Fujifilm Launches Instax SQUARE SQ1


Instax SQ1: B&H Photo / Amazon / Moment

Fujifilm launches “instax SQUARE SQ1”
– New entry model compatible with popular square format film
– Simple operation for fun photo-shooting experience
– Square format film “RAINBOW” and “MONOCHROME” is also released

Tokyo, October 28, 2020 — FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of “instax SQUARE SQ1” (SQ1) on November 6, 2020 in Japan. It will be a new addition to the instax series of instant cameras compatible with square format film, allowing users to enjoy on-the-spot photo printing. SQ1 is an entry model that sought simple design and operability, and delivers a fun square format instax print experience to a broad range of users.

Also accompanying the launch of SQ1 are two square format film. “RAINBOW,” which features various gradations around its frame in different color for each print, and “MONOCHROME,” a monochrome print which users can enjoy artistic photographic expressions. Square format film “RAINBOW” and “MONOCHROME” will be available on November 6, 2020 in Japan. Read More »

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Laowa Magic Format Converter For Astrophotography on GFX100

With the Milkyway core now setting before Sunrise in Florida another season of Milkyway photography is coming to a close for me and my friends. It was not an easy year to get out and shoot with COVID-19 and lots of cloud cover, but I did manage to test some equipment for pushing the GFX100 further doing Astrophotography.

Laowa’s Magic Format Converter has always interested me for creating faster/wider glass combinations on the GFX for astrophotography. Below you can see some brick wall test shots, which show that the adapter isn’t perfect (which made it difficult to square off and center), but it is significantly better with the Laowa 12mm f/2.8 Zero-D than the Rokinon 24mm f/1.4 ED AS UMC. I decided to test Nikon mount lenses due to my partnership with Nikonrumors and I would like to test more Nikon glass in the future on the GFX so let me know if you have any suggestions, but cloud cover has become an issue for us in FL so I will probably only be able to test a few lenses a year.

The MFC is a unique tool that expands the image circle of full-frame glass for Nikon or Canon mount lenses by magnifying the image circle by 1.4x to eliminate or reduce vignetting, but you will lose one stop of light in the process. So the Laowa 12mm f/2.8 Zero-D performs like the Laowa 17mm f/4 Zero-D, but a more unique result is the Rokinon 24mm f/1.4 ED AS UMC, which is like a 34mm f/2, which would be great, but there is some heavy vignetting that can be corrected easily at low ISO but correction becomes more difficult at or above ISO 3200 due to noise.

I did not have any issues with infinity focus and it was very easy to get pinpoint stars with this combination. Surprisingly the distortion didn’t really show up when I was shooting astrophotography, so I was able to jump straight into editing to make the Milkyway pop. Out of the two lenses I tested, my favorite combination was the Laowa Magic Format Converter paired with the Laowa 12mm f/2.8 Zero-D, but unless you use a Nikon F mount camera regularly the Laowa 17mm f/4 Zero-D might be a better investment since it is designed for the GFX and works great.

On the other hand, the Rokinon 24mm f/1.4 ED AS UMC provides a unique fast wide lens for the GFX, but the vignetting is an issue for astrophotography. A Photographer could find applications for this combination, but there are a few fast wide lenses out there that might pair better with the Laowa Magic Format Converter. I will likely try to test some similar lenses to the 24mm f/1.4 in the future with the Magic Format Converter.

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NameMagic Format Converter (MFC)
Lens Structure5 elements in 4 groups
Focal Length MultiplierIncrease by 1.4x
Aperture ImpactReduce by 1-stop
Focus Mode / Aperture ControlManual
Dimensions69.6 x 44.1mm
Weightabout 360g
MountsCanon EF to Fujifilm GFX / Nikon F/G to Fujifilm GFX
Posted in 3rd Party Lens, Accessories, Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100S, Fujifilm GFX 50R, Fujifilm GFX 50S| Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

New Fujifilm Wonder Photo Shop Website Launched With 20% Off Your First Purchase


Fujifilm recently closed the Wonder Photo Shop in NYC, but the name is still around and Fujifilm has designed to redesign the website instead of shutting it with the store. Further, Fujifilm is offering fans 20% off your first purchase if you use the promotional code WPS2020 during checkout. Fujifilm sent out an email earlier today stating:

We are so excited to announce and welcome you back to the Wonder Photo Shop website! Get inspired to create more with your photos from the comfort of your own home. For being a valued guest at the shop, we would like to offer you 20% off your first purchase! Just use PROMO CODE WPS20 at checkout!*

We hope you love the new site and enjoy creating your first print or gift! Get started – HERE.

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Plus our owners’ groups
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NEW 7Artisan 18mm F6.3 Ultra-Thin APS-C UFO Prime Lens


7Artisan has its new 18mm F6.3 Ultra-Thin APS-C Prime Lens up to order on Amazon now.

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Current Fujifilm Fall Savings Are Coming To An End Today


GFX
Fujifilm GFX50R (Save $1000): B&H Photo / Amazon / Adorama

X-Series
Fujifilm X-T3 (Save $500):
B&H Photo / Amazon / Adorama
Fujifilm X-T3 + Grip (Save $500):
B&H Photo / Amazon / Adorama
Fujifilm X-T3 + 18-55mm + Grip (Save $500):
B&H Photo / Amazon / Adorama
Fujifilm X-T3 + 16-80mm (Save $500):
B&H Photo / Amazon / Adorama

Fujifilm X-E3 (Save $200) Remaining Stock:
B&H Photo / Amazon / Adorama

Fujifilm X-T200 (Save $250): B&H Photo / Amazon / Adorama

Fujifilm X100F (Save $300): B&H Photo / Amazon / Adorama

Fujinon Lenses
XF 35mm F1.4 R (save $100): B&H Photo / Amazon / Adorama
XF 56mm F1.2 R (save $150): B&H Photo / Amazon  / Adorama
XF 90mm F2 R LM WR (save $150): B&H Photo / Amazon / Adorama

Other Deals
Pelican Cases Discounted
X-Mount Lens Deals
Memory Card Savings
Power Banks

Battery Banks For Fujifilm Cameras
Anker PowerCore Speed 20000 PD
PowerCore+26800 PD
other more affordable options


New Apple Mac Pro: B&H Photo
New Apple iPad Pro and More: B&H Photo
New Apple iMac Pro: B&H Photo / Adorama
New Apple MBP: B&H Photo / Adorama
MacBook Pro (Savings still available): B&H Photo

Limited time iPad Pro Savings
iPad Pro Bundles:B&H Photo
iPad Pro: B&H Photo

Software Deals
Luminar 4 & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2020
Photolemur
Picktorial

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Fujifilm X Lab #6: Fujifilm X-S10 Discussed

Since the announcement of the Fujifilm X-S10 many photographers have wondered why? Well between this X Lab video and the interview the other day I believe Fujiflm is trying to be clear about the point. The X-S line is about being Small, Slim, Secure, Simple, and Stabilized. The Fujifilm X-S line was an engineering challenge that Fujifilm took on and it seems they have largely succeeded and it will be interesting how their advancements will affect other lines of cameras form Fujfiilm.

The video above has very bad translated subtitles which you can read the summary of below, but they do go along with the them of other interviews. Fujifilms goals had a lot of thermal constraints they had to work around, but now that the camera is finished it does seem to be a great value for those not looking to switch or get an inexpensive camera with great image quality.

  • Heat disputation in the X-S10 was a concern, but they managed it by making the whole body into a metal heat sink.
  • Considered making the camera without IBIS first, but were able to make it small enough.
  • The IBIS helps improve the image quality though.
  • The design used to use more springs, but they were able to reduce them while preventing slippage.
  • They didn’t want IBIS to be useless so they worked hard to make the performance better.
  • There was a lot of trial and error in the beginning.
  • Fujifilm had to change to a new design that could be miniaturized
  • The new command dial feels good and clicks into place and is easy to understand
  • The auto mode now uses simulations

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Fujifilm X-S10: B&H Photo / Amazon / Moment / Adorama

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