With a powerful 100W output and an innovative round head design, the V100 Flash for FUJIFILM from Godox is a compact and easy-to-use flash for portrait photographers. Designed with an integrated sub-flash, the V100 offers a 100W output and is ideal for on-location shooting. Its advanced cooling design allows for continuous shooting, offering 100 flashes at full power. The built-in 2W modeling lamp and 28-105mm zoom range allows for greater lighting control and flexibility and is compatible with FUJIFILM TTL systems. Easily control settings with its large touch screen back and charge the batteries directly with a USB-C cable.
The amateur photographer posted an interview with Theo Georgiades about the state of Fujifilm in the UK. You can read the full interview here or check out the bullet points below.
Fujifilm’s Market Share
Fujifilm has healthy growth and they are excited about the future
Recent product launches have all done exceptionally well
Fujifilm is strong without Full Frame
Fujifilm is number 3 in the UK in terms of sales behind Canon and Sony
The X100VI and GFX have been selling very well
Fujifilm X100VI Supply Issues
Fujifilm doesn’t fell like they underestimated demand because stock sitting around is bad for business
The launch of the X100VI was unprecidented though
No one could have predicted how orders would accelerate and Fujifilm found it amazing
Fujifilm acted on demand quickly and they are working hard to catch up
It takes two years to launch a camera
It takes time to increase supply, but as soon as Fujifilm saw the demand they got to work
Fujifilm has increased allocation to retailers since September and wait time has decreased steadily
Demand still remains high for the X100VI but customers are only waiting a couple of months instead of six months now
Hndisgh is 20/20 and it’s great everyone is talking about the shortages, but Fujifilm is doing everything it can to catch up
For the customers that want the X100VI for film simulation they can also get cameras like the X-S20, a X-T5, or X-T50 so there might be an issue with customer education too
Best-Selling Cameras in the UK
Fujifilm X100VI surpassed the X-T5, but it was close
Next was the Fujifilm X-T30II which had some kind of viral phenomenon
X-T50 was off to a good start, but demand slowed before picking up again
Cameras with a legacy tend to sell better than new models like the X-T50
Fujifilm’s use of a film simulation dial has attracted a lot of new users
When new cameras are launched people expect them to do everything, but no camera is for everyone
Fujifilm X-E and X-Pro Line
Yes there are plans for a new X-E and X-Pro camera
Covid lockdown slowed development because costs became astronomical, which disrupted the release cycle
Fujifilm prioritized certain lines as a result
The Fujifilm X-Pro and X-E are still important to Fujifilm just like enthusiasts
Developing the new X-Pro and X-E will take some time
Viltrox Unveils New AF 35mm F1.7 Air E/XF/Z: A Lightweight Standard Lens for Creative Freedom The Viltrox AF 35mm F1.7 APS-C lens, available in XF, E, and Z mounts, combines a versatile 52mm-equivalent focal length with a large F1.7 aperture. Its compact 170g design ensures easy portability, making it ideal for street, portrait, and everyday photography. The lens packs the beautiful bokeh, precise autofocus and high image quality into a compact design with durable quality and stylish appearance. Whether you’re a beginner or an experienced photographer, the AF 35mm F1.7 is your go-to companion for capturing stunning moments.
About Full-frame and APS-C Sensors Full-frame and APS-C sensors are two common types in cameras, differing in size and performance. A full-frame sensor matches the size of 35mm film, offering better low-light performance and a wider field of view, making it ideal for professionals. APS-C sensors, on the other hand, are smaller and provide a cropped field of view with a 1.5x crop factor, making them lightweight, cost-effective, and perfect for enthusiasts. The Viltrox AF 35mm F1.7 is designed specifically for APS-C cameras, delivering exceptional image quality and performance.
Viltrox AF 35mm F1.7 is designed for Fujifilm XF, Sony E, and Nikon Z mounts, offering outstanding optical performance with 9 elements in 8 groups. With a minimum focusing distance of 0.33m, it delivers sharp, detailed close-ups and stunning bokeh. The silent STM motor ensures smooth and accurate autofocus, making it perfect for portraits, street photography, still life, and video. Compact and weighing just 170g, this lens is the ideal choice for photographers who value portability and creativity.
Advantages of the Viltrox AF 35mm F1.7 over similar lenses: 01 Better value for money—The Viltrox AF 35mm F1.7 combines a wide F1.7 aperture and precise autofocus at a highly competitive price, delivering exceptional performance without breaking the bank.
02 Superior chromatic aberration control—Equipped with advanced optical elements, the lens effectively minimizes chromatic aberration, even at wider apertures, ensuring sharper and more vivid images.
03 Lighter and more portable—Weighing just 170g and compact enough to fit in your pocket, the AF 35mm F1.7 is lighter than many competitors, making it perfect for photographers on the go.
04 Better bokeh performance—The F1.7 aperture produces creamy, dreamy background blur, allowing subjects to stand out while maintaining excellent image sharpness in portraits and still-life photography.
05 Improved focus breathing control—Designed with minimal focus breathing, the lens ensures smooth and stable transitions, making it a reliable choice for video creators and vloggers.
The TTArtisan AF 27mm F2.8 will be offered in limited edition white for the holidays. The lens is limited to 2,000 units and you can get one from Amazon today. There was also a limited edition of the Orange lens in the past; silver and black lenses are also available.
Revolutionizing Tilt-shift Macro Photography – The First Laowa 55mm & 100mm Tilt-shift 1X Macro Lenses Venus Optics proudly introduces not one but two incredible Tilt-shift Macro lenses for full-frame cameras: 55mm & 100mm f/2.8 Tilt-Shift 1X Macro. They both feature a precise tilt of ±10°, a shift of ±12mm, and an impressive 1:1 magnification.
These lenses allow photographers to easily manipulate the plane of focus and adjust the perspective distortions. A true 1:1 macro capability will enable it to capture fine details of the subject. This versatile combination makes both lenses essential tools for photographers working across various fields, including commercial, macro, landscape, architectural photography, and more.Read More »
