9.6K provides unmatched highlight recovery and shadow bit-depth.

The FUJIFILM GFX ETERNA 55 targets high-efficiency turnaround without sacrificing grading flexibility. Internally, it records 10-bit 4:2:2 Apple ProRes 422 HQ, ProRes 422, ProRes 422 LT, and H.265/HEVC onto affordable CFexpress Type B cards, plus simultaneous proxies to SD UHS-II. When a production demands RAW latitude, the GFX ETERNA 55 outputs 12-bit 8K/30p or 4K Open Gate 48p RAW over HDMI to Atomos recorders (ProRes RAW) or Blackmagic Video Assist 12G recorders (Blackmagic RAW).

Motion Picture Heritage: S-Gamut3.Cine vs. Fujifilm ETERNA & F-Log2 C

Sony’s S-Log3 / S-Gamut3.Cine color pipeline is the backbone of modern streaming series and theatrical features, designed to intercut seamlessly with ARRI LogC. Yet Fujifilm brings 90 years of actual celluloid motion picture chemistry to the table. Beyond F-Log2 C—which expands the color gamut beyond standard F-Log2 to preserve saturated neon and LED stage primaries—the GFX ETERNA 55 ships with 20 built-in Film Simulations and support for 16 custom 3D LUTs, including Fujifilm’s official LUTs modeled directly after its legendary 35mm motion picture negative stocks (ETERNA 500T, ETERNA 400T, ETERNA 250D, and ETERNA 250T). Combined with direct Frame.io Camera to Cloud (C2C) hardware integration over built-in Wi-Fi or Gigabit Ethernet, dailies with baked-in ETERNA LUTs can reach an editor’s timeline seconds after calling cut.


5. Lens Mounts, Optics, and Focus Workflows

Buying or renting a large-format camera is only half the equation; finding glass that covers the image circle is where budgets often spiral out of control.

  • Sony RIALTO 65 Lens Ecosystem: Covering a 64.60 mm image circle in Open Gate requires specialized 65mm optics—such as ARRI Rental Prime 65 / DNA, Panavision System 65, Hasselblad V/H cine-rehoused primes, Leitz Thalia, or Pentax 67 rehoused glass. Because there is no single universal 65mm cinema mount standard, the RIALTO 65 ships without a native lens mount, utilizing an interchangeable mount interface designed to accept third-party adapters (LPL, XPL, Panavision 65, etc.). All focus pulling is strictly manual or driven via wireless cinema FIZ (Focus/Iris/Zoom) motors.
  • FUJIFILM GFX ETERNA 55 Lens Ecosystem: With a 54.8 mm image circle and a remarkably short 16 mm flange focal distance on its native G-mount, the GFX ETERNA 55 is one of the most adaptable cinema cameras ever built. It includes a rugged PL Mount Adapter G with Cooke /i Technology electronic contacts right in the box, allowing it to accept modern VistaVision / Full-Frame Plus cinema primes (ARRI Signature Primes, Zeiss Supreme Primes, Cooke S7/i, Fujinon Premista) with minimal or zero vignetting. Better still, removing the PL adapter lets you mount native Fujifilm GF glass—including the dedicated Fujinon GF 32-90mm T3.5 PZ OIS WR power zoom—unlocking deep-learning phase-detect Hybrid Autofocus and optical image stabilization for gimbal, jib, and documentary work.

6. Modularity, Ergonomics, and True Cost of Ownership

The Sony RIALTO 65 is engineered around two physical configurations:

  1. Studio Mode: The RIALTO 65 sensor assembly docks directly onto the front of a VENICE 2 chassis (replacing the standard 8K/6K sensor block via a dedicated docking adapter), forming a unified 65mm studio camera body.
  2. Extension Mode (Tethered): Using the included 4.5-meter umbilical cable—or the optional $9,000 12-meter cable (CBK-6510CB12)—the 1.5 kg (3.3 lb) RIALTO 65 head detaches from the VENICE 2 brain. This allows a 65mm sensor to be rigged inside tight car interiors, mounted on lightweight handheld gimbals, hung from helmet rigs, or flown on technocranes while an assistant carries or mounts the VENICE 2 recorder housing separately.

By contrast, the FUJIFILM GFX ETERNA 55 weighs just 2.0 kg (4.41 lbs) as an entire, self-contained camera. There is no umbilical cable to snag on doorframes and no separate 4.3 kg recorder brain required. It features dual 3-inch 700-nit side operator displays on both the left and right flanks of the body, an included 5-inch 2000-nit daylight-viewable touchscreen LCD, a native V-mount battery back, and an internal hot-swappable NP-W235 battery slot that keeps the camera running while you swap V-mount bricks on set.

Real-World System Price Comparison

ComponentFUJIFILM GFX ETERNA 55 PackageSony RIALTO 65 + VENICE 2 Package
Base Camera / Brain$16,499.95 (Complete Camera Body)~$60,000.00 (Sony VENICE 2 8K Body)
65mm / Large Sensor UnitIncluded$80,000.00 (CBK-6510XS RIALTO 65)
PL Lens Mount AdapterIncluded (PL Mount Adapter G w/ /i Tech)~$2,500 – $4,000 (Third-Party LPL/XPL Mount)
On-Board Monitor & HandleIncluded (5″ 2000-nit LCD + Top Handle)~$6,500.00 (Sony DVF-EL200 OLED Viewfinder)
Recording Media (2x 1TB)~$700.00 (2x 1TB CFexpress Type B)~$9,200.00 (2x 1TB Sony AXS-A1TS66 + Reader)
Optional Long Cable / Backup NDsN/A (Internal eVND & Self-Contained)$17,000.00 ($9K 12m Cable + $8K ND Set)
Estimated Production-Ready Total~$17,200 USD~$158,200 – $175,200 USD

7. The FujiAddict Verdict: Hollywood Rental Exclusivity vs. Accessible Medium Format Brilliance

Make no mistake: the Sony RIALTO 65 is an extraordinary achievement for the ultra-high-end narrative and IMAX commercial market. By turning thousands of existing Sony VENICE 2 bodies sitting on rental shelves at Keslow, Panavision, and Otto Nemenz into 9.6K 16-bit X-OCN 65mm cameras—complete with Dual Base ISO 2500/10000 and a 1.5 kg tetherable head—Sony has mounted its most serious challenge yet to the rental-only ARRI ALEXA 65 and the Blackmagic URSA Cine 17K 65. However, with an $80,000 price tag just for the sensor extension and a release window pushed out to the first half of 2027, it is strictly a tool for top-budget studio productions with full camera departments.

That reality makes what Fujifilm has accomplished with the FUJIFILM GFX ETERNA 55 look even more remarkable. You do not need to wait until 2027, you do not need a $160,000 equipment budget, and you do not need a tethered two-operator backpack rig to shoot true medium format cinema. For $16,499.95—just slightly more than the cost of Sony’s optional 12-meter cable and spare ND filter tray combined—the GFX ETERNA 55 delivers a 55mm-diagonal 102MP sensor, an internal electronic variable ND filter, internal ProRes 422 HQ, 8K 12-bit RAW output, hybrid phase-detect autofocus, and both G-mount and PL-mount versatility in a self-contained 2 kg body you can buy and shoot with today.

Bottom Line for Filmmakers: If you are prepping a $100M tentpole feature with a dedicated 1st and 2nd AC, an AXS RAW workflow, and a rental budget for 65mm prime lenses, the Sony RIALTO 65 will be a formidable weapon when it arrives in 2027. For independent directors of photography, commercial production companies, documentary filmmakers, and owner-operators who want the unmistakable spatial compression and organic depth of medium format right now, the FUJIFILM GFX ETERNA 55 remains in a league of its own.

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Posted in Fuji Video, Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100S| Tagged , , , , , | 10 Comments

Fujikina 2026 New York Coverage



FujiAddict readers who attended Fujikina 2026 in NY sent in photos of the event to be used exclusively here. It looks like the event was well organized and exposed fans of Fujifilm cameras to Fujifilm’s rich history. It sounds like the event was well attended, and everyone had a lot of fun.

Posted in Fuji Event| 17 Comments

FUJIFILM instax mini EVO 2 Hybrid Announced


instax Mini Evo 2: B&H Photo / Amazon  / Adorama

The FUJIFILM instax mini EVO 2 Hybrid was announced earlier today, and you can find some of the video reviews/previews/hands-on/etc… below:

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Fujifilm instax Mini Evo 2 Press Release


instax Mini Evo 2: B&H Photo / Amazon

Fujifilm Launches Hybrid Instant Camera “instax mini Evo 2™”

Featuring the first-ever touchscreen LCD monitor in the instax™ series for an even more immersive shooting experience

More than doubles the maximum image resolution of the current model for enhanced digital camera performance

TOKYO, October 27, 2026 – FUJIFILM Corporation announces the launch of the latest model in the instax™ hybrid instant camera “instax™ Evo” series, the “instax mini Evo 2™” (mini Evo 2), on November 27, 2026 onwards.

The “instax™ Evo” series is a hybrid instant camera that allows users to take pictures while viewing the LCD monitor on the back of the camera, select their favorite shots to print, and also use the camera as a smartphone printer. The series is known for its immersive shooting experience, enabled by a wide range of creative effects.

The “mini Evo 2” is a new addition to the “instax™ Evo” series, further evolving the “instax mini Evo™” (“mini Evo”), which has been a global sensation since its launch in 2021. While inheriting the premium and classical design, analog-like operability, and 100 shooting effects created through the combination of 10 Lens Effects and 10 Film Effects, the “mini Evo 2” delivers an even richer shooting experience through enhanced image quality, improved operability, and the introduction of new features.

The “mini Evo 2” features a large 4.5-inch LCD monitor, approximately 1.5 times larger than that of the “mini Evo,” delivering excellent visibility and a highly immersive viewing experience. In addition, it is the first model in the instax™ series to incorporate a touchscreen LCD monitor, enabling intuitive operation and easy adjustment of various settings. The maximum image resolution has also been increased to 13 megapixels*1, more than double that of the “mini Evo.” Together with its instant camera functions, the enhanced imaging performance further elevates the value of the “mini Evo 2” as a digital camera.

The “mini Evo 2” also introduces the new “instax Expanded View™” mode, which displays an area slightly wider than the actual print area during shooting. Users can easily check the scene beyond the print frame while composing a shot, making it easier to capture the perfect moment and achieve the desired composition, even when photographing moving subjects.

In addition, the “mini Evo 2” features the new “instax Immersive Movie™” function, which records the moments leading up to the shutter release as a five-second video. Users can preserve the story behind a photograph, from changes in a subject’s expression to the movement of the surrounding scenery, capturing the moments before a single image comes to life. Videos can be easily downloaded via the dedicated app*2, enabling users to vividly revisit the atmosphere and memories of the shooting experience. They can also be shared with others, allowing even those who were not present to experience the mood and excitement of the moment.

These new features, enabled by the large LCD monitor, further enrich the instax™ experience, from shooting and printing to sharing and revisiting memories.

Fujifilm will continue to expand the world of the instax™ instant photo system that allows people to enjoy on-the-spot photo printing.
*1 High-resolution shooting at 13 megapixels requires the use of a microSD card.
*2 A free app for Android and iOS devices. It is available for download from Google Play for Android devices and from App Store for iOS devices. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc. The iPhone trademark is used in Japan under license from Aiphone Co., Ltd. The iOS trademark is used under license from Cisco in the United States and other countries.

1. Product Name, Release Date, Price

Product NameRelease DatePrice
(1) Hybrid instant camera “instax mini Evo 2™”November 27, 2026 onwardsOpen
(2) Camera case for the “instax mini Evo 2™”Early December, 2026

(1) Hybrid instant camera “instax mini Evo 2™”

While inheriting the premium and classical design of the “mini Evo,” the camera body incorporates a refined curved form and a lens ring designed for a comfortable grip, creating a sophisticated and high-quality appearance. Analog-like operability is further enhanced through satisfying tactile feedback and distinctive clicking sounds from controls such as the dials and print lever. Together, these design and operational elements combine to deliver the unique shooting experience of the “instax™ Evo” series, inviting users to enjoy interacting with the camera time and time again.

(2) Camera case for the “instax mini Evo 2™”

Quick-shot camera case for shooting without removing the camera from the case

2. Main Features of “instax mini Evo 2™”

(1) Enhanced operability and imaging performance through a large LCD monitor and improved image quality

  • The “mini Evo 2” features a large 4.5-inch LCD monitor, approximately 1.5 times larger than that of the current “mini Evo.” The larger display significantly improves visibility, allowing users to carefully check subjects and compositions while shooting. In addition, the “mini Evo 2” is the first model in the instax™ series to feature a touchscreen LCD monitor. Users can intuitively adjust various settings, such as turning the flash on and off, and browse captured images with a swipe motion, just like flipping through instax™ prints.
  • The “mini Evo 2” also delivers enhanced imaging performance, with the maximum image resolution increased to 13 megapixels*3, more than double that of the “mini Evo.” The higher resolution enables users to capture images with greater detail and clarity, further improving the camera’s performance as a digital camera.

 

*3 Maximum image resolution when using a microSD card with the “instax Expanded View™” mode turned off.

(2) “instax Expanded View™” mode for greater compositional freedom when photographing moving subjects

With the “instax Expanded View™” mode, the LCD monitor displays an area slightly wider than the actual print area. Users can better time their shots as subjects move into the frame, making it easier to capture moving subjects with the desired composition at the perfect moment. The mode gives users greater freedom to focus on both framing and timing, enabling them to create images that reflect their individual style.

 

Capture images with greater control over composition and timing

(3) “instax Immersive Movie™” function captures the story behind every shot

The “instax Immersive Movie™” function records the moments leading up to the shutter release as a five-second short video. Users can capture the story behind a photograph, from the process of composing a shot to the atmosphere just before the shutter is pressed and subtle changes in a subject’s expression. The recorded videos can be viewed directly on the camera or transferred to the dedicated app for download to a smartphone. Saved in a vertical 9:16 format, the videos are also ideal for sharing on social media.


instax Immersive Movie™(5 sec.)

(4) Updated Shooting Effects for Greater Creative Expression

Some of the popular Lens Effects and Film Effects from the current “mini Evo” have been updated. The camera features 10 Lens Effects, including “Afterimage,” which creates a striking sense of motion and atmosphere, and “Soft Focus,” which delivers a gentle, dreamy look, as well as 10 Film Effects, including “Yellow Green” for a light and airy mood and “Deep” for a calm, subdued tone. By freely combining these effects, users can enjoy 100 Shooting Effects, enabling a wider range of photographic expression and allowing them to express their individuality through instax™ prints.

Examples of creative expression using the “100 Shooting Effects”

(5) Expand the enjoyment of photography with the dedicated app

  • Images captured with the “mini Evo 2” and videos recorded using the “instax Immersive Movie™” function can be transferred to the dedicated app after printing with the “mini Evo 2.” Transferred images and videos can then be downloaded to a smartphone.
  • In addition to Bluetooth®*4 connectivity, the dedicated app supports a high-speed transfer mode via Wi-Fi, enabling smoother transfer of images and videos.
  • The “Print History” feature allows users to view transferred images and videos in a single gallery and add personal comments to preserve memories and stories associated with each shot.
  • With the “Direct Print” function, photos taken on a smartphone or favorite images stored on a smartphone can be printed as instax™ prints using the “mini Evo 2.” This function also allows the “mini Evo 2” to be used as a smartphone printer.

*4 The Bluetooth® word mark and logo are registered trademarks owned by Bluetooth SIG, Inc. and FUJIFILM Corporation uses these marks under license.

3. Promotion for the “instax mini Evo 2™”

The “mini Evo 2” enables users to create images that reflect their individuality through 100 Shooting Effects created by combining 10 Lens Effects and 10 Film Effects, as well as through composition using the “instax Expanded View™” mode. With the “instax Immersive Movie™” function, users can also record the moments leading up to the shutter release, creating a more immersive shooting experience. To communicate the unique appeal of the “mini Evo 2,” which allows users to revisit not only the moment a photo was taken but also the story behind it, Fujifilm will launch a global marketing campaign under the message, “show how you see the world.” Through online channels, social media, in-store promotions, and other touchpoints, Fujifilm will bring the appeal of the “mini Evo 2” to a wider audience.

About the instax™ brand

Since its original launch in 1998, the instax™ series of instant cameras has embraced trends and evolving technologies with time and expanded its lineup to include not only analog instant cameras, but also hybrid instant cameras using digital technology, smartphone printers and palm-sized digital camera. The instax™ continues to offer diverse ways to enjoy photography, broadening the user base in more than 100 countries.

* instax, instax mini Evo, instax Expanded View and instax Immersive Movie are registered trademarks or trademarks of FUJIFILM Corporation.

Posted in Instax| Tagged | 8 Comments

Godox TT350 II F Thinklite TTL Flash for FUJIFILM


Godox TT350 II F Thinklite TTL Flash for FUJIFILM:
B&H Photo / Amazon

Godox has announced the upgraded TT350II ThinkLite TTL, a compact yet powerful flash featuring a new menu interface, new focus assist features, and much more.

Taking after higher-end models, the TT350II features a built-in LED modeling light to assist focusing in low-light conditions. This feature can also be used to preview lighting angle and effect before taking the shot. More prominently featured is the updated HD color display, which presents key functions and settings clearly for easy operation.

Despite now giving users better low-light focus assistance and an updated display, this flash remains largely the same as its predecessor, and for good reason. Carried over from the original TT350, as well as every other flash in Godox’s lineup, is the brand’s signature 2.4 GHz Wireless X System for seamless control over multi-light setups. Additionally, it’s powered by two AA batteries, which keeps the overall size and weight down compared to larger models.

This flash also offers a wide range of shooting angles, featuring a vertical tilt range of -7 degrees to 120 degrees with 270 degrees of horizontal rotation. This range is essential when bouncing the light off of walls, ceilings, and reflectors. The TT350 can be further modified with an additional adapter ring, allowing quick switching between various modifiers, including color gels and dome diffusers.

Giving the TT350II even more practical applications are the many professional functions it offers. The flash supports a range of flash functions, from TTL auto flash to Manual Flash— even High Speed and Front Curtain Sync, depending on camera model. Whether you’re looking for an easy point-and-shoot style of shooting, or desire more control of your lighting, the TT350II from Godox is a great solution.

The TT350II ThinkLite TTL comes with a diffuser cover, mini stand, and cover, but can be kitted out with additional optional light shaping accessories via the aforementioned adapter ring. This flash will be available for Sony, Canon, Nikon, Fujifilm, and OM SYSTEM/Panasonic cameras. If you’d like to learn more about this portable, lightweight flash, check out the TT350II ThinkLite’s detailed product page.

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Fujinon XF50-140mmF2.8 R LM OIS WR Discontinued Abroad


The Fujinon XF50-140mmF2.8 R LM OIS WR is being marked as discontinued abroad as stock runs out. It should be replaced with the Fujinon XF50-140mmF2.8 R LM OIS WR II soon, and it should be announced alongside the Fujifilm X-T6.

  • Camera Kitamura: Completed Products
  • Map Camera: Discontinued product, but still in stock.
  • Bic Camera: Now on sale
  • Yodobashi Camera: Limited stock available

via asobinet

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