Fujifilm Photography News and Rumors

CineD sat down with Victor Ha from Fujifilm USA to have a lengthy 1 hour 18-minute conversation about cameras. You can watch the full interview above or check out the key points below:

• A lot of the success of the Fujifilm X100VI is luck and timing, but the 5 generations that came before it helped also
• The X100 is relatable and attractive
• Many people don’t self-identify as a photographer anymore but rather see photography as a way to make an image
• Most buying the X100 are new to Fujifilm
• Fujifilm X100 appeals to photographers on any platform
• The used X100 market is also very hot right now
• X100VI is a great product designed by great engineers
• Developing a new camera takes x amount of months or years for engineering, but discussion about stuff like IBIS started a very long time ago before it was even possible
• Victor Ha started off as a theater major who decided to be a photographer who did headshots and wedding photography before moving to the software company Nik
• Victor Ha loved photography and he was very good at copying what others were doing, but he found his inability to do something unique stressful which moved him into business and marketing
• X100 is special because it is a combination of aesthetic design and a dedicated image-creating device
• The young aren’t used to having dedicated devices so the X100 gives them that experience and the same is true of Film
• Film has time sensitivity that delays gratification
• The removal of the mirror box is one of the biggest transitions that has happened in photography
• Victor Ha believes we are still in the middle of the transition to mirrorless and there is plenty of time for things like in-camera editing to be worked out
• Fujifilm color science is the best in the business so in a sense they have in-camera editing already, but most want different ways to get the image off the camera than anything else
• The only way to get the best image possible today is to use an interchangeable lens camera because of physics and there aren’t many cameras in the world that can do that right now
• Frame.io being implemented in fifth-generation cameras will help change image acquisition
• Cameras are still on an upward trajectory technologically
• When using the cloud to shoot you need an onset network tech
• If you try to send a text from the floor of a conference it doesn’t always work, but professional photographers will need it to work every time
• Getting rid of physical media might be a bad idea because it is best to have backups of your files
• Going from HD to 4k was strenuous and it is unlikely we will move to 8k anytime soon
• Sometimes pushing everything to the cloud can be a hindrance while other times it might be more convenient, but we should always try to push technology
• If you’re on the trip of a lifetime then using a camera like the Fujifilm GFX can be very satisfying Victor Ha has been using it with the GF50mm and GF80mm
• Fujifilm GF50mm is a pretty accurate representation of the focal length we see the world in
• Fujifilm knows what its competitors are up to and Victor hopes that the competition release more tools to challenge cameras like the GFX
• Fujifilm will always do well because they have great fans, great color science, and great optics
• Fujifilm has good relations in the industry and it has led to many unique lenses
• A strong industry is good for everyone in the industry

Fujifilm X100VI Silver and Black:
B&H Photo / Amazon (Silver : Black) / Moment / Adorama

Fujifilm GFX100II:
B&H Photo / Amazon / Moment / Adorama
Fujifilm GFX100SII
B&H Photo / Amazon / Moment / Adorama

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Fujifilm GFX Owners Group
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Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group