Fujifilm Launches FUJINON HP66×15.2-ESM and FUJINON HP12×7.6ERD-S9


Fujifilm launches FUJINON HP66×15.2-ESM and FUJINON HP12×7.6ERD-S9
– Two broadcast zoom lenses designed with cutting-edge optical technology to produce 8K ultrahigh- definition video
– A box type zoom lens with the world’s highest zoom magnification of 66× and a portable type zoom lens with the world’s widest 7.6mm focal length
TOKYO, January 21, 2021 — FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the release of two broadcast zoom lenses, “FUJINON HP66×15.2-ESM” (HP66×15.2) and “FUJINON HP12×7.6ERD-S9” (HP12×7.6) in February 2021. The two new lenses use cutting-edge optical technology to produce dynamic 8K ultrahigh-definition video. The HP66×15.2 is a box type zoom lens reaching the world’s longest focal length* of 1000mm and offering the world’s highest zoom magnification* of 66×. The HP12×7.6 is a portable type zoom lens covering the focal length range from the world’s widest* 7.6mm to 91mm in telephoto.

The HP66×15.2 and HP12×7.6 will complete a seven-model lineup of Fujifilm’s broadcast lenses to cater to the industry’s need for 8K video production.

*Among 8K-capable broadcast lenses as of January 21, 2021, according to Fujifilm

Today, the use of high-definition video is spreading rapidly in a diverse range of video production including live sports / concert coverage and documentary programs. As countries such as Japan and China embrace the commercial use of 8K video, which has four times the resolution of 4K video, the market is calling for broadcast lenses equipped with a very high level of optical performance.

Taking the arrival of a new broadcasting age with high-definition video as a mainstream into account, Fujifilm became the world’s first to release 4K-capable lenses, and has since progressed on to develop 8K-capable lenses. The current lineup of five models is driving the trend toward higher video quality in the broadcasting industry.

The HP66×15.2 and HP12×7.6 are broadcast zoom lenses capable of producing dynamic 8K ultrahigh-definition video. They can resolve images edge-to-edge in astonishing sharpness to capture even the atmosphere of the scene, as Fujifilm has applied its high-precision forming technology that can polish the surface of lens elements on the order of nanometers as well as mechanical designing and assembling technologies that accurately place multiple lens groups into a lens barrel. Their vivid color reproduction and strong contrast result in rich tonal gradation in high dynamic range (HDR). These also feature the new Remote Back Focus function, which enables adjusting the back focus remotely from a broadcast van, to streamline video shooting.

The HP66×15.2 is a box type zoom lens covering the focal length range from 15.2mm to the world’s longest focal length of 1000mm. With the world’s highest zoom magnification of 66×, the lens is capable of capturing a decisive moment of athletes far away. The HP12×7.6 is a portable zoom lens covering the focal length range from the world’s widest 7.6mm to 91mm, a perfect choice to capture an entire stadium or concert venue.

FUJINON lenses by Fujifilm are known for advanced descriptive performance, and used in the production of movies, TV commercials, and live sports coverage across the world. Fujifilm will continue to leverage its cutting-edge optical technology to supply high-performance lenses, addressing the diversifying needs of broadcast production.

1. Product name, release date and price

Product nameRelease datePrice
8K-capable broadcast zoom lens
FUJINON HP66×15.2-ESM
February 2021Open
8K-capable broadcast zoom lens
FUJINON HP12×7.6ERD-S9

2. Main features of the HP66×15.2 and HP12×7.6

(1) Broadcast zoom lenses producing dynamic 8K ultrahigh-definition video

  • The new lenses can produce dynamic 8K ultrahigh-definition video, tapping into Fujifilm’s high-precision forming technology that can polish the surface of lens elements on the order of nanometers as well as mechanical designing and assembling technologies that accurately place multiple lens groups into a lens barrel.
  • Aspherical and fluorite lens elements control image distortion and light fall-off at image corners as much as possible. In addition, the use of the floating focus system, which controls multiple lens groups according to the shooting distance, minimizes fluctuations in optical performance that occur as the shooting distance changes, thus maintaining sharpness across all shooting distances from close-up to infinity.
  • Fujifilm’s proprietary “HT-EBC (High Transmittance Electron Beam Coating)” multi-layer coating technology is applied to lens surfaces to enhance light transmittance for vivid color reproduction and high contrast. This results in rich tonal gradation in HDR.
  • The HP66×15.2 is a box type lens covering focal length from 15.2mm to the world’s longest 1000mm in telephoto. It offers the world’s highest zoom magnification of 66×, capable of capturing a decisive moment of athletes far away and even the facial expression and gestures of an artist on stage during live performance. The HP12×7.6 is a portable type lens with focal length ranging from the world’s widest 7.6mm to 91mm, delivering an exceptionally wide angle of view to capture an entire stadium or live concert venue.

(2) Newly equipped with the Remote Back Focus function for easy 8K video production

  • The lenses are newly equipped with the Remote Back Focus function, which enables adjusting the back focus remotely from a broadcast van, to streamline video shooting.
  • The lenses can be combined with the focus position demand unit “FUJINON EPD-51A-D02/F03” (optional), which facilitates focus adjustments at hand, to achieve precise focusing. The combination makes it easy to shoot 8K video, which demands an advanced level of focusing precision.
  • The lenses feature the high-performance optical image stabilization mechanism, a popular feature of Fujifilm’s high-magnification zooms. It accurately corrects image blurs caused by wind or shaking of the footing without any time lag, providing added stability in video shooting.

(3) Natural bokeh achieved with 9-blade iris design

  • The use of 9-blade iris design achieves an aperture shape closer to a perfect circle, allowing users to incorporate natural bokeh into their video expressions.

(4) 16-bit encoder** equipped as standard

  • The lenses are equipped with 16-bit encoder as standard, enabling high resolution output of lens data including zoom and focus positions. It enables connection with various systems such as a virtual studio for combining computer graphics with live video footage.
  • **It is a sensor that converts position information into digital signals. Information about zoom and focus positions is output as digital signals, split in 16-bit precision.
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X Summit Global 2021 January 27th 2021 8:00AM EST


Fujifilm just announced its Global X Summit which will occur on January 27th, 2021 at 8:00 AM EST. These events are big for announcements and we expect some GFX/X announcements in addition to new and updated X mount lenses. I’m personally looking forward to the Fujinon XF 70-300mm f/4-5.6 and Fujinon GF 80mm f/1.7. Fujifilm has quite a few cameras that are ripe for updating and COVID has made leaks to me almost nonexistent, but I hope we get to see a new X-E4 and GFX100S. So stay tuned and find out next week during our live blog.

Past X Summits
Fujifilm X Summit OMIYA 2020
Fujifilm X-Summit London 2020
Fujifilm X Summit at GPP Photo Week 2019
Fujifilm X Summit: Shibuya 2019

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IRIX 45mm f/1.4 Dragonfly Announced


Irix formally announced its 45mm f/1.4 Dragonfly today. It should be available from B&H Photo soon.

Press Release:
The Irix Lens brand introduces a standard 45mm wide-angle lens with a dedicated mount that can be used with Fujifilm GFX series cameras equipped with medium format sensors.

Digital medium format is a nod to traditional analog photography and a return to the roots that defined the vividness and quality of the image captured in photos. Today, the Irix brand offers creators, who seek iconic image quality combined with mystical vividness, a tool that will allow them to realize their wildest creative visions – the Irix 45mm f / 1.4 G-mount lens. It is an innovative product because as a precursor, it paves the way for standard wide-angle lenses with low aperture, which are able to cope with medium format sensors. The maximum aperture value of f/1.4 and the sensor size of Fujifilm GFX series cameras ensure not only a shallow depth of field, but also smooth transitions between individual focus areas and a high dynamic range.

The wide f/1.4 aperture enables you to capture a clear background separation and work in low light conditions, and thanks to the excellent optical performance, which consists of high sharpness, negligible amount of chromatic aberration and great microcontrast – this lens can successfully become the most commonly used accessory that will help you create picturesque shots.

The Irix 45mm f / 1.4 GFX is a professional lens designed for FujiFilm GFX cameras. It has a high-quality construction, based on the knowledge of Irix Lens engineers gained during the design and production of full-frame lenses. The extensive experience of the R&D team, knowledge in the field of optics and the precision of lens production allowed us to achieve an impressive image resolution. It is a solid tool for the craftsman expecting reliable solutions, as well as for the creator who wants to realize the boldest artistic visions.

The lens is equipped with an aperture consisting of 9 rounded blades. It provides gentle background blur on stopping down the aperture and a circular bokeh. The impressive resolution ensures that all details of the photographed objects are captured, regardless of the subject. The lens has also an aperture ring that works smoothly.

High sharpening precision is ensured by a wide focus ring with high mechanical strength and resistance to unfavorable working conditions. Special texturing makes focusing easier. A dedicated embossing allows you to feel the position of the ring, making focusing even more precise. Above the focus ring, there is a focus lock, used also in full frame Irix lenses, which allows you to lock the lens at a specific focusing distance.

The Irix 45mm f / 1.4 GFX comes in a Dragonfly finish that combines the lightness and excellent ergonomics of the Firefly version with the durable magnesium housing used in the Blackstone series lenses. The lens has also seals located in 5 places, which protect the lens during work in difficult weather conditions.

Real creative expression is now at your fingertips with the Irix 45mm f/1.4 lens designed for Fujifilm GFX medium format cameras!

Fujifilm GFX100: B&H Photo / Amazon / Adorama

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7Artisans 7.5mm f/2.8 II Fisheye: Leaked Photos and Specs


The 7Artisans 7.5mm f/2.8 II Fisheye is coming soon and you can find 7Artisans at B&H Photo when the lens launches. Photorumors has some more pictures of the lens if you’re interested. and you can find a sample gallery here.

7artisans 7.5mm f/2.8 II fisheye lens sample photos

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Fujifilm UK Consolidates Photography Operations Into New Imaging Solutions Business Division


Fujifilm UK consolidates photography operations into new Imaging Solutions business division
Fujifilm UK has today announced a consolidation of its Photo Imaging, Electronic Imaging and Optical Devices business divisions into a new Imaging Solutions business unit, Fujifilm Imaging Solutions – UK.

This strategic change and new future direction for Fujifilm UK’s photography business will combine the teams behind instax, X Series, GFX, FUJINON and other photo operations – and has been as a result of significant change and consolidation in recent years in the UK and global photo market, accelerated by COVID-19.

Over the last year, the UK market for Mirrorless cameras declined for the first time after recent years of growth, and according to CIPA, in general, the global demand for digital cameras has dropped by 40% since the start of April 2020. In the Optical market, with many shows, events and films being postponed or cancelled due to the pandemic, pressure has been put on the sales of cinema and broadcast lenses. At the same time, lockdown restrictions and the unprecedented shift to online across the consumer photography business has also created a greater opportunity to directly engage customers with a joined-up approach to sales and marketing.

The new General Manager of the Fujifilm Imaging Solutions – UK business division will be Theo Georghiades, current General Manager of Fujifilm Electronic Imaging – UK. Theo has been with Fujifilm since September 1999, starting his career as an assistant in the Customer Service team of the Photo Imaging – Professional division and was appointed General Manager of Electronic Imaging – UK in February 2016. Neill Harris, current General Manager of Fujifilm Photo Imaging – UK, will leave the business on 31 March 2021 after 23 years with the company. As a further result of this reorganization, a new leadership team for Fujifilm Imaging Solutions – UK is now being established and this change in structure, together with the realignment of functions and roles, will also, unfortunately, mean that a number of Fujifilm UK members of staff will be leaving the business. All staff potentially affected were together informed of the changes on Friday 15 January 2021, with a period of consultation now underway. The new Fujifilm Imaging Solutions – UK business division will be in place as of 1 April 2021.

Commenting on the consolidation, Yoshi Nakamura, Managing Director of Fujifilm UK said:

“Both photography products and consumers have moved increasingly toward each other in recent years. As a result, staff in our Photo Imaging, Electronic Imaging and Optical Devices teams have developed closer networks, collaborations and connected ways of working together to share, knowledge, skills and experience.

“Despite our UK teams producing great results in the circumstances, the last twelve months has also been difficult for everybody involved in the photography business. It has meant that we have had to carefully consider our future direction, as well as the need greater for operational efficiency, agility and alignment. With this in mind, I strongly believe that the needs of consumers are best met by one single Imaging Solutions team. Across our photography business, I want to firmly connect our photography capabilities together, from taking a photo to creating something magical with it. This is what gives us the edge over our competitors and is a completely unique feature of our business – this is where I intend to focus.

“I am pleased that our new Fujifilm Imaging Solutions – UK team will be led by Theo Georghiades, who has expertly guided the UK Electronic Imaging business over the five years and has also been the driving force behind the FUJIFILM House of Photography. At the same time, I’d like to sincerely thank Neill Harris for his incredible service to Fujifilm for more than 20 years, we wish Neill every success for the future and we will miss the great support, dedication and experience he has provided to the business.

“Realigning our photography business, and consolidating three divisions into a single Imaging Solutions business division, unfortunately, also means that a number of colleagues will also be leaving Fujifilm UK. Everyone at Fujifilm UK is acutely aware of the impact this has on individuals and their families, particularly during these difficult times. I am grateful for everybody’s commitment and service to the company. We will do everything possible to help our employees affected to overcome this period of transition.”

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New Irix GFX Teaser – We Are The Fastest


IRIX released another teaser of their new fash glass for GFX. It is good that third parties are filling the need for fast GFX glass at this time and I can’t wait to see what IRIX has to offer. I really hope it is wide and fast because that is what I need most for GFX at this time, but we will find out soon enough January is almost over.

Fujifilm GFX100: B&H Photo / Amazon / Adorama

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Plus our owners’ groups
Fujifilm GFX Owners Group
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Fujifilm X-E Owners Group
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Fujifilm X100 Owners Group



via Photorumors

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