The Fujinon XF50-140mmF2.8 R LM OIS WR is being marked as discontinued abroad as stock runs out. It should be replaced with the Fujinon XF50-140mmF2.8 R LM OIS WR II soon, and it should be announced alongside the Fujifilm X-T6.
via asobinet
Topaz Labs is currently running a massive 50% off promotion across its industry-leading AI photo and video enhancement suite. If you have been holding off on adding Topaz to your post-processing workflow—or need to renew or upgrade your existing tools—this is one of the steepest discounts they offer all year.
Topaz has evolved far beyond simple noise reduction, packing local GPU acceleration alongside cloud rendering options and next-generation generative recovery models:
Topaz Studio (50% Off — $34.50/mo, down from $69/mo): The all-in-one bundle that unlocks every Topaz application, unlimited local rendering, unlimited cloud image rendering, and 300 monthly cloud video credits.
Whether you are rescuing a fast-action shot taken at ISO 12,800, cropping in tight on distant wildlife when your telephoto lens couldn’t quite reach, or cleaning up noisy low-light video without turning skin textures into plastic, Topaz’s local AI models preserve genuine optical detail better than standard NLE and RAW editor sliders.
Grab the Topaz Labs 50% Off Deal Here before the promotion ends.
The Thypoch 24-50mm f/2.8 announced in March for E-mount will also come to Fujifilm X-mount. Optical limits already put out a review for this lens on E-mount also.
Sigma 50-120mm f/2.8 DC OS:
B&H Photo / Amazon / Adorama
Sigma 18-50mm f/2.8 DC DN:
B&H Photo / Amazon / Adorama
Sigma 10-18mm f/2.8 DC DN:
B&H Photo / Amazon / Adorama
The Sigma 50-120mm f/2.8 DC OS started shipping today, but lenses might be in short supply according to an announcement on Sigma Japan’s site that says:
Thank you for your continued patronage of Sigma products.
Regarding the “Sigma 50-120mm F2.8 DC OS | Contemporary (for Canon RF mount / Fujifilm X mount / Sony E mount)” scheduled for release on October 22, 2026 (Thursday), we have received orders exceeding our expectations, and production is currently unable to keep up with demand. Therefore, some customers may experience delays in receiving their products. We sincerely apologize for the inconvenience caused to our customers and all parties involved. We are currently working diligently to increase production, and we ask for your patience. We appreciate your continued support of our company and our products.
Note
■Target Products
・Sigma 50-120mm F2.8 DC OS | Contemporary
[Product Code]
Canon RF mount: 00-85126-69472-2
Fujifilm X mount: 00-85126-69475-3
Sony E mount: 00-85126-69465-4
The LightPix Labs CoGrip is an interesting thumb grip accessory for Fujifilm X100 VI, X-E5, and X-M5 Cameras that you can get from B&H Photo. It allows for the full use of your camera’s flash hot shoe.
Use this CoGrip from LightPix Labs for improved comfort and handling with your FUJIFILM X100VI without sacrificing its hot shoe.
This thumb grip supports multi-pin TTL flashes, hot shoe accessory devices including wireless flash triggers, optical viewfinders, LED lights, and microphones or any cold shoe accessory.
It has a spring-loaded mount that creates tension to ensure your connected accessory stays securely in place. Nonslip silicone padding on the rear of the grip keeps your camera protected from scratches during mounting.
Additional Details
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3 billion JPY capital investment to cater to global demand increase
Increasing production capacity by approx. 20% compared to FY2026
TOKYO, October 20, 2026 – FUJIFILM Corporation announces a 3 billion JPY investment into its Ashigara Site at the Kanagawa Factory in Japan to reinforce production facilities for instax™ films. In order to cater to the growing global demand for the instax™ series, Fujifilm has been continuously expanding the production capacity of instax™ film. The newly enhanced production facilities will begin operations in stages from spring 2027 and are expected to be fully operational from spring 2028. When the new production lines become fully operational, instax™ film production capacity will increase by approximately 20% compared to FY2026.
Since its launch in 1998, instax™ has continued to evolve through product development that incorporates the latest trends and technologies. Today, it is an instant photo system available in more than 100 countries worldwide. Beyond enabling users to instantly print and share photos on the spot or carry them as cherished memories, instax™ has gained growing popularity around the world as an entertainment brand that fosters communication through photography, allowing people to express their individuality by sharing images on social media and connecting with others through photographic experiences.
The instax™ series has expanded its lineup from analog instant cameras to hybrid instant cameras, smartphone printers, and palm-sized digital cameras. Driven by instax™’s unique value proposition and the continued expansion of usage opportunities, cumulative worldwide sales of instax™ products surpassed 100 million units by the end of FY2024. In FY2025, sales reached 200 billion JPY, marking a fifth consecutive year of record-high sales since FY2021.
To meet the growing global demand, Fujifilm has been continuously investing in production facilities for instax™ film since 2022. When the new production facilities become fully operational, production capacity for instax™ film will increase by approximately 70% compared to FY2022.
Fujifilm will continue to explore the limitless possibilities of photography, expand the world of instax™ instant photo system that allows people to enjoy on-the-spot photo printing.
Company Name Ashigara Site, Kanagawa Factory, FUJIFILM Corporation
Location 210 Nakanuma, Minami-Ashigara-shi, Kanagawa, JAPAN
Total Investment Amount Approx. 3 billion JPY
Main Investment Details Building new production lines for instax™ films, and other accompanying facilities
Operation commencement Due to go operational in stages, starting in the spring of 2027
instax™ enables users to print and share photos instantly on the spot, making it an effective tool for enhancing visitor experiences and creating new touchpoints with fans. As a result, its usage has expanded beyond personal photography to a wide range of settings, including events, entertainment venues, retail stores, and fan communities.
Fujifilm is also expanding its portfolio of B2B services designed to support event management and promotional activities. For example, the event solution app “instax Biz™” helps businesses and event organizers strengthen communication with visitors and enhance fan engagement by utilizing customized instax™ prints featuring original designs.
Fujifilm is committed to further growing instax™ as an entertainment brand that delivers photo communication experiences centered on capturing, sharing, and enjoying moments together, while creating new forms of communication through photography.
* instax and instax Biz are registered trademarks or trademarks of FUJIFILM Corporation.
* Please note that the contents including the product availability, specification, prices and contacts in this website are current as of the date of the press announcement and may be subject to change without prior notice.
via Fujifilm
