Magnum Home London


Magnum Home opened in London the other day and will be open through May 27th, 2018 at The Vinyl Factory. We have been following the Magnum Home project from the start as Fujifilm’s first big GFX collaboration with Magnum, which is the kind of project that would typically be done with Leicas in the past. You can see some of the work that will be at the London show in the Guardian.

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Instax SQ6 Guide and How-To

https://www.youtube.com/watch?v=rUjrfkDVSk0

Lauren from Photography Concentrate just released her how-to guide and unboxing video. Lauren and Rob often release some of the best Instax videos on the web so check them out if you want to learn more about the Instax SQ6. Adorama also released their quick look video which you can find below.

Instax SQ6: B&H Photo / Amazon / Adorama
Square Black Instant Film: B&H Photo / Amazon / Adorama

https://www.youtube.com/watch?v=QSbxEiTlr9E

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Fujifilm Fiscal Year 2018/3 (April 1, 2017 – March 31, 2018)

The Imaging Solutions segment recorded revenue of 383.0 billion yen, up 12.1% year-on-year. Operating income totaled 56.0 billion yen, up 52.0% from the previous fiscal year.

In the photo imaging business, sales were strong, particularly in Europe and the U.S., for instant photo systems such as the instax series and instax films. The sales volume of instax series totaled 7.7 million units, exceeding the previous target of 7.5 million units. The newly released instax SHARE SP-3, a smartphone printer that employs a square format, offers a new photo printing method that will boost demand among smartphone users. Wall Decor, Photobook and other value-added printing businesses also enjoyed solid sales.

In the electronic imaging business, revenue significantly increased on strong sales of mirrorless digital camera X Series, including the FUJIFILM X-A5 , which was launched in February 2018, the FUJIFILM X-H1, which was launched in March 2018, and the FUJIFILM GFX 50S, a medium format mirrorless digital camera equipped with a large sized sensor, as well as their accompanying interchangeable lenses. Professional photographers and camera enthusiasts have given high praise to our proprietary technology, which produces impressive depictions reproducing brilliant colors that remain vivid in people’s memories, and the extensive line-up of 36 lenses.

In the optical device business, sales increased, reflecting the strong performance of various industrial-use lenses such as those for vehicle cameras and projectors. The MK lens was also launched, offering a new series of cinema camera lenses designed for the expanding market of video recording for online videos and so on. Its profitability largely improved.

In the Imaging Solutions segment, sales rose and operating income significantly increased year-on-year due to a significant rise in electronic imaging sales combined with strong sales in other businesses.

In photo imaging business, Fujifilm aims to expand income further by expanding sales of instant photo systems including instant camera instax and instax films in emerging countries in addition to in Europe and the U.S., where the sales of the previous fiscal year were favorable.

Optical device and electronic imaging business will seek to improve profitability dramatically by placing a greater focus on strong-growth areas with high added value, such as fast-growing high-end mirrorless cameras and 4K, 8K-compatible broadcast camera lenses.

via Fujifilm Holding

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Fujifilm X-T100 Specification Leak and Product Page


Nokishita leaked the full specs of the Fujifilm X-T100. You can read all the details below.

X-T 100

  • Product page ( fish development )
  • Spec ( Fishery )
  • Sensor: 24.2 Megapixel APS – C CMOS sensor
  • Continuous shooting: Approximately 6.0 frames / sec (continuous recording number: JPEG is about 26), about 3.0 frames / sec (continuous recording number: JPEG is unlimited)
  • Video: 4K15p, full HD 60p
  • Rear liquid crystal: 3.0 type 104 million dots 3 way tilt touch panel liquid crystal
  • EVF: 0.62 times 2.36 million dot Organic EL
  • Wi-Fi · Bluetooth installed
  • Color: Black · Dark Silver · Champagne Gold
  • Size: 121.0 (W) mm x 83.0 (H) mm x 47.4 (D) mm
  • Weight: 399 g (main body only) · 448 g (including battery and memory card)
Although the page is incomplete, Fujifilm seems to announce next week ‘s SLR single – lens reflex style mirrorless camera “X – T100” with Bayer sensor. The specification is almost the same as X – A5, but in addition to EVF, 3 – way tilt and buffer memory capacity are added. Since the width is 121 mm, it seems that FF 180001 registered in the certification body the other day is no problem with X – T 100.

Specifications Read More »

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Regarding the Malfunction of the FUJIFILM X-T2 and Fujifilm GFX, X-Pro2 and X-H1 Firmware Postponed


Regarding the Malfunction of the FUJIFILM X-T2
May 17, 2018

To all loyal Fujifilm X Series customers and photographers,

It has been brought to our attention that there are a few issues with the recently released X-T2 ver 4.00 firmware update. We have therefore taken the difficult decision to remove the update from the website until we are confident that all the issues have been completely fixed.

We deeply apologize for any inconvenience and disappointment this has caused.

Sincerely yours,

Toshi Iida
General Manager
Optical Device and Electronic Imaging Products Division
Fujifilm Corporation, Tokyo, JAPAN

Read More »

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Fujifilm Rolls Back Firmware 4.00 Feature From The Fujifilm X-T2 With 4.01 to Fix Bugs

Download Firmware 4.01 Here

<Notice>
We have discovered malfunctions in the firmware ver.4.00 released on May 8 2018. Therefore, we withdrew the firmware ver.4.00.

<Details of the Problem>

  • 1.When RAW files, which were taken by X-T2 (before firmware ver.4.00), are converted in camera (ver.4.00) or by “FUJIFILM X RAW STUDIO”, they are not converted properly.
  • 2.When pressing the shutter button halfway under certain conditions, the live view can flicker.
  • 3.In rare cases, a hang-up can occur.

We will inform you later of the detail of fixed firmware for the malfunctions. As a temporary solution for customers who have upgraded the firmware to ver.4.00, we have prepared a new firmware version of 4.01 whose functions are same as the ver.3.00. Please update your camera to ver.4.01 to avoid the malfunctions.

*Ver.4.01 doesn’t include the additional functions of ver.4.00.

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