
The Savings started earlier today and only apply to the silver X100F on Amazon, but you might be able to get a price match somewhere else while supplies last. These savings were spotted by a reader so thank you and happy holiday.

DPR makes a lot of best-of lists for the end of the year and Fujifilm has made the cut more and more in recent years. This year DPR picked the Fujifilm X-T3 as their best camera for Instagram and the X100F also made their list too. DPR picked the X-T3 because it’s a strong performer […]

Fujifilm to release firmware update for the FUJIFILM X-T3 Enabling video shooting control from Gimbal / Drone and offering other feature enhancements November 13, 2019 Updated : November 26, 2019 FUJIFILM Corporation (President: Kenji Sukeno) plans to release a series of firmware updates for the FUJIFILM X-T3 (hereinafter “X-T3”), starting in mid-December 2019. The updates […]

Fujifilm’s “niche” market has grown a lot over the past few years as they figure out how best to present their cameras to different segments of the photography community. Last year National Geographic recognized the X-T3, X-Pro3, and X100F as being a top travel camera, and this year they have given 3 Fujifilm cameras the […]

Tomorrow will start a new Fujifilm sale and while I do not have all the details yet a seller on Amazon already discounted the Fujifilm X100F and it is almost sold out so don’t miss out if you want the current X100. This could also be an indication that we will see an X100 update […]