Fujifilm’s instax mini Evo Cinema Named One of TIME’s Best Inventions of 2026

By Louis Ferreira | Published: October 17, 2026

Fujifilm’s instax mini Evo Cinema™ Named One of TIME’s Best Inventions of 2026

FUJIFILM North America Corporation announced today the instax mini Evo Cinema™ hybrid instant camera has been selected as one of TIME’s Best Inventions of 2026 in the Consumer Electronics category. This is the second consecutive year Fujifilm has been named to TIME’s Best Inventions list, with the instax WIDE Evo™ hybrid instant camera selected in 2025. Earlier this year, Fujifilm was recognized as a TIME100 Most Influential Company and named an industry leader in the hardware sector.

“At Fujifilm, our whole purpose is centered around giving our world more smiles. We are incredibly proud to see TIME has recognized the innovation and creativity behind our instax™ brand, which continues to inspire people around the world to capture special moments and turn them into lasting memories,” said Bing Liem, division president, FUJIFILM North America Corporation. “These recognitions reflect what drives us every day to create products that spark joy and make a positive impact on society.”

“TIME’s Best Inventions of 2026” highlights emerging fields such as AI, apps and software, connectivity and communication, manufacturing and materials, medical and healthcare, and more, with nominations submitted by TIME’s editors and correspondents worldwide. Each product or idea is evaluated based on several key criteria, including originality, efficacy, ambition, and impact. This year, TIME’s annual list features 300 groundbreaking innovations that “make the world better, smarter, and even a bit more fun.” For more details, visit TIME’s Best Inventions 2026.

The instax mini Evo Cinema™ hybrid instant camera delivers a smooth, unique photographic experience, combining a hybrid instant camera, smartphone printer, and video camera all in one. The camera features the Gen Dial™ – a handheld “time machine” dial that lets users apply 10 decades of style to their images and videos.

In its Best Inventions of 2026 list, TIME commented “So you love your Instax, but miss being able to capture a quick video; the Fujifilm Instax Mini Evo Cinema offers oodles of analog charm in a digital friendly package.”

The special print issue of TIME Best Inventions will be on newsstands in January 2027.

For more information on the instax mini Evo Cinema™ hybrid instant camera, please visit https://www.instaxus.com/cameras/mini-evo-cinema/.

via Fujifilm

Posted in Instax, Instax Mini Evo, Press releases| Tagged , | 3 Comments

AstrHori 8mm f/2.4 Announced For GFX

By Louis Ferreira | Published: October 16, 2026


AstrHori 8mm f/2.4: B&H Photo

The AstrHori 8mm f/2.4 was first teased here a few days ago. It isn’t the first fisheye for the GFX, but it is a somewhat unique one due to its speed and angle of view.

Key Features

  • Medium Format | f/2.4 to f/16
  • 6.3mm (Full-Frame Equivalent)
  • Ultra Wide-Angle Prime
  • Manual Focus Design
  • Clicked Aperture Ring
  • 220° Field of View
  • 2 HR Elements, 2 LD Elements
  • 10 Elements in 8 Groups
  • 10-Blade Diaphragm

Posted in 3rd Party Lens, Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100S| Tagged , | 23 Comments

35 Fujifilm Group Products Win the GOOD DESIGN AWARD 2026

By Louis Ferreira | Published: October 15, 2026


35 Fujifilm Group Products Win the GOOD DESIGN AWARD 2026

FUJIFILM Corporation achieves the highest number of award-winning products for the eighth consecutive year

FUJIFILM Holdings Corporation is pleased to announce that 35 products from across the Fujifilm group including FUJIFILM Corporation and FUJIFILM Business Innovation Corp. have been recognized at the GOOD DESIGN AWARD 2026*, an esteemed award program organized by the Japan Institute of Design Promotion. The award-winning products span a wide range of business fields, including mirrorless digital cameras, instant cameras in the instax™ series, medical equipment, and production color printers. Among the award recipients, FUJIFILM Corporation received the highest number of awards, with 30 products recognized, marking its eighth consecutive year as the top award winner.

In developing a wide range of products and services, Fujifilm has pursued high levels of functionality and performance, while also emphasizing design that enhances and fully leverages these strength. This year, 23 products received the iF Design Award and a record-high number of 34 products received the Red Dot Design Award. In the IDEA, 2 products received the “Bronze” award. Fujifilm has been recognized with the Good Design Award for 44 consecutive years since 1983. These achievements demonstrate high recognition for design excellence of Fujifilm products globally.

Fujifilm remain committed to developing new value of products and services by not only visually appealing but also realizing designs that emphasize the function of each product and service, thereby creating new value through designs.

* The Good Design Award is Japan’s only comprehensive design evaluation and promotion program launched by the Japan Industrial Design Promotion Organization (today’s Japan Institute of Design Promotion) in 1988, based on the Good Design Selection System (G Mark System) established by the Ministry of International Trade and Industry (today’s Ministry of Economy, Trade and Industry) in 1957.

via Fujifilm

Posted in Press releases| 22 Comments

Instax SQUARE 2 and Soft Haze Film Announced

By Louis Ferreira | Published: October 14, 2026

Instax SQUARE 2: B&H Photo / Amazon
Instax Soft Haze: B&H Photo / Amazon

Fujifilm announced the Instax SQUARE 2 and Soft Haze Film.

Key Features
  • Accepts INSTAX SQUARE Instant Film
  • Produces 2.4 x 2.4″ Square Images
  • Optical Viewfinder
  • Selfie Mirror Integrated on Lens
  • Built-In Flash and Auto Exposure Mode
  • 3 Shooting Modes, 2 Mood Filters
  • Macro Mode Minimum Focus: 11.8″
  • Includes Hand Strap

Launch Videos

Posted in Accessories, Instax, Instax Link Square| 27 Comments

Tamron 16-50mm f/2.8 Announced

By Louis Ferreira | Published: October 14, 2026


Tamron 16-50mm f/2.8: B&H Photo / Amazon

The Tamron 16-50mm f/2.8  was announced today, and preorders started through B&H Photo; other retailers will list the lens soon.

Reviews/Previews/Hands-on/etc…

Posted in 3rd Party Lens| Tagged , | 1 Comment

AstrHori MF 8mm f/2.4 Circular Fisheye Coming October 16th

By Louis Ferreira | Published: October 12, 2026


AstrHori is going to announce the AstrHori MF 8mm f/2.4 Circular Fisheye for Fujifilm GFX on Instagram.

🚨AstrHori 8mm F2.4 is officially stepping into the spotlight on October 16!

📸 Medium format, circular fisheye
🌐 220° field of view
🌙 F2.4 large aperture
🔎 0.1m minimum focusing distance

Now we’re curious — what would you shoot with a 220° circular fisheye?

The GFX already has a few fisheye lenses that aren’t as fast, but one is an f/2.8 zoom. I have the TTArtisan 11mm f/2.8, and it is a lot of fun to shoot with.

Venus Optics Laowa 8-15mm f/2.8 Fisheye For Fujifilm GFX

AstrHori 12mm f/2.8 Fisheye For Fujifilm GFX Announced

TTartisan 11mm f/2.8 For GFX Now Available on Amazon

Posted in 3rd Party Lens| Tagged , , , , | 33 Comments