Meet Up With Luca Locatelli 2020 World Press Photo Awards Winner

By Louis Ferreira | Published: May 21, 2020

Fujifilm cameras were used by many winners of the 2020 World Press Photo Awards in addition to Luca Locatelli winning overall. Above Makoto Oishi from Fujifilm interviewed Luca Locatelli about the win and below you can see a summary of the discussion:

  • Luca Locatelli got into photography around 30
  • Previously he worked in technology
  • He was traveling in the Amazon and bought a camera which made him fall in love with photography
  • He left his job 2 years after the trip and became a photographer
  • Makoto Oishi studied technology also
  • WPP reaches everyone so its important for Luca Locatelli’s work because he wants to promote his subjects
  • WPP doesn’t get you more work but it makes your work more recognized
  • He’s been working on circular economy solutions exploring new ways to live on our planet due to the problems in the environment
  • If something is made of recycled materials that is the most effective and an example of circular economies
  • Access is the biggest issue he has with his work because most companies or scientific institutions are hard to get access too
  • It’s also hard to figure out what to expect because many institutions do now have photos online so you can see what subjects are at what location
  • Luca Locatelli tries to imagine what the future would look like and capture subjects that fit that vision
  • He wants you to see the photo and want to read the description to figure out what it is
  • Fujifilm was attractive because Luca Locatelli considers himself a medium format shooter and he has a GFX100
  • He uses the GFX100 for photos and video
  • Luca Locatelli believes the most important thing as a photographer is be yourself
  • Study and emulate others, but when it comes to your work find yourself in your photos

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Godox V1 Discounted

By Louis Ferreira | Published: May 20, 2020


The Godox V1 is currently discounted at B&H Photo / Amazon. There is also a Godox V1 bundle discounted at B&H Photo that includes Diffuser Dome, Snoot, Gel Set, Honeycomb Grid, Four-Way Barndoor Set, Wide Lens, and Bounce Card with Frame.

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DPR: Fujifilm X-T4 Receives Gold Award

By Louis Ferreira | Published: May 20, 2020


The Fujifilm X-T line of cameras is by far Fujifilm’s most popular camera so it is important for them to get the camera right when it is updated. So far the Fujifilm X-T4 has been another successful update since it addresses most of the weaknesses that the Fujifilm X-T3 had, while counting to refine a proven and beloved camera.

What we likeWhat we don’t
  • Excellent image quality
  • Wide choice of attractive color modes
  • Very good video quality
  • Effective and customizable ergonomics
  • Image stabilization allows hand-held video shooting and more stable stills
  • 15 fps shooting with mechanical shutter and >100 shot JPEG buffer
  • Fully-articulating screen great for video
  • Good separation of stills and video to enable fast switching
  • Separate stills and video menus simplify things even for stills-only shooters
  • Good battery life
  • Can be charged or operated with USB power
  • Extensive customization of buttons and interfaces
  • Strong range of video tools (peaking, zebras, punch-in while recording, corrected preview for Log shooting)
  • 10-bit internal Log capture with selection of useful LUTs provided
  • Autofocus performance is heavily subject-dependent
  • No AF subject tracking in video
  • AF performance highly lens dependent
  • Face/eye detection is awkwardly integrated and not as dependable as rival systems
  • IS system not great at identifying intentional movement (can give ‘grabby’ results)
  • Buffer lasts less than 3 seconds for Raw at 15fps
  • Need to retain USB-C dongle to attach headphones
  • Fully articulating screen may not be your preferred option for stills shooting
  • No external charger provided

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VG-XT4 Vertical Battery Grip: B&H Photo / Amazon / Adorama
NP-W235 Battery:  B&H Photo / Amazon / Adorama
Fujifilm BC-W235 Dual Battery Charger: B&H Photo / Amazon / Adorama

via DPReview

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Viltrox 23mm and 33mm Firmware Updates and Lens Profiles Released

By Louis Ferreira | Published: May 20, 2020


Viltrox released firmware updates for their recently released Viltrox 23mm and 33mm lenses along with lens profiles for Lightroom and Photoshop.

23mm F1.4 STM X-mount V1.0.6
V1.0.6  Update Information
1. Solved the problem of unreasonable jump to A mode at f 1.4;
2. Optimized the problem of inaccurate position at infinity, resulting in blurring of auto focus at long distance;
3. Solved the problem of not being recognized on X-T100, and prevented flashing screen after booting on some camera models;
4.Optimized the waiting time after releasing the shutter on X-T20;
5.Optimized the problem of displaying errors on EXIF.

Download Firmware Here

Download Lens Profile Here

VILTROX 23mm f/1.4: B&H Photo / Amazon

33mm F1.4 STM X-mount V1.0.6
V1.0.6  Update Information
1. Solved the problem of unreasonable jump to A mode at f 1.4;
2. Optimized the problem of inaccurate position at infinity, resulting in blurring of auto focus at long distance;
3. Solved the problem of not being recognized on X-T100, and prevented flashing screen after booting on some camera models;
4.Optimized the waiting time after releasing the shutter on X-T20;
5.Optimized the problem of displaying errors on EXIF.

Download Firmware Here

Download Lens Profile Here

VILTROX 33mm f/1.4: B&H Photo / Amazon

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Fujifilm X-T4 Firmware 1.01 Update Released

By Louis Ferreira | Published: May 20, 2020

Detail of the firmware update
Ver.1.01

The firmware update Ver.1.01 from Ver.1.00 incorporates the following issues: The phenomenon is fixed that the battery in the camera body cannot be charged by the bundled AC adapter when the USB POWER SUPPLY SETTING is changed to OFF from ON (default setting).

The phenomenon is fixed that repeated turning on and off a camera delays the set time.

Firmware Update Steps

  1. Check the firmware version.
  2. Prepare a formatted memory card.
  3. Download the firmware and copy it to the card.
  4. Put the memory card with the firmware in the camera and update it.

Download Update Here

Detail of firmware update steps

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NP-W235 Battery:  B&H Photo / Amazon / Adorama
Fujifilm BC-W235 Dual Battery Charger: B&H Photo / Amazon / Adorama

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Fujifilm to Develop AI-based Technology to Aid COVID-19-Induced Pneumonia Diagnosis and Assess The Effectiveness of Treatments

By Louis Ferreira | Published: May 20, 2020

(Under development) CT images of a patient who has developed pneumonia as a complication of COVID-19 and analysis results A: CT image’s axial view (transverse plane), B: Sagittal view (longitudinal plane) C: Coronal view (vertical plane into ventral and dorsal, D: 3D image, each showing the results of lesion identification E: Graphs showing the presence of a specified type of lesions by zone and its volume

Fujifilm to Develop AI-based Technology to Aid COVID-19-Induced Pneumonia Diagnosis and Assess The Effectiveness of Treatments

Company commences joint research study with leading medical institutions in Japan, applying lesion quantification technology for pneumonia

TOKYO, May 19, 2020 — FUJIFILM Corporation (President: Kenji Sukeno) is commencing a research study to develop Artificial Intelligence (AI)-based technology to aid in the diagnosis and treatment assessment of patients with COVID-19-induced pneumonia. The technology for quantifying the lesions of interstitial pneumonia*, co-developed with Kyoto University (the Department of Respiratory Medicine, Graduate School of Medicine, Professor Toyohiro Hirai), will be applied to the project. The company will now embark on a joint research study with local medical institutions treating COVID-19 patients, starting with the Kanagawa Cardiovascular and Respiratory Center (Yokohama, Japan).

The spread of the novel coronavirus, which causes COVID-19, has emerged as a serious issue around the world. The world has yet to see clear judging criteria for determining the effectiveness of various treatment options, currently explored by doctors. In order to confirm the progression of pneumonia and the effectiveness of treatments, doctors need to examine hundreds of chest CT images for each patient to visually check the characteristics of ever-changing lesions and it puts a serious strain on specialists. There are expert opinions that COVID-19-induced pneumonia presents similarly to interstitial pneumonia in diagnostic images and has diverse variations in lesion patterns. Fujifilm’s CT quantification technology for interstitial pneumonia is powered by an AI-based software that examines CT images to identify bronchi, blood vessels and normal lungs in lung field** as well as seven types of lesions such as reticular opacities, ground-glass opacities and honeycomb lungs***, and automatically carries out categorization and measurement to quantify lesions of interstitial pneumonia. It also divides the lung field into 12 zones*4 and shows the volume and ratio of lesions for each of the zones so that clinicians can examine the distribution and progression of lesions within the lung field in details. Read More »

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