BCN: Fujifilm Moves Back Into 2nd Place in Japan


Fujifilm has moved back into 2nd place in Japan thanks to the instax mini Evo. Once again Fujifilm’s ability to provide a unique classic analog user experience has helped it to sell a record amount of cameras.

The share of Fujifilm ‘s sales volume manufacturers in the digital camera market (combined compact digital cameras, single-lens reflex cameras, and mirrorless single -lens cameras) has skyrocketed. It surpassed Sony in December 2021 and moved up to second place for the first time since 2019. It became clear in the ” BCN Ranking” that aggregates the actual sales data of home electronics mass retailers and online shops.

Fujifilm was behind the top three companies in Canon , Sony , and Nikon from January 19 to November 2008, but in December 2008, sales of “instax mini LiPlay” and “FinePix XP140” Increased and the market share increased to 15.1%. It surpassed Nikon for the first time. After that, the market share remained around 10% until November 2009, and the battle for 3rd place with Nikon continued, but in December, the market share surged to 21.5%, surpassing Sony and rising to 2nd place.

Fujifilm’s share was boosted by the instant camera check “instax mini Evo”  released in December 2009 . In the same month, the digital camera market’s share of unit sales by model was 10.7%, which was the top spot. You can take “emotional” photos with effects and print them. It is thought that the unique Currently, the compact type accounts for about 70% to 80% of the sales volume composition ratio of Fujifilm digital cameras by type. While camera manufacturers are reducing the handling of compact digital cameras, they are expanding their market share on their own routes.

BCN Ranking collects real sales data from approximately 40% of the Japanese retailers – this is not a worldwide market share report.

Instax Mini Evo: B&H Photo / Amazon

Via BCNR, Photorumors

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Leica is Catching up as Fujifilm Loses its Way


I have long been a Leica M fan starting with my Leica M3 in the 1980s and ending my journey in frustration with the M240 largely due to the introduction of the Fujifilm GFX100 which made an M impossible for me to justify, but Leica is catching up. I know Fujifilm’s audience has grown a lot since the launch of the X100 and X-Pro1, but those cameras made the X mount what it is today and many that bought in were Leica owners and people that couldn’t justify the expense of a Leica M.

Fujifilm has always done well among Leica enthusiasts because they emulated a lot of what photographers love about the Leica M while providing a modern take. I used to meet with Leica semi-regularly when I was writing for Leicarumors and Leica was aware of the similarities, but unconcerned even as I watched many Local M photographers I knew jump ship for Fujifilm. They were also aware of the value proposition a camera like the Sony a7R provided, but they argued there was no need for the resolution among other things.

It’s been more than a few years now since I gave up on Leica, but it seems Leica is finally ready to catch up and remain relevant in many ways just as Fujifilm seems to be abandoning the Leica philosophies that built the brand. The new Leica M11 should be able to rival the Sony a7RIV and even the Fujifilm GFX50 line of cameras with Leica’s 60MP BSI sensor that offers 14 stops of dynamic range. Leica is even doing something innovative with their new 60MP sensor offering a 36MP 15 stop mode that uses pixel binning that could be very useful for photographers that prefer enhanced dynamic range over resolution while still getting a decent size file with a base ISO of 64.

Don’t get me wrong Fujifilm is still continuing to impress me with innovative cameras like the X-Pro3, but the new rear screen wasn’t well-received by many and the camera seems to be intentionally low volume with Fujifilm showing no intention of offering discounts, plus it was announced in 2019. Personally, I would love to add the X-Pro3 to my bag if it matched the X-T4 price point, but I feel like Fujifilm is getting a little greedy just like Leica was when they offered the M with an outdated sensor. Now the issue for me becomes do I want to use a large heavy GFX camera that’s getting further from operational perfection with each iteration or do I want to go back to the M again and enjoy the experience. Honestly, I am not sure and I will have to wait and see what Fujifilm does about the GFX50R line of cameras since I find the GFX50S II and GFX100S completely unappealing and now own several tens of thousands of dollars of GFX glass in addition to a $9,999 GFX100 body.

There is something about the whole exposure triangle analog experience that cannot be replaced by an algorithm and multifunction programable buttons. Fujifilm photographers that pick the X-Pro3 largely understand the importance of this experience, but they wanted it in a more modern camera than Leica was willing to make and now it seems that is starting to change in the Leica world. If you have never had this kind of experience you owe it to yourself to borrow or rent an M camera and see for yourself, but it will take time to adjust too. As for me, I am patiently waiting to see where Fujifilm GFX goes, I enjoy my GFX100, but I wish it was more like the GFX50S which I love and miss almost as much as my M.

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Tascam CA-XLR2d-F XLR For Fujifilm Preorders Started


The Tascam CA-XLR2d-F XLR can now be preordered from B&H Photo.

Key Features
  • Adapts XLR Mics to Camera Input
  • FUJIFILM Mount for Digital Audio & Power
  • HDDA Preamp + Analog/Digital Converter
  • Provides 48V to Condenser Mics
  • 3.5mm Stereo Microphone Input
  • 3.5mm Output for Headphones/Camera
  • In-Camera Recording Ensures Picture Sync

Capture high-quality, low-noise recordings from your favorite XLR microphone directly to your FUJIFILM camera with the Tascam CA-XLR2d-F XLR Microphone Adapter for Mirrorless Cameras. This version includes an accessory shoe that takes advantage of FUJIFILM’s hot shoe to provide a cable-free digital audio connection to the camera—avoiding any deterioration in sound quality and eliminating the work of synchronizing images and sound in postproduction.

The accessory shoe also allows the camera to supply the adapter with power for the analog-to-digital converter and the 48V phantom power needed for condenser microphones. Two AA batteries will also power the unit, and the 3.5mm output jack will connect to just about any camera’s 3.5mm audio input using the supplied cable, meaning the CA-XLR2d-F can work as an analog audio adapter with a wide variety of mirrorless/DSLR cameras. The audio output can also serve as a headphone jack for real-time monitoring in the field.

Note: Digital hot-shoe compatibility with FUJIFILM X-T4, X-S10, and GFX100S cameras will be available via product updates expected within 2022.

Select the Best Microphone for Your Application
Choose the appropriate microphone or input that matches your application. From a single shotgun mic for interviews or dialog to dual dynamic or condenser mics for stereo imaging or the entire audio mix fed from the master mixer, using the line-level capability, the CA-XLR2d-F supports a wide variety of shooting applications.

HDDA Mic Preamplifier for High Sound Quality with Low Noise & Wide Dynamic Range
The CA-XLR2d-F is equipped with a high-definition discrete-architecture microphone preamplifier that can process anything from room tone to explosions, making it well suited to a wide range of sets and environments. Each input supports microphone/line-level switching and a +48V phantom power supply. The CA-XLR2d-F allows input of dynamic microphones, condenser microphones, and line-level audio signals from a mixer.

Designed for a High Degree of Freedom
A cold shoe on the top panel expands setting flexibility. The shockmount mechanism is vibration and noise resistant and allows you to connect various microphones. With two combo XLR-1/4″ input connectors and one 3.5mm stereo mini microphone input jack, the CA-XLR2d-F has the flexibility to adapt to the gear necessary for the job and work in a wide variety of shooting scenarios. A 3.5mm output terminal with headphone mode provides latency-free direct monitoring or analog camera connection.

Built-In Processing with User-Friendly Control for Clean and Clear Recordings
Internal processing options such as Auto Level, a Low-Cut Filter, and a Limiter are on board, all using convenient switches. The 1+2 LINK function allows you to adjust the L/R volume simultaneously when recording in stereo. The unit supports 16/24-bit rates and 48/96 kHz sampling rates.

FUJIFILM Digital Interface Kit
Tascam has collaborated with FUJIFILM Corporation to create an in-camera recording solution for XLR mics using the digital hot shoe connection. This provides a cable-free digital audio transmission directly into the camera along with a buss power supply from the camera to create an efficient and highly mobile solution.

Digital product compatibility includes:

  • FUJIFILM cameras: X-T4, X-S10, and GFX100S (via product updates expected within 2022)

For analog setups, the included 2 x AA battery box, cold shoe mount, and adapter cable, which connects the CA-XLR2d’s 3.5mm output to a camera’s 3.5mm mic input jack allowing the CA-XLR2d to work as an analog audio adapter and deliver high-quality sound from XLR mics to a wide range of existing camera users.

Analog product compatibility includes:

  • Nikon mirrorless cameras:  Z 9, Z 7II, Z 6II, Z 7, Z 6, Z 5, Z fc, and Z 50
  • Nikon digital SLR cameras: D6, D780, D850, D7500, and D500
  • Numerous mirrorless/DSLR cameras with a shoe mount and 3.5mm external audio input jack

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Silver Fujifilm X-T3 Marked Discontinued at B&H Photo and Low Stock Elsewhere


Fujifilm isn’t discontinuing the X-T3 quite yet, but it looks like they are simplifying the production by not producing it in silver, which might be due to supply chain issues. Fujifilm recently announced an even more affordable X-T3 without charger last year so it will probably be around for a while alongside the X-T4 and maybe even a future X-T5 as the pinnacle of X mount cameras without IBIS.

Supply chain issues have led to a lot of belt-tightening throughout the industry with companies like Sony not taking orders for multiple cameras. During times like these, it is best to allocate resources to SKU’s that sell well with a good profit margin. For Fujifilm, this is likely the X-T4 and GFX100S, which can both be hard to find in stock.

If you want a silver X-T3 Amazon has a few bodies left and Adorama still has a kit in stock.

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Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
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Fujifilm is Being VERY Clear The Fujifilm X-H2 is Coming at X Summit May 2022

Fujifilm has been very clear about X-H2 since they decided to save the Fujifilm X-H2 back in 2020 and we have covered it all. Fujifilm was waiting for the next generation sensor technology to announce the camera, which should be around 40MP, we might even know the sensor already but there are other non-Sony options.

Now Fujifilm Africa is flat out saying “The long replacement wait is almost over #fuji #fujifilm #xh1 #xh2” right after the announcement of X Summit May 2022.

UPDATE: The Africa account is a fan page posing as official, but there are still plenty of official statements above proving it is the XH2 coming.

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Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

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Savings Sunday Continues


Digital

3rd Party GFX Lenses

3rd Party X Lenses

Lighting

Atoms Save up to $948

Storage/Backup Save $400

Other Savings

Other Deals
Memory Card Savings
Power Banks

Battery Banks
Anker PowerCore Speed 20000 PD
PowerCore+26800 PD
other more affordable options

New Apple Mac Pro: B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple iMac Pro: B&H Photo / Adorama
New Apple MBP: B&H Photo / Adorama
New Apple M1: B&H Photo / Amazon / Adorama
MacBook Pro (Savings still available): B&H Photo

Limited time iPad Pro Savings
iPad Pro Bundles: B&H Photo

Software Deals
Luminar Neo & Luminar AI & Luminar 4 & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2022
Photolemur
Picktorial
TopazLabs
Capture One

You can currently save up to $150 on Zeiss Touit lenses until January 9th:

ZEISS Touit 32mm f/1.8: B&H Photo / Amazon
ZEISS Touit 12mm f/2.8: B&H Photo / Amazon
ZEISS Touit 50mm f/2.8M Macro: B&H Photo / Amazon

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