In the Imaging Solutions segment, consolidated revenue amounted to ¥386.9 billion (up 1.0% from the previous fiscal year), due to a solid sales increase in all businesses.
Consolidated operating income amounted to ¥51.1 billion (down 8.4% from the previous fiscal year), due to such factors as advertising and promotion costs and R&D investments.
In the photo imaging business, revenue increased due to favorable sales, mainly in instant photo systems that enable users to enjoy on-the-spot printing of photos, such as the instax series and instax films. The global promotions featuring Taylor Swift as instax’s global partner contributed to strong sales of instant photo systems worldwide, especially in Europe and the U.S. In the high-value-added printing business, sales were strong for Wall Decor services that enable users to enjoy decorating their walls by displaying photos as stylish interior. In addition, the FUJIFILM PhotoBank, a cloud-based photo service, was announced to start this spring. The service offers a new lifestyle utilizing photos, enabling users to not only share photos and order printing, but also purchase goods that suit their interests, suggested by AI accodring to users’ preferences based on the photos saved.
In the electronic imaging field of the optical device and electronic imaging business, sales were strong for FUJIFILM X-T3, which has high-speed, high-precision auto focus function and high video function, and FUJIFILM X-T30, which has a small and light body with high performances, launched in March 2019. FUJIFILM GFX 50R, a medium format mirrorless digital camera, showed strong sales reflecting good reviews on its ultrahigh image quality incorporating a large sensor and its adoption of range finder style. As a result, overall revenue of mirrorless digital cameras increased from the previous fiscal year despite the downward trend in the digital camera market in the fiscal year 2018. The sales of interchangeable lenses also increased accordingly.
In the optical device field, sales increased steadily mainly for various industrial use lenses including vehicle-mounted lenses. In February 2019, Fujifilm announced its entry into the projection equipment market with FUJIFILM PROJECTOR Z5000, combining optical technologies of FUJINON Lenses. Fujifilm expands its business field and aims for further business growth.
- In the photo imaging business, sales were strong for instant photo systems such as the instax series and instax films. Global promotions featuring Taylor Swift contributed to the sales increase mainly in Europe and the U.S.
- The accumulated sales volume of the instax series totaled 10.02 million units in this fiscal year.
- In the electronic imaging business, the sales of FUJIFILM X-T3 and FUJIFILM X-T30, launched in March 2019, contributed to the revenue. FUJIFILM GFX 50R, launched in November 2018, showed strong sales reflecting good reviews on its ultrahigh image quality incorporating a large sensor and its range finder style.
- In the optical device business, sales remained solid for various industrial-use lenses such as vehicle- mounted lenses. In February 2019, the new entry into the projection equipment market was announced with the launch of FUJIFILM PROJECTOR Z5000, targeting further business growth by the expansion of business fields.
via FujifilmHoldings
