Fujifilm GFX Buyers Guide and New Sample Images Linked Below

A Fujifilm GFX represents a substantial investment and a little planning will go a long way. While compiling my list of things we learned from the GFX launch event, and 48+ hours of continuous coverage, I came across an interesting coincidence, Damien Lovegrove and I have almost the same purchasing plan for the Fujifilm GFX.

I believe the wisest investment at this time is to buy the Fujifilm GFX 50S body along with the Fujinon GF 63mm F2.8 R WR lens and spare battery to start; followed by Fujinon GF 23mm f4 R LM WR(Mid 2017) $2,599 and Fujinon GF 110mm f2 R LM (Mid 2017) $2799 lenses to round out your kit. The Fujinon GF 45mm f2.8 R WR (Late 2017) $1,699 is also a good option, but it is a 35mm full frame equivalent and I do not shoot that focal length often, but you might.

The ability to shoot ultra-wide, normal, and portrait focal lengths will enable you to use the Fujifilm GX 50S in a variety of ways. Starting with a lens like the Fujinon GF 32-64mm f4 R LM WR might be your first instinct since it will be flexable, but it will limit the GFX 50S’ picture quality compared to the primes available at launch. Similarly, the Fujinon GF 120 f4 R LM OIS WR Macro is excellent by all accounts, but it is probably best utilized for actual Macro work, instead of being used for portraiture, for which the 110mm should be better.

From there, it is nice to have adequate lighting and many might want to try the Fujifilm EF-X500, as I will, for HSS and maybe TTL. Hopefully, the flash is fully compatible at launch and, if it is, you should try a Canon pin out flash cable with the EX-F500.

For me, the most difficult decision has been picking the right bag for my review gear. Since getting into doing camera reviews a few years ago, I have bought and received several bags, but it’s likely that none of them will be big enough for a GFX 50S along with a few lenses. So now, I’m in the process of narrowing down bags to carry and protect my gear. I am looking at Think Tank Photo Sub Urban Disguise 30 Shoulder Bag, Domke Next Generation Metro Messenger Camera Bag, Domke F-7 Double AF Canvas Shoulder Bag, Think Tank Photo Retrospective 7 Shoulder Bag and Billingham Hadley Pro Shoulder Bag. It’s hard to pick one at this time because it’s best to physically try a bag before buying, but all of these bags should fit a Fujifilm GFX 50S.

I can’t wait to see what all the new medium format photographers choose to do with this system. From what I am hearing from retailers, sales are actually pretty strong. I don’t put a lot of faith in Amazon rankings and things like that because they are a highly flawed way to judge overall sales. Hopefully sales are strong enough to justify the development of more cameras in the GFX line-up. The launch of the GFX could mirror the launch of the Fujifilm X-Pro, which started with three lenses and a camera body, but now include the Fujifilm X-T2, X-T20, X-E2s, X-A3, X-A10, and X-M1.

Photographyblog Sample Gallerys
Fujifilm GFX 50S Sample Images
Fujinon GF 63mm f/2.8 R WR Sample Images
Fujinon GF 32-64mm f/4 R LM WR Sample Images
Fujinon GF 120mm f/4 Macro R LM OIS WR Sample Images

Pre-Order New Gear
Fujifilm GFX B&H Photo/Amazon/Adorama
Fujifilm X100F B&H Photo/Amazon/Adorama
Fujifilm X-T20 B&H Photo/Amazon/Adorama
Fujinon XF50 F2 WR B&H Photo/Amazon/Adorama


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  • NotPartisan

    The wisest lens acquisition plan will of course vary with the individual photographer. I shoot fine art landscape with the Pentax 645Z using 9 lenses ranging from 28mm to 400mm and I need to see additional tele lenses from Fuji before I can switch completely to the GFX 50S, or at least a third-party adapter to manually use my Pentax 645 teles. My lens purchase plan would be the 32-64mm which likely will be plenty sharp across the frame at typical landscape apertures of f/11 and offers the exact range I see with for wide-to-normal compositions. Additionally I’d grab the 120mm macro, as this is my most used focal length for landscape work and like other modern macro designs I’m sure it will be very sharp at longer distances, not just macro. The fact that it has OIS is an additional advantage when hand-holding for occasional travel work where a tripod is not an option.

    • Yes, but many moving to this system are truly “new” to larger than 35mm format photography. Sometimes plenty sharp can be disappointing to someone spending this kind of money. Of course nothing is going to really stop the dynamic range advantage, but then you have other variables like what monitor are you using and are you printing.

      The 120mm is the sharpest out of all the launch line-up samples I have looked at… there is no doubt it’s an excilent lens and I wouldn’t talk someone out of buying it that felt they needed IS etc… but it’s highly likely the 110mm f/2 is going to be the lens that really shines. So if you don’t want to resell or if you can wait and don’t feel you need IS it’s probably best. I put the prices that were leaked to me etc… to help photographers make informed decisions.

      In some ways this is a rational stretch system for many photographers where as something like a Leica M (which I own) is more of a luxury. So planning and knowing prices in advance help. I know a few professional photographers in my area seriously considering the system, but like you they want more glass… at first they were being a little impulsive and thinking about buying everything, but after I received all the prices they started thinking longer term about the investment.

      My goal isn’t to click bait people into buying gear they don’t need. I would rather people formulate a plan kind of like I did above and stick to it so they buy into gas(gear acquisition syndrome) and then find out they should buy X in addition or they want to buy Y in 6 months. I don’t like rumors much, but I do like to plan.

      I could go on and on, but I’m told I write too much sometimes, which is why I tried to be too the point above, but if commenters like you want more in depth analysis I can write 10k words without and issuse.

      Thanks for the comment.

      • NotPartisan

        I enjoy your writing. Even if it is long 🙂 And I appreciate your updates on this system. I don’t doubt the 110/2 will be a stunner and the preferred choice for you and many others, especially portrait/wedding photogs. For my landscape/nature work and personal preferences the 120 macro would be my choice. Because I almost always need deep depth of field, a high-performance f/2 lens is wasted on me. I use a Canon IPF8300 in my studio and most of my prints are 40″ x 30″. The 645Z does what I need for these large prints, but the lower weight of the Fuji and, most especially, the electronic first curtain shutter for eliminating subtle vibration at certain slow shutter speeds when using telephotos, would make a real-world difference for me. I’ll keep watching your page to see if the lens roadmap gets updated with something like a 200mm and 300mm for 2018 release. I very well may end up buying the Fuji GFX 50S and supplementing it with my D810 and 70-200mm for the tele work.

  • sickheadache

    I am truly impressed and may want one…Now…who will buy me one…pretty please! lol