Fujifilm Provides Donations Supporting Single-Parent Families And “Kodomo-Shokudo” Under The Spread of COVID-19

Children using the “Hydro Ag+ Alcohol Cloth” to disinfect the classroom at an elementary school in Inashiki City

Children using the “Hydro Ag+ Alcohol Cloth” to disinfect the classroom at an elementary school in Inashiki City

FUJIFILM Holdings provides donations to nonprofit organizations supporting single-parent families and “Kodomo-Shokudo” under the spread of COVID-19
TOKYO, November 5, 2020 – FUJIFILM Holdings Corporation (President: Kenji Sukeno) continues to counter novel coronavirus infection (COVID-19) through its business activities by applying its proprietary technologies in the areas of prevention, diagnosis, and treatment in healthcare. Fujifilm, as a corporate citizen, is also making company-wide efforts to address and resolve broader social issues.

Fujifilm is providing relief donations to the NPO “Single Mothers Forum,” which provides job seeker assistance and consultation to single-parent families, and the NPO “Japan Kodomo Shokudo Support Center Musubie,” which supports the operation of Kodomo-Shokudo (project to provide free or inexpensive meals to children), to extend assistance to those financially affected by the spread of COVID-19. Other measures include providing the products designed to prevent infectious diseases to elementary schools in the cities of Inashiki and Ryugasaki in Ibaraki Prefecture, and donating funds to medical institutions in Kumamoto Prefecture, affected by the Heavy Rain Event of July 2020.The relief donations, totaling 37 million yen, partially comes from the prize money for the cancelled Senior Golf Tour, “FUJIFILM Senior Championship 2020” (originally scheduled for November 5 – 7 in Ibaraki Prefecture, Japan).

  • The NPO “Single Mothers Forum” will receive funding for purchasing groceries and essential supplies to be delivered to single-parent families financially affected by the spread of COVID-19. As relief supplies, Fujifilm will donate its long-lasting disinfectant wipes “Hydro Ag+ Alcohol Cloth” in response to requests from the organization, as well as Fujifilm’s functional cosmetics “ASTALIFT”.
  • The NPO “Japan Kodomo Shokudo Support Center Musubie” will receive the Hydro Ag+ Alcohol Cloth, designed to prevent infectious diseases at Kodomo-Shokudo, and the instant cameras “instax” as a part of Fujifilm’s efforts to deliver the power and joy of photography and capture children’s smiles despite the hardships they are in.
  • Elementary schools in the cities of Inashiki and Ryugasaki in Ibaraki Prefecture, where the canceled “FUJIFILM Senior Championship 2020” was to be held, will receive the Hydro Ag+ Alcohol Cloth. It utilizes Fujifilm’s unique antibacterial technology of combining alcohol and silver ions to deliver long-lasting disinfecting effect, and will be used to help reduce the closures of classes due to the spread of infectious diseases. Medical institutions in Kumamoto Prefecture, affected by the Heavy Rain Event of July 2020, will receive relief funds via local medical associations.
RecipientDescription
NPO “Single Mothers Forum”
(scheduled for December)
Relief fund: 21 million yen
Relief supplies worth four million yen:

  • Fujifilm’s long-lasting disinfectant wipes “Hydro Ag+ Alcohol
    Cloth”
  • Fujifilm’s functional cosmetics “ASTALIFT”
NPO “Japan Kodomo Shokudo Support Center Musubie”
(scheduled by the end of this year)
Relief supplies worth 5 million yen

  • Fujifilm’s long-lasting disinfectant wipes “Hydro Ag+ Alcohol
    Cloth”
  • Fujifilm’s instant camera “instax”
Elementary schools in the cities of Inashiki and Ryugasaki in Ibaraki Prefecture
(provided in October)
Relief supplies worth 4 million yen

  • Fujifilm’s long-lasting disinfectant wipes “Hydro Ag+ Alcohol
    Cloth”
Medical institutions in Kumamoto Prefecture
(scheduled by the end of this year)
Relief fund: 3 million yen

Other Avigan/COVID-19/Fujifilm Biomedical Coverage ( 1, 2, 3, 4, 5, 6, 7, 8, 9,10. 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)

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Toshi Iida President and Managing Director of Fujifilm in Europe Interview


Amateur Photographer posted its interview of Toshi Iida that was recently promoted to President and Managing Director of Fujifilm in Europe today and they cover some interesting topics. You can read the full interview here or the summary below:

COVID-19

  • COVID-19 has reduced the amount of operating professional photographers
  • It’s Fujifilm’s job to help these photographers get back to work by providing a high level of support (note: Fujifilm is one of the few that didn’t stop providing service) and affordable prouducts
  • Global demand for cameras has dropped by 40% since April 2020 acording to CIPA
  • Fujifilm has been preforming significantly better than the industry thanks to the X-T4 and X100V
  • There is still room for innovative products
  • The demand for online printing has remained strong
  • Fujifilm as a whole is focused on helpiung to bring an end to the pandemic (which we have covered here)

The Future

  • The biggest challenge is to continue innovating in R&D
  • Users don’t buy sensors they buy experiences so Fujifilm doesn’t follow the same path as others
  • Innovative service is a part of inovative experiences
  • Fujifilm is a place where people can nurture creativity on a camer or smartphone
  • The Fujifilm House of Photography in London was an effort of keeping with their Wonder Photo Shops they wanted to create a playground for photographers

How is Being The Head of Europe Different

  • Europe is very diverse
  • Best sellers are pretty much the same between regions
  • X-T4, X-T3, X-T30 are all popular and the X100V has been a global best seller
  • GFX is the only thing that is different because it is almost exactly evenly split except in China
  • X-A sells well in asian countries
  • Globally Instax is one of the biggest brands
  • Now we see instax as the most thriving imaging product in Europe because last year sales doubled the next imaging devices acording to Gfk
  • APS-C is still clearly the best balanced sensor size for a system
  • Fujifilm is commited to APS-C
  • Fujifilm doesnt think there us a full format in digital
  • Mirrorless is great for rethinking things
  • GFX provides the best image quality without a high level of investment

Fujifilm S-X10, 10-24mm, and More

  • Well developed for people coming from DSLRs
  • Updating lenses requires a complete redesign from scratch sometimes and he can not talk about future products
  • When asked about third party lenses he only said that users have been heard

Fujifilm X-S10: B&H Photo / Amazon / Moment / Adorama
Fujifilm X-T4: B&H Photo / Amazon / Moment / Adorama
Fujifilm X-T3: B&H Photo / Amazon / Adorama
Fujifilm X100V: B&H Photo / Amazon / Adorama
Fujinon XF10-24mmF4 R OIS WR:
B&H Photo / Amazon / Moment / Adorama

Fujifilm GFX100: B&H Photo / Amazon / Adorama
Fujifilm GFX50R: B&H Photo / Amazon / Adorama
Fujifilm GFX 50S: B&H Photo / Amazon / Adorama

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Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

Posted in Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100S, Fujifilm GFX 50R, Fujifilm GFX 50S, Fujifilm X-A7, Fujifilm X-T3, Fujifilm X-T4, Instax, Interview| Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Fujifilm X-S10 Manual Now Available


The Fujifilm X-S10 manual is online in searchable website and PDF form to download.

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Fujifilm X-S News, Rumors, and Collaboration
Fujifilm X-S Owners Group
Fujifilm X-S Page

Fujifilm X-S10: B&H Photo / Amazon / Moment / Adorama

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Viltrox 85mm f/1.8 V1 Firmware Update Released and 56mm f/1.4 Profile


Viltrox updated their V1 85mmf f/1.8 lenses. You can read about the update below and download the updates.

AF 85/1.8 XF V1.1.1
Firmware update:
1. Adjust the aperture value
Download Here

Viltrox 56mm/1.4 AF STM(E) Lens Profiles(PS、Lr
Install Instructions
Download Here

VILTROX 85mm f/1.8: B&H Photo / Amazon
VILTROX 85mm f/1.8II: B&H Photo / Amazon

VILTROX 23mm f/1.4: B&H Photo / Amazon
VILTROX 33mm f/1.4: B&H Photo / Amazon
VILTROX 56mm f/1.4: B&H Photo / Amazon

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Plus our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

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Today Only Fujifilm X-A7 + XC15-45mm Epic Deal


Amazon has some Fujifilm X-A7 cameras left over in every color that have been substantially discounted. This bundle would make a great gift for yourself or others.

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Fringer is Showing Off Its New Nikon to Fujifilm AF Adapter

Fringer has been making AF adapters for Fujiflm camera for a while to adapt Canon glass to the system, but now they have a Nikon adapter coming. Fringer posted the above video on youtube using its new Fringer NF-FX adapter on a Fujifilm X-T3 body with a Nikon AFS200-500mm f/5.6 attached.

We first heard about this adapter back in August and acording to the video details the adapter will be released soon.  The testing was pefromed on a firmware 4.0 X-T3 and shows off the adapters tracking performance with Nikon glass with the camera set to AF-C, CH at 500mm f/5.6.

Testing results

  • Total photos taken 90 in 9 seconds (10fps)
  • Sharp image ratio 77% (69 of 90) (Be noted: the face/eye wasn’t always locked)
  • There is also a movie mode test that performs well

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Plus our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

 

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