Samyang/Rokinon MF 85mm F1.4 MK2 and MF 14mm F2.8 MK2 Available For Preorder


The Mark II Rokinon 85mm and 14mm lenses for X-Mount can now be preordered. Both of the Mark I lenses were known for being very sharp and a good value, so the Mark II lenses should be even better.

MF 85mm F1.4 MK2: B&H Photo / Amazon / Adorama
Samyang’s best-selling manual focus 85mm has been updated and released. While retaining the excellent expressive imaging quality of the conventional 85mm lens, many customers ‘needs adopt the’De-click’ function, weather sealing, micro pattern focus ring, etc. to improve usability. Further strengthened. Samyang’s MF 85mm F1.4 MK2 makes it easier to capture important moments in your life.

MF 14mm F2.8 MK2: B&H Photo / Amazon / Adorama
Samyang’s best selling, manual focus 14mm lens has been upgraded! While maintaining the excellent imaging quality of the conventional 14mm lens that is loved by customers around the world, we have added’Focus Lock ‘and’De-click’ functions. In addition, it is also equipped with Weather Sealing, so you can shoot freely in various environments.

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VILTROX AF 85mm f/1.8 XF II Released


The VILTROX AF 85mm f/1.8 XF II for X-Mount is now available for Preorder at B&H Photo, with Amazon and Adorama to follow.

Distinguished by its updated sleeker and lighter weight design, the Viltrox AF 85mm f/1.8 XF II is the second-generation of this portrait-length prime designed for FUJIFILM X-mount mirrorless cameras. The lens’s short-telephoto focal length pairs with the bright f/1.8 design to suit working in a variety of lighting conditions and also for controlling depth of field and isolating subject matter. The optical design comprises one extra-low dispersion element, one aspherical element, and four elements made from highly transparent glass, which all help to reduce chromatic and spherical aberrations in order to realize high clarity and sharpness. An HD Nano multi-layer coating has also been applied to suppress flare and ghosting for improved contrast when working in strong lighting conditions. Additionally, the lens features an STM motor for quick, quiet autofocus performance along with a minimum focusing distance of 2.6′ for working with close-up subjects.

  • Mark II of this lens sports a more svelte and lighter weight design for greater versatility and portability.
  • Portrait-length prime is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 127.5mm equivalent focal length.
  • Bright f/1.8 maximum aperture benefits working in difficult lighting conditions and also offers a wealth of control over focus position when using shallow depth of field techniques.
  • One extra-low dispersion element and four elements made from highly transparent glass contribute to reducing a variety of aberrations in order to produce well-corrected imagery with accurate color and no color fringing.
  • One large-diameter aspherical element minimizes distortion and spherical aberrations in order to produce high sharpness and accurate rendering.
  • HD Nano multi-layer coating has been applied to individual elements to reduce flare and ghosting for improved contrast. Also, this coating is water-resistant to help protect the exposed surfaces from moisture.
  • STM autofocus motor delivers quiet and precise focusing performance along with a minimum focusing distance of 2.6′.
  • Electronic contacts convey Exif data as well as permit camera-based aperture selection. Additionally, an integrated USB port permits updating the lens’s firmware.
  • Rounded nine-blade diaphragm contributes to a pleasing bokeh quality.
  • Included lens hood shades the front element from flare-causing stray light and also offers some additional physical protection.

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VILTROX AF 85mm f/1.8 XF II: B&H Photo / Amazon / Adorama

VILTROX 23mm f/1.4: B&H Photo / Amazon
VILTROX 33mm f/1.4: B&H Photo / Amazon
VILTROX 56mm f/1.4 (Coming Soon):
B&H Photo / Amazon
VILTROX 85mm f/1.8:
 B&H Photo / Amazon

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Fujifilm Updates X-Photographer Ambassador Program


As we continue our journey to be more representative of our community, we would like to take this opportunity to bring you up to speed with what we are doing with our X-Photographer program and how we are structurally changing it to be more open to aspiring image makers. We believe that having a diverse range of ambassadors is important and expect these changes to lay the foundation for how we will continue to offer opportunities to image makers from our community for generations to come.

Changes take time, but this transformation will begin with the addition of the U.S. FUJIFILM Creator Website, which we expect to launch in August, 2020, as well as an expansion of our X-Photographer program to give opportunities to more U.S. based image makers.

We intend to make the new FUJIFILM Creator website the central location for our audience to meet all of our photography and filmmaking ambassadors. It will be located front and center at http://www.fujifilm-x.com and will be the foundation of how we will change our X-Photographer program moving forward. This new website will be a place where fans can see a collective body of work from the FUJIFILM Creators and FUJIFILM X-Photographers alike, and a place for aspiring image makers to learn how they can get on the path to becoming a Fujifilm ambassador as well.

We truly have an incredible community of talented and passionate image makers and are proud to offer a place to feature and showcase them and also inspire new individuals to join their ranks with Fujifilm. Read More »

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Fujifilm Partners With Dr. Reddy’s And Global Response Aid For Deployment Of A COVID-19 Treatment Drug Outside Of Japan


Fujifilm partners with Dr. Reddy’s and Global Response Aid for deployment of a COVID-19 treatment drug outside of Japan
Licensing agreement was signed on the development, manufacture and sales of anti-influenza virus drug Avigan® Tablets.

TOKYO, July 1, 2020 — FUJIFILM Corporation (President: Kenji Sukeno) partners with Dr. Reddy’s Laboratories Ltd. (Co-Chairman & Managing Director: G. V. Prasad, hereinafter “Dr. Reddy’s”), a global pharmaceutical company headquartered in India and Global Response Aid (CEO:Mitch Wilson; hereinafter “GRA”), a global provider of medical supplies and pharmaceuticals, aimed at overseas deployment of a treatment drug for the novel coronavirus infectious disease, or COVID-19. On June 30, a Tripartite Licensing Agreement (“Agreement”) was concluded between FUJIFILM Toyama Chemical Co., Ltd., Dr. Reddy’s, and GRA, concerning the development, manufacture and sales of Avigan® Tablets (generic name: favipiravir) (hereinafter “Avigan”), which is a potential drug for a treatment of COVID-19. Under the Agreement, FUJIFILM Toyama Chemical will grant Dr. Reddy’s and GRA the exclusive right to develop, manufacture* and sell Avigan overseas**, and, receive a lump-sum license fee and royalties on sales. Read More »

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Fujifilm GFX100 Firmware Update Interview: ProResRAW Was Intended Since Before Launch

Cinema5D posted an interview with Fujifilm Manager Makoto San about the new Fujifilm GFX100 firmware that was released earlier today. You can see the interview above or read a summary below:

  • GFX100 our for about a year
  • Large format
  • Amazing IBIS
  • ProResRAW finally launched
  • Decided to do RAW video it before launch but took time
  • There is a lot of demand for the GFX100 and RAW video
  • Could support Black Magic RAW
  • Internal recording is maxed out and fixed at 4k
  • Pixels are combined in sensor for video which is why 4k is the limit
  • Only limitation on ProResRAW is 16×9 so no DCI 4k or 1080p
  • F-Log internally and HLG external is possible
  • ProResRAW is 12-bit
  • Bleach bypass added to GFX100
  • Gymbal support from 4 companies discussed
  • ATMOS will update the Ninja V soon

Also do not forget that you can save a few hundred dollars on the ATOMS Ninja V ending today!

ATOMS NINJA V: B&H Photo / Amazon / Adorama

Fujinon GF30mm f/3.5 R WR: B&H Photo / Amazon / Adorama

Fujifilm GFX News, Rumors, and Collaboration
Fujifilm GFX Owners Group
Fujifilm GFX Page

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Fujifilm GFX100: B&H Photo / Amazon / Adorama
Fujifilm GFX50R: B&H Photo / Amazon / Adorama
Fujifilm GFX 50S: B&H Photo / Amazon / Adorama

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Fujifilm X-T4 and Fujinon XF16-80mm f/4 R OIS WR Firmware Updates Released

X-T4 Firmware update
Version: 1.02

Improvement of BIS function during a movie shooting.

The phenomenon is fixed that images, which were erased from an SD card with SIMULTANEOUS DELETE ON, are played back.

The phenomenon is fixed that overexposure can happen in a certain shooting condition.

The phenomenon is fixed that a camera doesn’t wake up by pressing the shutter button after auto power off worked.

Fix of minor bugs

Download Here

XF16-80mmF4 R OIS WR Firmware update
Version: 1.05

Improvement of OIS function during a movie shooting.

Download Here

Fujifilm X-T News, Rumors, and Collaboration
Fujifilm X-T Owners Group
Fujifilm X-T Page

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Fujifilm X-T4: B&H Photo / Amazon / Adorama
VG-XT4 Vertical Battery Grip: B&H Photo Amazon / Adorama
NP-W235 Battery:  B&H Photo / Amazon / Adorama
Fujifilm BC-W235 Dual Battery Charger: B&H Photo / Amazon / Adorama

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