DPRTV Fujifilm ACROS II Review

DPRTV took Fujifilm ACROS II for a walkabout Calgary to see how it compares to the original. The new formulation has been said to have more contrast and punch. When compared to digital ACROS it is very different. Digital ACROS is contrasty with much deeper blacks and brighter highlights with a different tonal range and grain structure, but Jorden prefers ACROS II for skin tones. Both have distinct looks, but they are far apart.

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BCN: Fujifilm Grew 115.6% Year Over Year in March While Others Flounder

BCN says that camera sales in March 2020 were down 49.5% year over year, but Fujifilm came out way ahead. Mirrorless camera sales were even halved according to their data, but Fujifilm, grew 115.6% while everyone else struggled. Fujifilm seems to be on a roll even with COVID-19 disrupting the world economy. Let’s hope that it continues.

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via digicame-info, BCN

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Fujifilm X-T4 Instagram Interview

https://www.instagram.com/tv/B-xJRHWAoxQ/

Fujifilm posted an interview to its Instagram today that has some interesting information about the Fujifilm X-T4.

  • Expecting availability of the camera to be in the 2nd/3rd week of may
  • A lot of preorders so make sure to order one
  • $200 more than X-T3 with a lot of bang for the buck
  • You can get it with the Fujinon 18-55mm f/2.8-4 for $400 more or the Fujinon 16-80mm f/4 for $500 more
  • X-T4/X-T3 use the same sensor/processor, but X-T4 has added some more parallel circuitry to get some more performance
  • X-T4 also largely adds IBIS
  • The grip is a little bigger for the new battery
  • IBIS is mainly why it is heavier than X-T3
  • Fujifilm made their IBIS a lot skinnier
  • The new battery provides 50% longer life
  • There is a new vertical grip that takes two batteries and it is a little fatter than the X-T3 grip
  • With almost any lens you get up to 6.5 stops of still performance
  • Digital stabilization goes on top of physical
  • Electronic crop mode has a 29% mode crop
  • The new flipout LCD screen can now be used for recording yourself or it can be used to protect the LCD screen
  • Still/Movie mode makes two separate setups for your camera
  • Internal 4k60p UHD and Cinima4k 10-bit 4:2:0 recording and F-Log
  • Bleach Bypass ETERNIA is new
  • The new shutter is improved and is guaranteed up to 300,000 actuations
  • The new shutter is faster and quieter than X-T3 too
  •  High-speed mechanical shutter helps minimize LED banding
  • AF down to -6 EV and is much faster now

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Fujifilm X-T4 Preorder: B&H Photo / Amazon / Adorama
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NP-W235 Battery:  B&H Photo / Amazon / Adorama
Fujifilm BC-W235 Dual Battery Charger: B&H Photo / Amazon / Adorama

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Unpacking the Stimulus Bill for Freelancers by Fujifilm Call NOW! Updated


TODAY @ 1:30 PM EDT (NOW)

Unpacking the Stimulus Bill for Freelancers
COVID-19 has led to some unprecedented federal legislation and many freelancers have been left trying to understand how it affects them. This week’s Fujifilm Friday Forum brings you Tom Maddrey, ASMP’s General Counsel to the American Society of Media Photographers, to answer all of your stimulus bill questions.

Join The Call

Don’t have Zoom? Dial in!
+1 (929) 436-2866 (New York)
+1 (669) 900-6833 (California)
Meeting ID: 281 879 5500

Update:
I attended the meeting and it was useful. It seems everything is up in the area, but the attorney on the call recommended that photographers apply for everything they can. I don’t want to give any legal advice on this blog and the lawyer they had explaining everything wasn’t comfortable going into tax, but they are having another townhall today, which you can watch here at 3PM you can also find their resources here.

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Tales of the X-T4: Tale 3 ETERNA Bleach Bypass

Previously Fujifilm released X-T4 tales:

Tales of the X-T4: Tale 1 – Versatile Performance
Tales of the X-T4: Tale 2 – IBIS

Now Fujifilm has released its second tale “Tales of the X-T4: Tale 3”

Fujifilm has always been a company that cared about color science whether dealing with film or digital photography. This is why in 2003 they started creating film simulations in their digital cameras with the FinePix F700, which featured “F-Simulation” that kicked off Fujifilm’s continued roll-out of digital film stock simulations.

The rolling out of film simulations haven’t been random, because starting with the X-Pro2 Fujifilm introduced “ACROS” which fit the design philosophy of the X-Pro2, which was followed by “ETERNA” in the X-H1 which was intended for video use, and later “Classic Neg.” for the X-Pro3. This has now lead to “ETERNA Bleach Bypass” in the X-T4.


“ETERNA Bleach Bypass” is the follow up to “ETERNA”, which was introduced for the X-H1 that was intended to be more videocentric. When Fujifilm compares their film simulations “PROVIA” was dead center until the introduction of “ETERNA”, which is outside the matrix of their photography centric simulations due to its low saturation and contrast, which you can learn about here.

Now “ETERNA Bleach Bypass” pushes Fujifilm simulations even further, making “ETERNA” more of a middle ground simulation. It resembles black-and-white photographs dropping saturation even more, while tightening dynamic range making it equivalent to “Classic Chrome” for photography on their matrix which you can see below.


In Japan “bleach bypass” is know as “retaining the silver” because it skips the step of removing (“bleaching”) the silver halide during development which goes back to the days of film. Fujifilm has been aware of this technique for some time and they have decided to introduce it first in its “bleach bypass” movie film simulation.


This effect is very different today, because in the past it was done for movies being projected on a screen, while digital images are often viewed on monitors, phones, TV screens, and more. This made designing “bleach bypass” an engineering challenge because it has to be designed to relay the same impression created by viewing the film in the theater on any format that it is viewed.

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Fujifilm X-T4 Preorder: B&H Photo / Amazon / Adorama
VG-XT4 Vertical Battery Grip: B&H Photo Amazon / Adorama
NP-W235 Battery:  B&H Photo / Amazon / Adorama
Fujifilm BC-W235 Dual Battery Charger: B&H Photo / Amazon / Adorama

via Fujifilm

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Fujifilm Formally Announces US Phase II Avigan Trials and Fujifilm COVID-19 Healthcare Support


We announced this yesterday as part of our COVID-19 (Coronavirus) coverage the United States is now in Phase II clinical trials, while other countries are already in Phase 3. Things are moving quickly around the world and Fujifilm has been playing a big part ( 12345678, 9) in the Eastern response and now the Western response too hopefully. Below is the clinical trial list that I have worked off before and the official press release:

  • Phase 0 clinical trials: Exploring if and how a new drug may work
  • Phase I clinical trials: Is the treatment safe?
  • Phase II clinical trials: Does the treatment work?
  • Phase III clinical trials: Is it better than what’s already available?
  • Submission for FDA approval: New drug application (NDA)
  • Phase IV clinical trials: What else do we need to know?

Fujifilm announces the start of a phase II clinical trial of its influenza antiviral drug “Avigan® Tablet” for COVID-19 patients in the U.S
TOKYO, April 9, 2020 — FUJIFILM Corporation (President: Kenji Sukeno) announces the initiation of a U.S. phase II clinical trial to evaluate the safety and efficacy of its influenza antiviral drug “Avigan® Tablet” (generic name: favipiravir) for patients with COVID-19, a respiratory infection caused by the novel SARS-CoV-2 coronavirus.

Avigan, approved in Japan for manufacture and sale as an influenza antiviral drug, selectively inhibits RNA polymerase necessary for influenza virus replication. Due to this mechanism of action, it is expected that Avigan may potentially have an antiviral effect on the new coronavirus, because like influenza viruses, coronaviruses are single-stranded RNA viruses that also depend on viral RNA polymerase. On March 31, Fujifilm announced the start of a phase III clinical trial of Avigan for COVID-19 patients in Japan.

The clinical trial in the U.S. will enroll approximately 50 patients with COVID-19, in collaboration with Brigham and Women’s Hospital, Massachusetts General Hospital, and the University of Massachusetts Medical School.

Fujifilm will continue to work to establish a treatment method for COVID-19 patients through conducting clinical trials, and to contribute to ending the spread of this global pandemic as soon as possible by increasing the production of Avigan in collaboration with strategic partners.


[About “Avigan®Tablet”]
Avigan Tablet was approved for manufacture and sale in Japan in 2014 as an influenza antiviral drug. The drug is to be considered for use only when there is an outbreak of novel or re-emerging influenza virus infections in which other influenza antiviral drugs are either not effective or insufficiently effective, and the Japanese government decides to use the drug as a countermeasure against such influenza viruses. The drug is to be supplied only at the discretion of Japan’s Health, Labor and Welfare Ministry. It is therefore only manufactured and distributed upon request by the Japanese Government. As such Avigan has never been generally distributed in the market and is not available at hospitals and pharmacies in Japan. Avigan is not approved for distribution in the U.S. or any overseas countries.

Although the current situation requires us to maintain physical distance, we at Fujifilm Healthcare are figuratively (!) moving closer together right now. Turbulent times require extraordinary measures. The Fujifilm Healthcare team continues to work at full capacity, so you can continue to care for your patients with ease. Especially during these challenging times, we are proud to be at your side as a competent partner.

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