Fujifilm Photography News and Rumors

Map Camera published its sales ranking, and the Fujifilm X-T5 was the top seller in November, selling twice as many cameras as the second place Sony a7RV. Of particular interest is Map Camera’s speculation that Fujifilm could have the top two spots if they could deliver more X-H2 bodies pushing the Sony a7RV to third. Fujifilm X-H2 and X-S10 sales have remained firmly in the top 10 after launch. Fujifilm managed to snag 3 of the top 10 sales spots, as I predicted would happen when the Fujifilm X-H2 topped the charts last month, but I certainly didn’t expect them to be able to hold the number 1 and 2 spot if they could increase production.

The FUJIFILM X-T5, which was released on November 25th, won first place for the first time, more than double the second place.
The long-awaited XT series fans are equipped with the same back-illuminated 40.2-megapixel “X-Trans(TM) CMOS 5 HR” sensor and high-speed image processing engine “X-Processor 5” as the X series flagship model X-H2. It is a high resolution machine.

Furthermore, in addition to higher pixel counts, we have achieved higher performance that greatly exceeds the previous model, such as ISO125 as a common sensitivity, the fastest shutter speed of 1/180000 seconds, and enhanced camera shake correction function. Despite this, we have succeeded in reducing the weight by about 50g compared to the previous model, resulting in a compact body of about 557g.
In addition, the three dials such as the shutter dial and exposure compensation dial, which can be said to be a feature of the XT series design, are still alive. The classic form, loved by camera fans of yesteryear, will further inspire you to take pictures.

Looking at the breakdown of the number of sales, the black body accounts for more than double the silver body. In addition, the body alone is overwhelmingly more popular than the lens kit, suggesting that many people buy replacements.

From the start of pre-orders on November 8th, there was a tremendous response, and there was a fear that the manufacturer’s production could not keep up.
Although it is currently “backordered”, we recommend that you place your order early if you want to get your hands on this much-talked-about machine.

FUJIFILM X-H2, which took first place last time, is now in fourth place. As mentioned above, there is a slight gap between them and the top three.

The explosive sales of the X-T5, which has the same sensor and image processing engine, has already faded even though it’s been less than three months since its release… No, that’s not the case at all. Even after the release of the X-T5, it has received many reviews.

However, just like the X-T5, the body alone, which has many customer requests, is now on “backorder”. The lens kit with the standard zoom lens XF16-80mm is plentiful, but there are still many people who want to replace it, and the body alone is gaining popularity.

If the supply becomes stable in the future, it is possible to have a one-two with the X-T5.

What is worrisome is the difference in the purchasers of each of the two models. The X-T5 seems to be favored mainly by those who mainly shoot still images, while the X-H2 seems to be favored by those who mainly shoot movies or those who mainly shoot movies.

Many people think that the XT series, which has a form reminiscent of old film SLR cameras, is for still photography.

On the other hand, the X-H2 has an interface that is more suitable for movie shooting, and supports stable movie shooting by equipping it with a rear LCD monitor with a vari-angle structure that enables free angles and a large grip with high holding power. .

In addition, seven custom modes can be set with the upper dial, meeting the needs of creators who require a variety of expressions.

Now that the need for video shooting has increased even more than when the X-H1 appeared, it seems that making such a clear distinction possible will be a great weapon for manufacturers.

“FUJIFILM X-S10” entered 8th place, the same number as SONY FX30.

FUJIFILM has continued to introduce new models in the upper class, such as the X-H2 and X-T5, and it is still gaining strong support as one that supports the middle class.

However, just like the case of the X-H2, the body alone and the lens kit with the XF18-55mm, which have received many inquiries, are still in short supply.

It would be nice if it could meet the user’s wishes as soon as possible…

Fujifilm X-T5: B&H Photo / Amazon

Fujifilm X-H2:
B&H Photo / Amazon / Moment / Adorama
Fujinon XF56mm f1.2 MKII:
B&H Photo / Amazon / Moment / Adorama
Fujinon GF20-35mm f/4:
B&H Photo / Amazon / Moment / Adorama

Fujifilm X-H2S:
B&H Photo / Amazon / Moment / Adorama
Fujinon XF18-120mm F4.0 LM PZ WR:
B&H Photo / Amazon / Moment / Adorama
Fujinon XF150-600mm f/5.6-8 R WR:
B&H Photo / Amazon / Moment / Adorama

Fujifilm X-S10:
B&H Photo / Amazon / Moment / Adorama

via Map Camera

DPReview posted its list of top products this year, which you can view here, and the Fujifilm X-H2S came out on top winning product of the year. Fujifilm threw everything at the Fujifilm X-H2S, but I still wish they would have stuck with a classic exposure triangle setup for fans of Fujifilm cameras.

The Fujifilm X-H2S is our product of the year, primarily because it’s an excellent camera, but also because it’s an ambitious one. Stacked CMOS technology has underpinned a host of fast-shooting cameras in the past few years, including the OM System OM-1 that can shoot at up to 50fps with autofocus and the Sony a1, which combines 50MP resolution with the ability to shoot at 30 frames per second, but Fujifilm has done more than just offer pure speed. As was done with the OM-1, Fujifilm has also used the fast sensor to deliver information to a series of AF algorithms trained to recognize subjects, but on top of this, the company has also raised its game in terms of video.

The X-H2S’s video specs build on what the company had done with the X-T4, adding very high bitrate ProRes recording. On top of this is the addition of the F-Log2 profile, which encodes a wider dynamic range, and the camera’s ability to shoot in 14-bit mode to improve deep shadow noise when doing so. So, while we feel the Canon EOS R6 Mark II’s image quality gives it the win in the mid-price camera category, we think the X-H2S is the more ambitious product, raising our expectations of what a hybrid camera can do.

Fujifilm released a lot of great cameras this year, and you really cant go wrong with any of them, but the Fujifilm X-T5 is my top pick, and I still wish it would have had the X-T4 tilty flippy screen so I could just turn it around instead of having to put a screen protector on my camera.

Fujifilm X-H2S:
B&H Photo / Amazon / Moment / Adorama
Fujifilm X-H2:
B&H Photo / Amazon / Moment / Adorama

Fujifilm X-T5 Black:
B&H Photo / Amazon / Moment / Adorama
Fujifilm X-T5 Silver:
B&H Photo / Amazon / Moment / Adorama