Fujifilm Photography News and Rumors

The FujiCast is back and you can listen too it below or read our summary of this 1hr+ podcast. Most of the good stuff is in the first half of the podcast if you just want to listen to the camera discussion, but the second half is more general discussions except at the end where they talked about firmware.

Fujifilm X-H2, X-H2S, X-Pro4, and X-T5

• First Fujicast in person in 878 days
• Fujifilm PSAM cameras are to make people coming to Fujifilm comfortable
• Fujifilm X-S10 and X-H2S were designed to draw people into Fujifilm
• More traditional dial cameras are coming
• The Fujifilm X-H2 will be the first camera to get the 40MP sensor but there won’t be any surprises from the X-H2S design
• Fujifilm believes X-H1 failed because it launched at the end of a tech cycle instead of the beginning
• Fujifilm X-H1 was the most advanced camera physically at the time, but the internals were not
• Fujifilm used to release new cameras with the same sensor and processor every 6 months, but then people expected the new features from the new cameras to be added to the older cameras
• Its easier to sell someone a new sensor than new features
• It’s unlikely they will do any other cameras with both the high-speed 26MP sensor and 40MP sensor due to the confusion it would cause among most consumers and instead, Fujifilm will cherry-pick which to use
• Fujifilm isn’t working on any flashes that they are aware of and Godox offers a good enough system
• Fujifilm doesn’t have the resources to do a full flash lineup and others are covering that now
• Not sure if we will see an X-Pro4 over the next 12 months, but they are going to make one
• Fujifilm X-Pro has been coming every 4 years so maybe Nov/Dec 2023/2024 based on the launch schedule
• We will hear about more at the X-Summit in Dec so maybe X-T5, X-E5 or X-Pro4 will be discussed then

Fujifilm X-H2S/X-H2 AF Performance

• Fujifilm X-H2S AF performance with the stacked sensor won’t perform like the 40MP sensor
  The AF speed is based on the Processor, Sensor, and AF algorithm
• Then Fujifilm X-H2S will be faster to focus due to checking all 3 boxes but the X-H2 will only have two
• The Fujifilm X-H2 AF will be faster and better than current X cameras though

Firmware Updates

• When Fujifilm started there was a lot more to get out of the camera processor and sensor because they were learning
• Firmware updates have decreased because they know how to get more out of the processor and sensor from the start now
• Fujifilm wants to get away from having people hooked on firmware updates now because they got stuck in a cycle of having to add features

New Products
Fujifilm X-H2S:
B&H Photo / Amazon / Moment / Adorama
Fujinon XF18-120mm F4.0 LM PZ WR:
B&H Photo / Amazon / Moment / Adorama
Fujinon XF150-600mmF5.6-8 R WR:
B&H Photo / Amazon / Moment / Adorama

FUJIFILM X-H2S Mirrorless Camera with MKX18-55mm Save $1000
FUJIFILM X-H2S Mirrorless Camera with MKX50-135mm Save $1000
FUJIFILM X-H2S Mirrorless Camera with MKX18-55mm & MKX50-135mm

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