Fujifilm Photography News and Rumors

Instax Mini 11: B&H Photo / Amazon / Adorama
Instax Mini Blue Marble Film: (B&H Photo / Amazon)
Instax Square White Marble Film: (B&H Photo / Amazon)

FUJIFILM UNVEILS ITS NEXT GENERATION INSTANT CAMERA: THE NEW INSTAX MINI 11 IS HERE!
Mississauga, ON, February 25, 2020 – FUJIFILM North America Corporation is pleased to announce the launch of INSTAX® Mini 11 (Mini 11), the latest innovation in its long line of popular INSTAX instant cameras and Smartphone printers.

The INSTAX® Mini 11 has been designed for optimal portability along with a fresh, trendy look. Available in five new colors, the Mini 11 boasts the following new features and benefits:

Automatic Exposure function for better pictures day or night
The “Automatic Exposure” function automatically senses the level of ambient light when the shutter button is pressed, and optimizes the shutter speed and flash output according to the condition. It allows even novice INSTAX® users to take photos that are automatically properly exposed regardless of conditions, producing high-quality instant photo prints on the spot.

Selfie Mode for quick and easy selfies
Users can activate the Selfie Mode, perfect for taking selfies and close-up shots, by simply pulling out the front end edge of the lens after powering the camera on. This makes it super easy to take selfies and close-up pictures.

Custom, interchangeable shutter buttons for style and personalization
The Mini 11comes with two replaceable and stylish shutter button stickers; a fun and easy way to change the button’s look and to personalize the camera.

Updated design with attention to detail
Mini 11’s rounder, softer, modern look is a direct homage to its Mini 9 predecessor.  Contrasting design elements on the Mini 11 are achieved by using a different material around the lens from the rest of the camera body. The Mini 11 is available in five pastel, pale-tone colors – Blush Pink, Sky Blue, Charcoal Gray, Ice White, and Lilac FAPurple.

Also accompanying the launch of this exciting new instant camera are two new INSTAX instant film varieties; INSTAX® Mini Blue Marble film and INSTAX® Square White Marble film. Both have marble-patterned print frames transforming everyday photos into unique, fun keepsakes.

Fujifilm’s INSTAX® Mini 11 instant camera will be available at a manufacturer’s suggested retail price of $89.99 CDN ($69.95 USD) and is expected to be available for purchase mid-March, 2020.  For more information about the INSTAX Mini 11

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