Fujifilm WONDER PHOTO SHOP Moved and Reopening October 8, 2021

Fujifilm’s directly managed photo shop “WONDER PHOTO SHOP”
Proposing a unique photo life that feels the importance of connecting with people You can discover new ways to enjoy photography
10/8 Relocated and reopened in Omotesando, Tokyo to expand services
FUJIFILM Corporation (President: Sadaichi Goto) relocated its directly managed photo shop “WONDER PHOTO SHOP” to Omotesando, Tokyo (1F, La Porte Aoyama, 5-51-8 Jingumae, Shibuya-ku, Tokyo), October 8, 2021. It will be reopened on the same day.

At the new store, in addition to the service that allows you to order various prints of photos taken on your smartphone as before, and the provision of photo miscellaneous goods such as frames / albums that allow you to enjoy the printed photos even more, our mirrorless digital camera “X series” New services that customers have strongly requested, such as the establishment of a touch and try corner where you can pick up and experience the photo, and the same-day support for negative film development and digital data delivery such as “Sharundesu”. Offers. Through a wide range of products and services from photography to printing, we will propose ways to enjoy photography that suits the times. Read More »

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“Cheki” “instax mini 40” special movie released
Collaboration with “THE FIRST TAKE STAGE” with the concept of “one shot” !!
“Reina” who won the grand prix at the audition appeared
FUJIFILM Corporation (President: Sadaichi Goto) has a one-shot audition with the new product “instax mini 40” (hereinafter “mini 40”) of the instant camera instax “Cheki” series that allows you to enjoy printing immediately after shooting. A special movie in collaboration with the program “THE FIRST TAKE STAGE * 1 ” will be released on Tuesday, July 27th. The special movie depicts the realistic appearance of “Reina” who won the Grand Prix at “THE FIRST TAKE STAGE” through a check print and is available on the special website and the instax “check” SNS official account ( Instagram / Twitter ). I will publish it. Also, for a week from August 13th (Friday) to August 19th (Thursday), it will be aired on all screens of 95 theaters nationwide at AEON CINEMA before the movie is shown * 2 .

In the special movie, “Reina”, who won the grand prix by taking one shot from a large number of applicants from all over the country, appeared in “THE FIRST TAKE” and performed the song “Only me”. I will use it. Through a story that expresses precious time and real feelings that are only once in life from the moment “Reina” learned of her own Grand Prix award to appearing in “THE FIRST TAKE” and standing in front of the microphone , I will tell you the charm of “mini 40”.

The catch phrase “Give your take.” Of “mini 40” released in April contains the idea that “I want you to express each different individuality as you are.” increase. On the other hand, in “THE FIRST TAKE STAGE”, “I can express my life in my own way through the performance of one shot” is the selection point. “Mini 40” and “THE FIRST TAKE STAGE”, which have a common concept, will collaborate to support challengers who express their own personality through “one-shot shooting”.

* 1 A one-shot audition program for the YouTube channel “THE FIRST TAKE” with over 4.7 million subscribers. The Grand Prix is ​​promised to appear in “THE FIRST TAKE” and to be digitally released from the distribution specialty label “THE FIRST TAKE MUSIC”.
* 2 Some special performances (previews, rental hall screenings, advance screenings, live broadcasts, etc.) are excluded.

Instax Mini 40: B&H Photo / Amazon / Adorama
Instax Contact Sheet: B&H Photo / Amazon / Adorama

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DPR: Fujinon XF 50mm f/1 R WR Reviewed and Awarded Silver

Fujinon XF50mm f/1 R LM WR:
B&H Photo / Amazon / Moment / Adorama

DPR posted its Fujinon XF 50mm f/1 R WR review the other day and surprisingly they gave it a silver award, but unsurprisingly they ragged on the lens which we have seen them do before. You can read the full written review here, but most other reviewers liked the lens quite a bit. I think it comes down to if you truly enjoy fast glass or if you prefer clinical glass.

What we like What we don’t
  • Balances well with larger X-mount bodies
  • Truly luscious bokeh
  • Very flat plane of focus
  • Excellent flare and ghosting resistance
  • No focus breathing
  • Comprehensive weather-sealing
  • Solid build and good controls
  • Very effective lens hood in the product bundle
  • Not very sharp until F2.8 or narrower
  • LoCA color casts at F2.0 or wider
  • Cat’s eye can be an issue at apertures wider than F2.0
  • Slow autofocus and occasional AF hunting
  • Low maximum magnification
  • No in-lens stabilization
  • Fairly big and bulky
  • Quite expensive

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Profoto A1X Firmware C11 Released

Profoto A1X: B&H Photo / Amazon / Adorama

Profoto recently released firmware C11 for the Profoto A1X which seems to just bring the firmware version in line with the rest fo the lineup since the release notes only have changes for Nikon and Canon, but these kinds of updates generally have minor bug fixes in them too so make sure you download the update from Profoto.

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Sunday Savings Continues With Some Savings Ending Today

Fujinon GFX Lenses
Fujinon GF 32-64mm f/4 R LM WR (Save $500):
B&H Photo / Amazon / Moment / Adorama

Fujinon GF50mm f/3.5 (Save $200):
B&H Photo / Amazon / Moment / Adorama

Fujinon GF 45mm f/2.8 R WR (Save $200):
B&H Photo / Amazon / Moment / Adorama

Fujifilm X-T3: (Save $300):  B&H Photo / Amazon / Adorama

Fujifilm X-T30 (Save $100): B&H Photo / Amazon / Adorama

Fujinon X Lenses
XF 8-16mm f/2.8 R LM WR (Save $500): B&H Photo / Amazon / Adorama
XF16-80mm F4 R OIS WR (Save $200): B&H Photo / Amazon / Adorama
XF 50-140mm F2.8 R LM WR (Save $300): B&H Photo /Amazon / Adorama

XF 200mm f/2 OIS WR w XF 1.4x TC F2 WR (save $2000):
B&H Photo / Amazon / Adorama

New Apple M1 Save Up to $150: B&H Photo / Amazon / Adorama

Other Deals
Pelican Cases Discounted
X-Mount Lens Deals
Memory Card Savings
Power Banks

Battery Banks For Fujifilm Cameras
Anker PowerCore Speed 20000 PD
PowerCore+26800 PD
other more affordable options

New Apple Mac Pro: B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple iMac Pro: B&H Photo / Adorama
New Apple MBP: B&H Photo / Adorama
New Apple M1: B&H Photo / Amazon / Adorama
MacBook Pro (Savings still available): B&H Photo

Limited time iPad Pro Savings
iPad Pro Bundles: B&H Photo

Save on Accessories
Atmos multiple configurations save up to $300

ONA Bags Savings

Luxli Light Savings
Godox Savings

Software Deals
Luminar AI & Luminar 4 & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2021

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New Fujifilm Coronavirus Testing Kit Does Not Require Dedicated Testing Device

New release of “Fuji Dry Chem IMMUNO AG Handy COVID-19 Ag”
New coronavirus antigen test kit that does not require a dedicated test device
Applying high-sensitivity detection technology based on a unique silver salt amplification reaction}
FUJIFILM Corporation (President: Sadaichi Goto) is a new handy type coronavirus (SARS-CoV-2) that does not require a dedicated inspection device and applies high-sensitivity detection technology by the silver salt amplification reaction used in the photo development process. ) FUJIFILM Medical Co., Ltd. uses the antigen test kit “Fuji Dry Chem IMMUNO AG Handy COVID-19 Ag” (hereinafter, “Handy COVID-19 Ag”) as an in vitro diagnostic drug. It will be released from July 27, 2021 through (President: Yoshihiro Kawahara).

With the spread of the new coronavirus infection (COVID-19), in Japan, at elderly facilities and medical institutions where elderly people with a high risk of aggravation enter, promptly use an antigen test kit for mildly ill people. Inspection is in progress. In addition, in order to prevent large-scale clusters and medical strains, universities and companies are also encouraged to actively test using antigen test kits * 1 . In the future, antigen testing, which enables simple and quick testing, is expected to be used in more situations, but its sensitivity is generally lower than that of PCR testing, and higher sensitivity has been desired.

The “Handy COVID-19 Ag” to be released this time is an antigen test kit that can easily and quickly test for the presence of new coronavirus antigens without the need for a dedicated test device and at any test location. After dropping the sample extract onto the cartridge, the test result can be obtained in 10 to 13 minutes with a simple button operation, and the result can be visually confirmed on the spot.

“Handy COVID-19 Ag” uses an antibody developed by Yokohama City University (Yokohama City, Kanagawa Prefecture, hereinafter referred to as Yokohama City University) that can detect the new coronavirus antigen with high accuracy. By combining with the silver amplification immunochromatography method * 2 , it is possible to detect with a small amount of virus. In the performance confirmation of this test kit using cultured viruses and clinical specimens conducted in collaboration with Yokohama City University, it was confirmed that it shows higher virus detection ability than the immunochromatography method that does not use silver amplification * 3 . We also confirmed that virus antigens can be detected in alpha strains * 4 , beta strains * 4 , and gamma strains * 4 , which are mutant strains of the new coronavirus .

Fujifilm is a new coronavirus antigen test kit “Fuji Drychem IMMUNO AG Cartridge COVID-19 A * ” for the “IMMUNO AG” series of infectious disease testing devices, which was introduced in March this year at more than 25,000 clinics nationwide. 5 ”has been released, providing medical institutions with a convenient testing environment for the new coronavirus. By launching “Handy COVID-19 Ag” this time, it will be possible to test the new coronavirus even in facilities for the elderly, companies, schools, etc. that do not have a testing device, contributing to further expansion of the testing system and suppression of the spread of infection. To do.

New Coronavirus Antigen Test Kit "Fuji Dry Chem IMMUNO AG Handy COVID-19 Ag"

New Coronavirus Antigen Test Kit “Fuji Dry Chem IMMUNO AG Handy COVID-19 Ag”

FUJIFILM will continue to contribute to improving the efficiency of examinations and the quality of medical care by providing a wide range of products and services that meet the needs of medical practice.

* 1 Decided by the government’s new coronavirus infectious disease countermeasures headquarters “Basic countermeasures for new coronavirus infectious disease countermeasures (changed on May 28, 3rd year of Reiwa)”
* 2 In the immunochromatography method, when a test substance (virus, etc.) is present in a sample (nasopharyngeal swab, etc.) dropped into a reagent, it binds to the labeled antibody in the reagent to generate an antigen-antibody complex. A test method in which a colored line indicating positive (with antigen) is displayed when the complex is captured by an antibody that is linearly applied on the detection line in advance. Since the results can be obtained easily and quickly, it is often used for testing for infectious diseases that require urgent treatment.
* 3 Yamaoka et al., Highly specific monoclonal antibodies and epitope identification against SARS-CoV-2 nucleocapsid protein for antigen detection tests, Cell Reports Medicine (2021), https://doi.org/10.1016/j.xcrm.2021.100311
* 4 Alpha strain (UK, B.1.1.7 strain variant), Beta strain (South Africa, B.1.351 strain variant), Gamma strain (Brazil, P.1 strain variant)
* 5 Approval number: 30300EZX00024000

Silver amplification technology applied to the antigen test kit to be released this time

When the gold (Au) colloid, the reducing agent, and the silver ion coexist, the silver ion reacts with the reducing agent only around the gold colloid, and metallic silver (Ag) is likely to be generated (silver amplification reaction).

The test kit released this time applies this principle. The capture antibody applied to the detection line catches the antigen bound to the antibody labeled with gold colloid (step ①), and by controlling the silver amplification reaction described above, metallic silver is generated only where the gold colloid label is present. , Form a large metallic silver (step ②).

As a result, the visual detection ability is greatly improved.

References: T. Broger, B. Sossen, et al., Lancet Infect. Dis. 2019; 19 852–61.

1. Product name
SARS Coronavirus Antigen Test Kit
(Brand name: Fuji Drychem IMMUNO AG Handy COVID-19 Ag, Approval number: 30300EZX00015000)

2. Main features
(1) High sensitivity is achieved by applying high-sensitivity detection technology by silver salt amplification reaction.
When the amount of virus is small by using the development technology of photographic film to amplify the label, which is a marker of the antigen, about 100 times compared to the case where the technology is not used, and to improve the visibility and sensitivity. But it can be detected.

(2) Uses an antibody that can detect the new coronavirus (SARS-CoV2) antigen developed by Yokohama City University with high accuracy.
It distinguishes from conventional coronavirus and influenza virus and detects new coronavirus antigens with high accuracy. We also confirmed that virus antigens can be detected with high accuracy even for mutant strains such as alpha strains, beta strains, and gamma strains because we use antibodies that target viral antigen sites that are not easily affected by mutations.

(3) Inspection results can be confirmed on the spot without the need for a dedicated inspection device and regardless of the inspection location.
No equipment such as a reactor or reader is required, and it can be inspected anywhere. With a simple button operation, rapid antigen test measurement by silver amplification immunochromatography is possible, and the test result can be visually confirmed.

(4) Rapid inspection with a measurement time of 10 to 13 minutes is possible.
After collecting the sample with the attached cotton swab and dropping the sample extract into the kit, the test result can be obtained in 10 to 13 minutes.

3. Main specifications

product name SARS Coronavirus Antigen Test Kit
“Fuji Dry Chem IMMUNO AG Handy COVID-19 Ag”
Measurement item New coronavirus (SARS-CoV-2) antigen
Specimen Nasopharyngeal swab or nasal swab
Reaction time 10-13 minutes
Storage method Room temperature (1-30 ° C)
Sales unit 10 times / box
Composition Test cartridge, extract (0.4 mL), sterile cotton swab (for nasopharyngeal swab),
nozzle (for extract): 10 each
Stand (for extract): 1 each

Other Avigan/COVID-19/Hydro Ag +/Fujifilm Biomedical Coverage
(1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39)

Please don’t forget to follow us on FacebookTwitterInstagramYouTube

Plus our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

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