Zero Percent Financing Program Offered Through Fujifilm/Fujinon And Novation Vendor Services

By Louis Ferreira | Published: October 4, 2017


Program Puts Lens Ownership in Reach for Range of Customers

Wayne, N.J., October 2, 2017 – The Optical Devices Division of FUJIFILM is now offering 0%financing, through Novation Vendor Services. The program is available for all FUJINON 4K and HD broadcast lenses and the Premier HK 4K+ and Cabrio 4K range of cinema-style lenses.

“We want to make it easier for our customers to buy exactly the lens or lenses they want,” said Thomas Fletcher, Director of Sales, FUJIFILM Optical Devices Division. “We’re able to provide this program thanks to Brandon Brooks at Novation. After working as the finance director for several years in the video and cinema production industry, he’s uniquely qualified because he understands the owner/operator, rental house and production company business. Most financial lenders do not. He knows that if our customers don’t have access to the best gear, they’re hindered in their ability to produce and generate income. They often need to obtain financing without any existing clients in hand. He has a reputation for helping start-up ventures.” Read More »

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Fringer Contax 645 Firmware 2.21 Available Adds Support For 2 Additional Lenses

By Louis Ferreira | Published: October 4, 2017

Fringer released Firmware 2.21 today with support for the Contax 45-90mm f/4.5 and Contax 350mm f/4. The Fringer adapter now supports 35/3.5, 45/2.8, 55/3.5, 80/2, 120/4, 140/2.8, 210/4, 350/4, 45-90/4.5 and Mutar 1.4x. These lenses won’t be as fast as native lenses, but they get pretty close under the right conditions.

Release Notes:
2017/10/4
Version 2.21

1. 45-90/4.5 and 350/4 have been added to AF list. Now all the Contax 645 lenses can AF on GFX50s (Except the MF lens 120/4)

You can buy an adapter and download the firmware and directions from fringer.

Posted in 3rd Party Lens, Fujifilm GFX, Fujifilm GFX 50S| Tagged , , , , , , , , , , , , , , | 1 Comment

Fujifilm Registers FF170002 Camera With WiFi

By Louis Ferreira | Published: October 3, 2017


Fujifilm registered FF17002 with the WiFi Alliance today as first reported by Photorumors and copied by others without credit. This comes after the FF170011, which was first reported at FujiAddict.

  • FF170002
  • Product: Digital camera
  • Company: FUJIFILM Corporation
  • Authentication date: October 3, 2017
  • Wi-Fi standard: IEEE 802.11b/g/n

No one is really sure what these cameras are and there are a few guesses out there ranging from X80/X-H/IBIS (X-T2S)/X-T100/GFX 50R/etc… but I don’t really like speculation beyond what Fujifilm has publicly said or demonstrated.

Fujifilm added Bluetooth to the X-E3 so the 170011 might be an updated X-T camera with Bluetooth and maybe a deeper buffer to compete with the Sony a9, while this new camera could be a second GFX body since Fujifilm has spoken of different body types in the past. I fully expect them to launch one at some point in the future, but now might be too soon. Fujifilm is also bringing the excellent MK lenses to X-Mount so it could be an X-Mount video-centric camera timed for release with the lens for X-mount . Fujifilm hints at a lot of exciting products coming in the future, but there is no hard evidence relating to new cameras at this time. Market segmentation is difficult to get right, but Fujifilm already has a lot of cameras between the X-A and X-T line.

Via Nokishita, Photorumors

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Fujifilm Won an Emmy Award For The Development of The Fujinon 4k Cine Zoom Lenses at the 69th Emmy Awards

By Louis Ferreira | Published: October 3, 2017


Fujifilm has won the 69th Engineering Emmy® Award for the development of FUJINON 4K Cine Zoom Lenses
FUJIFILM Corporation (President: Kenji Sukeno) is delighted to announce that the FUJINON 4K Cine Zoom Lenses providing imagery in television have been awarded a 69th Engineering Emmy® Award by the Television Academy *.

The Emmy Award was established by the Television Academy in 1948, and Technical or Engineering Emmys have been presented since that time to an individual, company or organization for engineering developments that considerably improve existing methods or innovations that materially affect the transmission, recording or reception of television. It is the most prestigious award in the broadcasting industry.

Fujifilm’s contribution was highly valued for the high image quality and the evolution of image expression through the development of FUJINON 4K Cine Lenses providing imagery in television. The Lenses with high optical technology and overwhelming depiction power have been used in movies and television programs as well as commercial production around the world.

This will mark the 6th Emmy award granted to Fujifilm. The past awards include: “Development of the new high speed color negative film A250 Color Negative Film” in 1982, “Developments in Metal Tape Technology” in 1990, “Implementation in Lens Technology to Achieve Compatibility with CCD sensors” in 1996, “Lens technology developments for solid state imagers cameras in high definition formats” in 2005 and the world’s first autofocus system “ Precision Focus” in 2009.

Tapping into its optical, high-precision processing and assembly technologies that have been nurtured over the years, Fujifilm offers FUJINON lenses with high quality and superior image quality including cine lenses, TV lenses as well as interchangeable lenses for mirrorless digital cameras. Fujifilm will continue to develop and supply cutting edge products that meet the diverse needs of production sites.

via Fujifilm

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ON1 Photo RAW 2018 Coming Soon

By Louis Ferreira | Published: October 3, 2017

ON1 is one of the better alternatives to Lightroom that supports Fujifilm cameras quickly and they took the wraps off ON1 Photo RAW 2018 today in a live broadcast that you can rewatch above. ON1 2018 offers a new UI, HDR module, panorama feature and much more. ON1 is a unique company that still sells subscription free software and there are very responsive to the community with their  ON1 Photo RAW Project, which is used for adding features and modernizing their software.

While I haven’t switched over from Lightroom I find their browser superior to the alternatives at this time and they do have a few advantages for photographers that need to edit a lot of photos quickly. The beta for ON1 Photo RAW 2018 will be available to download this Friday for those that can’t wait to try it out, with the full release launching the end of this month. ON1 Photo RAW 2018 is $120 for new users and $80 for previous owners.

ON1 Added more videos to their youtube channel after the broadcast ended here.

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European Fujifilm GFX Savings Announced, With US to Follow Soon?

By Louis Ferreira | Published: October 2, 2017

Announced first on PCH Pro Shop’s Blog Here Fujifilm GFX savings similar to the classic X system savings have arrived.

“Fujifilm is launching a promotional campaign for its medium format GFX range, and the least we can say is that it is very tempting! This promotional campaign is valid from 01/10/2017 to 15/01/2018 and will enable you to offer you the Photographic Grail and thus come back on the same level in the magical universe of the Middle Format.

Several case / lens combinations are offered and in all cases are very advantageous (see table below). As you can see, you will benefit from discounts ranging from 300 € for a single lens, to 1300 € with a combination case / lens!

So do not hesitate to come and see the Fujifilm GFX and ask one of our specialists who will be happy to help you”

Savings can currently be found at Calumet with your favorite European retailers following soon…

Join our Fujifilm GFX Owners Group which is growing rapidly, also follow the Fujifilm GFX Page to get more tailored news on Facebook and follow Fujiaddict on Facebook and Twitter.

Fujifilm GFX 50S: B&H Photo / Amazon / Adorama
Fujinon GF 45mm f/2.8 R WR: B&H Photo / Amazon / Adorama
Fujinon GF 110mm F 2 R LM WR: B&H Photo / Amazon / Adorama
Fujinon GF 23mm F 4 R LM WR: B&H Photo  / Amazon / Adorama
Fujinon GF 63mm F2.8 R WR: B&H Photo / Amazon / Adorama
Fujinon GF 120 f4 R LM OIS WR Macro: B&H Photo / Amazon / Adorama
Fujinon GF 32-64mm f4 R LM WR: B&H Photo / Amazon / Adorama

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