Fuji Addict

NEVER STOP: TV Commercials To Be Released in Japan and The US on August 27th

By Louis Ferreira | Published: August 29, 2020

Fujifilm Group Global Branding Campaign
‘NEVER STOP Healthcare 2020’
TV Commercials to be released in Japan and the US on August 27th

FUJIFILM Holdings Corporation (President: Kenji Sukeno) is pleased to announce the launch of its ‘NEVER STOP Healthcare 2020’ global branding campaign, which aims to promote widespread awareness of its wide range of healthcare-related business fields in which Fujifilm is now engaged. As COVID-19 wreaks havoc around the world, our ‘NEVER STOP Healthcare 2020’ campaign will communicate the fact that Fujifilm is a comprehensive healthcare company actively combating COVID-19 in the fields of prevention, diagnosis and treatment, and that Fujifilm will NEVER STOP taking on new challenges to protect and enhance the health of people around the world.

To raise awareness of the diversification of Fujifilm’s business portfolio to a wide audience and our determination to NEVER STOP taking on challenges to contribute to the resolution of societal issues, we launched our NEVER STOP global branding campaign in October 2018. In our current campaign we are promoting awareness that Fujifilm has succeeded in moving away from being a primarily photographic company and is now actively engaged and creating new value in a wide array of business fields. The NEVER STOP tagline also conveys our strong determination to communicate to a global audience that Fujifilm will ‘NEVER STOP’ working until all resolvable issues have been eradicated.

On August 27th, a series of TV commercials will be launched in Japan and the US. We also plan to roll out this campaign to Europe, China, India and Australia.

NEVER STOP Healthcare 2020 special webpage

https://vimeo.com/451035060/ab57de0d95

■ Outline of the NEVER STOP Healthcare 2020 Campaign
The Fujifilm Group is combating the COVID-19 pandemic that is sweeping the world with a wide range of products and services in the healthcare-related fields of prevention, diagnosis and treatment. In the fields of prevention and treatment, along with conducting clinical trials of a candidate therapeutic drug developed by a Fujifilm Group company, and CDMO manufacturing of candidate vaccines and therapeutic drugs of partner companies, we are also supplying cell culture medium – indispensable raw materials – for the development and production of vaccines and therapeutic drugs. In the diagnosis field, we are providing a wide range of medical equipment including a mobile X-ray system and a compact ultrasound diagnostic system for use in the diagnosis of pneumonia and other diseases. Together these products and services are helping to alleviate the workloads of healthcare workers and prevent the spread of infection at medical facilities around the world.

Through our products, services and technologies, the Fujifilm Group is creating innovation and new value, and is making a significant contribution to resolving societal issues.

<30-second TV commercial – storyboard>

Other Avigan/COVID-19/Fujifilm Biomedical Coverage ( 1, 2, 3, 4, 5, 6, 7, 8, 9,10. 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)

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Posted in Press releases| Tagged Avigan, Coronavirus, COVID-19, COVID-19 vaccine, Favipiravir, Never Stop| Leave a comment

Fujinon XF50mm f/1 R LM WR Press Text Leaked

By Louis Ferreira | Published: August 28, 2020

World’s First F1.0 Autofocus Lens for Mirrorless Cameras
As the world’s first autofocus F1.0 lens made for any mirrorless system, including full-frame, XF50mm F1.0 brings more light to the sensor than any previous XF lens, making it possible for the autofocus to operate at -7EV luminance level. The previous limit of -6EV luminance level was achieved using lenses with a maximum aperture of F1.4, X Series users now have fast and precise low-light autofocus, even in near-darkness. With the added benefits of on-sensor Phase Detection Autofocus (PDAF), Face/ Eye AF and a powerful DC motor, precise and fast autofocus at shallow depths of field is now a possibility.

Incredibly Shallow Depth-of-Field
The XF50mm F1.0 R WR consists of 12 lens elements in nine groups and also contains one aspherical element and two ED elements to achieve optimum control of spherical aberration. Used at or near to its maximum F1.0 aperture, XF50mmF1.0 R WR can produce an astonishingly narrow depth-of-field. Its precision-engineered, rounded diaphragm produces large, smooth bokeh for a professional look, allowing photographers to create portraits with a striking simplicity and an almost three-dimensional quality with wonderful edge-to-edge sharpness. Photographers can use this new power in selective focus to keep only the subject’s eyes in focus and make captivating close-up character studies. But it’s not just for portraits. Take this lens out onto the street or into a lifestyle session and one can turn cluttered locations into clean backdrops with unrivaled subject separation.

Great in low-light
The very wide maximum aperture on XF50mmF1.0 R WR means there are more options when it comes to making images in low-light conditions. At night, or in darkened interiors, XF50mmF1.0 R WR offers the widest apertures yet seen on an XF lens, allowing more light to be drawn in to make an image. XF50mmF1.0 R WR lens also easily achieves fast shutter speeds that freeze movement and keep ISO settings lower for detail-rich results. Alternatively, combine high ISO settings with the F1.0 aperture for incredible versatility and use in other low-light applications like astrophotography.

Precise Focus
To make the most of its super-shallow depth-of-field, focusing must be precise. As a result, XF50mmF1.0 has a focus ring that is eight times more accurate than any previous XF lens. This makes it possible to change the focus from the minimum focusing distance to infinity very precisely. For this, XF50mm F1.0 R WR uses 120o of rotation in its focusing ring to let users focus manually without error – and achieve accurate focus when using an X Series camera’s Focus Peaking and Focus Assist modes. The 120o of rotation also makes autofocus movements notably precise and deliberate, while the lens’s engineering is designed to minimise focus shift effects when making images.

Weather resistant
This lens is sealed in 11 locations to protect against moisture and dust, as well as being capable of use in temperatures down to -10°C

Fujinon XF50mm f/1 R LM WR (Coming Soon):
B&H Photo / Amazon / Adorama

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via Nokishita

Posted in Fuji lenses| Tagged Fujifilm XF 50mm f/1 R WR, Fujifilm XF50mm f/1, Fujifilm XF50mm f/1 R WR, Fujinon XF 50mm f/1, Fujinon XF 50mm f/1 R LM WR, Fujinon XF 50mm f/1 R WR, Fujinon XF 50mm f/1.0 R LM WR, Fujinon XF 50mm F1.0 R LM WR, Fujinon XF50mm f/1, Fujinon XF50mm f/1 R LM WR, Fujinon XF50mm f/1 R WR, Fujinon XF50mm f/1.0, Fujinon XF50mm f/1.0 R LM WR, Fujinon XF50mm F1.0 R LM WR| Leave a comment

Atomos Final Ninja V Firmware Released With Fujifilm GFX100 ProResRAW Support

By Louis Ferreira | Published: August 28, 2020

Atomos released a public beta a few weeks ago for the Ninja V with ProResRAW Support. Today they released the final firmware update which you can download here.

Press Release
Atomos final release version for Ninja V to enable large format 12-bit 4K ProRes RAW recording with Fujifilm GFX100, available now for free
August 28, Melbourne, Australia: Atomos is thrilled to be releasing today RAW over HDMI recording with the Fujifilm GFX100 and Ninja V 5” HDR monitor-recorder. The Ninja V will record up to 4Kp30 12-bit Apple ProRes RAW video from the GFX100’s state-of-the-art medium format CMOS sensor. This makes it the world’s first commercially available medium format RAW video shooting system available to buy.

The GFX100, Ninja V and ProRes RAW gives filmmakers an entirely new way to shoot. The look of large format video has recently become very popular in Hollywood, with the ability to use high quality lenses with different technical characteristics. This feel can now be achieved more affordably with the GFX100 and Ninja V, and at the same time, fully harnessing the power of RAW. The resulting images have amazing depth, detail and the maximum latitude for post-production — optimal for HDR finishing or to give greater flexibility in SDR (Rec.709).

Together, the GFX100 and Ninja V create a large format camera system that is intuitive to use and light enough to hand hold, place in tight corners or mount onto gimbals. TV dramas, indie films, corporate productions, documentaries and even motion pictures can now utilise the GFX100 and Ninja V to get the distinctive look that is set apart from regular full-frame shots.

Atomos CEO Jeromy Young said: “I’m delighted that the Fujifilm GFX100 with our Ninja V delivers extraordinary large sensor RAW footage that was previously unattainable at this size and cost. It continues to be our mission to democratize filmmaking, giving cinematographers the option to own a RAW shooting large sensor video camera that’s in a class of its own. Our HDR technology, combined with Fujifilm’s long history of color excellence and Apple’s ProRes RAW codec are a winning combination. I look forward to seeing films, TV shows and commercials shot with this amazing setup.”

The accurate 5” 1000nit HDR high brightness display of the Ninja V allows users to view the GFX100 RAW signal in HDR in a choice of HLG and PQ (HDR10) formats. The monitor offers touchscreen access to tools like waveforms, magnify or engage peaking check focus for each angle and make any adjustments to get the perfect HDR or SDR shot.

As an alternative to RAW, the Ninja V can also record 10-bit 422 ProRes and DNx video up to 4Kp60 from the HDMI output of the GFX100. For reliability and affordability, ProRes RAW or standard video files are recorded to AtomX SSDmini SATA drives in the Ninja V.

The Ninja V and RAW recording also opens up the camera to the wider Atomos ecosystem for enhanced on-set HDR and SDR monitoring. A video signal can be output from the Ninja V to the Atomos Sumo19, or soon-to-be-released Neon line of production monitors, for perfect HDR viewing by directors, clients, focus-pullers or anyone else who needs access to an accurate view on-set.

ProRes RAW is now firmly established as the new standard for RAW video capture with Fujifilm joining our ever-growing number of cameras outputting RAW over HDMI. ProRes RAW combines the visual and workflow benefits of RAW video with the incredible real-time performance of ProRes. This format gives filmmakers enormous latitude when adjusting the look of their images and extending brightness and shadow detail, making it ideal for HDR workflows. Both ProRes RAW, and the higher bandwidth, and less compressed ProRes RAW HQ are supported, and manageable file sizes speed up and simplify file transfer, media management, and archiving. ProRes RAW is supported in Final Cut Pro X, Adobe Premiere and Grass Valley Edius, along with a collection of other apps including ASSIMILATE SCRATCH, Colorfront and FilmLight Baselight.

The GFX100 and Ninja V will gain the ability to record ProRes RAW at up to 4Kp30 via firmware update 2.01 from Fujifilm already available, and the free AtomOS 10.53 update for Ninja V is available now at the Atomos website.

Atomos NINJA V: B&H Photo / Amazon / Adorama

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Fujifilm GFX100: B&H Photo / Amazon / Adorama
Fujifilm GFX50R: B&H Photo / Amazon / Adorama
Fujifilm GFX 50S: B&H Photo / Amazon / Adorama

Posted in Firmware, Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100S, Fujifilm GFX 50R, Fujifilm GFX 50S| Tagged 12-bit 4K ProRes RAW, Atomos, Atomos NINJA V, Fuji GFX, Fuji GFX 100, Fuji GFX 100M, Fuji GFX 100MP, Fuji GFX 100MPX, Fuji GFX 100R, Fuji GFX 100S, Fuji GFX 50R, Fuji GFX 50R II, Fuji GFX 50S, Fuji GFX 50S II, Fuji GFX100, Fuji GFX100M, Fuji GFX100MP, Fuji GFX100MPX, Fuji GFX100R, Fuji GFX100S, Fuji GFX50R, Fuji GFX50R II, Fuji GFX50S, Fuji GFX50S II, Fuji Rumors, Fujifilm, Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100M, Fujifilm GFX 100MP, Fujifilm GFX 100Mpx, Fujifilm GFX 100R, Fujifilm GFX 100S, Fujifilm GFX 50R, Fujifilm GFX 50R II, Fujifilm GFX 50S, Fujifilm GFX 50S II, Fujifilm GFX100, Fujifilm GFX100M, Fujifilm GFX100MP, Fujifilm GFX100Mpx, Fujifilm GFX100R, Fujifilm GFX100S, Fujifilm GFX50R, Fujifilm GFX50R II, Fujifilm GFX50S, Fujifilm GFX50S II, Fujifilm Rumors, FujifilmRumors, Fujirumors, GFX, GFX 100, GFX 100M, GFX 100MP, GFX 100MPX, GFX 100R, GFX 100S, GFX 50R, GFX 50R II, GFX 50S, GFX 50S II, GFX100, GFX100M, GFX100MP, GFX100MPX, GFX100R, GFX100S, GFX50R, GFX50R II, GFX50S, GFX50S II, Large Format, Medium Format, Phase One, Project Real, ProRes RAW, Super Full Frame| Leave a comment

Fujinon XF50mm f/1 R LM WR Specs Leaked

By Louis Ferreira | Published: August 28, 2020

Nokishita leaked more details about the upcoming Fujinon XF50mm f/1 R LM WR :

12 elements in 9 groups (including 1 aspherical lens and 2 ED lenses)
minimum shooting distance 0.7m
maximum shooting magnification 0.08x
number of diaphragm blades 9
Filter diameter 77mm
size φ87mm×103.5mm
weight 845g.

Fujinon XF50mm f/1 R LM WR (Coming Soon): B&H Photo / Amazon / Adorama

via Nokishita

Fujifilm X-T4 vs Sony a7RIV: Is Full Frame a Trap‽

By Louis Ferreira | Published: August 27, 2020

Georges cameras and Warwick Williams from Fujifilm Australia compare the Fujifilm X-T4 vs Sony a7RIV with similar lenses from Sony and Fujifilm. Below is a summary of the above video:

61MP Full-Frame vs 26MP APSC
Comparing the Sony 85mm f/1.4 vs Fujinon XF56mm f/1.2 and Sony 24-70mm f/2.8 vs Fujifilm 16-55mm f/2.8
Fujifilm X-T4 has a flip screen and Sony a7RIV does not
Comparing via JPEG
Sony has some more clarity and punchy colors, but they used Provia in this comparison and could have switched profiles
The extra MP gives the Sony more clarity and they are pixel peeping
The depth of field is comparable at 85mm equivalent, but the Sony has slightly larger oval-shaped Bokeh
Warwick Williams feels that if they used the APD 56mm f/1.2 it would be more comparable
When stopping the 85mm equivalent down to f/2 they look very similar
Sony seems a little brighter in the shadows in their outdoor comparison and of course clarity from the 61MP sensor at f/5.6
The final comparison at f/8 they both look very similar
There is a difference between Full Frame and APS-C but it is a smaller difference than you would thing
About half the photos you would have a hard time guessing which camera shot the image
APS-C can hold its own and it is slighly smaller/ligher/cheaper
You arent saving much size/weight with the a7RIV plus no flip screen
Fujifilm sticks to APS-C to keep the camera small and X-Trans helps it to compete
Fujifilm’s film simulations will really help you to get what you’re looking for
Both cameras handle very well and can get the shot
If you want shallower depth of field you can always go with the GFX

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Fujifilm X-T4: B&H Photo / Amazon / Adorama
Fujinon XF56mm F1.2 R: B&H Photo/ Amazon / Adorama
Fujinon XF56mm F1.2 R APD: B&H Photo / Amazon / Adorama
Fujinon XF16-55mm F2.8 R LM WR: B&H Photo / Amazon / Adorama

Sony a7RIV: B&H Photo / Amazon / Adorama
Sony FE 85mm f/1.4 GM: B&H Photo / Amazon / Adorama
Sony FE 24-70mm f/2.8 GM: B&H Photo / Amazon / Adorama

Posted in Fujifilm X-T4| Tagged Classic Negative, Computational Photography, ETERNA, Eterna Bleach Bypass, Fuji Rumors, Fuji X-H2, Fuji X-Pro3, Fuji X-T2, Fuji X-T3, Fuji X-T3S, Fuji X-T4, Fuji X-T4 Pro, Fuji X-T40, Fuji X-T4Pro, Fuji X-T5, Fuji X-TPro, Fuji XH2, Fuji XT-Pro, Fuji XT2, Fuji XT3, Fuji XT3 Pro, Fuji XT3Pro, Fuji XT3S, Fuji XT4, Fuji XT4 Pro, Fuji XT40, Fuji XT4Pro, Fuji XT5, Fuji XTPro, Fujifilm, Fujifilm 16-55mm f/2.8, Fujifilm Rumors, Fujifilm X-H2, Fujifilm X-T2, Fujifilm X-T3, Fujifilm X-T3 Pro, Fujifilm X-T3Pro, Fujifilm X-T3S, Fujifilm X-T4, Fujifilm X-T4 Pro, Fujifilm X-T40, Fujifilm X-T4Pro, Fujifilm X-T5, Fujifilm X-TPro, Fujifilm XF 56mm f/1.2 R, Fujifilm XF56mm F1.2 R, Fujifilm XH2, Fujifilm XT-Pro, Fujifilm XT2, Fujifilm XT3, Fujifilm XT3 Pro, Fujifilm XT3Pro, Fujifilm XT3S, Fujifilm XT4, Fujifilm XT4 Pro, Fujifilm XT40, Fujifilm XT4Pro, Fujifilm XT5, Fujifilm XTPro, FujifilmRumors, Fujinon XF 56mm F1.2 R, Fujinon XF 56mm F1.2 R ADP, Fujinon XF56mm, Fujinon XF56mm f/1.2, Fujinon XF56mm F/1.2 R, Fujinon XF56mm F1.2, Fujinon XF56mmF1.2 R, Fujinon XF56mmF1.2 R APD, Fujirumors, Sony 24-70mm f/2.8, Sony 24-70mm f/2.8 GM, Sony 85mm f/1.4, Sony 85mm f/1.4 GM, Sony FE 24-70mm f/2.8 GM, Sony FE 85mm f/1.4 GM, Tokina ATX-M 56mm f/1.4, X-H2, X-T Pro, X-T2, X-T3, X-T3S, X-T4, X-T4 Pro, X-T40, X-T4Pro, X-T5, X-TPro, X-Trans, X100F, X100V, X200, XF 56mm f/1.2 R, XF56mm F1.2 R, XH2, XT-Pro, XT2, XT3, XT3 Pro, XT3Pro, XT3S, XT4, XT4 Pro, XT40, XT5| Leave a comment

GFX100: ProResRAW Gets Enhanced Support in Final Cut Pro

By Louis Ferreira | Published: August 26, 2020

ProResRAW is new for most photographers that do a little video here and there, but Apple is continuing to enhance the format in Final Cut Pro with so many cameras adding ProResRAW in recent weeks including the Fujifilm GFX100. RAW video is far from common, but Apple is moving quickly adding features that videographers/cinematographers have been waiting for, which you can read more about below:

Full Press Release and Demo Videos: Read More »

Posted in Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100S, Fujifilm GFX 50R, Fujifilm GFX 50S| Tagged 12-bit 4K ProRes RAW, Atomos, Atomos NINJA V, Fuji GFX, Fuji GFX 100, Fuji GFX 100M, Fuji GFX 100MP, Fuji GFX 100MPX, Fuji GFX 100R, Fuji GFX 100S, Fuji GFX 50R, Fuji GFX 50R II, Fuji GFX 50S, Fuji GFX 50S II, Fuji GFX100, Fuji GFX100M, Fuji GFX100MP, Fuji GFX100MPX, Fuji GFX100R, Fuji GFX100S, Fuji GFX50R, Fuji GFX50R II, Fuji GFX50S, Fuji GFX50S II, Fuji Rumors, Fujifilm, Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100M, Fujifilm GFX 100MP, Fujifilm GFX 100Mpx, Fujifilm GFX 100R, Fujifilm GFX 100S, Fujifilm GFX 50R, Fujifilm GFX 50R II, Fujifilm GFX 50S, Fujifilm GFX 50S II, Fujifilm GFX100, Fujifilm GFX100M, Fujifilm GFX100MP, Fujifilm GFX100Mpx, Fujifilm GFX100R, Fujifilm GFX100S, Fujifilm GFX50R, Fujifilm GFX50R II, Fujifilm GFX50S, Fujifilm GFX50S II, Fujifilm Rumors, FujifilmRumors, Fujirumors, GFX, GFX 100, GFX 100M, GFX 100MP, GFX 100MPX, GFX 100R, GFX 100S, GFX 50R, GFX 50R II, GFX 50S, GFX 50S II, GFX100, GFX100M, GFX100MP, GFX100MPX, GFX100R, GFX100S, GFX50R, GFX50R II, GFX50S, GFX50S II, Large Format, Medium Format, Phase One, Project Real, ProRes RAW, ProResRAW, Super Full Frame| Leave a comment

Fujifilm Photography News and Rumors

NEVER STOP: TV Commercials To Be Released in Japan and The US on August 27th

Fujinon XF50mm f/1 R LM WR Press Text Leaked

Atomos Final Ninja V Firmware Released With Fujifilm GFX100 ProResRAW Support

Fujinon XF50mm f/1 R LM WR Specs Leaked

Fujifilm X-T4 vs Sony a7RIV: Is Full Frame a Trap‽

GFX100: ProResRAW Gets Enhanced Support in Final Cut Pro

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Fujifilm Photography News and Rumors

NEVER STOP: TV Commercials To Be Released in Japan and The US on August 27th

Fujinon XF50mm f/1 R LM WR Press Text Leaked

Atomos Final Ninja V Firmware Released With Fujifilm GFX100 ProResRAW Support

Fujinon XF50mm f/1 R LM WR Specs Leaked

Fujifilm X-T4 vs Sony a7RIV: Is Full Frame a Trap‽

GFX100: ProResRAW Gets Enhanced Support in Final Cut Pro

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