Fujifilm FY2020 H1: Strong GFX100 Sales, While Instax Sales Are Down and Revenue Declined by 12.4%


Imaging Solutions
In the Imaging Solutions segment, consolidated revenue amounted to ¥154.1 billion (down 12.4% from the same period of the previous fiscal year).

Consolidated operating income amounted to ¥10.1 billion (down 53.0% from the same period of the previous fiscal year).

In the photo imaging business, revenue declined due to such factors as decreased sales of color paper. For instant photo systems, which enable users to enjoy on-the-spot printing of photos, sales of instax mini LiPlay, the hybrid instant camera launched in June 2019, were strong both in Japan and overseas. Its excellent portability with a compact and lightweight body, the print function from smartphones and the sound function that can record audio along with photos are gaining popularity. In October 2019, we launched instax mini Link, a printer that can print images taken with smartphones on instax film. In the value-added printing business, the cloud photo service FUJIFILM PhotoBank was launched in May 2019.

In the electronic imaging field of the optical device and electronic imaging business, revenue declined due to such factors as decreased sales of entry-level digital cameras, although sales were strong for middle and high-end models such as FUJIFILM GFX100, a mirrorless digital camera equipped with a large format sensor with the world’s highest 102 million pixels resolution, launched in June 2019. In Septermber 2019, FUJINON Lens GF50mmF3.5 R LM WR, a compact prime lens weighing just 335g, was added to the lineup as an interchangeable lens for the GFX series. The lineup of 10 lenses in total covers a broad range of shooting conditions, offering users a joy of shooting with the GFX series.

In the optical device field, revenue decreased as the demand for industrial lenses such as on-vehicle lenses declined mainly due to economic slowdown in China. Fujifilm is enhancing the deployment of new products for business growth such as FUJIFILM PROJECTOR Z5000, a projector that drastically expands the flexibility for installation with a rotatable lens, and the Premista series of zoom lenses for cinema cameras compatible with large format sensors, launched in April 2019.


via Fujifilm

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