DPRTV: 2021 Camera Industry Predictions – New Cheaper GFX100 and X-H2

DPRTV released its predictions for 2021 and it is not looking good for some companies. It’s also interesting that they believe companies like Canon and Nikon won’t bother pursuing APS-C if there arent changes this year, which might be a good move. Fujifilm is currently the king of mirrorless APS-C even though cameras like the Sony a6000 sell very well. Sony is the only company that could really hurt Fujifilm in the APS-C mirrorless space, but so far they haven’t shown a lot of interest in seriosuly pursing the market. As for DPRTV’s predictions about Fujifilm they come down to:

  • Fujifilm will continue to make progress in the video market since they made a lot of progress in video with the X-T3/X-T4
  • Features that were missing from the X-T4 will be in the X-H2 like a built in headphone jack, better cooling, and higher resloution viewfinder
  • Fujifilm will release a smaller and less expensive 102MP camera with a lower resolution display and worse battery life

The predictions sound pretty spot on to me and are logical leeps just like a lot of the other “rumors” out there, but COVID really has made a mess of everything. The companies that do not survive will make more room in the market for Fujifilm to grow, so if they do a great job with the X-H2 and next GFX then it might help attract some of the photographers that will be jumpingship from failing companies. Thankfully Fujifilm is a big healthy company that is interested in continuing in the camera business so even if we have a few bad years going foward it is a safe bet that they will weather the storm.

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