Fujifilm Photography News and Rumors

The Fujifilm GFX has technical photographers and photographers alike rethinking photography. Before the announcement of the GFX medium format was held in high regard/esteem by many, even if they hadn’t used the format before. Yet after the announcement and launch there has been a large back lash with many trying to prove that full frame is good enough or better.

Frankly m4/3 and 1-inch sensors are good enough for most and I think a lot of the turmoil we are experiencing today is from full frame users bashing APS-C/m43/1-inch etc… by focusing on the size of the sensor instead of understanding and analyzing the technology infused in the system. For instance BSI in the next GFX will lead to a huge jump in image quality and it’s the only reason the Sony a7R II is worth owning over other full frame solutions in my opinion. Take the time to understand the technology and you will better appreciate the GFX format Fujifilm has created for photographers.

Lens Protogo – Fujifilm GFX-50S w/GF 120mm f/4 Macro vs Hasselblad H5X w/Leaf Credo 60

“In conclusion, this new Fuji will certainly open the medium format door for some photographers who couldn’t quite stomach the typical price range of medium format digital backs–and in addition there are some really fun aspects that the Fuji brings to the table. The low light functionality, it’s smaller and lighter form factor, and the ability to share images socially while on the job are some of my favorite perks. If this came at a huge deficit image wise I might look past it, but it was able to stand up for itself in detail/color/quality.”

The Last Word – Fuji GFX read noise vs shutter speed

Keenan Rivals – First Impressions For Street Photograph

GFX Technologies #7 – The Development of the Ultimate Finder

“It has the world’s highest viewfinder magnification ratio of 0.85x…To compensate the higher reliance on the optical parts, they proposed a lens construction of 5 elements in 5 groups (all glass and including 2 aspherical elements), which is unheard of for a finder, in terms of both cost and size.

Previous GFX Technologies
GFX Technologies #6 – Color Chrome Effect: Both a Goal, and a Beginning

“The development of Color Chrome Effect is derived from a reversal film: fortia. The film was introduced to the market in 2004 with the catchphrase “Higher contrast and more vivid color than Velvia”. It was a limited run, so although many talked about it, only few have had a chance to try it out… Even the X-Processor Pro needs about 1.0 sec. to process the Color Chrome Effect. If you are single shot user, then this is not a problem…We asked the image designer who created the Color Chrome Effect whether he could replicate the Color Chrome Effect by using image processing software. His answer was “yes, but it would take me an hour for each image. I also need to know the sensor characteristics of each image.””

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