Fujifilm GFX 50S Pricing Revealed

We received a credible tip about the pricing of the GFX 50S and when it will be launched. $6,499 for the Body+EVF and will ship in February. The lenses at launch will be…

  • Fujinon GF 32-64mm f4 R LM WR $2,299-2,399
  • Fujinon GF 63mm F2.8 R WR $1,499
  • Fujinon GF 120 f4 R LM OIS WR Macro $2,599-2699

The Fujinon GF 23mm f4 R LM WR, GF 45mm f2.8 R WR, and GF 110mm f2 R LM, will ship in June.

If you’re curious about the dimensions of the GFX and how it compares too the Hasselblad X1D-50c you can find the dimensions we project the camera to be here, which can also be printed. We should be very close to the exact size if not exactly right.

With the Fujifilm GFX getting closer we are launching two pages for Owners/Future Owners on Facebook. Our Facebook GFX owners group is for owners to collaborate and share GFX related information, while our GFX owners page is going to share posts and information pertinent to GFX owners since they might not be interested in X system news. Please think about joining them so we can work together to learn more about this new system together.

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  • sperdynamite

    I am a wedding photographer who has done some work with small businesses and is trying to get editorial stuff too for smaller publications so, I’ve been thinking about the GFX a lot. As a camera, I like a lot of what I’m seeing. I loved the 645z when I’d rent it, and Fujifilm has brought that sensor a better, more rounded system. That’s super cool. This seems way more targeted at every-day pros than the X1D (no knocking that beauty, just saying).


    I have a hard time convincing myself that I need to spend $8k for one camera and 1 lens. Yes, my absolute IQ will go up, probably a lot. But the 63/2.8 is really like dealing with a 50/1.8 in 35mm terms. On my Nikon I have a 58/1.4 which is like a Noctilux for DoF, and a ART 50/1.4 which is a pretty insane amount of sharpness. All of my other primes are 1.4. The sensors in my two bodies are pretty dang great. Low to high ISO, no complaints, with a ton of room for cropping. The AF is essentially state of the art. I’m just not sure what I’d be gaining with the GFX. I really like that it exists! I think it’s super cool. But I’m not sure it can do all that much that a D810 can’t already do. I’m more coming at it from a pro, ROI, perspective of course. I’m not even arguing that it should be cheaper, I’m just saying it seems harder to justify 33×44 these days. I mean let’s be honest…

    Sigma ART

    GFX + 63/2.8

    Now different photographers have different needs but as a wedding shooter…I can see what makes more sense at least on paper to me. Maybe down the line if my business is just swimming in cash and I need a tax write off I could see getting into it. Right now though…even that aging 36mp sensor is more than I often need.

    • It’s really up to each photographer. With digital I think of archiving. I have written about the need for more MP a few times and people not in the technical know poke fun, but look at CES this year. New HDMI standard with 8k announced and Dell announced an 8k display the next day, which was faster than I even expected. Release date… this year… now google AI has a cool uprez tech they are working on that might save old photos by adding pixels and false AI based detail, but digital archiving matters to people like me…

      Also do you print. High DPI printing is pretty great tech and there are tons of factors you can play with when you have additional pixels and sharpness…

      That being said to do a project today you don’t need it, but if you revisit the project in a few years you might wish you used it.