Fiscal Year 2020/3 (April 1, 2019 – March 31, 2020) – Overall Decline Even With Strong Fujifilm GFX 100 and X-Pro3 Sales


Every company is experiencing a decline in photography sales. Even Instax isn’t immune and has declined. Trade wars and the taxes related to them haven’t helped consumers or companies either, which helped contribute to this bad quarter. While entry-level camera sales have also continued doing poorly the Fujifilm GFX 100 and X-Pro3 are selling well.

In the photo imaging business, revenue decreased due to such factors as declined sales of photographic paper and inventory adjustments of instant photo systems at some U.S. retailers in the first half of the fiscal year. In instant business, the sales was affected by a decrease in demand after the consumption tax increase in Japan. In the U.S. and Europe, though sell-in decreased to adjust market inventory in Q3, sell-through at main retailers increased during the year-end shopping season including Xmas compared to the previous year. We are aiming to expand sales mainly with attractive new products such as instax mini LiPlay and instax mini Link, a printer for smartphones.

In the electronic imaging business, revenue decreased from the previous fiscal year mainly due to a decline in the sales of entry-level mirrorless digital cameras under severe market conditions. The sales were solid for FUJIFILM GFX100, a mirrorless digital camera equipped with a large format sensor with the world’s highest 102 million pixels resolution, and FUJIFILM X-Pro3, a flagship model of the X series launched in November 2019. We are aiming to expand sales of new products such as FUJIFILM X-T200 to be launched this month.

In the optical device business, revenue decreased, reflecting a declined demand for various industrial use lenses such as on-vehicle lenses due to the economic slowdown in China. Fujifilm is enhancing a line-up of new products for business growth, such as FUJIFILM PROJECTOR Z5000, which combined optical technologies of FUJINON Lenses, and 4K Premier series, the world’s first 4K‐compatible broadcast lens with an AF function to be launched in March 2020.

In the Imaging Solutions segment, though revenue decreased compared to the previous fiscal year, and operating income also decreased compared to the previous fiscal year due to such factors as a decline in revenue and effect of exchange rate, we will enhance the sales further by providing products with competitive advantages utilizing our unique technologies, and by running effective promotions to achieve a performance target.

In the Imaging Solutions segment, consolidated revenue amounted to ¥266.1 billion same period of the previous fiscal year).

(down 12.4% from the Operating income amounted to ¥27.4 billion (down 42.8% from the same period of the previous fiscal year).


via Fujifilm

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