Fujifilm Interview With Theo Georgiades Part 1 – Fujifilm 3rd in UK, X100VI Demand, Fujifilm X-E/X-Pro, and More

By Louis Ferreira | Published: December 19, 2024


The amateur photographer posted an interview with Theo Georgiades about the state of Fujifilm in the UK. You can read the full interview here or check out the bullet points below.

Fujifilm’s Market Share

  • Fujifilm has healthy growth and they are excited about the future
  • Recent product launches have all done exceptionally well
  • Fujifilm is strong without Full Frame
  • Fujifilm is number 3 in the UK in terms of sales behind Canon and Sony
  • The X100VI and GFX have been selling very well

Fujifilm X100VI Supply Issues

  • Fujifilm doesn’t fell like they underestimated demand because stock sitting around is bad for business
  • The launch of the X100VI was unprecidented though
  • No one could have predicted how orders would accelerate and Fujifilm found it amazing
  • Fujifilm acted on demand quickly and they are working hard to catch up
  • It takes two years to launch a camera
  • It takes time to increase supply, but as soon as Fujifilm saw the demand they got to work
  • Fujifilm has increased allocation to retailers since September and wait time has decreased steadily
  • Demand still remains high for the X100VI but customers are only waiting a couple of months instead of six months now
  • Hndisgh is 20/20 and it’s great everyone is talking about the shortages, but Fujifilm is doing everything it can to catch up
  • For the customers that want the X100VI for film simulation they can also get cameras like the X-S20, a X-T5, or X-T50 so there might be an issue with customer education too

Best-Selling Cameras in the UK

  • Fujifilm X100VI surpassed the X-T5, but it was close
  • Next was the Fujifilm X-T30II which had some kind of viral phenomenon
  • X-T50 was off to a good start, but demand slowed before picking up again
  • Cameras with a legacy tend to sell better than new models like the X-T50
  • Fujifilm’s use of a film simulation dial has attracted a lot of new users
  • When new cameras are launched people expect them to do everything, but no camera is for everyone

Fujifilm X-E and X-Pro Line

  • Yes there are plans for a new X-E and X-Pro camera
  • Covid lockdown slowed development because costs became astronomical, which disrupted the release cycle
  • Fujifilm prioritized certain lines as a result
  • The Fujifilm X-Pro and X-E are still important to Fujifilm just like enthusiasts
  • Developing the new X-Pro and X-E will take some time

Fujifilm GFX100SII
B&H Photo / Amazon / Moment / Adorama
Fujifilm GFX100II:
B&H Photo / Amazon / Moment / Adorama
Fujifilm X100VI Silver and Black:
B&H Photo / Amazon (Silver : Black) / Moment / Adorama
Fujifilm X-M5
B&H Photo / Amazon Silver : Black / Moment / Adorama

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Plus, our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

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Fujifilm GFX100SII, X100VI, X-S20, X-T50, and X-T5 Firmware Updates – New AF Algorithm

By Louis Ferreira | Published: December 19, 2024

Fujifilm GFX100SII, X100VI, X-S20, X-T50, and X-T5 firmware updates all address the following issue:

  1. The AF algorithm has been partially revised to improve focusing accuracy and subject-tracking performance.

Fujifilm GFX 100S II Firmware Ver.1.10 Download Here
Fujifilm X100VI Firmware Ver.1.20 Download Here
Fujifilm X-S20 Firmware Ver.3.10 Download Here
Fujifilm X-T50 Firmware Ver.1.10 Download Here
Fujifilm X-T5 Firmware Ver.4.10 Download Here

Posted in Firmware, Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100S, Fujifilm X-S20, Fujifilm X-T5, Fujifilm X-T50, Fujifilm X100VI| Leave a comment

Viltrox AF 35mm f/1.7 Announced

By Louis Ferreira | Published: December 18, 2024


Viltrox AF 35mm f/1.7: Amazon / B&H Photo

Viltrox Unveils New AF 35mm F1.7 Air E/XF/Z: A Lightweight Standard Lens for Creative Freedom
The Viltrox AF 35mm F1.7 APS-C lens, available in XF, E, and Z mounts, combines a versatile 52mm-equivalent focal length with a large F1.7 aperture. Its compact 170g design ensures easy portability, making it ideal for street, portrait, and everyday photography. The lens packs the beautiful bokeh, precise autofocus and high image quality into a compact design with durable quality and stylish appearance. Whether you’re a beginner or an experienced photographer, the AF 35mm F1.7 is your go-to companion for capturing stunning moments.

About Full-frame and APS-C Sensors
Full-frame and APS-C sensors are two common types in cameras, differing in size and performance. A full-frame sensor matches the size of 35mm film, offering better low-light performance and a wider field of view, making it ideal for professionals. APS-C sensors, on the other hand, are smaller and provide a cropped field of view with a 1.5x crop factor, making them lightweight, cost-effective, and perfect for enthusiasts. The Viltrox AF 35mm F1.7 is designed specifically for APS-C cameras, delivering exceptional image quality and performance.

Viltrox AF 35mm F1.7 is designed for Fujifilm XF, Sony E, and Nikon Z mounts, offering outstanding optical performance with 9 elements in 8 groups. With a minimum focusing distance of 0.33m, it delivers sharp, detailed close-ups and stunning bokeh. The silent STM motor ensures smooth and accurate autofocus, making it perfect for portraits, street photography, still life, and video. Compact and weighing just 170g, this lens is the ideal choice for photographers who value portability and creativity.

Advantages of the Viltrox AF 35mm F1.7  over similar lenses:
01 Better value for money—The Viltrox AF 35mm F1.7 combines a wide F1.7 aperture and precise autofocus at a highly competitive price, delivering exceptional performance without breaking the bank.

02 Superior chromatic aberration control—Equipped with advanced optical elements, the lens effectively minimizes chromatic aberration, even at wider apertures, ensuring sharper and more vivid images.

03 Lighter and more portable—Weighing just 170g and compact enough to fit in your pocket, the AF 35mm F1.7 is lighter than many competitors, making it perfect for photographers on the go.

04 Better bokeh performance—The F1.7 aperture produces creamy, dreamy background blur, allowing subjects to stand out while maintaining excellent image sharpness in portraits and still-life photography.

05 Improved focus breathing control—Designed with minimal focus breathing, the lens ensures smooth and stable transitions, making it a reliable choice for video creators and vloggers.

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New TTArtisan AF 27mm F2.8 Limited Edition Polar White Lens

By Louis Ferreira | Published: December 18, 2024


The TTArtisan AF 27mm F2.8 will be offered in limited edition white for the holidays. The lens is limited to 2,000 units and you can get one from Amazon today. There was also a limited edition of the Orange lens in the past; silver and black lenses are also available.

Posted in 3rd Party Lens| Tagged , | Leave a comment

Revolutionizing Tilt-shift Macro Photography – The First Laowa 55mm & 100mm Tilt-shift 1X Macro Lenses

By Louis Ferreira | Published: December 17, 2024


Laowa 55mm f/2.8 Tilt-shift 1X Macro:
Venus Optics / B&H Photo / Amazon
Laowa 100mm f/2.8 Tilt-shift 1X Macro:
Venus Optics / B&H Photo / Amazon

Revolutionizing Tilt-shift Macro Photography – The First Laowa 55mm & 100mm Tilt-shift 1X Macro Lenses
Venus Optics proudly introduces not one but two incredible Tilt-shift Macro lenses for full-frame cameras: 55mm & 100mm f/2.8 Tilt-Shift 1X Macro. They both feature a precise tilt of ±10°, a shift of ±12mm, and an impressive 1:1 magnification.



These lenses allow photographers to easily manipulate the plane of focus and adjust the perspective distortions. A true 1:1 macro capability will enable it to capture fine details of the subject. This versatile combination makes both lenses essential tools for photographers working across various fields, including commercial, macro, landscape, architectural photography, and more. Read More »

Posted in 3rd Party Lens, Fujifilm GFX| Tagged , , , , , , | Leave a comment

Fujifilm Savings Sunday Holiday Edition

By Louis Ferreira | Published: December 15, 2024


Holiday Sale Page
B&H Photo
Amazon
Adorama
Moment

Now With Bundle Savings! Each Retailer Has Their Own.
Fujifilm X-T5 Black Save $100:
B&H Photo / Amazon / Adorama
Fujifilm X-T5 Silver Save $100:
B&H Photo / Amazon  / Adorama

SmallRig NP-W235 USB-C Battery (Save $7.40)
B&H Photo / Amazon / Adorama
Manfrotto NP-W235 Kit with 2 Batteries (Save $20)
B&H Photo

Fujinon XF 16-50mm F/2.8-4.8 Save $200:
B&H Photo / Amazon / Moment / Adorama
Fujinon XF16-80mm F4 R OIS WR Save $200:
B&H Photo / Amazon / Adorama
XF 50-140mm F2.8 R LM WR Save $200:
B&H Photo /Amazon / Adorama

Fujinon XF8mm f/3.5 Save $200:
B&H Photo / Amazon / Adorama
Fujinon XF18mm f/1.4 R LM WR Save $100:
B&H Photo / Amazon /Adorama
Fujinon XF 23mm f/1.4 R LM WR Save $100:
B&H Photo / Amazon / Moment / Adorama
Fujinon XF 33mm f/1.4 R LM WR Save $100:
B&H Photo / Amazon / Moment / Adorama
Fujinon XF56mm f/1.2 R WR MKII Save $100:
B&H Photo / Amazon / Adorama

These Sigma lenses are some of the few that savings have been increasing on lately
Sigma 16mm f/1.4 DC DN Contemporary (Save $80):
B&H Photo / Amazon / Adorama
Sigma 23mm f/1.4 DC DN Contemporary (Save $99):
B&H Photo / Amazon /Adorama
Sigma 30mm f/1.4 DC DN Contemporary (Save $105):
B&H Photo / Amazon / Adorama
Sigma 56mm f/1.4 DC DN Contemporary (Save $89):
B&H Photo / Amazon / Adorama

Sigma 10-18mm f/2.8 DC DN Contemporary (Save $60):
B&H Photo / Amazon  / Adorama
Sigma 18-50mm f/2.8 DC DN Contemporary (Save $90):
B&H Photo / Amazon  / Adorama
Sigma 100-400mm f/5-6.3 DG DN OS Contemporary (Save $100):
B&H Photo / Amazon /Adorama

Tamron 11-20mm f/2.8 Di III-A RXD (Save $130):
B&H Photo / Amazon
Tamron 17-70mm f/2.8 Di III-A VC RXD (Save $100):
B&H Photo / Amazon / Adorama
Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD (Save $100):
B&H Photo / Amazon / Adorama
Tamron 150-500mm F/5-6.7 Di III VC VXD (Save $200):
B&H Photo / Amazon / Adorama

Laowa 9mm f/2.8 Zero-D (Save $40):
B&H Photo / Amazon
Laowa 65mm f/2.8 2x Ultra Macro APO (Save $40):
VenusOptics / B&H Photo / Amazon / Adorama

Mitakon Zhongyi 20mm f/2 4.5x Super Macro (Save $90):
B&H Photo / Adorama

Sirui 75mm f/1.8 1.33x Anamorphic (Save $300):
B&H Photo  / Adorama
Sirui Saturn 35mm T2.9 1.6x Carbon Fiber (Save $194):
B&H Photo / Amazon
Sirui Sniper 16mm f/1.2 Autofocus (Save $79):
B&H Photo / Amazon
Sirui Sniper 23mm f/1.2 Autofocus (Save $69)
B&H Photo / Amazon
Sirui Sniper 33mm f/1.2 Autofocus (Save $69):
B&H Photo / Amazon
Sirui Sniper 56mm f/1.2 Autofocus (Save $69):
B&H Photo / Amazon
Sirui Sniper 75mm f/1.2 Autofocus (Save $79):
B&H Photo / Amazon
Sirui Sniper 2 Lens Kit with 16mm f/1.2 and 75mm f/1.2 (Save $159):
B&H Photo / Amazon
Sirui Sniper f/1.2 Autofocus 3-Lens Kit (Save $249):
B&H Photo / Amazon / Adorama

Tokina SZ 33mm f/1.2 (Save $40):
B&H Photo / Amazon / Adorama
Tokina SZ 300mm f/7.1 Pro Reflex MF CF (Save $150):
B&H Photo / Amazon
Tokina SZX 400mm f/8 Reflex MF (Save $130):
B&H Photo / Amazon / Adorama
Tokina SZX 400mm f/8 Reflex MF Lens with 2x Extender (Save $90):
B&H Photo / Adorama
Tokina SZ 500mm f/8 Reflex MF (Save $40):
B&H Photo / Amazon / Adorama
Tokina SZ 600mm f/8 Pro Reflex MF CF (Save $200):
B&H Photo / Amazon
Tokina SZ 900mm f/11 Pro Reflex MF CF (Save $200):
B&H Photo / Amazon / Adorama

Tokina atx-m 23mm f/1.4 (Save $200):
B&H Photo / Amazon / Adorama
Tokina atx-m 33mm f/1.4 (Save $200):
B&H Photo / Amazon

Voigtlander Nokton 35mm f/0.9 (Save $300):
B&H Photo / Amazon
Voigtlander Nokton 50mm f/1.2 (Save $70):
B&H Photo / Amazon
ZEISS Touit 12mm f/2.8 (Save $149):
B&H Photo / Amazon / Adorama
ZEISS Touit 50mm f/2.8M Macro (Save $149):
B&H Photo / Amazon / Adorama

3rd Party GFX and GFX Savings
Laowa 15mm f/4.5 Zero-D Shift (Save $120):
VenusOptics / B&H Photo / Amazon / Adorama
Laowa 20mm f/4 Zero-D Shift (Save $110):
VenusOptics / B&H Photo / Adorama

Mitakon Zhongyi Creator 28mm f/5.6 (Save $50):
B&H Photo / Adorama
Mitakon Zhongyi Speedmaster 80mm f/1.6 (Save $100):
B&H Photo / Adorama
Mitakon Zhongyi Speedmaster 65mm f/1.4 (Save $200):
B&H Photo / Amazon / Adorama
Mitakon Zhongyi Creator 135mm f/2.5 (Save $50):
B&H Photo / Adorama

Flashes
Bolt VS-260F Compact On-Camera Flash (Save $40):
B&H Photo
Godox AD200Pro TTL Pocket Flash (Save $120):
B&H Photo / Amazon
Godox AD600Pro Witstro All-in-One (Save $220):
B&H Photo / Amazon
Godox V350F (Save $16):
B&H Photo / Amazon

Other Deals
Memory Card Savings
Power Banks
Storage
Smallrig
RoboSHOOT MX-15+ / RX-15 Wireless TTL Flash Trigger

Battery Banks
PowerCore+26800 PD
other more affordable options



New Apple M2 Ultra: B&H Photo / Amazon
New Apple M4: B&H Photo / Amazon
New Apple Mac Pro: B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple MBP: B&H Photo / Amazon
MacBook Pro (Savings still available): B&H Photo

Airpod/Airpod Pro/Max Savings: B&H Photo / Amazon

Software Deals
Luminar Neo & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2025
ON1 PhotoKeyword AI
ON1 Sky Swap AI
ON1 Photo Resizer AI
ON1 NoNoise AI
ON1 Portrait AI
ON1 HDR
Picktorial
TopazLabs
Capture One

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