Silver NiSi 15mm f/4 Announced

By Louis Ferreira | Published: November 6, 2021


NiSi announced the NiSi 15mm f/4 earlier this year. They have since announced that it will be available in silver.

NiSi 15mm f/4: B&H Photo / Adorama

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Fujifilm X-T200 Ver.1.15 Firmware Update

By Louis Ferreira | Published: November 5, 2021


Fujifilm X-T200 Fimware Ver.1.15 Download Here

The firmware update Ver.1.15 from Ver.1.13/1.14 incorporates the following issues:

The problem that the lateral lines rarely appear on the EVF image when the shutter button is pressed halfway has been fixed.

Minor bugs have been fixed.

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Fujifilm X-T200: B&H Photo / Amazon / Adorama

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FY2021 Q2: Fujifilm Financial Results – Instax and GFX100S Continue Performing Well

By Louis Ferreira | Published: November 4, 2021


COVID-19 has certainly turned the world upside down, but it looks like Fujifilm is having a strong recovery from the pandemic according to its latest financial results. This isn’t really a surprise as others have seen a similar recovery, but it would be nice if we could get past the chip shortage so that cameras and lenses could be delivered in higher volumes.

Strong sales of instant photo systems and digital cameras boosted revenue by 30.2% year-over-year to ¥148.3 billion and operating income returned to the black year-over- year to ¥12.4 billion.

In the consumer imaging field, steady sales of instant photo systems and dry minilabs/ materials for retailers in the U.S. drove revenue higher. Sales of both instant photo systemfadevices and films fared well. The instax mini 40, launched in April 2021, and the instax mini Link smartphone printer have been well received in Japan and overseas markets.

In the professional imaging field, sales of digital cameras remained steady, including the FUJIFILM GFX100S, a mirrorless camera which has gained a high reputation worldwide for its superior image quality using a large format sensor despite its compact body. Sales of broadcast and cinema lenses, which had been hit by a decline in demand due to the COVID-19 pandemic, turned upward, contributing to higher revenue. The monitoring / measurement field, including long-range surveillance cameras and machine vision lenses, also achieved significantly higher revenue than last year.

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Atomos Ninja V+ Discounted and Reviewed

By Louis Ferreira | Published: November 3, 2021


The Atomos Ninja V is all you need for now to capture every format that current Fujifilm cameras can record, but the Atomos Ninja V+ will likely be required to fully utilize the capabilities of the Fujifilm X-H2 when it launches since it supports 8k. The Atomos Ninja V+ is currently discounted $500 at B&H Photo and the Atomos Ninja V is only $649 at B&H Photo at this time. So for only $350 more, you can get a somewhat future-proof video recorder.

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Fujifilm GFX50S Now Discontinued According to B&H Photo

By Louis Ferreira | Published: November 2, 2021


And just like that the Fujifilm GFX50S is now discontinued after we posted its incredibly discounted price a few hours ago. I was seriously considering picking one up to go with my GFX100 at the ridiculously low price point of $2,499 but I didn’t make up my mind fast enough. The GFX100 is an incredible camera, but the GFX50S will likely remain my favorite GFX for some time to come due to its lack of PDAF pixels and superior control layout that future GFX abandoned to attract DSLR users. I really hope Fujifilm brings back this body in the future without the bump.

The Fujifilm GFX50S is still available on Amazon and Adorama

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Fujifilm GFX50S Discounted to Under $3k

By Louis Ferreira | Published: November 2, 2021


This is a crazy deal and I doubt it will last long. B&H Photo has the Fujifilm GFX50S for $2,499 so grab one while you can! This is still my favorite iteration of the GFX and I greatly prefer the ergonomics off it over the GFX100S/GFX50S II/GFX50R/GFX100.

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