Theo Georghiades General Manager Fujifilm UK Interview

Theo Georghiades General Manager, Fujifilm UK Interview, which is broken up into two parts. The video above is part one and starts in the middle since the first half is primarily Canon landscape work, with a little bit of GFX talk in the middle when they go to print some images. Part two will be released next month.

  • Joined Fujifilm in 1999 with a degree in digital photography
  • Digital photography evolved from the compact market into a bridge camera
  • Fujifilm was the first to release a high-end compact camera Finepix 4700, which was the first SuperCCD camera
  • It had octagonal pixels instead of square
  • They had the first removable memory card
  • Fujifilm was always part of the professional market, especially medium format
  • The Fujix was one of the first interchangeable cameras that Fujifilm developed with Nikon
  • When they decided to go into the DSLR market they developed their first DSLRs with Nikon.
  • Then Fujifilm developed the X system during a time when mirrorless wasn’t meant for professional and they designed their cameras for them.
  • X100 was designed to be a camera that a smart phone couldn’t compete with
  • X-Pro1 discussion started right after success of the X100 because they weren’t sure how it would be received
  • When they showed the X100 at Photokina and everyone liked it they knew it would be a hit and it helped them transition away from compact cameras at the right time with the X-Pro1, which was originally just going to be an interchangeable X100.
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Fujifilm Celebrates One Year Anniversary Of The Wonder Photo Shop In New York City

Fujifilm’s brand experience store has welcomed more than 83,000 guests in its first year.

Valhalla, N.Y., July 19, 2017 – FUJIFILM North America Corporation will celebrate the one year anniversary of its Wonder Photo Shop in New York’s historical Flatiron District on July 22, 2017. During its first year, the Wonder Photo Shop has welcomed people from around the world while simultaneously growing and contributing to the local community. Wonder Photo Shop was created to be an immersive photo and brand experience store that allows Fujifilm to test and develop new consumer facing products while providing these learnings to our retail partners.

With an 83 year legacy of imaging and photography, Fujifilm developed the Wonder Photo Shop as a catalyst for a Photo Renaissance, the rebirth of the enjoyment of photography. The New York store has become Fujifilm’s flagship store, adding to seven other global Wonder Photo Shop locations in Tokyo, Barcelona, Bogota, Istanbul, Auckland, Kuala Lumpur and Shanghai. Read More »

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Adobe Lightroom And Camera RAW Fix GFX Extended ISO Issue And Adds X100F Conversion Lens Profiles

Adobe Camera RAW (9.12) and Lightroom CC 2015.12 (6.11 standalone) is available today. They address a GFX extended ISO issue along with adds profiles for Fujifilm X100F conversion lenses.

Customer reported issues resolved

  • Fixed an issue where images taken with extended ISO on the Fujifilm GFX-50S were too bright.

New Lens Profile Support

  • Fujifilm X Fujifilm WCL-X100 Wide-Angle Conversion Lens
  • Fujifilm X Fujifilm WCL-X100II Wide-Angle Conversion Lens
  • Fujifilm X Fujifilm TCL-X100II Tele Conversion Lens
Posted in Fujifilm GFX, Fujifilm GFX 50S, Fujifilm X100F, Software | Tagged , , , , | Leave a comment

Fujifilm Magazine Issue 21

Fujifilm X Magazine Issue 21 is now available online here or via their iPhone or Android app for free. This issue includes a lot of photos and tips about how to better use a variety of Fujifilm cameras. The most detailed articles about how to be a better photographer include the Ultimate Portrait Lens, which leads to Create Family Favorite Portrates along with Switching to manual.

There is also the opportunity to win a £1,250 Fujifilm shopping spree inside.

Posted in Fuji X-Pro1, Fuji X-Pro2, Fuji X-T1, Fuji X100, Fuji X100T | Tagged , , , , , , | Leave a comment

Emil Busch Glaukar 3.1 Portrait Lens Kickstarter

Photorumors is reporting another German lens being brought back to life on Kickstarter the Emil Busch Glaukar 3.1 portrait lens. If you are into classic glass this might be a good investment for you since there are still early bird spots available.

In 1910, Emil Busch introduced the Glaukar, a fully corrected photographic lens, which besides solving spherical aberration, corrected coma and astigmatism was a “usable” lens. Unlike Rudolph’s Protar, which did not work properly at the time of invention because its construction required glass coatings not available at the time, the Emil Busch Glaukar lens was the first anastigmatic lens for daily portrait photography. By creating his anastigmatic lenses, Busch corrected the above mentioned faults by careful combination of the lens elements. Sharpness and artistic images were possible for the first time.

The modern Glaukar will come in the following mounts:

  • Nikon
  • Canon
  • Sony E
  • Fuji
  • Micro Four Thirds
  • Leica M
  • Leica T

Lens technical specifications:

  • Focal length: 97mm
  • Maximum aperture: 1:3.1
  • Aperture range: 1:22
  • Image circle: 43mm
  • Field of view: 25°
  • Electronic contacts none
  • Closest focusing distance: 1.5 m
  • Filter thread: 37mm
  • Max diameter: length 73mm/80mm (DSLR), approx. 85mm mirrorless
  • Weight: 410 g

Read More »

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Additional 7Artisans / DJ-Optical Information

Here is some additional information on the 7Artisans / DJ-Optical mirrorless lenses covered a little more than a week ago.

7Artisans 7.5mm f/2.8 APS-C fish-eye lens for MFT, Fuji and Sony E mounts:

  • 11 Elements in 8 Groups
  • Aperture Range: f/2.8-f/22
  • 12 Diaphragm Blades
  • Multi Layer Coating
  • Aluminum Body and Copper Core
  • Closest Focus Distance: 0.12m
  • Widely Focus within 180 Degree
  • 0.6oz/275g
  • Price: $139

7Artisans 25mm f/1.8 APS-C wide-angle lens for MFT, Fuji and Sony E mounts:

  • 7 Elements in 5 Groups
  • Aperture Range: f/1.8-f/16
  • 12 Diaphragm Blades
  • Aluminum Body and Copper Core
  • 0.31oz/143g
  • Price: $69.99
  • Sample photos

7Artisans 35mm f/2 full frame lens for Canon EF-M, Fuji and Sony E mounts (coupled version for Leica M-mount will be released soon):

  • 7 Elements in 5 Groups
  • Aperture Range: f/2-f/16
  • 10 Diaphragm Blades
  • Aluminum Body and Copper Core
  • 0.7oz/320g
  • Price: $156
  • More info available here

Via Photorumors

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