7Artisan is releasing quite a few AF lenses shortly for X/Z/L/E Mount.
APS-C E/Z/FX
AF 27mm F2.8
AF 35mm F1.4
AF 25mm F1.8
AF 50mm F1.8
Full-Frame E/Z/L
AF 35mm F2.8
AF 40mm F2.8
Full-frame F1.8 Legion
AF 24mm F1.8
AF 35mm F1.8
AF 50mm F1.8
AF 85mm F1.8
7Artisan lenses are found at B&H Photo and Amazon
via SonyAddict, Weibo
Mirrorless digital camera “FUJIFILM GFX100 II” wins Bronze Award at globally renowned design award “IDEA”
FUJIFILM Corporation (Headquarters: Minato-ku, Tokyo; President and CEO: Yoshikazu Goto) is pleased to announce that the mirrorless digital camera “FUJIFILM GFX100 II” (hereinafter “GFX100 II”) has won the top award, the Bronze Award, at the “IDEA (International Design Excellence Award) 2024” organized by the Industrial Designers Society of America (IDSA). The winning “GFX100 II” is combined with the vertical battery grip “VG-GFX100 II”. In addition, the mirrorless digital camera “FUJIFILM X-S20” and the interchangeable lenses for the mirrorless digital camera “GFX Series”, “FUJINON Lens GF30mmF5.6 T/S” and “FUJINON Lens GF110mmF5.6 T/S Macro”, have been selected as finalists *1 .
“IDEA” is an international design award established by IDSA in 1980, and is considered one of the world’s three major design awards along with Germany’s “iF Design Award” and “Red Dot Design Award.” Strict judging is carried out based on criteria such as the innovativeness of the design, user benefits, and impact on society, and the top awards of “Gold Award,” “Silver Award,” and “Bronze Award” are selected. This is the eighth time that our company’s product has been selected as a top award winner of “IDEA.”
In developing all our products and services, we pursue functionality and performance, and we also work on design development that makes the most of those excellent functionality and performance. Going forward, we will continue to aim to create new value for our products by realizing designs that go beyond the beauty of the exterior design and highlight the functionality of each product and service.
*1 Entries that passed the first round of judging were candidates for the Gold, Silver, and Bronze awards.
“IDEA2024” “Bronze Award” winning product
Mirrorless digital camera “FUJIFILM GFX100 II”
(combined with vertical battery grip “VG-GFX100 II”)
“IDEA 2024” finalist selection
Three products and services win the Red Dot Design Award 2024 in the Brands & Communication Design category
Highly praised design of app and product packaging for palm-sized camera “instax Pal ™ “
FUJIFILM Holdings Corporation (Headquarters: Minato-ku, Tokyo; President and CEO: Yoshikazu Goto) is pleased to announce that three products and services have been awarded the Red Dot Design Award 2024 in the Brands & Communication Design category of the Red Dot Design Award 2024, sponsored by the Design Zentrum Nordrhein Westfalen, based in Essen, Germany. The awards are for the branding visual identity of the instax Pal ™ palm-sized camera *1 from the instax ™ “Cheki” series , including its dedicated app and product packaging, as well as the creation of a simple design that makes use of green gradation lines and white space using Fujifilm’s corporate color, Advanced Green.
The Red Dot Design Award is an international design award established in 1955, and is considered one of the world’s three major design awards, alongside the German iF design award and the American IDEA (International Design Excellence Award). The Red Dot Design Award consists of three categories: Product Design, Brands & Communication Design, and Design Concept. The Brands & Communication Design category is awarded to outstanding designs in categories such as branding, advertising, packaging, user interface (UI), and user experience (UX).
In the Product Design category of the Red Dot Design Award 2024 announced in April this year, 16 of our products, including the instax Pal ™ series , the mirrorless digital camera X/GFX series, and medical equipment, won the award. In addition, including the Brands & Communication Design category, a total of 19 of our products and services have won awards. In particular, instax Pal ™ received high marks in product design (target: product), user interface design (same: dedicated app), and package graphic design (same: product packaging). This is the first time that an item has been highly evaluated from multiple design perspectives and won awards in three design categories (product design category, user interface and packaging in the Brands & Communication category ) .
In developing all our products and services, we pursue functionality and performance, and we also work on design development that makes the most of those excellent functionality and performance. Going forward, we will continue to aim to create new value for our products by realizing designs that go beyond the beauty of the exterior design and highlight the functionality of each product and service.
*1 instax , Cheki, and instax Pal are registered trademarks or trademarks of FUJIFILM Corporation.
Red Dot Design Award 2024 Brands & Communication Design Category Winners
Lexar announced some interesting steel cards at IFA 2024 the cards are not available yet, but they will be on Amazon and B&H Photo soon.
Lexar Engages with Creators and Launches Innovative Products at IFA 2024
Industry-leading Innovative Products
Lexar exhibited a lineup of pioneering products, underscoring the brand’s robust R&D and technological prowess.
Lexar Professional Go Portable SSD with Hub is a revolutionary 1-2TB portable SSD for seamless mobile video shooting. It offers unmatched freedom and portability, working alone or with a hub to add lights, mics, and power. The USB 3.2 Gen 2 SSD delivers blistering 1050MB/s read and 1000MB/s write speeds[1], enabling 4K 60fps ProRes video capture directly on iPhone 15 Pro/Max and beyond. Last month, Lexar’s Kickstarter campaign for this product reached $100,000 within 2 hours.
Lexar memory cards include the CFexpress 4.0, ARMOR series, and SD 8.0.
Lexar presents four new memory cards leveraging the next-gen PCIe 4.0 performance. The lineup includes the TYPE-B DIAMOND, GOLD, SILVER, and the TYPE-A GOLD card, all enabling seamless 8K RAW video shooting. In particular, the Lexar Professional DIAMOND CFexpress 4.0 Type B Card won the ‘TIPA WORLD AWARD 2024’ and boasts industry-leading speeds of up to 3700MB/s read and 3400MB/s write[1].
The Lexar ARMOR series include GOLD SD UHS-II and SILVER PRO SD UHS-II cards, the world’s first memory cards made of 316 stainless steel. They offer IP68 waterproofing, dustproofing, and bend-resistance—ideal for outdoor filming. For the SD8.0 card, Lexar Professional GOLD PRO SDXC Express Card delivers up to 1700MB/s[1] read speeds—over 5x faster than SD4.0 cards.
The Lexar Professional Workflow series, both 2024 Red Dot winners, herald a new era of streamlined workflows. These all-in-one solutions, with wide compatibilities and multi-module bays for different uses, empower users to boost efficiency, creativity, and productivity.
Lexar ARES RGB 2nd Gen DDR5 Desktop Memory is an exclusive series featuring premium SK hynix DRAM chips and blazing-fast speeds of up to 8000MT/s[1]. The upgraded exterior design blends classic and fashionable elements.
Lexar has also introduced the new ‘pexar’ brand and its product—the pexar digital picture frame. Featured an excellent 2K and anti-glare display, it is a smart WiFi frame that serves as a shared photo album for the whole family, making it a perfect gift for loved ones.
Godox AD200Pro II: B&H Photo / Amazon
Godox announced the Godox AD200Pro II. The details are below:
Optimal Performance
The enhanced AD200Pro II TTL Pocket Flash from Godox is a versatile 200Ws flash with convenient and optimized features. Offering the same flexibility previously found in its predecessor, the AD200Pro II was developed with advanced capabilities to help you create a versatile and effective lighting setup. Just as its previous version, the Pro II includes a standard speedlite head and a bare bulb head to give you the option of two distinctly different qualities of light. Both flash heads are now in their latest improved versions – H200 II and H200J II. Power is variable from 1/512 to full power, while each flash head has a bi-color LED modeling light. Some other relevant upgrades of the AD200Pro II are uncomplicated wireless sync with an optional X3 trigger and group color indicator for easy identification.
Your Lighting Companion
The AD200Pro II offers full compatibility with several TTL systems including Canon, Nikon, Sony, FUJIFILM, Olympus, and Panasonic. All of its functions can not only be made manually on the unit but also wirelessly thanks to the Godox wireless X system. Remote operation requires separate purchase of a Godox trigger, such as the recommended X3, and the flash is also compatible with the X2, XPro, and XPro II models. The AD200Pro II body is compact and lightweight enough to become your ideal lighting companion in the studio or on location.
AD200Pro II Upgrades
Keeping some characteristics of its previous version, such as 200Ws and 0.01-0.8 sec recycling time for fast and reliable use, the AD200Pro II provides flash durations from 1/272 to 1/23,500 sec with its speedlite flash head, 1/252 to 1/16,200 sec with its bare bulb one, and a wider output range from 1/1 to 1/512. Settings are accessible via local buttons and displayed on the easy-to-read, upgraded TFT (thin-film-transistor) color screen for intuitive onboard control. Read More
Viltrox is teasing a new compact lens on weibo with the tagline “Moon in the sky” which is likely hinting at a large aperture wide angle lens. Viltrox generally releases its lenses for X/E/Z mount.
via weibo
Map Camera released its sales rankings for August and the Fujifilm X-T5 and X100VI topped the charts thanks to Fujifilm fulfilling demand. The Fujifilm X-T50 also remained in the top 10 coming in 6th over all. You can find the rankings and their statements below:
The FUJIFILM X-T5 has made a huge comeback from being unranked last time! It has taken the top spot. The supply shortage for the X-T5 started to show signs of being resolved around the end of July. Due to the shortage, it was only able to improve its ranking last time, at 12th place, but this time it has made a remarkable comeback to the top spot. The lens kit with the new XF16-50mmF2.8-4.8 R LM WR that has been added to the lineup has been particularly popular, accounting for more than half of the total sales.
The X-T5 will be released in November 2022. It is very popular, and because of that, the manufacturer was unable to keep up with the supply soon after its release. At one point, orders were even stopped being accepted. It has been about a year and a half since its release, but it seems that the supply has been unstable for a long time.
In the meantime, many attractive new models have been released by other manufacturers, and the company’s own younger brother, the X-T50, has been released with much fanfare. There were concerns that even if the supply stabilized, there would be no room for it to rank higher, but this time it has brilliantly overturned such expectations.
Its popularity can be seen from the fact that it recorded more than twice the sales volume of the X-T50, which came in 6th place. Let’s hope that the supply will continue to be stable and it will be able to make up for its losses so far.Coming in second place is the FUJIFILM X100VI. This model also jumped up from 11th place, which was not ranked last time. However, we are still unable to accept new reservations for the X100VI, and we can only sell the number of units we receive after an announcement is made when we have them in stock. Even if we do receive a certain amount of stock, they sell out in an instant. I hope that, like the X-T5 and X-T50, customers who want to purchase this model will be able to get them quickly and without stress…
In sixth place is the FUJIFILM X-T50. It debuted in first place in June, and was also in second place after the Z6III in July, but this time it has dropped to sixth place.
As I mentioned earlier, it is also interesting that the sales volume was less than half that of the X-T5, which was in first place this time. It seems that the supply of the X-T5 has stabilized, so sales have been diverted to that model. The X-T50 has the same sensor and image processing engine as the higher-end X-T5, and is more advanced in terms of functionality, but the fact that the price is not that different from the X-T5 may be a bottleneck. A manufacturer campaign began on August 22nd, offering a cashback of 35,000 yen for simultaneous purchases of the target lens (XF16-50mmF2.8-4.8 R LM WR) during the period. (Up to purchases by December 31, 2024) Let’s look forward to seeing what kind of effects will emerge in the future.
August ranking of new digital cameras No.1 FUJIFILM X-T5 Mirrorless interchangeable-lens camera No.2 FUJIFILM X100VI Compact digital camera No.3 Canon EOS R5 Mark II Mirrorless interchangeable-lens camera No.4 Nikon Z8 Mirrorless interchangeable-lens camera No.5 SONY VLOGCAM ZV-E10 II Digital movie camera No.6 FUJIFILM X-T50 Mirrorless interchangeable-lens camera No.7 SONY α7C II Mirrorless interchangeable-lens camera No.8 Canon EOS R6 Mark II Mirrorless interchangeable-lens camera No.9 Nikon Z f Mirrorless interchangeable-lens camera No.10 Nikon Z6III Mirrorless interchangeable-lens camera
Fujifilm X100VI Silver and Black:
B&H Photo / Amazon (Silver : Black) / Moment / Adorama
Fujifilm X-T5 Black:
B&H Photo / Amazon / Adorama
Fujifilm X-T5 Silver:
B&H Photo / Amazon / Adorama
Fujifilm X-T50
B&H Photo / Amazon / Moment / Adorama
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via Map Camera
