Fujifilm Photography News and Rumors

The “inseki SQUARE Picture Book” album for instant camera “Cheki”
won the gold award at the world-renowned package design award “Pentawards 2019”
FUJIFILM Corporation (President: Kenji Sukeno) is the world-renowned package design award “Pentawards 2019” (Operation headquarters: Brussels, Belgium). We are pleased to announce that the SQUARE Picture Book has won the gold award.

“Pentawards” is a globally prestigious design award created only in 2007 for package design. Every year, excellent package designs are submitted from all over the world, and 15 international judges including renowned designers and experienced design directors judge based on design quality, brand expression, creativity, innovation, etc. . This year, more than 2000 products were submitted from 54 countries around the world, and 58 gold awards were awarded.

The “instax SQUARE Picture Book”, which won the gold award this time, can be used to create a unique photo book in the world by adding square format check prints to maximize the enjoyment of instax. It is a product that can. The product itself functions as a check print package with the unique concept of “a photo book that wraps the check print beautifully”. The concept and the simple, high-quality design that takes advantage of the texture of high-quality matte paper were highly evaluated.

We are pursuing functions and performance in the development of all products and services, and working on design development that makes the best use of these superior functions. We aim to create new value for products not only by the beauty of the exterior design, but also by realizing a design that focuses on simple, comfortable operability and portability.

We will continue to work on the development of excellent products, encouraging that our products received the “Pentawards 2019 Gold Award” from many applications received from around the world.