Fujifilm Photography News and Rumors

Mirrorless digital camera “FUJIFILM GFX100 II” wins Bronze Award at globally renowned design award “IDEA”
FUJIFILM Corporation (Headquarters: Minato-ku, Tokyo; President and CEO: Yoshikazu Goto) is pleased to announce that the mirrorless digital camera “FUJIFILM GFX100 II” (hereinafter “GFX100 II”) has won the top award, the Bronze Award, at the “IDEA (International Design Excellence Award) 2024” organized by the Industrial Designers Society of America (IDSA). The winning “GFX100 II” is combined with the vertical battery grip “VG-GFX100 II”. In addition, the mirrorless digital camera “FUJIFILM X-S20” and the interchangeable lenses for the mirrorless digital camera “GFX Series”, “FUJINON Lens GF30mmF5.6 T/S” and “FUJINON Lens GF110mmF5.6 T/S Macro”, have been selected as finalists ^{*1 .}

“IDEA” is an international design award established by IDSA in 1980, and is considered one of the world’s three major design awards along with Germany’s “iF Design Award” and “Red Dot Design Award.” Strict judging is carried out based on criteria such as the innovativeness of the design, user benefits, and impact on society, and the top awards of “Gold Award,” “Silver Award,” and “Bronze Award” are selected. This is the eighth time that our company’s product has been selected as a top award winner of “IDEA.”

In developing all our products and services, we pursue functionality and performance, and we also work on design development that makes the most of those excellent functionality and performance. Going forward, we will continue to aim to create new value for our products by realizing designs that go beyond the beauty of the exterior design and highlight the functionality of each product and service.

*1 Entries that passed the first round of judging were candidates for the Gold, Silver, and Bronze awards.

“IDEA2024” “Bronze Award” winning product

Mirrorless digital camera “FUJIFILM GFX100 II”
(combined with vertical battery grip “VG-GFX100 II”)

“IDEA 2024” finalist selection

Three products and services win the Red Dot Design Award 2024 in the Brands & Communication Design category
Highly praised design of app and product packaging for palm-sized camera “instax Pal ^{™ “}

FUJIFILM Holdings Corporation (Headquarters: Minato-ku, Tokyo; President and CEO: Yoshikazu Goto) is pleased to announce that three products and services have been awarded the Red Dot Design Award 2024 in the Brands & Communication Design category of the Red Dot Design Award 2024, sponsored by the Design Zentrum Nordrhein Westfalen, based in Essen, Germany. The awards are for the branding visual identity of the instax Pal ^{™ palm-sized camera *1 from the instax ™} “Cheki” series , including its dedicated app and product packaging, as well as the creation of a simple design that makes use of green gradation lines and white space using Fujifilm’s corporate color, Advanced Green.

The Red Dot Design Award is an international design award established in 1955, and is considered one of the world’s three major design awards, alongside the German iF design award and the American IDEA (International Design Excellence Award). The Red Dot Design Award consists of three categories: Product Design, Brands & Communication Design, and Design Concept. The Brands & Communication Design category is awarded to outstanding designs in categories such as branding, advertising, packaging, user interface (UI), and user experience (UX).

In the Product Design category of the Red Dot Design Award 2024 announced in April this year, 16 of our products, including the instax Pal ^™ series ^, the mirrorless digital camera X/GFX series, and medical equipment, won the award. In addition, including the Brands & Communication Design category, a total of 19 of our products and services have won awards. In particular, instax Pal ^™ received high marks in product design (target: product), user interface design (same: dedicated app), and package graphic design (same: product packaging). This is the first time that an item has been highly evaluated from multiple design perspectives and won awards in three design categories (product design category, user interface and packaging in the Brands & Communication category ⁾ .

In developing all our products and services, we pursue functionality and performance, and we also work on design development that makes the most of those excellent functionality and performance. Going forward, we will continue to aim to create new value for our products by realizing designs that go beyond the beauty of the exterior design and highlight the functionality of each product and service.

*1 instax , Cheki, and instax Pal are registered trademarks or trademarks of FUJIFILM Corporation.

Red Dot Design Award 2024 Brands & Communication Design Category Winners