DPRTV: The Recent Improvement and Benefits of ProResRAW

We previously covered how Finalcut Pro was making ProRes RAW even better here, but above DPRTV provides us with a video showing off these improvements. Unfortunately, Fujifilm and Sony cameras do not have the ability to adjust white balance yet so hopefully, there is an update that adds support later. Below is a summary of the above video.

  • ProRes Raw recently became more RAW like in Finalcut Pro adding ISO/Color Temperature/Exposure adjustment to the inspector
  • Other video RAW formats already allowed for white balance and ISO adjustment in post so ProRes RAW is catching up
  • In the past if you did heavy exposure pushes or white balance adjustments the video would fall apart
  • Now with the update, ProRes RAW performs as expected
  • Setting ISO after the fact is something photographers might not be familiar with, but it is common with video
  • Generally, you shoot at your base ISO and then bring the video up which preserves your highlights
  • This is more complicated with Dual ISO sensors where your camera has a clean ISO for well-lit situations and a clean ISO for low light
  • Since this isn’t advertised you can record ProRes RAW and start at your base ISO but then push up through the range until you see the noise drop off, which will tell you the second base ISO of your camera
  • So you treat your camera as if it has two sensitivities and then edit from there
  • Many manufacturers are choosing ProRes RAW as their standard
  • Fujifilm and Sony cameras do not have the ability to adjust white balance yet so hopefully, there is an update that adds support later

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Atomos NINJA V: B&H Photo / Amazon / Adorama

Fujifilm GFX100: B&H Photo / Amazon / Adorama
Fujifilm GFX50R: B&H Photo / Amazon / Adorama
Fujifilm GFX 50S: B&H Photo / Amazon / Adorama

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New Fujifilm Manager Interview – The Slow Death of DSLR, Strong X-T4/X-T3/X100V/GFX100 Sales, COVID, X-H2, IBIS, and More


Image resources added a new interview with Mr. Udono, Mr. Iida, and Mr. Toshi Iida the now former General Manager Optical Device & Electronic Imaging Products Division at Fujifilm. Below is a summary of the lengthy interview:

  • Fujifilm’s supply chain has been restored and manufacturing is back to the usual since COVID-19
  • There was a huge drop in sales due to COVID-19, but the market has been recovering and still feels like it is getting better
  • Fujifilm thinks they outpaced the market’s recovery thanks to the X-T4
  • Fujifilm X-T4 has very strong demand
  • Fujifilm X100V also had stronger than expected demand
  • “Customers buy cameras even under difficult situations, if the products are unique and innovative.”
  • Fujifilm doesn’t expect demand to fully return this year, but the holiday season should be good
  • Fujifilm’s camera profits are still pretty good
  • CIPA is predicting a 20% year over year drop in the industry, but Fujifilm thinks that it pessimistic
  • Fujifilm thinks high-end cameras and mirrorless will be a small portion of that drop, which will mainly impact DSLR cameras
  • The Fujifilm X-T3 continues to sell has strong demand
  • The Fujifilm GFX100 is still selling better than expected
  • Fujifilm did well ignoring full-frame and focusing on GFX and APS-C cameras
  • Fujifilm thinks the high-end full-frame market is limited to $3,000 to 5,000 and they are pursuing it with GFX
  • Fujifilm wants full frame photographers to upgrade to medium format
  • GFX has lots of good AF and NonAF adapters for a variety of lenses
  • 70-80% of photographers picking GFX are coming from non-Fujifilm camera systems
  • Fujifilm thinks the number of switchers is staggering because they are dumping DSLR for GFX
  • If you’re finally leaving DSLR than why not step up to a larger sensor in your mirrorless camera
  • GFX50R photographers are shooting street while GFX100 photographers are doing Fashion, commercial, fashion portrait…
  • GFX is also generating a lot of inquiries from B2B industrial-type customers for archiving at museums and libraries
  • GFX100 outsells the GFX50R and GFX50S every month
  • GFX100 Sales volume is 50% above expectations
  • Fujifilm is working hard to catch up and keep up with the demand
  • They think the attachment rate is 3 or more lenses, with GFX100 having the highest and GFX50R the lowest
  • GFX has a higher attachment rate than X cameras
  • Fujifilm thinks most are switching to GFX for the superior image quality over full frame
  • Full frame photographers love the medium format look
  • GFX50R and GFX50S design can use tweaking and there is a balance going on with size, weight, etc…
  • GFX100 is the perfect GFX camera and it was made with no compromises which is why they made the camera bigger to include IBIS
  • GFX100 customers want no-compromise quality that they can shoot handheld
  • Comparing the X-T4 to X-H1 will help you understand what can be done with a few years of R&D
  • AI will help with more than just AF in the future but they can’t talk about it now
  • Fujifilm’s current processors aren’t fast enough for AI but future cameras will come with chips powerful enough
  • Fujifilm doesn’t think 5G will be very useful beyond local stuff before consumer
  • X cameras use IBIS and OIS combined, but GFX doesn’t need to combine the tech to reach peak stabilization
  • Most image stabilization choices are made due to image circle limitations, which the GFX doesn’t have compared to X
  • Fujifilm is transparent about how many stops each lens can provide because of the combined limitations
  • The X-T4 IBIS (left) is 30% smaller and 20% lighter than the X-H1 IBIS (Right) unit because they removed the three coil springs and went magnetic in addition to improving other small details like the circuitry
  • The Fujifilm X-T4’s IBIS unit is also 8x more accurate thanks to their new gyro sensor this provides more stops of IBIS (8x more detection accuracy of vibration than X-H1)
  • The new IBIS allows for the correction of blur at even the edge of the image circle
  • Three aspects improved the Fujifilm X-T4’s new shutter
    • New Coreless DC motor with quicker starting/stopping and more torque
    • Analyzed the X-T3 shutter and changed out any weak materials like the shutter material and plastics, which changed the way they filled molds to improve the strength of their glass fiber plastic
    • The springs were improved to absorb shock by using new materials and different tension
  • X-T4’s new shutter lasts twice as long and is one third the volume of the X-T3
  • The new shutter also improves shutter shock
  • Using springs to attach the shutter also greatly cut down on the sound of the new shutter
  • It would be hard to fit the new IBIS unit from the X-T4 in the X-Pro4
  • Fujifilm is still investigating and keeping their mind open about what to do with an X-H2
  • After the launch of the X-T4 Fujifilm received a lot of interest asking for the X-T4 in a bigger body with the command dial etc…
  • Fujifilm needs a breakthrough for X-H2 so it seems they like to introduce new features to their cameras via this product line
  • There is a lot of internal debate at Fujifilm about how a camera should be held and what buttons are needed, which lead to the removal of the 4 controls on cameras that they might be accidentally pressed
  • Fujifilm doesn’t think GFX photographers want as much glass as X mount
  • Fujifilm keeps listening for more lenses to add
  • Fujifilm dropped the XF33mm f/1.0 for the XF50mm f/1.0 due to size, but also they believe the 50mm f/1.0 has more beautiful Bokeh
  • The X-Pro3’s flip-down screen further differentiates it from the X-T4
  • They know the flip-down screen is 50/50 love or hate
  • Customers that hate the flip-down screen went X-T4 and those that love it have no alternative option
  • The Fujifilm X-T3 will be produced as long as people are buying it and the price will continue to fall
  • The Fujifilm X-T4’s hybrid digital stabilization system likely won’t show up on other cameras as digital stabilization because it uses the gyro

Fujifilm GFX100: B&H Photo / Amazon / Adorama
Fujifilm GFX50R: B&H Photo / Amazon / Adorama
Fujifilm GFX 50S: B&H Photo / Amazon / Adorama

Fujifilm X-T4: B&H Photo / Amazon / Adorama

Fujifilm X100V: B&H Photo / Amazon / Adorama

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via Image resources

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Skylum Luminar AI Announced


Skylum aims to reinvent traditional photo editing, announces LuminarAI
LuminarAI empowers visual communicators to make great photos with unique AI.
Everyone can create amazing images faster while having fun.

Pricing
Early bird pricing will be available for the first 30,000 artists worldwide to preorder LuminarAI. Once these copies are sold, the price will go up.

  • LuminarAI is just US$69 with the loyalty discount (for those who have purchased Luminar 4, Aurora HDR 2019, or Aurora HDR) and includes access to the LuminarAI Insiders community.
  • LuminarAI is just US$79 for new customers and includes access to the LuminarAI Insiders community.

NEW YORK, NY – September 3, 2020 — This morning, Skylum unveiled a revolutionary approach to photo editing, LuminarAI.  Unlike other photo editors that take a time-consuming approach based on tools, LuminarAI focuses on results. This revolutionary application and plug-in will be released this holiday season.

LuminarAI makes complex editing easier than ever before thanks to unique AI-powered tools. LuminarAI removes boring and complex tasks without sacrificing professional quality. Artificial intelligence lets the visual artist focus on results and not the process. Everyone can make amazing photos free of complexity, yet full of creativity, thanks to artificial intelligence.

“LuminarAI will bring an entirely new, non-conventional approach to the world of photo editing, focusing on the results instead of the process,” said Dima Sytnik, CPO of Skylum. “We’ve designed LuminarAI from the ground up to change how people interact with their images. We’re really excited to see what LuminarAI can do for creatives everywhere.”

LuminarAI is designed for visual communicators, everyday people and professional photographers alike. It’s made for those who rely on pictures to communicate their important messages and grow their opportunities or reputation: Bloggers, entrepreneurs, educators, marketers, small and medium-sized businesses, and many others. It lets everyone tell their story with rich and expressive images like never before. With LuminarAI everyone can make amazing images in an efficient way.

Artificial intelligence is the core of LuminarAI
Compared to traditional image editors, LuminarAI offers a completely different approach. Built from the ground up to leverage artificial intelligence, LuminarAI simplifies complex tasks and removes boring manual work.

Portraits take on new life.

  • Use BodyAI and FaceAI to gently sculpt and refine a portrait.
  • Create eyes that are rich and expressive with IrisAI.
  • Remove blemishes and imperfections naturally with SkinAI.

Landscape photography has never looked better.

  • Add depth and detail to skies with AtmosphereAI and Sky Enhancer.
  • Transform a photo and add an all-new sky in seconds with SkyAI.
  • Bring warmth with Golden Hour or even enhance the sun with Sunrays.

Professional finishing with less hassle.

  • Looking for more detail and texture? Then StructureAI is the perfect addition.
  • Get the perfect crop with CompositionAI and fix crooked images.
  • With AccentAI, a photo has perfect exposure and color.

With LuminarAI, amazing photos are just two clicks away.
Templates are at the very core of the new LuminarAI. LuminarAI recognizes the contents of a photo, suggesting the best templates to speed up the editing process. Each template collection helps tell a story. These edits can be applied and refined instantly. While artificial intelligence guides the way, throughout the entire editing process, artists retain complete control over the edits they make, the tools they choose and how they interact with their photos.

Great photography is for everyone, and with the brand-new LuminarAI, digital artists across the globe can tell their story through photography. LuminarAI simplifies photo editing without sacrificing quality and creativity.

“LuminarAI will help make image editing easier for everyone. We’ve removed the boring and difficult parts of photo editing without sacrificing creativity. LuminarAI will be a great tool in a creator’s workflow. They can focus on great results — not on the process of editing,” said Alex Tsepko, CEO of Skylum.

LuminarAI will be available as a stand-alone application and plug-in for macOS and Windows. To learn more about LuminarAI and to sign up for updates, visit skylum.com. Early-bird pricing is available here and the product includes a 30-day money-back guarantee from the time of shipping.

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Fujinon XF50mm f/1 R LM WR Announcement Live Blog


Fujinon XF50mm f/1 R LM WR:
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Official Press Release
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Reviews/Hands-on/Previews/etc…
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Fujifilm Launches Large-Diameter Mid-Telephoto Prime Lens “FUJINON Lens XF50mmF1.0 R WR”


Fujinon XF50mm f/1 R LM WR:
B&H Photo / Amazon / Adorama

Fujifilm Launches Large-Diameter Mid-Telephoto Prime Lens “FUJINON Lens XF50mmF1.0 R WR”
– The world’s first AF-capable F1.0 interchangeable lens for mirrorless digital cameras
– Realizes creamy and beautiful bokeh, features fast and accurate AF for high-quality portrait photography

TOKYO, September 3, 2020 — FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of the “FUJINON Lens XF50mmF1.0 R WR” (XF50mmF1.0 R WR) in late September 2020 for the X Series of digital cameras, renowned for their outstanding image quality with Fujifilm’s proprietary color reproduction technology. It is the world’s first* F1.0 lens with autofocus (AF) capability.

The XF50mmF1.0 R WR is a large-diameter mid-telephoto prime lens with the focal length of 50mm (equivalent to 76mm in the 35mm film format). The maximum aperture of F1.0 produces creamy and beautiful bokeh. Its high-performance AF system can focus on a subject swiftly and accurately, making the subject stand out against a background to create artistic portrait photography. The XF50mmF1.0 R WR is the 35th interchangeable lens for the X Series.

*Among interchangeable lenses for mirrorless digital cameras as of September 3, 2020, according to Fujifilm


With its large-diameter structure, the XF50mmF1.0 R WR is a prime lens boasting the fastest maximum aperture of F1.0 in the history of interchangeable lenses for Fujifilm’s digital cameras. The use of advanced optical technology controls spherical aberration, thereby capturing pictures with creamy and beautiful bokeh. The lens is also equipped with a fast and accurate AF mechanism to capture the photographic moment for high-quality portrait photography. Designed based on the compact and lightweight “X Mount system**” this ultra-bright F1.0 lens weighs only 845g and measures just 103.5mm for excellent portability. Its dust and weather resistance and ability to operate at temperatures of down to -10℃ makes it highly practical.

With the XF50mmF1.0 R WR joining the extensive lens lineup, Fujifilm offers lenses that cover a broad range of focal lengths to complement photographic pleasure delivered by the X Series.

**The system using the X lens mount adopted by the X Series of mirrorless digital cameras featuring APS-C sensors.


1. Main product features

(1) Maximum aperture of F1.0 for creamy and beautiful bokeh

  • The use of large-diameter lens elements has enabled the maximum aperture of F1.0. The lens consists of 12 elements, including one aspherical element and two ED elements, in nine groups to keep spherical aberration under control. This delivers creamy and beautiful bokeh, making the subject stand out to add an artistic flair.
  • With its high resolution, the lens can be stopped down for greater image sharpness, providing comprehensive photographic versatility.

(2) Fast and accurate AF performance

  • The DC motor suitable for driving large lens elements works with the on-sensor phase detection AF system, built into Fujifilm’s digital cameras to achieve smooth AF. This allows fast and accurate focusing on the main subject even when the depth of field is shallow, which requires an advanced level of autofocusing accuracy.
  • The lens supports digital cameras’ Face / Eye AF function to capture a photogenic facial expression of a subject with accuracy. This makes it a perfect lens for portrait photography.
  • By bringing a large amount of light into the sensor, XF50mmF1.0 R WR can autofocus smoothly at near-darkness -7EV*** luminance level, an improvement on previous models’ -6EV luminance limit. Even in nightscape photography or other low-light conditions, the lens produces high-quality images with accurate focus, while mitigating camera shakes and reducing digital noise.

***AF at -7EV achieved when mounted on the FUJIFILM X-T4 and FUJIFILM X-Pro3


(3) High level of practical usability

  • As the lens is designed based on the compact and lightweight “X Mount system” it weighs only 845g and measures just 103.5mm for excellent portability.
  • The lens barrel is weather-sealed in 11 locations to ensure dust and weather resistance. It also operates at temperatures of down to -10℃. Users can continue shooting even in light rain or in harsh dusty conditions.
  • The control resolution of the manual focus ring has been improved. Its rotating angle of 120 degrees means the focus plane can be adjusted from the minimum working distance to infinity quickly with minimal movement. The ring is also smooth to operate, responding to subtle movements of the fingertips, to achieve an accurate focusing.

*Update digital cameras’ firmware to the latest version to correct color shading (non-uniformity) at F1.0.

 

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FUJINON Premista 19-45mm T2.9 Announced


Fujinon Premista 19-45mm T2.9: B&H Photo
Fujinon Premista 28-100mm T2.9: B&H Photo / Adorama
Fujinon Premista 80-250mm T2.9: B&H Photo / Adorama

Fujifilm launches FUJINON Premista19-45mmT2.9
– Wide-angle zoom lens joining the Premista Series of zoom lenses for cinema cameras
– Natural image with little distortion throughout the entire zoom range
– Supports the efficient production of high-quality video

TOKYO, September 2, 2020 — FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the development of the wide-angle zoom lens Premista19-45mmT2.9 (Premista19-45mm) with a focal length of 19-45mm. It will be the third model to join the Premista Series of zoom lenses for cinema cameras that support large-format sensors* and deliver outstanding high resolution, natural and beautiful bokeh and rich gradation with HDR (high dynamic range). The Premista19-45mm effectively reduces the distortion** that tends to occur when shooting at wide-angle focal lengths. A natural image with little distortion is achieved throughout the entire zoom range, lightening the burden of correcting video after shooting and allowing high quality video to be created more efficiently. The Premista19-45mm is scheduled for release in early 2021.

In recent years, there has been an increase in the adoption of cinema cameras equipped with large-format sensors capable of delivering beautiful bokeh and rich gradation at sites producing high quality videos, such as for Hollywood movies. While prime lens, which has outstanding optical performance, are regularly used among lenses compatible with the large format sensors, there is a growing demand for zoom lenses which has both ability to efficiently capture images without the hassle of having to frequently change lenses and to shoot high quality images.

In response to such demand, Fujifilm released both a standard and telephoto zoom lens as part of the Premista Series of zoom lenses for high-performance cinema cameras equipped with a large-format sensor in 2019. The series has been praised by professionals of video production for its edge-to-edge sharpness and wide range of focal lengths for exceptional convenience.

The newly developed Premista19-45mm is a wide-angle zoom lens that covers focal lengths from 19mm to 45mm with a constant T-stop of 2.9***. Featuring large-diameter aspherical lens elements and a unique zooming system, the lens achieves an astonishing level of edge-to-edge sharpness. Additionally, the distortion is effectively reduced throughout the entire zoom range even at the widest focal lengths. Furthermore, compact design, an overall length of 230mm and a weight of 3.3kg, and excellent robustness have been achieved. These were accomplished through mechanical design perfected with simulation technology cultivated over many years and production technology for assembling parts processed in the order of microns with high precision. The new zoom lens can be utilized for handheld shooting using a steadicam*4 or high-angle shooting using a crane. Similar to the standard and telephoto zoom types, the Premista19-45mm supports “ZEISS eXtended Data”, which can record lens metadata*5 when shooting, supporting efficient video production.

Fujifilm will be launching this product in early 2021, expanding both the Premista Series lineup and the shooting range for high-quality video.

Fujifilm has led the cinema industry since its foundation in 1934 to achieve domestic production of photographic and motion picture films in Japan. The company’s products are widely praised by cinematographers around the world, including the development of high-performance zoom cinema lenses winning the Emmy Award by the American Academy of Television Arts and Sciences in 2017. Fujifilm will continue to tap into optical, high precision forming and assembling technologies that have been nurtured in the field of cutting-edge video production to develop a wide range of lenses, thereby addressing the diverse needs.

*Large image sensors that measure 43.2-46.3mm diagonally. Sensor is larger than the super 35mm sensor, which is the standard format for cinema cameras.
**Image distortion that tends to occur when shooting at wide-angle focal lengths.
***An index stating the brightness of the lens, taking into account the F value and transmittance. The smaller the value, the greater amount of light the lens transmits.
*4Equipment for shooting stable video, which reduces unwanted movement that can occur when shooting handheld video.
*5Information such as focus, zoom and iris position.

1. Product name
FUJINON Premista19-45mmT2.9

2. Main features
(1) Supporting large-format sensors to deliver outstanding high resolution, natural and beautiful bokeh and neutral, accurate color tone

  • The new Premista19-45mm lens combines large-diameter aspherical lens elements polished to ultimate precision with Fujifilm’s unique zooming system to deliver superior resolution by effectively correcting issues such as chromatic aberration, achieving impressive quality and clarity.
  • The Premista19-45mm effectively reduces the distortion that tends to occur when shooting at wide-angle focal lengths across the entire zoom range.
  • The 13-blade design forms a near-perfect circular aperture. It produces natural and beautiful bokeh when combined with a shallow depth-of-field, which is a characteristic of large-format sensors.
  • Cutting edge optical design and Fujifilm’s unique coating process have been adopted to minimize ghosts and control flares to maintain good contrast to maximize the dynamic range of light being captured by the camera.

(2) Wide-angle zoom covering focal lengths from 19mm to 45mm

  • The new Premista19-45mm lens is a wide-angle zoom lens that offers a T-stop value of 2.9 and focal length range from 19mm to 45mm. This lens covers the focal lengths of five prime lenses*6, reducing the need to change lenses and allowing more effective shooting in a shorter amount of time.

*6Five prime lenses for cinema cameras with focal lengths of 21mm, 25mm, 29mm, 35mm, and 40mm that support large-format sensors.

(3) Compact design with excellent robustness

  • Mechanical design perfected with Fujifilm’s simulation technology, nurtured over many years, is coupled with production technology for assembling parts processed in the order of microns at high precision, to produce a compact and lightweight body with excellent robustness that can withstand the harsh filming conditions. The Premista19-45mm is 25mm shorter in length and 500g lighter in weight than the other two Premista lenses.

(4) Excellent and comfortable operability

  • The new lens shares the same front diameter and gear position for the focus, zoom and iris operating rings as the standard and telephoto zoom type of Premista Series lenses. This allows for efficient operability, as the same matte box, which reduces issues such as flares and ghosts, follow-focus system, which enables smooth and accurate focusing, and other accessories can be used without the need to re-adjust accessory positions when changing between Premista lenses.
  • The Premista19-45mm features a Flange Focal Distance adjustment function*7, allowing users to adjust the flange focal distance by simply rotating a ring on the lens barrel to correct shifts in the flange focal distance caused by rapid temperature changes at a shooting location.

*7This function can adjust the lens’s image-forming plane to the optimum position according to each camera’s flange focal distance (the distance from the lens’s mounting reference plane to the image sensor).

  • The focus ring has a full rotation of 280 degrees and provides smooth torque to enable precise focusing. Fluorescent paint is applied to index marks on the focus, zoom and iris rings so that these settings can be visibly checked even at night or in a dark room. The focus index can also be displayed in feet or meters.

(5) Supporting ZEISS eXtended Data*8

  • The new Premista19-45mm lens will support “ZEISS eXtended Data”, developed by Carl Zeiss in compliance with the “/i® Technology*9” communication standard. It allows users to record lens metadata for filmed footage as well as to correct lens distortion and peripheral light fall-off*10, supporting efficient video production by greatly lightening the burden of video editing after shooting.

*8ZEISS eXtended Data is to be introduced with a firmware update.
*9/i is a trademark or registered trademark of Cooke Optics Limited.
*10Separate compatible devices are required depending on the camera used.

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