Fujifilm Financial Results for Q1 FY2023

Fujifilm released its financial results, and of course, Instax is continuing to do quite well while Fujifilm’s new cameras are selling well. You can find the full report here or read the talking points below:

In the Imaging segment, consolidated revenue amounted to ¥105.2 billion (up 27.6% year-over-year).

Consolidated operating income amounted to ¥23.3 billion (up 121.1% year-over-year).

In the consumer imaging field, steady sales of instant photo systems, color paper and dry minilabs/materials drove revenue higher. In June 2023, we launched the INSTAX SQUARE SQ40 which is compatible with square format films. We will continue to provide new values to people around the world by combining analog and digital technologies through the INSTAX Series of instant cameras.

In the professional imaging field, revenue increased significantly as sales of the X Series digital cameras launched in the previous fiscal year, in particular X-H2, X-H2S and X-T5, fared well. In June 2023, we launched the X-S20 all-in-one compact and lightweight model incorporating a high-capacity battery, high-performance AF and video recording functions. We will continue to offer attractive products by achieving overwhelmingly high image quality with the large format in the GFX series and the best balance between image quality and size in the X series. Meanwhile, in April 2023, we released the FUJIFILM SX1600, which is a lens-integrated long-range camera featuring the world’s longest 1600mm telephoto and 40x optical zoom for broad applications including surveillance and inspections. We will continue to develop innovative products that meet the needs of customers and markets by using proprietary optical technology nurtured through the development of various lenses as well as cutting-edge image process technology.
*Among lens-integrated long-range cameras, as of April 6, 2023 according to Fujifilm.

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Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

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Voigtlander NOKTON 50mm f/1.2 Coming September

Features
The NOKTON 50mm F1.2 X Mount is a F1.2 large aperture manual focus medium telephoto lens. It has an angle of view equivalent to 75mm in full-frame format, and has a large aperture of F1.2 based on the Sonnar-type lens configuration, which has an asymmetrical front and back aperture. Despite the adoption of a spherical lens and the extension of all groups, it is compact and easy to handle, with an overall length of 49.0mm and a weight of 290g. This lens produces large bokeh when the aperture is wide open, and by stopping down the aperture several stops, it delivers sharp descriptive power.

Main features

Exclusively designed for Fujifilm X mount
Equipped with an optical system optimized for the image sensor of the Fujifilm X system camera. High resolution is maintained to the image periphery without relying on the camera’s optical correction function, and phenomena such as color cast are also suppressed.

Information communication with the body by electronic contact
Equipped with electronic contacts for highly reliable electrical communication between the lens and body. In addition to Exif information, focus check, and shooting distance linked display, certain models also support in-body image stabilization and parallax correction through the combination of a body that supports telecommunications and the latest firmware (*1).

Manual focus for reliable focus operation
The use of an all-metal helicoid unit that has been processed and adjusted with high precision and high-quality grease that produces just the right amount of torque enables focusing with a smooth operating feel. It enables fine focus adjustment.

Beautiful bokeh with 12 aperture blades
A 12-blade diaphragm is used to make the hole formed by the diaphragm blades closer to a circle. Out-of-focus areas are rendered naturally, and point light sources are not polygonal but softly rounded.

Aperture ring for direct mechanical operation
The aperture mechanism uses a mechanism in which the aperture ring is directly connected to the opening and closing of the aperture blades, similar to Voigtlander’s VM mount and mirrorless mount lenses. With a 1/3 step click, you can enjoy the feeling of operating the mechanism directly.

Shortest shooting distance 0.39mT
he shortest shooting distance is 0.39m when all lens groups are extended. With the close-up effect, you can get an even greater amount of bokeh than when shooting a distant view, expanding the possibilities of shooting that make the most of the bokeh at maximum aperture.

*1 Precautions regarding electronic communication compatible bodies
This product is equipped with electronic contacts, but there are restrictions on the bodies that can be used for electronic communication. Please check the body list below. (April 2023 survey)

Telecommunications compatible model and firmware *2*3
X-H2s v3.01 and above
X-H2 v1.21 and above
X-Pro3 v1.23 and above
X-T5 v1.03 and above
X-S20 v1.10 and above
X-S10 v2.10 or above
X-H1 v2.13 and above
X-T4 v1.25 and above
X-T3 v4.12 or above
X-T2 *4 v4.40 and above
X-T30 v1.41 and above
X-T30 II v1.00 or above
X-E4 v1.04 and above

Models that do not support telecommunications*5
X-T X-T1 X-T20 X-T10 X-T200 X-T100
X-Pro X-Pro2 X-Pro1
XE extension X-E3 X-E2 X-E1
X-M X-M1
X-A X-A7 X-A5 X-A3 X-A2 X-A1
*2 It is recommended to change the depth of field display to the film standard (the same value as the depth scale engraved on the product) in the body settings.
*3 Please use the latest firmware as there may be cases where the performance cannot be demonstrated or there may be restrictions on some functions if the firmware is less than the listed firmware. Please check the body instruction manual for confirmation of the firmware of the body used and acquisition of the latest firmware.
*4 When using with X-T2, Fno can be displayed by changing the aperture value display setting from TNo to FNo in the body settings.
*5 When using with a model that does not support telecommunications, change the setting of [Release without lens] in the body settings to “Allow”.

specification

Lens configuration diagram

  • focal distance 50mm (Full size equivalent: 75mm)
  • Aperture ratio 1 : 1.2
  • minimum aperture F16
  • lens configuration 8 groups of 9 pieces
  • angle of view 32.5°
  • Number of aperture blades 12 sheets
  • Shortest shooting distance 0.39m
  • Maximum magnification 1: 6.0
  • Maximum diameter x total length φ63.9×49.0mm
  • filter size φ58mm
  • weight 290g
  • Lens hood Dedicated hood included
  • Aperture ring Equipped (manual aperture)
  • Electronic contacts Yes *1
  • Exif information Supported *1 *2
  • focus check correspondence
  • Parallax correction Supported (X-Pro3)
  • In-body image stabilization Compatible (limited to models that support in-body camera shake)
  • Shooting distance linked display correspondence

Price/JAN code
Suggested retail price (excluding tax) ¥100,000
JAN code JAN 4530076 234079
release date Scheduled to be released in September 2023

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Fringer EF-FX Pro III Released


Fringer EF-FX Pro III (FR-FX3): B&H Photo /Amazon
Fringer NF-FX II (FR-NZ2):
B&H Photo / Amazon
Fringer EF-NZ II (FR-FTX2):
B&H Photo / Amazon

Fringer has announced a few new adapters recently and the most recent Fringer EF-FX Pro III simply adds weather sealing to the old Mark II design.

We are glad to announce that Fringer EF-FX Pro III is released.

Fringer EF-FX Pro III (FR-FX3) adapts Canon EF mount lenses to Fujifilm X mount cameras while keeping all the auto functions. Compared to the second version, the Mk III has added weather sealing. Now it can be used in more weather conditions.

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Plus our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

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PP: Fujifilm Interview – AI AF, X-H2S Firmware 3.0, X-T5, 8k, and More


Petapixel sat down with Yujiro “Yuji” Igarashi (Divisional Manager, Professional Imaging Group, Imaging Solutions Division), Makoto Oishi (Manager, Product Planning Group, Professional Imaging Group, Imaging Solutions Division), and Jun Watanabe (Product Planning Manager, Product Planning Group, Professional Imaging Group, Imaging Solutions Division) from Fujifilm. You can read the full lengthy interview here or check out the bullet point summary below:

  • AI AF algorithm
    • Fujifilm continuously improves its AI-based AF algorithm by growing its training dataset
    • Fujifilm starts with thousands of images that can represent any situation and then they have humans manually label the images
    • Once the tracking is trained it has to be run against thousands more images that a human then double checks what was recognized by the AF system and if something is missed thousands of images relating to what was missed are then used to train the model better
  • Firmware 3.0
    • Firmware 3.0 for the X-H2S has roughly doubled AF speed simply by coding more efficiently
    • Fujifilm strictly matched subject detection results and the AF area to improve AF performance and it increased AF frequency during continuous shooting
    • Fujifilm roughly doubled the speed of their AF algorithm to improve performance
  • X-H2S PDAF AF
    • Fujifilm designed its AF algorithm to work with PDAF which is a first since current AI AF systems focus on 2D information
    • Fujifilm could bring its new algorithm to other fifth-generation cameras based on the same chip as the X-H2S, but it will not be as fast since other fifth-generation cameras do not have stacked sensors
  • Fujifilm X-T5
    • The Fujifilm X-T5 does not have the PDAF AF algorithm
    • The Fujifilm X-T5 did not get a grip because battery life improved to 740 frames which is more than the X-T1 could shoot with a grip and it goes against Fujifilm’s design philosophy of making their cameras as small as possible
    • The ability to have a battery grip would have added 3mm to the height of the camera
    • Fujifilm is considering UI changes related to face/eye detection because users seem to want it in one place with subject tracking
  • 8k Video
    • At this point adding 8k is just to future-proof a camera
  • Electronic shutter vs Mechanical
    • The mechanical shutter can be faster than the electronic one because it does not have to support live view while capturing
  • Subject Recognition Tied to Exposure
    • Fujifilm currently ties exposure to subject recognition with face detection, but it is not supported with animals yet due to the complexity of their color
  • Entry Level Cameras
    • Fujifilm isn’t sure that they can make a compelling entry-level camera below a certain price point
    • Fujifilm doesn’t want to release cameras that smartphones can outperform
  • What’s Next
    • Last year was X-Series cameras and the year before GFX so Fujifilm is heavily invested in both (2023 will be about GFX)
    • Fujifilm is always considering what is lacking from its lineup
    • Fujifilm wants to broaden its cameras utility
  • AI Image Adjustment
    • Some people might want their camera to perform more like a smartphone by manipulating the captured image, but at the same time, it is important to capture a very clean image for editing in post-production.
    • Fujifilm doesn’t think cellphone users want to buy its cameras to do the same thing as their smartphone
    • Film simulations are different because it gives you consistency with past images whereas AI image adjustment can come out different every time
    • Fujifilm doesn’t want you to think of its color as fake color in any way because Fuji color is based on color science
  • Instax
    • The Mini Evo Instax has an X-series look that could attract users to X mount, but there is also a resurgence in film, but in general, there isn’t a lot of cross over
    • Fujifilm still has a very strong connection to analog thanks to Instax and its film stock
    • Some manufacturers are looking into making new film cameras again

Fujifilm X-H2:
B&H Photo / Amazon / Moment / Adorama
Fujifilm X-H2S:
B&H Photo / Amazon / Moment / Adorama
Fujifilm X-T5 Black:
B&H Photo / Amazon / Moment / Adorama
Fujifilm X-T5 Silver:
B&H Photo / Amazon / Moment / Adorama

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Plus our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

Posted in Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100S, Fujifilm GFX 50R, Fujifilm GFX 50S, Fujifilm GFX 50S II, Fujifilm GFX100 IR, Fujifilm X-H2, Fujifilm X-T5, Interview| Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

DA: Tamron 17-70mm f/2.8 Di III-A VC RXD Review – Best For Fujifilms 26MP Sensor

Tamron 17-70mm f/2.8 Di III-A VC RXD: B&H Photo / Amazon / Adorama

Dustin Abbott published his Tamron 17-70mm f/2.8 Di III-A VC RXD review. You can watch the whole review above or read the summary below:

  • Similar to a 24-105mm f/2.8
  • Well-stabilized and good AF performance
  • Very compelling price point that cost about $500 less than Fujifilm’s 16-55mm f/2.8 lens
  • Sigma has a similar lens the Sigma 18-50mm f/2.8
  • Tamron has a larger zoom range than both with better optical quality
  • 4x the zoom range of competitors
  • Better fit for Fujifilm bodies
  • 74.5mm diameter, 119.3m long, and 525g
  • 67mm front filter thread
  • Same design as Sony
  • No aperture ring
  • external zoom so the lens grows a lot
  • The plastic lens hood is well constructed
  • Florine coating on the front element
  • Weather resistant
  • Can focus as close as 19cm on the wide end and 39cm on the telephoto
  • AF is fantastic for stills but not great for video
  • Solid center mid-frame performance the corners become very good by f/5.6, but at 70mm it isn’t very sharp
  • Contrast is also affected at telephoto ranges but is good on the wide end
  • Bokeh is pretty good with circular highlights
  • There can be some business inside the bokeh circles, but it is better than on Sony
  • The 40MP sensor shows the limits of a lens like this, but it is mind-blowing on the 26MP sensor
  • Should be on your list for a jack of all trade zoom

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Plus our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

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Fujifilm Savings Sunday


Fujifilm X-H2 Save ($100):
B&H Photo / Amazon / Moment / Adorama
Fujifilm X-H2S Save ($100):
B&H Photo / Amazon / Moment / Adorama
FUJIFILM FT-XH File Transmitter Grip Save ($400):
B&H Photo / Amazon / Moment / Adorama

FUJINON MKX18-55mmT2.9 (Save $1,000)
B&H Photo / Amazon
FUJINON MKX50-135mmT2.9 (Save $1,000)
B&H Photo / Amazon

XF 16-55mm F2.8 R LM WR (Save $100):
B&H Photo / Amazon / Adorama
XF 50-140mm F2.8 R LM WR (Save $150):
B&H Photo /Amazon / Adorama
Fujinon XF18-120mm F4.0 LM PZ WR (Save $200):
B&H Photo / Amazon / Moment / Adorama
Fujinon XF 56mm f/1.2 R (Save $500):
B&H Photo / Amazon / Adorama

Fujinon XF1.4X TC WR (Save $100):
B&H Photo / Amazon / Adorama
Fujinon XF2X TC WR (Save $100):
B&H Photo / Amazon / Adorama

Fujifilm GFX100S Save $500:
B&H Photo / Amazon / Moment / Adorama
Fujifilm GFX50SII Save $800:
B&H Photo / Amazon  / Moment / Adorama

Fujinon GF50mm f/3.5 Save $250:
B&H Photo / Amazon / Moment / Adorama
Fujinon GF80mm f/1.7 Save $450:
B&H Photo / Amazon / Moment / Adorama
Fujinon GF 110mm F 2 R LM WR Save $550:
B&H Photo / Amazon / Moment / Adorama
Fujinon GF 35-70mm f/4.5-5.6 WR Save $500:
B&H Photo / Amazon / Moment / Adorama
Fujinon GF 32-64mm f/4 R LM WR Save $450:
B&H Photo / Amazon / Moment / Adorama
Fujinon GF45-100mm f/4 R LM OIS WR Save $450:
B&H Photo / Amazon /Adorama
Fujinon GF100-200mm f/5.6 R LM OIS WR Save $400:
B&H Photo / Amazon / Adorama


Fujifilm X-H2S:
Bundle with XF200, XF70-300mm, XF100-400mm, or XF150-600mm to save
B&H Photo / Amazon / Moment / Adorama

Tamron 17-70mm f/2.8 Di III-A VC RXD (Save $100):
B&H Photo / Amazon / Adorama
Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD (Save $100):
B&H Photo / Amazon / Adorama
Tamron 150-500mm F/5-6.7 Di III VC VXD (Save $200):
B&H Photo / Amazon / Adorama

Tokina at-m 33mm f/1.4 ( Save $150):
B&H Photo / Amazon / Adorama
Tokina atx-m 23mm f/1.4 (Save $170):
B&H Photo / Amazon / Adorama
Tokina SZ Super Tele 500mm f/8 (Save $100):
B&H Photo / Amazon / Adorama
Tokina SZ 33mm f/1.2 (Save $130):
B&H Photo / Amazon / Adorama

Venus Optics Laowa 17mm f/4 GFX (Save $200):
B&H Photo

Venus Optics Laowa 9mm f/2.8 Zero-D (Save $100):
B&H Photo / Amazon


New Stuff
Fujifilm X-T5:
 B&H Photo / Amazon

Fujifilm X-H2:
B&H Photo / Amazon / Moment / Adorama
Fujinon XF56mm f1.2 MKII:
B&H Photo / Amazon / Moment / Adorama
Fujinon GF20-35mm f/4:
B&H Photo / Amazon / Moment / Adorama

Fujifilm X-H2S:
B&H Photo / Amazon / Moment / Adorama
Fujinon XF18-120mm F4.0 LM PZ WR:
B&H Photo / Amazon / Moment / Adorama
Fujinon XF150-600mm f/5.6-8 R WR:
B&H Photo / Amazon / Moment / Adorama


Other Deals
Memory Card Savings
Power Banks

Samsung 4TB SSD Save 42%: Amazon / B&H Photo / Adorama

Battery Banks
PowerCore+26800 PD
other more affordable options

New Apple M2 Ultra: B&H Photo / Amazon
New Apple M2: 
B&H Photo / Amazon / Adorama
New Apple Mac Pro:
 B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple iMac Pro: B&H Photo / Adorama
New Apple MBP: B&H Photo / Adorama
MacBook Pro (Savings still available): B&H Photo

Limited-time iPad Pro Savings
iPad Pro Bundles: 
B&H Photo

Software Deals
Luminar Neo & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2023
ON1 PhotoKeyword AI
ON1 Sky Swap AI
ON1 Photo Resizer AI
ON1 NoNoise AI
ON1 Portrait AI
ON1 HDR
Picktorial
TopazLabs
Capture One

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