Fujifilm Opens New Headquarters in Europe

By Louis Ferreira | Published: May 4, 2022


Fujifilm opens new Headquarters of Fujifilm Europe and Fujifilm Deutschland
We have moved! As of today, 2 May 2022, you will find the Headquarters of Fujifilm Europe and Fujifilm Deutschland on our new premises at Balcke-Dürr-Allee 6, in 40882 Ratingen. Here we will move into three floors in the building “The Square” on the Schwarzbach-Quartier.

During the planning process, our Management attached great importance to an office concept that benefits our employees as well as their cooperation – modernly designed office space, various meeting rooms as well as places for casual exchange among colleagues therefore complement each other.

In addition to the new office space, the building will soon be home to various exhibition rooms for the multi-technology company’s different products and services. The company will also open its new European Fujifilm Open Innovation Hub (OIH) at the new Headquarters’ site. This OIH will be an exhibition as well as a place to create new solutions. The place will exhibit Fujifilm’s products, services and know-how, but also offer space to meet up with internal and external cooperation partners in order to work out new approaches.

The new building was also planned with sustainability in mind and therefore worked with the globally used LEED certificate for sustainable construction. We are also looking forward to innovative solutions such as the 20 charging points for electric cars – these should be installed and ready for use in the near future.

This approach goes hand in hand with 70% of Ratingen’s city area being forests, fields and meadows making the city be named “the green lounge” of the area between Rhineland and Ruhr region. (1)

The Management of FUJIFILM Europe GmbH attaches great importance to the health and safety of its employees. Although government has since relaxed the COVID restrictions, Fujifilm is taking care to comply with certain well-known COVID precautions while moving into the new building. In the coming weeks, the situation will be closely monitored and the code of behaviour will be adapted to fit the situation. Therefore, Management has decided to let the employees move into the new building bit by bit as of today, so that measures such as social distancing are guaranteed.

via Fujifilm

Posted in Press releases| 2 Comments

PhotoPlus is Now Create NYC

By Louis Ferreira | Published: May 4, 2022


PhotoPlus which generally happens around the end of the years is now Create NYC powered by PhotoPlus. You can read the press release below:

PHOTOPLUS Embraces New Identity as Create NYC, Relocates to Brooklyn to Welcome Creator Community
After two years of in-person event cancellations due to the COVID-19 pandemic, PHOTOPLUS is proud to return this year as Create NYC Powered by PHOTOPLUS. To be held from September 29 to October 1, 2022, the three-day event leaves the Jacob Javits Convention Center for the Duggal Greenhouse in Brooklyn, NY.

The photography industry’s premier trade show morphs into a festival experience. Create NYC immerses attendees in anything and everything Image Culture. It celebrates all visual storytellers whose work crosses various platforms, expresses shared experiences, inspires dialogue for change, and blurs the lines between art and cultural relevance.

Create NYC puts education and experience first, featuring a main stage of dynamic speakers who will strike meaningful conversations about the impact of imagery on society. Additionally, the event will offer attendees the opportunity for intimate educational moments through creator walks, sessions, and lab-style workshops – all known as Creator Experiences led by engaging visual creatives, including photographers, filmmakers, editors, artists, and more.

Tickets for Create NYC will be available starting June 13. Unlike in previous years, ticket quantities will be limited.

“The decision to reimagine PHOTOPLUS into Create NYC was in response to demand from a rapidly growing emerging creator community,” said Create NYC Show Director Joseph Kowalsky. “The definition of an imaging professional and visual storyteller has broadened. Create NYC aims to be the home for all using imaging technology to create stories that trigger emotion and impact society.”

via PhotoPlus

Posted in Press releases| Tagged , | 3 Comments

Silver NiSi 15mm f/4 Sunstar ASPH Now Available

By Louis Ferreira | Published: May 3, 2022


The NiSi 15mm f/4 Sunstar ASPH was announced last year in Black and later in Silver, but the Silver edition has only begun to show up at places like B&H Photo and it looks like NiSi has been selling it directly through Amazon in low volume. It even looks like they might have had plans for a White copy of this lens as can be seen below in Kai’s video review, but at this point, I wouldn’t be surprised if it has been canceled due to supply chain constraints.

Silver NiSi 15mm f/4 Sunstar ASPH: Amazon / B&H Photo
Black NiSi 15mm f/4 Sunstar ASPH: Amazon / B&H Photo

Posted in 3rd Party Lens| Tagged , , , , | 5 Comments

New Falcam Quick Release Camera Cage For Fujifilm X-T4 / GFX100S / GFX50SII

By Louis Ferreira | Published: May 2, 2022


Falcam 2733 For X-T4 Overview
Outfit your FUJIFILM X-T4 camera with an ergonomic, aluminum alloy cage using the Quick Release Camera Cage from Falcam. Its custom-fit design maintains access to your camera’s controls and ports. Multiple 1/4″-20 and 3/8″-16 ARRI-style threads allow you to mount articulating arms and secondary monitors on your rig. A cold shoe mount allows you to attach a shotgun microphone or fill light. This cage is compatible with Falcam F22 and F38 quick release accessories for single-button integration of additional arms and adapters to increase your mounting options.

Compatibility

Falcam 2733 For X-T4:
B&H Photo


Falcam 2734 For GFX100S and GFX50S II Overview
Outfit your FUJIFILM GFX 100S or GFX 50S II camera with an ergonomic, aluminum alloy cage using the Quick Release Camera Cage from Falcam. Its custom-fit design maintains access to your camera’s controls and ports. Multiple 1/4″-20 and 3/8″-16 ARRI-style threads allow you to mount articulating arms and secondary monitors on your rig. A cold shoe mount allows you to attach a shotgun microphone or fill light. This cage is compatible with Falcam F22 and F38 quick release accessories for single-button integration of additional arms and adapters to increase your mounting options.

Compatibility

Falcam 2734 For GFX100S and GFX50S II:
B&H Photo

Posted in Accessories, Fujifilm GFX, Fujifilm GFX 100S, Fujifilm GFX 50S II, Fujifilm X-T4| Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

Fujifilm Mini Savings Sunday

By Louis Ferreira | Published: May 1, 2022


Fujifilm X-T3 (Save $100):
B&H Photo / Amazon / Adorama
Fujifilm X-T3 w 18-55mm Lens (Save $200):
 B&H Photo / Amazon / Adorama

Venus Optics Laowa 65mm f/2.8 2X Macro Save $40:
B&H Photo

Atoms Save up to $948

Other Deals
Memory Card Savings
Power Banks

Battery Banks
Anker PowerCore Speed 20000 PD
PowerCore+26800 PD
other more affordable options

New Apple Mac Pro: B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple iMac Pro: B&H Photo / Adorama
New Apple MBP: B&H Photo / Adorama
New Apple M1: B&H Photo / Amazon / Adorama
MacBook Pro (Savings still available): B&H Photo

Limited time iPad Pro Savings
iPad Pro Bundles: B&H Photo

Software Deals
Luminar Neo & Luminar AI & Luminar 4 & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2022
Photolemur
Picktorial
TopazLabs
Capture One

Posted in Deals| 4 Comments

New Cambo ACXL-367 Upgrade Package from Ultima and Cambo ACXL-967 Bayonet Holder Actus Style Kit

By Louis Ferreira | Published: April 30, 2022

Cambo ACXL-367 B&H Photo
Allowing you to upgrade your existing Cambo Ultima, the ACXL-367 Upgrade Package from Cambo lets you adapt a FUJIFILM-GFX 50s/100s and take advantage of the features that make the ACTUS so different from other platforms. Replacing the front and rear frames with these new parts enables you to mount all Actus lens plates on the front standard, a FUJIFILM GFX 50s to the rear standard, and connect both with the included bellows AC-214 with 300mm extension, matching the Ultima’s monorail length of 30cm.

Features

  • When changing the rear upright to a ACXL-965 bayonet holder, all Actus camera bayonets can be used on the rear standard, like on the Actus-Mini.
  • The front lens panel mount block ACXL-960 has also been prepared to use the Ultima compendium UL-343.
  • The rear bayonet mount ACXL-966 has the same rotating capability as the Actus, where you can rotate the camerabody in a fraction of a second from landscape to portrait position without removing the camera nor the bellows.


The Cambo ACXL-967 (B&H Photo)is a rear frame including rotating bayonet dedicated to host the Fujifilm GFX-100. Due to the larger size of the GFX-100 compared to the GFX-50, the ACXL-967 stands higher and needs 12.5mm more space backwards.

Posted in Accessories, Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100S, Fujifilm GFX 50R, Fujifilm GFX 50S, Fujifilm GFX 50S II, Fujifilm GFX100 IR| Tagged , , | 3 Comments