Theo Georghiades General Manager, Fujifilm UK Interview, which is broken up into two parts. The video above is part one and starts in the middle since the first half is primarily Canon landscape work, with a little bit of GFX talk in the middle when they go to print some images. Part two will be released next month.
- Joined Fujifilm in 1999 with a degree in digital photography
- Digital photography evolved from the compact market into a bridge camera
- Fujifilm was the first to release a high-end compact camera Finepix 4700, which was the first SuperCCD camera
- It had octagonal pixels instead of square
- They had the first removable memory card
- Fujifilm was always part of the professional market, especially medium format
- The Fujix was one of the first interchangeable cameras that Fujifilm developed with Nikon
- When they decided to go into the DSLR market they developed their first DSLRs with Nikon.
- Then Fujifilm developed the X system during a time when mirrorless wasn’t meant for professional and they designed their cameras for them.
- X100 was designed to be a camera that a smart phone couldn’t compete with
- X-Pro1 discussion started right after success of the X100 because they weren’t sure how it would be received
- When they showed the X100 at Photokina and everyone liked it they knew it would be a hit and it helped them transition away from compact cameras at the right time with the X-Pro1, which was originally just going to be an interchangeable X100.
