Fujifilm Sets Ambitious Goal of Capturing 50% Share of Emerging Mirrorless Market in 2 years


The Times of India has an interesting interview with Fujifilm India Managing Director Yasunobu Nishiyama, where he stated: “Within the mirrorless market, we would like to have around 50 percent share in a span of at least two years.” This is a significant and ambitious goal even if he is only referring to the India market, which Fujifilm just entered and is still quite small in because India is a country containing roughly 1.3 billion people as of 2017. They are betting on “high image quality to gain market share and is looking on the growing number of photo professionals and young enthusiasts.”

The interview also states that the X system currently has 25 lenses with roughly 4 released a year, which is something that hasn’t really been quantified before. There is also an interesting look at the size of the Indian camera market from the interview

In 2016-17 fiscal, the total estimated size of the digital still camera was around 7.41 lakh units and DSLR (digital single-lens reflex camera) was the fastest growing segment with 20 per cent growth.

“In this, mirrorless segment had the highest growth of 300 per cent. In 2015-16, it was total 7,900 units and was 32,500 in 2016-17,” said Fujifilm Executive VP Graphic Arts Division S M Ramprasad.

Lakh units means 100,000 units so digital camera sales in India appear to be quite small at this time. This could be a unique market for Fujifilm to dominate going forward as it emerges. Fujifilm’s goals seem ambitious at first, but becoming the defacto camera in a country with a billion+ person population is one way to get around the Canon/Nikon hegemony.

Via indiatimes

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