Fujifilm Photography News and Rumors

In the photo imaging business, overall sales increased due to sales increase of instant photo systems which enable users to enjoy on-the-spot printing of photos, such as the instax series and instax films, especially in the United States and Europe. instax SQUARE SQ10, launched in May 2017, is the first hybrid camera within its range equipped with a digital image sensor and digital image processing technology, enabling greatly improved photographic image quality and image editing/processing before printing. Be able to print in square format film is popular among people around the world – from the young generation to seasoned photo enthusiasts. In the high-value-added printing businesses, Wall Décor services that enhance the fun of decorating and displaying photographs by adding panels to the photographs, progressed steadily and contributed expanding the range of printing market.

In the electronic imaging field of the optical device and electronic imaging business, overall sales increased due to strong sales in FUJIFILM GFX 50S, a medium format mirrorless digital camera, adopting a big sensor (43.8mm by 32.9mm) which was launched in February 2017, and FUJIFILM X-T20, FUJIFILM X100F as the latest models of X Series which enables the prominent photograph image quality through its unique technology in re-generating original colors and interchangeable lenses.In the optical device field, the sales of industrial use lenses as In-vehicle

In the optical device field, the sales of industrial use lenses as In-vehicle lesnses progressed steadily. In the field of broadcast camera lenses, three new 4K lenses were launched in April 2017. Fujifilm is seeking to lead advanced 4K field by substantial product lineups which increased to 7 products of lenses for studio and portable lenses.

Via Fujifilm Holdings