Fujifilm Photography News and Rumors

Fujifilm gathered together people with a hardware and software background to have a discussion about Fujifilm cameras for their first episode of X Lab. Below is a summary of the translated video:

• Talking about software today and autofocus/autoexposure
• The people invited to talk have been working on Fujifilm cameras since the X100
• The X-Pro1’s top criticism was slow autofocus
• Fujifilm is now up to 18 film simulations with the X-T4
• Users happy with color but want good AF
• It took a lot of experimenting to get the colors just right
• Reached professional stability around 2012/2013
• The camera is made of firmware
• Without firmware, a camera is just a box
• Firmware updates should really improve the camera
• Fujifilm started off selling image quality
• No matter how good the colors AF is needed to capture an image in focus
• EVF refresh rate, button placement, camera responsiveness, and other issues also affect AF too this is a complex issue
• Fujifilm had to make their cameras responsive enough to not affect autofocus
• Fujifilm X-T2 reduced blackout, made the shutter more responsive, and improved interval shooting
• Lots of people are still using Fujifilm X-T2
• X cameras were going to take 10 years to become competitive and now they are
• 2014 Classic Chrome Saturation is suppressed and graduation is hard
• Classic Chrome is a film simulation without a film name
• When Classic Chrome was developed it wasn’t uncommon to just come up with names
• Fujifilm is happy color
• Fujifilm X-T3 was a big step up in AF performance and added 4k60p
• Women have said that the exposure doesn’t match delicately
• They can adjust the shutter, sensor, processor, or boad or they can fix the algorithm, which they try to do by survey
• Fujifilm does its best to fix bugs
• Fujifilm wants to get their products out to market bug-free for users to touch and try, but sometimes problems get through
• If autofocus is good you can get a good image later with editing or you can set your exposure manually
• Another limitation is the motor used in the lens because even if the algorithm for focusing is good the motor might limit the camera
• It’s very difficult to make a camera

I did my best to catch everything I could, but google translation is bad when multiple people are speaking casually. If you want to help clarify drop a comment or contact me via e-mail. It’s interesting that Fujifilm is doing these videos, but they really should include a transcript on Youtube so that translation can be performed more accurately. Hopefully, Fujifilm does a better job with the next video.

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