Lengthy Fujifilm Manager Interview: Fujifilm X-T100, Fujinon XF 8-16mm F2.8 R LM WR, Fujifilm GFX, and More

Mr. Udono was interviewed by กล้องกล้วยกล้วย a Taiwanese channel on YouTube and I have transcribed/paraphrased the excruciatingly long interview for you below. You’re welcome to watch it above since the relevant parts are in English, but the 40m 50s long interview with translation is slow. Even Mr. Udono spaces out and looks tired at times, which is probably why he dropped the X-T100.

The big takeaways are

  • Fujinon XF 8-16mm F2.8 R LM WR coming this year
  • The Fujifilm X-T100 was designed to fit nicely between the X-A5 and X-T20
  • Selfie screen could come to more models if customers want it
  • Tilty flippy screen wasn’t implemented to keep the X-T100 compact.
  • No hints about the Fujifilm GFX 50R even with pushing, but Photokina 2018 shouldn’t be missed.

Fujifilm X-T100
Q: Where does the X-T100 Fit
A: Between X-T20 and X-A5
It’s good for selfies and vlogging

Q: Difference between X-T20 and X-T100
No shutter speed dial is the biggest difference
It’s designed to be easy to use

Q: Why doesn’t the X-T100 have a tilty flippy screen
A: The camera would have to be bigger and it would weigh more.

Side note at this point Mr. Udono dropped the X-T100 and it held up just fine to the waist level drop.

Q: Will the selfie screen be found on other models?
A: Yes if customers want it.

Q: How does the quality of the X-T100 picture compare to the X-T20
A: High ISO and speed are slightly better on X-T20 thanks to the X-Trans sensor, but X-T100 is faster and better than X-A5.

Q: What makes the X-T100 stand out?
A: 6fps and 30 min for 4k15p.

Q: Asked about the new X-T100 Grip
A: They wanted to make the new X-T100 grip the customers choice if they want to attach the grip or not, which is included in the box.

Q: What is the image quality you expect
A: Still pure Fujifilm processing technology so image quality should be very good.

Q: You can charge the camera via USB, but what about developing battery bank support
A: We are studying it and working on it.

Q: Could we see 4k30p
A: It’s a hardware limitation, but maybe in the next camera.

Q: Why buy the X-T100
A: Great travel camera that you can carry with you anywhere.

Fujifilm GFX and Full Frame
Q: Rumor about big camera company going Full Frame and will Fujifilm
A: We have APS-C and GFX Medium Format, which is much better than Full Frame. Lens and camera size matter so we are making smaller/lighter/easy to carry X series and for the ultimate image quality GFX.

Q: Next year what’s going on with medium format (We know GFX R is coming)
A: More lenses coming.

Q: What is the medium format camera market size
A: In the past it was small, but Fujifilm has expanded the market and will continue to with what is coming.

Q: Is there a cheaper camera coming
A: If customers want it with a smile on Mr. Udono’s face.

Fujinon XF 8-16mm F2.8 R LM WR
Q: When is it coming
A: Working hard to launch it this year.

Q: Will Fujifilm add cellphone style AI to their cameras?
A: Face and Eye detection is kind of this technology, but we try to help customers improve their photos anyway we can.

Q: What are Fujifilm’s strongest points
A: Our color reproduction technology and our high-quality lenses.

Q: What do you think of the print market
A: Very few photos are printed and framed, but it depends on the customer.

Q: What is your strategy for growth
A: We want to be different especially in terms of image and lens quality. Our X-T20, XT-2, X-H1 are all similar, but with different concepts.

Q: What’s the plan for Photokina 2018
A: It’s a big event and we will present our latest technology.

Q: Can we expect to see a new model camera?
A: You will have to come and find out… (Or just read FujiAddict)

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Plus our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

Fujifilm X-T100: B&H Photo / Amazon / Adorama
Fujifilm X-T100+Lens: 
B&H Photo / Amazon / Adorama

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