The amateur photographer posted an interview with Theo Georgiades about the state of Fujifilm in the UK. Part one of the interview can be viewed here and part 2 can be read in full here or check out the bullet points below.
- New photographers and videographers do not have allegiance and there are lots of options
- Today people want quality straight out of the camera
- Products like Instax and camera phones have looks baked in which is similar to film simulations
- 2023 is when film simulations exploded for Fujifilm even though they have been there all along
- Old and new generations are drawn to film simulation
- Fujifilm has an advantage with film simulations because they own the films they are simulating
- People want smaller, lighter, easier-to-use cameras which is helping to inspire a new generation
- Fujifilm prefers to see camera phones in a positive light because it made everyone into a photographer even though it ate into the traditional market
- In the past when new models were introduced Fujifilm saw spikes in lens sales, but today they do not because most new photographers are happy with kit lenses
- Smartphone photographers get used to working with only a few focal lengths so this is probably why new buyers are ok with limitations
- Lenses like the 70-300mm still sell very well
- The X-M5 has been selling well because of the shift to video some have made
- The X100VI has introduced new photographers to Fujifilm
- Many smartphone users arent used to a viewfinder so they do not miss it when a camera like the X-M5 doesn’t have one
- Fujifilm is trying to expand its market share by producing more niche cameras like the X-M5
- Fujifilm still sees growth for X, GFX, and Instax cameras as users look for more than a smartphone can provide
- Theo Georgiades brings up how he now owns a digital notepad even though he has a Phone and iPad as an example of how people like more specialized devices sometimes.
- People like the look of the X100VI compared to a pretty bland phone regardless of the model
- Theo Georgiades has been with Fujifilm for 25 years and would never say Fujifilm wouldn’t make another film camera, especially with its resurgence
- Fujifilm is currently unsure if the resurgence of film is a long-term fad or a true resurgence of the market
- Fujifilm always intended to grow the medium format market with GFX and shake up full frame
- The growth of GFX in film gives Fujifilm another path to grow
- Fujifilm wont rest on its laurels and will continue to push GFX hard
Fujifilm GFX100SII
B&H Photo / Amazon / Moment / Adorama
Fujifilm GFX100II:
B&H Photo / Amazon / Moment / Adorama
Fujifilm X100VI Silver and Black:
B&H Photo / Amazon (Silver : Black) / Moment / Adorama
Fujifilm X-M5
B&H Photo / Amazon Silver : Black / Moment / Adorama
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