Fiscal Year 2020/3 (April 1, 2019 – March 31, 2020) – COVID-19 Impact and Strong GFX100/X100V Sales


Imaging Solutions
In the Imaging Solutions segment, consolidated revenue amounted to ¥332.6 billion (down 14.0% from the previous fiscal year). Launching new products was partly postponed until the fiscal year ending March 2021 due to the spread of COVID-19 epidemic, causing our group factories in China to postpone the restart of operations by extending the spring holidays, and its operation rate to decline after the restart because of a difficulty in securing employees. In addition, sales of consumer products such as the instax series of instant photo system and the X series of mirrorleass digital cameras were affected by the decrease in the number of customers at retail stores and the closure of stores.

Consolidated operating income amounted to ¥25.1 billion (down 51.0% from the previous fiscal year).

In the photo imaging business, revenue decreased due to a decline in demand for color paper and the spread of the COVID-19 pandemic. With regard to the instant photo systems that allow users to enjoy on-the-spot printing of photos, the instax mini 11, the latest version of an entry-level model particularly popular worldwide, was launched in March 2020 in Europe and the United States. We will continue to provide better products and services to meet diversifying customer needs in a wide range of fields from analog to digital.

In the electronic imaging field of the optical device and electronic imaging business, sales decreased due to the decline in sales of entry-level digital cameras and the spread of the COVID-19 epidemic. However, sales were strong for the FUJIFILM GFX 100, a mirrorless digital camera equipped with a large format sensor with the world’s highest*1 102 million pixels launched in June 2019, and the FUJIFILM X100V, a high-end compact digital camera launched in February 2020.

In the optical device field, sales decreased mainly due to a decline in demand for various industrial use lenses including vehicle-mounted lenses, affected by the slowdown in the Chinese economy. In March 2020, Fujifilm started the sales of two 4K-compatible broadcast lenses; one with the world’s highest*2 zoom ratio of 125x, and the other incorporating the AF function for the first time in the world. In addition, we are aiming for business growth by strengthening the development of new products such as the FUJIFILM PROJECTOR Z5000, a new projector that expands the freedom of projection with its two-axial rotatable lens, and the FUJIFILM SX800, a long range surveillance camera with a built-in lens.

*1 Among consumer-use mirrorless digital cameras as of May 18, 2020 according to Fujifilm data
*2 Among box-type broadcast lenses with zoom magnification of 50x or greater as of November 13, 2019 according to Fujifilm data

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Meet Up With Luca Locatelli 2020 World Press Photo Awards Winner

Fujifilm cameras were used by many winners of the 2020 World Press Photo Awards in addition to Luca Locatelli winning overall. Above Makoto Oishi from Fujifilm interviewed Luca Locatelli about the win and below you can see a summary of the discussion:

  • Luca Locatelli got into photography around 30
  • Previously he worked in technology
  • He was traveling in the Amazon and bought a camera which made him fall in love with photography
  • He left his job 2 years after the trip and became a photographer
  • Makoto Oishi studied technology also
  • WPP reaches everyone so its important for Luca Locatelli’s work because he wants to promote his subjects
  • WPP doesn’t get you more work but it makes your work more recognized
  • He’s been working on circular economy solutions exploring new ways to live on our planet due to the problems in the environment
  • If something is made of recycled materials that is the most effective and an example of circular economies
  • Access is the biggest issue he has with his work because most companies or scientific institutions are hard to get access too
  • It’s also hard to figure out what to expect because many institutions do now have photos online so you can see what subjects are at what location
  • Luca Locatelli tries to imagine what the future would look like and capture subjects that fit that vision
  • He wants you to see the photo and want to read the description to figure out what it is
  • Fujifilm was attractive because Luca Locatelli considers himself a medium format shooter and he has a GFX100
  • He uses the GFX100 for photos and video
  • Luca Locatelli believes the most important thing as a photographer is be yourself
  • Study and emulate others, but when it comes to your work find yourself in your photos

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Fujifilm GFX100: B&H Photo / Amazon / Adorama
Fujifilm GFX50R: B&H Photo / Amazon / Adorama
Fujifilm GFX 50S: B&H Photo / Amazon / Adorama

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Godox V1 Discounted


The Godox V1 is currently discounted at B&H Photo / Amazon. There is also a Godox V1 bundle discounted at B&H Photo that includes Diffuser Dome, Snoot, Gel Set, Honeycomb Grid, Four-Way Barndoor Set, Wide Lens, and Bounce Card with Frame.

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Plus our owners’ groups
Fujifilm GFX Owners Group
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Fujifilm X-E Owners Group
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Fujifilm X100 Owners Group

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DPR: Fujifilm X-T4 Receives Gold Award


The Fujifilm X-T line of cameras is by far Fujifilm’s most popular camera so it is important for them to get the camera right when it is updated. So far the Fujifilm X-T4 has been another successful update since it addresses most of the weaknesses that the Fujifilm X-T3 had, while counting to refine a proven and beloved camera.

What we likeWhat we don’t
  • Excellent image quality
  • Wide choice of attractive color modes
  • Very good video quality
  • Effective and customizable ergonomics
  • Image stabilization allows hand-held video shooting and more stable stills
  • 15 fps shooting with mechanical shutter and >100 shot JPEG buffer
  • Fully-articulating screen great for video
  • Good separation of stills and video to enable fast switching
  • Separate stills and video menus simplify things even for stills-only shooters
  • Good battery life
  • Can be charged or operated with USB power
  • Extensive customization of buttons and interfaces
  • Strong range of video tools (peaking, zebras, punch-in while recording, corrected preview for Log shooting)
  • 10-bit internal Log capture with selection of useful LUTs provided
  • Autofocus performance is heavily subject-dependent
  • No AF subject tracking in video
  • AF performance highly lens dependent
  • Face/eye detection is awkwardly integrated and not as dependable as rival systems
  • IS system not great at identifying intentional movement (can give ‘grabby’ results)
  • Buffer lasts less than 3 seconds for Raw at 15fps
  • Need to retain USB-C dongle to attach headphones
  • Fully articulating screen may not be your preferred option for stills shooting
  • No external charger provided

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Fujifilm X-T4: B&H Photo / Amazon / Adorama
VG-XT4 Vertical Battery Grip: B&H Photo Amazon / Adorama
NP-W235 Battery:  B&H Photo / Amazon / Adorama
Fujifilm BC-W235 Dual Battery Charger: B&H Photo / Amazon / Adorama

via DPReview

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Viltrox 23mm and 33mm Firmware Updates and Lens Profiles Released


Viltrox released firmware updates for their recently released Viltrox 23mm and 33mm lenses along with lens profiles for Lightroom and Photoshop.

23mm F1.4 STM X-mount V1.0.6
V1.0.6  Update Information
1. Solved the problem of unreasonable jump to A mode at f 1.4;
2. Optimized the problem of inaccurate position at infinity, resulting in blurring of auto focus at long distance;
3. Solved the problem of not being recognized on X-T100, and prevented flashing screen after booting on some camera models;
4.Optimized the waiting time after releasing the shutter on X-T20;
5.Optimized the problem of displaying errors on EXIF.

Download Firmware Here

Download Lens Profile Here

VILTROX 23mm f/1.4: B&H Photo / Amazon

33mm F1.4 STM X-mount V1.0.6
V1.0.6  Update Information
1. Solved the problem of unreasonable jump to A mode at f 1.4;
2. Optimized the problem of inaccurate position at infinity, resulting in blurring of auto focus at long distance;
3. Solved the problem of not being recognized on X-T100, and prevented flashing screen after booting on some camera models;
4.Optimized the waiting time after releasing the shutter on X-T20;
5.Optimized the problem of displaying errors on EXIF.

Download Firmware Here

Download Lens Profile Here

VILTROX 33mm f/1.4: B&H Photo / Amazon

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Fujifilm X-T4 Firmware 1.01 Update Released

Detail of the firmware update
Ver.1.01

The firmware update Ver.1.01 from Ver.1.00 incorporates the following issues: The phenomenon is fixed that the battery in the camera body cannot be charged by the bundled AC adapter when the USB POWER SUPPLY SETTING is changed to OFF from ON (default setting).

The phenomenon is fixed that repeated turning on and off a camera delays the set time.

Firmware Update Steps

  1. Check the firmware version.
  2. Prepare a formatted memory card.
  3. Download the firmware and copy it to the card.
  4. Put the memory card with the firmware in the camera and update it.

Download Update Here

Detail of firmware update steps

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Fujifilm X-T4 Preorder: B&H Photo / Amazon / Adorama
VG-XT4 Vertical Battery Grip: B&H Photo Amazon / Adorama
NP-W235 Battery:  B&H Photo / Amazon / Adorama
Fujifilm BC-W235 Dual Battery Charger: B&H Photo / Amazon / Adorama

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