The amateur photographer posted an interview with Theo Georgiades about the state of Fujifilm in the UK. You can read the full interview here or check out the bullet points below.
Fujifilm’s Market Share
- Fujifilm has healthy growth and they are excited about the future
- Recent product launches have all done exceptionally well
- Fujifilm is strong without Full Frame
- Fujifilm is number 3 in the UK in terms of sales behind Canon and Sony
- The X100VI and GFX have been selling very well
Fujifilm X100VI Supply Issues
- Fujifilm doesn’t fell like they underestimated demand because stock sitting around is bad for business
- The launch of the X100VI was unprecidented though
- No one could have predicted how orders would accelerate and Fujifilm found it amazing
- Fujifilm acted on demand quickly and they are working hard to catch up
- It takes two years to launch a camera
- It takes time to increase supply, but as soon as Fujifilm saw the demand they got to work
- Fujifilm has increased allocation to retailers since September and wait time has decreased steadily
- Demand still remains high for the X100VI but customers are only waiting a couple of months instead of six months now
- Hndisgh is 20/20 and it’s great everyone is talking about the shortages, but Fujifilm is doing everything it can to catch up
- For the customers that want the X100VI for film simulation they can also get cameras like the X-S20, a X-T5, or X-T50 so there might be an issue with customer education too
Best-Selling Cameras in the UK
- Fujifilm X100VI surpassed the X-T5, but it was close
- Next was the Fujifilm X-T30II which had some kind of viral phenomenon
- X-T50 was off to a good start, but demand slowed before picking up again
- Cameras with a legacy tend to sell better than new models like the X-T50
- Fujifilm’s use of a film simulation dial has attracted a lot of new users
- When new cameras are launched people expect them to do everything, but no camera is for everyone
Fujifilm X-E and X-Pro Line
- Yes there are plans for a new X-E and X-Pro camera
- Covid lockdown slowed development because costs became astronomical, which disrupted the release cycle
- Fujifilm prioritized certain lines as a result
- The Fujifilm X-Pro and X-E are still important to Fujifilm just like enthusiasts
- Developing the new X-Pro and X-E will take some time
Fujifilm GFX100SII
B&H Photo / Amazon / Moment / Adorama
Fujifilm GFX100II:
B&H Photo / Amazon / Moment / Adorama
Fujifilm X100VI Silver and Black:
B&H Photo / Amazon (Silver : Black) / Moment / Adorama
Fujifilm X-M5
B&H Photo / Amazon Silver : Black / Moment / Adorama
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