Fujifilm GFX100RF Preorders Are Live:
B&H Photo / Amazon / Moment / Adorama
Press Releases:
Reviews/Previews/Hands-on/etc…
Video Reviews/Previews/Hands-on/etc…
Fujifilm GFX100RF Preorders Are Live:
B&H Photo / Amazon / Moment / Adorama
Press Releases:
Reviews/Previews/Hands-on/etc…
Video Reviews/Previews/Hands-on/etc…
Fujifilm GFX100RF: B&H Photo / Amazon
Live Blog Starts at 6 AM:
The First video was posted right when the announcement was supposed to start
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Fujifilm GFX100RF Preorders Are Live: B&H Photo / Amazon / Moment / Adorama
Fujifilm Launches “FUJIFILM GFX100RF”
– The first GFX series digital camera with a built-in lens and a 102MP large-format image sensor
– The lightest weight model in the GFX series, bringing the experience of high-resolution photography to even more users
TOKYO, March 20, 2025 – FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) announces the global launch of the “FUJIFILM GFX100RF” (GFX100RF) from April, 2025. It will be the latest addition to the GFX Series incorporating the large-format image sensor*1 approximately 1.7 times larger than a 35mm full-frame sensor. The GFX100RF is the first digital camera with a built-in lens in the GFX series, features 102MP high-speed image sensor “GFX 102MP CMOS II” and the high-speed image processing engine “X-Processor 5”. The lens and body design have been thoroughly reviewed, and despite being a fixed lens model, it weighs only about 735g*2, making it the lightest model in the GFX series. The GFX100RF will bring the experience of shooting high-resolution images in a different dimension to even more users.
The GFX100RF is the first camera to feature an “Aspect Ratio Dial”. It allows users to switch between nine different shooting formats, derived from the photographic film and analog cameras that Fujifilm has provided for many years, with simple operation. The analog feel of switching and selecting the aspect ratio with the dial according to the subject and photographic intentions makes the shooting experience more enjoyable. The top plate of the GFX100RF was made using a process that involved cutting aluminum, which Fujifilm had introduced for the first time in its digital cameras. The same process was used for the lens ring, dials, bottom plate and other small parts. The result is a design that enhances the sense of the metal texture when users hold the camera in user’s hand and gives a sense of unity with the design, making it a camera that users will be proud to own. In addition, the versatile angle of view of the newly developed 35mm F4 lens (equivalent to 28mm in 35mm format) and the subject detection, high-speed, high-precision AF functions made possible by the latest AI technology deliver high performance in a wide range of situations, from hobby photography to professional photography. The GFX100RF is a special camera that combines Fujifilm’s history of contributing to the development of photography culture through the provision of a wide range of products and services over many years with cutting-edge technology and design.
*1 With a diagonal length of 55mm (43.8mm W x 32.9mm H), the image sensor has an area approximately 1.7 times that of the 35mm format
*2 Including attached battery and memory card
Product Features
(1) Large-format, high-resolution images of unparalleled quality in a compact body
(2) A full range of functions and product designs that bring out the appeal of large-format sensor , which combines history and cutting-edge technology.
(3) The integrated design of the 35mm F4 lens and camera body achieves compactness and outstanding image quality.
(4) High performance that is useful in a wide range of situations, from high-speed, high-precision AF to 4K/30P video recording.
*3 According to in-house measurement by Fujifilm
(5) Accessories included that enhance the appeal of the product by combining practicality and sophisticated design.
Fujifilm GFX100RF: B&H Photo / Amazon
The details about the Fujifilm GFX100RF leaked a few days ago which you can read below, but now we have photos thanks to photorumors and it looks like Fujifilm did a great job making the GFX100RF compact, but I still would have preferred a hybrid viewfinder like the Fujifilm X100VI. Join us at 6 AM EST for the launch event!
Premium Compact Design
•First premium compact camera in the GFX series
•Lightweight at 735 grams, making it the lightest GFX camera to date
•Precision-machined aluminum top plate, high-quality lens ring, control dials, and base plate
•Available in black or silver
•Price: €5,499, available from April 2025
High-Resolution Image Quality
• 102-megapixel GFX 102MP CMOS II sensor for outstanding image clarity
•Optimized pixel structure and microlenses for sharp details and low noise
•Wide dynamic range with high-resolution output
Fixed 35mm Lens (Equivalent to 28mm in 35mm Format)
•Maximum aperture: f/4
•Optical design with ten elements in eight groups, including two aspherical lenses
•Nano-GI coating to reduce reflections and enhance sharpness
•Minimum focusing distance of 20 cm for detailed close-up shots
•Digital teleconverter with focal length options:
• 45mm (36mm equivalent)
• 63mm (50mm equivalent)
• 80mm (63mm equivalent)
Advanced Autofocus and AI-Based Scene Recognition
•AI-assisted subject recognition for precise focusing
•Face and eye detection for improved portrait photography
• Deep learning-based tracking for animals, vehicles, birds, and aircraft
•Enhanced autofocus prediction algorithm for improved speed and accuracy
Innovative Control and Shooting Features
•New control dial for quick switching between nine aspect ratios, including:
•3:2, 16:9, 1:1, 17:6, and 3:4
•Built-in four-stop ND filter for creative exposure control
•Leaf shutter design enables flash photography at any shutter speed
•Surround View function to simulate an optical viewfinder with bright frame overlays
4K Video Capabilities
• 4K recording at 30 fps with 4:2:2 10-bit color depth
•Default ISO 100 for wide dynamic range and low noise
• F-Log2 mode with a dynamic range of over 13 EV stops
•Touch control tracking for easy subject focus during video recording
Advanced Monitor and Viewfinder
• 3.15-inch (8 cm) tilting LCD monitor with 2.1 million dots
•High-resolution electronic viewfinder (5.76 million pixels, 0.84x magnification)
•Customizable shooting icons for intuitive operation
•Surround View function to enhance framing
Cloud Integration and Connectivity
•Frame.io Camera to Cloud support for direct file uploads
• Fast and efficient workflow for photographers and videographers
Premium Accessories
• Aluminum lens hood included
•PRF-49 protective filter for dust and light rain resistance
•Elegant shoulder strap matching the premium design
via Photorumors
Fujifilm X100VI Silver and Black:
B&H Photo / Amazon (Silver : Black) / Moment / Adorama
DPR interviewed Fujifilm managers Makoto Oishi and Yuji Igarashi at CP+ 2025. Below is a summary of the key points from the interview with Fujifilm and you can read the full interview here.
My take
Fujifilm has been doing incredibly well lately, but it is because of their classic designs, not because of PSAM. This interview makes it sound like Fujifilm will embrace PSAM more in coming models in addition to adding film simulation dials to lower-end cameras. As someone who has always preferred the exposure triangle layout of Fujifilm cameras, I pretty regularly owned an X-T, X-E, and X100 camera. I now only own older Fujifilm cameras with an X-T5 and X100VI I just picked up. I also own GFX, but haven’t bought a new GFX since the GFX100 because Fujifilm went PSAM. If Fujifilm continues to go in the direction it has gone it might push photographers like me back into the world of Leica because PSAM cameras are a miserable experience compared to the classic layout that Fujifilm and Leica are known for.
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via DPR
7Artisans AF 27mm f/2.8: Amazon / B&H Photo
The first image of the 7Artisans AF 35mm f/1.4 was shared here and here along with details about 7Artisans’ AF lineup of lenses. The 7Artisans 27mm f/2.8 was the first lens in the lineup to launch and 7Artisans has a full lineup of affordable lenses coming.
Features:
7Artisan lenses are found at B&H Photo and Amazon
via asobinet