Instax SQ6, Instax Square Monochrome Coming, Reviews and Launch Event


DC.Watch recently attended the Fujifilm SQ6 launch event and they came away with an interesting bit of information.

“Although the monochrome film in square format is not released yet, it is said that it is considering selling.”

Further Instax sales continue to grow strongly.

In addition, 10% of the sales of the instax series is domestic and the remaining 90% is overseas. The domestic market is solid, but sales are growing steadily in regions such as Europe, the US, Southeast Asia and China.”

You can read about DC.Watch’s full experience at the launch event here and other Instax SQ6 impressions below.

keithwee – The SQuare is Mighty. Review of the Fujifilm Instax SQ6 with many samples!

ivanjoshualoh – SQ6 : Beautifully Square

Instax SQ6: B&H Photo / Amazon / Adorama
Square Black Instant Film: B&H Photo / Amazon / Adorama

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Fujifilm 24 Exposure Superia and Fujicolor Rolls Replaced With 36 Exposures


The Phoblographer is reporting that Fujifilm is replacing their 24 exposure Superia and Fujicolor film rolls with 36 exposures.

“Fujifilm sent notice out today to retailers that they’re discontinuing their 24 exposure rolls and replacing them with 36 exposure rolls. This notice is specifically about their ISO 200, 400 and 800 rolls of film.”

Fujifilm has scaled back their film production by discontinuing multiple offerings and reducing their option for film. Here are just a few of the announcements that have been made previously 1, 2, 3, 4.

via Phoblographer

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Fujifilm Launches New FUJIFILM X/GFX USA Website and Mobile App


Offering Exciting News, Local Events, Inspirational Photography, Tutorials, and Regular Sweepstakes for FUJIFILM Digital Camera Users in the United States

Valhalla, N.Y., May 15, 2018 – FUJIFILM North America Corporation today announced the launch of its new website and mobile app for FUJIFILM digital camera users in the United States. The newly designed website brings together the latest FUJIFILM X Series and GFX system news, information about upcoming photography events, and inspiring features to help FUJIFILM photographers stay up to date and creatively energized.

Recent articles include a photographic trip to Antarctica with Dan Westergren and his FUJIFILM GFX 50S, a gallery of images shot by professional photographers using the new FUJIFILM X-H1 camera, and detailed rundowns of the exciting new features being added to FUJIFILM cameras via firmware updates.

Created by FUJIFILM North America Corporation, FUJIFILMXGFX.com brings together the finest photography, latest news, and essential techniques. It also helps visitors to find information on their nearest Authorized GFX system and X Series Dealers, including X Series Premier Dealers, making it the ultimate website experience for Fujifilm photographers. Read More »

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Instax SQ6 Fujiguys and More

The Instax SQ6 was released out of nowhere with a full Fujiguys video and a few ads. There is also a foreign youtube unboxing out there but beyond the initial leak, tonight’s announcement was a bit of a surprise. At least Instax fans now have an analog Instax Square option available.

Instax SQ6 Pre-Order: B&H Photo / Amazon / Adorama
Square Black Instant Film: B&H Photo / Amazon / Adorama

Ads

https://www.youtube.com/watch?v=y_ZZqfxe4w4

Read More »

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Instax SQ6 and Square Black Instant Film Announced and Pre-Orders

Instax SQ6 Pre-Order: B&H Photo / Amazon / Adorama
Square Black Instant Film: B&H Photo / Amazon / Adorama

Expanding the popular square format lineup!
Enjoy applying the versatile functions and stylish design to your everyday photos
Instant Camera “instax SQUARE SQ6”

New Solid Color Square Film “BLACK” – Stylish Black Frame

May 15, 2018

FUJIFILM Corporation (President: Kenji Sukeno) will launch “instax SQUARE SQ6” (SQ6) compatible with square format film as a new addition to the instax series of instant camera lineup, which allows users to enjoy on-the-spot photo printing. The various shooting functions, simple stylish design, and the square format prints suit any fashion style and allow the camera to be taken anywhere, ensuring you never miss a precious moment.

The “BLACK” frame for solid color square film will also be released on the same day. By adding the black frame to the lineup, you can enjoy shooting in a square format that emphasizes the vividness and contrast of the photos.

The SQ6 has a variety of functions that can be used in any situation. The camera has an automatic exposure adjustment function that is activated when the shutter button is pressed. It detects the ambient brightness and adjusts to provide the optimum shutter speed and flash light intensity. Even in a dark room, subjects and the background can be shot vividly and clearly. When taking a selfie, simply set the camera to selfie-mode and the settings will be adjusted to the optimum focus and brightness. There is also a self-shot mirror attached to the side of the lens allowing you to check the shooting range. Tripod holes in the bottom of the main unit and a timer can be also useful for group photos. Furthermore, to cover every situation, the camera has three modes. The “Double Exposure Mode” allows two photos to be overlapped on a single film when the shutter button is pressed twice, the “Macro Mode” can take short-range photos up to a minimum of 30cm, and the “Landscape Mode” can be used to take long-range landscape photos. It also includes three flash color filters (orange/purple/green) that once placed over the flash will change the color of the overall photo, allowing you to achieve a more unique and textured photo.

The camera is designed simple yet stylish. There are three color variations with pearl white to suit any style, blush gold for an elegant touch, and graphite gray for a cool and calm feel. The ring around the lens has a metallic finish and is matched to the color of the main unit. The knurled* surface not only makes the camera easy to hold but is also a great part of the design. The design allows you to choose the camera that suits your style and fashion. Read More »

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Fujifilm and Xerox Will Not Continue Efforts to Merge After The Lawsuit


On Sunday Xerox announced that the merger was off and that they had reached a settlement with the activist shareholders that blocked the merger. The only real loss for Fujifilm is that they will not gain Xerox’s direct access to distribution channels in North America and Europe, which could have been used to help their camera and medical devices businesses. It appears that Xerox decided to hold out for a better cash deal and Fujifilm was probably wise not to make their offer more generous due to Xerox’s current health.

This may not be the end of merger discussions if Xerox continues falling on hard times then Fujifilm could come in at a later date and make a better deal for Fujifilm, but at this point, it sounds like the two companies are parting ways. Of course, their current partnership that has profited Fujifilm greatly will remain intact, but I don’t see how a break down like this won’t hurt future endeavors between the two companies, Fujifilm and others will have to worry about Xerox’s activist shareholders getting involved in future business decisions going forward.

via bloomberg

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