Fujifilm Photography News and Rumors

Mirrorless digital camera / ultrasonic diagnostic equipment won “Best of the Best Award”

20 products won the prestigious “Red Dot Design Award” in the world
Highly acclaimed for the design that realizes not only beautiful appearance but also excellent functions and performance

Achieved the highest award for 3 products, the highest number ever
Fujifilm Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Sadaichi Goto) is a “Red Dot Design Award Product Design” sponsored by the “Nordline Westfalen Design Center” based in Essen, Germany. We are pleased to announce that 20 products such as imaging products and medical equipment have received the “Red Dot Design Award 2022” at the “2022 (Red Dot Design Award: Product Design 2022)”. Among them, the mirrorless digital camera “FUJIFILM GFX100S / GFX50S II”, the wireless ultrasonic diagnostic imaging device “iViz air” (with lung echo guide function), and the wireless ultrasonic diagnostic imaging device “iViz air convex” (automatic bladder urine volume measurement). Three products (with functions) won the “Best of the Best Award”, which is the highest award of the award. The number of products that received the highest award this time is the highest ever for us.

The “Red Dot Design Award” is an international design award established in 1955. Judging by criteria such as design innovation, functionality, ergonomics, ecology and durability, it is awarded to excellent products. The “Red Dot Design Award” is a prestigious award that is one of the three major design awards in the world, along with the “iF design award” in Germany and the “IDEA Award (International Design Excellence Award)” in the United States. am. This year, about 7,900 entries were submitted from all over the world and were judged by internationally active design experts. As a result, not only the beautiful appearance but also the design that maximizes the excellent functions and performance was highly evaluated, and our 20 products received the “Red Dot Design Award” including the highest award.

In the development of all products and services, we pursue functions and performance, and are working on design development that maximizes the excellent functions and performance. Going forward, we will continue to aim to create new value for our products by realizing designs that are not limited to the beauty of the exterior design, but are thoroughly focused on easy and comfortable operability and portability.

“Red Dot Design Award 2022” winning products (19 products excluding one product sold only overseas)

① Mirrorless digital camera “GFX100S / GFX50S II” [Best of the Best Award]
A mirrorless digital camera that achieves ultra-high image quality with a large format sensor that is about 1.7 times larger than the 35mm format and unique color reproduction technology. The world’s highest ^{* 1} “FUJIFILM GFX100S” with approximately 122 million pixels and “FUJIFILM GFX50S II” with approximately 51.4 million pixels both have a compact body of approximately 900g ^{* 2} with a powerful image stabilization mechanism and high-precision autofocus. Equipped with high mobility. You can enjoy taking pictures with rich gradation expression and beautiful bokeh, which is unique to a sensor larger than the 35mm format image sensor.

* 1 For consumer mirrorless digital cameras. As of April 1, 2022. According to our research.
* 2 Includes attached battery and memory card.

(2) Wireless ultrasonic diagnostic imaging device “iViz air” (equipped with lung echo guide function) [Best of the Best Award]
An ultrasonic diagnostic imaging device with excellent portability, consisting of a tablet-type image display and an ultrasonic probe. Compact and lightweight, it is a wireless type that connects the image display and probe via WiFi, so it is easy to carry and handle. It has excellent cleanability, which is important for use in medical settings, and can be used for home medical care, emergency, in-hospital rounds, and as a puncture guide device for intravenous drip and dialysis. The lung echo guide function, which aims to support ultrasonic examination of the lungs (lung echo) for diagnosing pneumonia and pneumothorax, visually shows the angle of the probe and the scan location along the flow of the examination, and lists the examination results. Is automatically displayed to support the speeding up of inspection.

③ Wireless ultrasonic diagnostic imaging device “iViz air convex” (equipped with automatic bladder urine volume measurement function) [Best of the Best Award]
An ultrasonic diagnostic imaging device equipped with an automatic bladder urine volume measurement function that was developed ^{* 3} by utilizing deep learning, which is one of the AI ​​technologies . When the probe is applied to the abdomen according to the guide displayed on the tablet-type image display and an ultrasonic image is acquired, the bladder area is automatically extracted and the length is measured, and the bladder urine volume can be measured by scanning only two vertical and horizontal sections. indicate. Not only is it compact and lightweight, and it is highly portable, but it also has a rectal observation guide function that visually supports the evaluation of fecal properties, and can support home medical care for the elderly and excretion care in the ward.

* 3 The system performance and accuracy do not change automatically after installation.