
Viltrox AF 15mm f/1.7 XF: B&H Photo / Amazon
The Viltrox AF 15mm f/1.7 XF launched overseas the other day and the US launch followed. You can order the lens above or check out some of the reviews below:

Viltrox AF 15mm f/1.7 XF: B&H Photo / Amazon
The Viltrox AF 15mm f/1.7 XF launched overseas the other day and the US launch followed. You can order the lens above or check out some of the reviews below:

10Art.cc is releasing a Polaroid SX-70 styled Instax camera called the Pocket Fold 66. They made the following announcement the other day:
I always think about what kind of instax is the final form.
At the same time to meet the “portable, image quality, reliable, easy to use, good-looking”.
6 years ago we made the HVSQ Hasselblad instax back, image quality is good but not portable;
1 year ago we made a separate body module PRESSkit, portable but image quality is not good enough.
We’ve also tried various kinds of medium and large format lens adapter solutions
None of them seem ~perfect~.So here it is, the POCKET FOLD 66
A foldable optical viewfinder auto metering instax camera.
A complete all-in-one camera.
Pf- A camera that folds to fit in your pocket.
66- Uses instax square photo paper.This is a machine that pays homage to Dr. Land and references the Polaroid sx70.
I think we can all agree that this is a machine that cannot be bypassed in all instant imaging cameras. It’s just too classic and too old. It’s perfect, and not perfect enough.
But also note that this is not a copy, it’s a rebuild.
We have only followed its folding structure, because it is the only one that can be made extremely compact, and here is great respect for Dr. Land’s ingenuity, RESPECT!On this basis, we have optimized all components and redesigned the entire optical, electronic, and mechanical drive systems.
A tribute to a classic, revisited!Here is a brief overview of the camera parameters,
Details will be itemized in a subsequent article.Pf66
Body size: 16cm x 10cm x 4.5cm (folded) (with viewfinder)
Body material: aircraft aluminum
Lens: 10OPT. ASPH Lens 110mm F5.6 Macro 1x (self-developed)
Focusing distance: 15cm – infinity ∞
Focusing mode: frosted focusing screen, optical framing, what you see is what you get
Metering system: automatic metering with EV adjustment
Power supply: built-in rechargeable lithium battery
Expansion: Expandable Module
Model of photo paper to be used: Instax square paperThe project is relatively large, and will still use the pre-sale + public sale method, but this time the pre-sale should be limited, a small number of pre-sale quota, to alleviate a bit of the pre-shipping workload, so that the later goods people can buy as soon as possible. Of course, the pre-sale will have a mystery gift.
There is no need to rush the public sale, and the goods will be spread later. I hope everyone can buy, use and have fun.Pre-sale date: Selected release date
Pre-sale price: TBDOfficial price: to be announced
Thanks for the attention.
Seriously make a good camera for you guys to play with.
10ARTCC Only want the best!
via 10Art.cc

Photorumors received a list of all the produces that will be increasing their prices on August 1st. Prices should increase by 10-20%, so make sure to grab anything you need from B&H Photo or Amazon before the increase takes effect.


via Photorumors

Viltrox AF 15mm f/1.7 XF: B&H Photo / Amazon / Adorama
Overseas retailers have posted the Viltrox AF 15mm f/1.7, which you can see here and here, but US retailers haven’t listed the lens yet.
Short profile for Viltrox AF 15mm f/1.7 Fujifilm X-Mount
Product description for Viltrox AF 15mm f/1.7 Fujifilm X-Mount
Unleash your creativity with the Viltrox AF 15mm F/1.7
Whether impressive landscapes, architectural shots or dynamic vlogs – the Viltrox AF 15mm F/1.7 is the ideal wide-angle lens for creative minds with an APS-C camera. Thanks to its fast aperture, modern autofocus technology and compact design, it offers you maximum flexibility with minimum weight. Find out what makes this Lens so special:
Wide-angle with 15 mm focal length (APS-C) – Experience impressive wide-angle shots with maximum image content and creative perspectives
With its focal length of 15 mm (22.5 mm on APS-C), the Viltrox 15mm F/1.7 opens up completely new perspectives. Whether you’re capturing expansive landscapes or staging tight interiors, this wide-angle lens delivers impressive image depth and creative freedom for your photo and video projects.
Powerful F1.7 aperture – Enjoy wonderfully soft bokeh and clear details even in low light
The large aperture of f/1.7 not only ensures a pleasant, soft bokeh – it also enables brilliant shots at dusk, indoors or at night. Ideal for anyone who wants to capture atmospheric images with natural light.
Fast autofocus with precision – capture any subject in seconds – with responsive focus and intelligent eye detection for portraits
The fast autofocus gives you full control at all times: moving subjects are recognized immediately and captured in razor-sharp focus. The integrated eye detection also supports you in portrait photography – for professional-level results.
Quiet STM focus motor – ideal for video + vlog: Fast, barely audible focus shift for professional shots
The integrated STM motor (stepping motor) works quickly, precisely – and almost silently. This makes the Viltrox 15mm F/1.7 particularly attractive for video recordings and vlogging, where disruptive focus noise must be avoided.
Ultra-compact + travel-friendly – The perfect lens for on the go: light, slim and always ready for action
With its low weight, this lens is the ideal companion for on the go. It fits effortlessly into any photo bag and is immediately ready for use – perfect for travel, street and outdoor photography.
USB-C firmware updates – stay technically up to date with simple, future-proof updates
The integrated USB-C connection makes it easy to update the firmware of the Lens. This means that autofocus performance and compatibility are always up to date – without a visit to the workshop or complicated technology.
| Item | AF 15/1.7 XF |
| Lens Mount | X-mount |
| Lens Elements | 12/10 |
| Focal Length (equivalent to 35mm format) | f=15mm(22.5mm) |
| Viewing Angle | 84.9° |
| Aperture | F1.7-F16 |
| Number of Aperture Blades | 9 |
| Shooting Distance | 0.23m-∞ |
| Focus Mechanism | Internal focus |
| Focus Motor | STM |
| Focus Mode | MF,AF |
| Max.magnification | 0.1X |
| Lens Size (Diameter/Length) | Φ65×56.7mm |
| Weight | ≈180g |
| Filter Size | Φ58mm |

Leica S glass is super sharp and quite unique, but their lenses can be hard to find online. You can find the AF adapter from Kipon on Amazon under other sellers, and you can find Medium Format Leica S glass used from B&H Photo, or new from B&H Photo
KIPON released firmware V2.2 for Leica S-GFX AF adapter
KIPON released firmware V2.2 for Leica S- GFX AF adapter
V2.2 firmware made a big improvement for lens compatibility and Auto-focus algorithm, including CS lenses, now works quite good on all Fujifilm GFX cameras.

SmallRig released a new AirTag holder with a universal mount and a Fujifilm-specific mount that is compatible with GFX 100S II, X100VI, X100V, X-H2S, X-H2, X-M5, X-T5, X-T4, and X-T50 Cameras. The compact Arca-Type Mount Plate looks quite compact and will help you find and organize your gear. The Specs are below:
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