Fujifilm wins the internationally prestigious Red Dot Design Award with 10 products
In recognition of the products’ designs that make maximum use of their excellent functions and performance including the hybrid instant camera “instax SQUARE SQ10”
April 9, 2018
FUJIFILM Corporation (President Kenji Sukeno) is proud to announce that ten of its major products, including hybrid instant camera “instax SQUARE SQ10”, infectious disease testing system and broadcast lenses, have won the “Red Dot Design Award: Product Design 2018,” a product design award program organized by Design Zentrum Nordrhein Westfalen based in Essen, Germany.
The Red Dot Design Award is a prestigious international design award launched in 1955. The award is extended to products with excellence in design innovation, functionality, ergonomics, ecological compatibility and durability. It is one of the world’s three most prestigious design awards, alongside Germany’s “iF design award” and the United States’ “IDEA”. This year, there were over 6,300 entries from 59 countries and regions judged by internationally-renowned design experts.
In developing all of its products and services, Fujifilm not only pursues functionality and performance of its products, but also engages in design development that leverages its superior functionality. In addition to creating beautiful external designs, Fujifilm is working to create new product value by developing designs that realize simple and comfortable operability and portability.
The award has been given to a diverse range of Fujifilm’s products from medical products including endoscopes to consumer products such as instax, in recognition of their advanced performance, usability and easy-to-use interface in addition to their exterior design.
It is such an honor to announce that so many of Fujifilm’s products were chosen for the reddot Award out of many applicants from countries and regions around the world. Fujifilm will continue to develop superior products in the future. Read More
