FUJIFILM Instax Mini Evo Shipments Began and Some Thoughts About Experiential Photography / Videography


instax mini Evo Cinema: B&H Photo / Amazon

The Fujifilm Instax Mini EVO Cinema has begun shipping. I ordered one myself because of how much I enjoyed the Fujifilm X Half, and I think Fujifilm is on to something that no other manufatures seems to understand at this time.

Most photographers lust after owning a Leica M camera, but very few can justify the expense, and those who can have a hard time explaining why they did. For me, owning a Leica M camera provided an unmatched experience that made photography enjoyable in a way that no other camera matched. I think Fujifilm has always been the closest to understanding what makes Leica special, which is why Fujifilm has many classically designed cameras compared to other manufacturers.

Photography as an experience is where the industry is headed, in my opinion. Most “photographers” are happy with the results from their camera phone, but the experience of taking photos and video with a camera phone is not a good one, especially compared to old mechanical cameras, which is why classic cameras are becoming popular again. Fujifilm is jumping on this trend, but in a very different way by providing users with faux mechanical experiences that influence the experience of creating photos and video in a way that we can’t really objectively measure and compare.

Back when I shot Leica exclusively, I often commented that I would love to have a more mechanical digital M camera with a shutter that was mechanically powered and maybe even a capacitor to power the sensor that would be charged by a mechanical winder. Today, I believe a company like Fujifilm would be more likely to create this kind of camera than any other manufacturer because they are the only manufacturer currently trying to provide us with new experiences to change how we create photos/video, which is why I bought the EVO Cinema, and I can’t wait to see where they go from here.

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Posted in Instax, Instax Mini Evo| Tagged , , , , , , , | 8 Comments

Fujifilm XApp Facebook Single Sign-In Will Be Discontinued at The End of February


The Fujifilm XApp can be downloaded for iOS and Android.

[Update] The sign-in function for network services using Facebook accounts will be discontinued at the end of February 2026
December 25th, 2025
Updated: February 9th, 2026
FUJIFILM Corporation

<Update details>
・Added on February 9th, 2026
We have updated the “How to Change Your Network Service Sign In” for FUJIFILM XApp Ver.2.7.3 as it has been slightly modified.

We sincerely thank you for your continued patronage of Fujifilm products.

Sign-in to network services using Facebook accounts with the FUJIFILM XApp will be discontinued at the end of February 2026.

We kindly recommend that customers currently signed in to network services using the Facebook account switch to a non-Facebook network account as soon as possible.
For instructions on how to switch your network service sign-in, please refer to <How to Change Your Network Service Sign In> below.

Please note that the end date for signing in to network services using the Facebook account may be changed without prior notice.

We sincerely apologize for any inconvenience this may cause our customers and kindly ask for your understanding.

<How to Change Your Network Service Sign In>
1. Make sure to get either “Google Account” or “Apple ID” beforehand.
2. Select [Change the FUJIFILM XApp Network Service account] through the following menu flow.
[Settings]➔[Application Settings]➔[Network Service]➔[Change the FUJIFILM XApp Network Service account]
3. Select [Download] when the “IMPORTANT NOTICE” message appears.
Then, follow the displayed instructions to complete the download.
4. Select [Change the FUJIFILM XApp Network Service account] through the following menu flow with FUJIFILM XApp.
[Settings] ➔ [Application Settings] ➔ [Network Service] ➔ [Change the FUJIFILM XApp Network Service account]
5. If the message of the “IMPORTANT NOTICE” appears, select [Force changes without downloading] and follow the instructions.
*You can proceed with the forced change without any issue as long as you have successfully saved the “Activity Record” data in step 3 above.
6. The account changes for “Network Service” is completed.
*For detailed steps on the above changes, including screenshots, please refer to the link below.

Steps for Changing the Network Service Account for XApp
<Procedure in case of failing to change account>
1. If you fail to change your account in step 5 above, select “Network Service” through the following menu flow with FUJIFILM XApp.
[Settings] ➔ [Application Settings] ➔ [Network Service]
2. sign in using the account you prepared in step 1 above.
Go to [Download/upload “Activity Record”] menu through the following menu flow, once signed in and then upload the “Activity Record” you downloaded earlier.
[Settings] ➔ [Application Settings] ➔ [Network Service] ➔ [Download/upload “Activity Record”]
3. The procedure to recover from a account changing failure is completed.

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Posted in Software| Tagged , | 6 Comments

Silver Viltrox 35mm f/1.7 and Viltrox 56mm f/1.7 Now Available


Silver Viltrox 35mm f/1.7 Air: B&H Photo
Silver Viltrox 56mm f/1.7 Air: B&H Photo

If you want a silver lens to match your silver Fujifilm body, then there are now options available from Viltrox. These lenses should be no different than the origionals which were well reviewed.

LT: Viltrox AF 35mm f/1.7 Air Review – Raises The Bar

OL: Viltrox 56mm f/1.7 Review – Almost Record Setting Resolution

Posted in 3rd Party Lens| Tagged , , , | 16 Comments

Fujifilm Q3 FY2025 Financial Results


Press Release:
FUJIFILM Holdings Corporation announced today its financial results for the 3rd quarter, which ended December 31, 2025. In the nine months of the fiscal year ending March 2026, revenue increased by 4.4% year-over-year to JPY2,429.7 billion, driven by strong sales in the Healthcare, Electronics, and Imaging businesses, which offset the negative impact of exchange rates. Operating income increased by 11.3% year-over-year to JPY248.5 billion, despite impacts of U.S. tariff policy and rising raw material costs, supported by higher gross profit associated with revenue growth. Net income attributable to FUJIFILM Holdings increased by 6.5% year-over-year to JPY193.4 billion.

Reflecting the strong performance of the Electronics and Imaging businesses, the company has revised its full-year consolidated forecast for the fiscal year ending March 2026 upward, increasing operating income by JPY4.0 billion, and net income attributable to FUJIFILM Holdings by JPY2.5 billion. The forecasted revenue is JPY3.30 trillion, with operating income of JPY335.0 billion, and net income attributable to FUJIFILM Holdings of JPY 264.5 billion, aiming to achieve record highs. The annual dividend forecast for the fiscal year is JPY70 per share, marking the 16th consecutive annual dividend increase.

“Fujifilm has delivered record high revenue, operating income and net income for both the third quarter and the nine-month period, driven by strong performance in Electronics and Imaging businesses,” says Teiichi Goto, president and chief executive officer, representative director, FUJIFILM Holdings Corporation. “We will maintain this strong growth momentum and aim to achieve record high revenue and profits for the full fiscal year ending March 2026, while reinforcing our business foundation and executing with discipline to ensure sustained long-term growth.”

Third-quarter financial highlights from October to December by business segments

Healthcare

  • Revenue increased by 7.7% year-over-year to JPY 266.1 billion, while operating income decreased by 10.1% year-over-year to JPY 10.3 billion, due to the higher raw material costs driven by surging silver prices, and U.S. tariff policy.
  • In the Medical Systems business, strong sales of endoscopes, medical IT products and services, and IVD (In‑Vitro Diagnostics) products drove revenue growth.
  • In the Bio CDMO business, revenue increased due to contributions from the new facility in Denmark.
  • Revenue in the LS Solutions business increased, supported by the recovery in the cell culture media market.

Electronics

  • Revenue increased by 17.0% year-over-year to JPY119.2 billion, and operating income rose by 51.3% year-over-year to JPY28.2 billion.
  • In the Electronic Materials business, strong sales of advanced semiconductor materials for generative AI, such as CMP slurry, drove a 25.5% year-over-year increase in revenue.
  • In the Advanced Functional Materials business, revenue increased by 3.9% year-over-year, primarily due to higher sales of large-capacity data tapes for major IT companies.

Business Innovation

  • Revenue decreased by 5.6% year-over-year to JPY277.8 billion, and operating income declined by 69.2% year-over-year to JPY5.4 billion.
  • In the Business Solutions business, revenue continued to grow, supported by strong demand for digital transformation related solutions, maintaining the positive momentum from the previous quarter.
  • In the Office Solutions business, revenue declined due to sluggish market conditions in the Asia-Pacific region and the strategic streamlining of low-margin products.
  • In the Graphic Communications business, revenue decreased, impacted by weakened market conditions in the European region.

Imaging

  • Strong demand for instant photo systems and digital cameras drove revenue by 14.6% year-over-year to JPY194.2 billion, and operating income increased by 12.9% year-over-year to JPY55.1 billion.
  • In the Consumer Imaging business, consistent demand for instax instant photo systems contributed to higher revenue.
  • In the Professional Imaging business, revenue growth was supported by the strong performance of the X Series and GFX Series cameras.

Fujifilm FY2025 Q3 results: what matters for photographers (for FujiAddict)

Fujifilm’s FY2025 Q3 (quarter ended December 31, 2025) was another strong quarter for the company’s Imaging segment — with double-digit growth driven by both instax and X/GFX camera demand, even as raw material costs (notably silver) weighed on profitability. 

Q3 FY2025: Imaging segment highlights (Oct–Dec 2025)

Imaging segment (total):

  • Revenue: ¥194.2B (+14.6% YoY) 
  • Operating income: ¥55.1B (+12.9% YoY)
  • Operating margin: 28.4% (slightly down vs. prior year) 

Breakdown:

  • Consumer Imaging (instax + related): ¥123.0B (+11.3% YoY) 
  • Professional Imaging (X & GFX): ¥71.2B (+20.8% YoY) 

What drove it (the photographer-relevant stuff)

Fujifilm pointed to:

  • Strong instax sales, calling out models like mini 12 / mini Evo / mini 41 and instax WIDE 400 / WIDE Evo, plus improved supply from expanded instax film production. 
  • Strong X and GFX camera sales, including momentum from newer products (listed in the deck as GFX100RF, X half, X-E5, X-T30 III). 
  • Profitability tailwind from higher gross margin driven by higher revenue in instax and digital cameras — but partially offset by raw material pressure, specifically soaring silver prices. 

Year-to-date (first 9 months): Imaging keeps booming

For the nine months ended December 31, 2025, Fujifilm’s Imaging segment also posted strong growth:

  • Revenue: ¥485.7B (+13.8% YoY) 
  • Operating income: ¥135.5B (+17.8% YoY) 

Guidance / outlook: raised imaging expectations

Fujifilm said it revised its profit forecast upward on the back of strong performance in Electronics and Imaging. 

In the same materials, the full-year Imaging revenue forecast was shown at ¥590.0B (with Consumer Imaging ¥340.0B and Professional Imaging ¥250.0B). 

FujiAddict takeaway

Fujifilm’s Imaging story is simple right now: instax remains a growth engine, and X/GFX demand is still hot — strong enough that management explicitly called out Imaging as a driver behind the improved outlook. The only real “watch item” in the quarter was margin pressure from materials costs (silver), which is the kind of headwind that can linger even when cameras are selling like crazy. 

For more details, please visit the Investor Relations section of Fujifilm website

via Fujifilm

Posted in Press releases| 20 Comments

Fujifilm X Half Wins 2025 Nikkei Excellent Product Awards in “Trend” Category

Fujifilm X-Half Frame (Mini Review):
B&H Photo / Amazon (Silver / Charcoal / Black) / ShopMoment / Adorama

The Fujifilm X Half hasn’t been selling well in the West, but I am glad it seems to be doing well overseas, according to the Nikkei. Fujifilm discounted the Fujifilm X Half in the West for the holidays, so I rushed a Mini Review because I found the camera to be a lot of fun, so I wanted readers to be able to take advantage of the discount, but Fujifilm has extended the sale since then, so I might be writing a more lengthy traditional review in the future. Further firmware update 1.30 seems to have fixed all of my complaints about the camera’s operations.

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Posted in Fujifilm Compact| Tagged , , , , | 20 Comments

New BORYOZA Smart GF-HX Fujinon GF to Hasselblad X Adapter

Chinese manufacturer BORYOZA has developed a new AF adapter that allows you to use GF lenses on Hasselblad X mount cameras. The BORYOZA Smart GF-HX is currently listed on Amazon, but isn’t available yet. BORYOZA makes some other interesting AF adapters that you can get on Amazon, too.

  • Supports AF
  • Aperture-ring support
  • Electronic aperture control behavior
  • EXIF transmission
  • Firmware USB updateable
Posted in Accessories, Fujifilm GFX| Tagged , , , , | 9 Comments