Fujifilm Wins The Internationally Prestigious “iF Design Awards” For 10 Products

By Louis Ferreira | Published: February 20, 2020

Fujifilm wins the internationally prestigious “iF Design Awards” for 10 products
“FUJIFILM GFX100” mirrorless digital camera is awarded the highest ranked “iF Gold Award”
Recognized for design excellence, advanced performance and superior operability

Tokyo, February 20, 2020 — FUJIFILM Corporation (President: Kenji Sukeno) is proud to announce that it has been awarded the iF Design Award　2020, sponsored by the iF International Forum Design (Hannover, Germany), for 10 of its products including mirrorless digital cameras, broadcast lenses and cinema lens. Among them is the “FUJIFILM GFX100” mirrorless digital camera, equipped with a sensor boasting the world’s highest* 102-megapixel resolution, which has won the highest honor, iF Gold Award 2020.
The latest achievements reflect recognition of Fujifilm products’ design excellence as well as their advanced performance and exceptional operability.

The iF Design Award is a prestigious international design award launched in 1953, and is considered one of the top three global design awards, alongside Germany’s “Red Dot Design Award” and the United States’ “the International Design Excellence Awards (IDEA)”. This year, there were 7,298 entries from 56 countries and regions around the world.

In developing a wide range of products and services, Fujifilm not only pursues functionality and performance, but also strives to develop designs that bring out the best of the advanced functionality and performance. With attention firmly on design excellence as one of the product values, Fujifilm will continue to develop superior products, encouraged by the honor of having ten of its products chosen for the iF Design Award out of countless entries from around the world.

*For commercially available mirrorless digital cameras. As of February 20, 2020. According to Fujifilm.

Fujifilm makes no representation that products in this news release are commercially available in all countries.

“iF Design Award 2020” winners
1) Mirrorless digital camera “FUJIFILM GFX100”　[iF Gold Award 2020]

2) Mirrorless digital camera “FUJIFILM X-T30”

3) Mirrorless digital camera “FUJIFILM X-A7”

4) Zoom rate demand unit “FUJINON ERD-40A-D01” (Accessory for broadcast portable lenses)

5) Broadcast portable zoom lens “FUJINON LA16×8BRM”

6) Broadcast zoom lens “FUJINON UA125×8BESM”

7) Broadcast portable zoom lens “FUJINON UA18×7.6BERD/UA23×7.6BERD”

8) Cinema zoom lens “FUJINON Premista28-100mmT2.9/80-250mmT2.9”

9) High precision lens film for inkjet printing “OperaPass”

10) UltraSlim gastroscope “EG-740N”

via Fujifilm

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Fujifilm X-T4 Size and Weight Leak and It Is Almost 12% Heavier

By Louis Ferreira | Published: February 19, 2020


The Fujifilm X-T4 size and weight leaked by Nokishita.

X-T4
134.6 x 92.8 x 63.8 mm and 607g

X-T3
132.5 x 92.8 x 58.8 mm and 539g

So the X-T4 will be 2.1mm wider and 5mm thicker than the X-T3 while weighing 68g more or about 11.9% heavier. It looks like the camera did not get much larger by volume, but it got quite a bit heavier due to IBIS and battery.

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via Nokishita

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Fujifilm X-Pro3 Folding Lensmate Thumb Grip

By Louis Ferreira | Published: February 18, 2020


The Fujifilm X-Pro3 is a unique camera the benefits greatly from a quality thumb grip. In the past, I used to get thumbs up grips for my cameras, but I did try a Lensmate thumb grip on my X-Pro2 and I doubt ill splurge on as thumbs up again due to the price difference for brass.

  • We designed the Lensmate Fujifilm X-Pro3 Folding Thumbrest to allow easy access to all of the buttons, and to quickly get out of the way when you need to get to the top dials. We suggest using our Lensmate Custom Soft Release Buttons with the Lensmate X-Pro2 Thumbrest for a more relaxed and ergonomic index finger position (with the finger draped over the button, usually not using the finger tip). See our other listings.
  • A light push with the thumb swings the rest 40° out from the camera and a light action ball detent keeps the Thumbrest in the opened or closed position.
  • Made of high grade airplane aluminum, then Anodized for a tough finish. Weight 9 grams or 1/3 of an ounce
  • The sculpted thumbrest relaxes your grip on the camera, reduces camera shake and allows slower shutter speeds. Makes one handed operation easier and prevents unintentional button presses.
  • Camera specific design retains access to all controls and does not effect operation of built in flash or articulated LCD screen. Integrated silicone insert provides both thumb grip and bumper between the rest and camera body and the silicone insert in the hot shoe tab provides resistance to unintentional ejection.

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Lens Mate Thumb Grip for Fujifilm X-Pro3: Amazon
Fujifilm X-Pro3 (Pick Your Trim): B&H Photo / Amazon / Adorama

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Why You Need a Fujifilm X100 in Your Life: It’s All About The Leaf Shutter…

By Louis Ferreira | Published: February 17, 2020


Fujifilm X100V: B&H Photo / Amazon / Adorama

The Fujifilm X100 is a huge draw for photographers that are looking for something a little different, but what makes it special has largely been missed in recent years by reviews unfamiliar or unaware of its leaf shutter and built-in ND filter. In fact, most photographers I know switched to Fujifilm because of the creative opportunities the X100 provided them which made them excited about photography again.

Having a leaf shutter, built-in ND filter, flash, and film simulations in-camera provides many ways to work with light that photographers outside of the medium format world have not experienced. Even if they have used medium format leaf cameras in the past the X100 will shock and surprise them due to the X100’s ability to flash sync at speeds above 1/800th to 1/1000th a second reliably.

https://www.flickr.com/photos/mrdepotone/49536330971/in/album-72157713111899966/

 

So why did I say reliably instead of all the way up to 1/xxxx? With early X100 cameras, Fujifilm shared some very conservative numbers about what you could/should do when syncing a flash at high shutter speeds with the X100, but even with the original X100, I was able to capture greater than 9 out of 10 shots without any abnormalities going way beyond the recommended limits of the X100’s leaf, which is different than other cameras that offer leaf shutters like the GR, RX1, Leica Q, etc…. Read More »

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More Fujifilm X-T4 Photos Leaked

By Louis Ferreira | Published: February 16, 2020


Right after we leaked the first X-T4 photos here which show more detail another reader contacted me with what looks like cut out from the digital brochure, so we might see a lot more information soon from leakers. These two photos are now quickly going around the web largely with watermarks so I decided to post the above without for you guys since many sites seem to be receiving this set.

Thanks for all the help guys I really appreciate it!

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NEW Fujifilm X-T4 Info and First Leaked Pictures!

By Louis Ferreira | Published: February 16, 2020


I received some Fujifilm X-t4 info including the first X-T4 Picture:

same sensor as XT3
2350 Mah battery
IBIS
fully articulating screen
large convex AF ON button
about 6 mm thicker than Xt3
hard corners on the frame of the camera unlike the Xt3
dual SD cards
incredible buffer far in excess of that of the XT3
because of the thumb cutout to pull out the display, the D-pad is moved over to the right a good bit to make room.
Notice the sub-wheels, on the left there is an “HDR”, and on the right the photometry dial has been removed for “STILL…..VIDEO” and other info

Thanks for the help and information!

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