Fujifilm X-E5 Announcement Live Blog For X Summit Shanghai

By Louis Ferreira | Published: June 12, 2025

Fujifilm X-E5: B&H Photo / Amazon (Black : Silver) / Moment / Adorama
Fujinon XF23mm f/2.8 R WR: B&H Photo / Amazon / Moment / Adorama

LiveBlog Below:

  • Announcement from X Space
  • Fujifilm wants to show its commitment to photography over the years
  • Fujifilm wants to preserve, protect, and share the culture of photography
  • Partnered with Magnum to digitize and archive their slides with the GFX100II
  • X Space has been set up to let people to get hands-on with Fujifilm cameras and its history
  • X Space also offers training
  • When you think ot the love of photography, you think of the X100
  • Rangefinder style is the classic way of shooting
  • The Fujifilm X-E was introduced after the X-Pro
  • The X-E series went beyond the value of compactness
  • Fujifilm wanted to return to the roots of the X-E series
  • Fujifilm X-E5 is about the joy of photography
  • X-Tans 5HR 40Megapixel
  • 5th Generation X-Provessor 5 with the latest AI AF system
  • First X-E camera with IBIS with 7 stops in the center and 6 at the corners
  • Still a very compact camera, and Fujifilm has continued to reduce the size of IBIS
  • Refined, more premium design
  • About the size of the X-E4
  • The top block is machined from a single block of metal
  • The dial operation is easier thanks to the machining
  • Fujifilm has a new film simulation dial and window on the top
  • The dials on the top are like a mechanical watch
  • New optical block for the EVF
  • Bluetooth button on the bottom like a rewind button
  • Film simulations are designed for unique photography situations
  • Lots of film simulation recipes
  • You can save up to 20 film simulations on the FS dial
  • There is a new mode called classic display, and it helps you focus on shooting through the viewfinder
  • The new mode is to resemble film cameras
  • There is also a surround view mode that resembles rangefinders; the front control lever activates it
  • There is a digital teleconverter with x1.4 and x2
  • New XF23mm f/2.8 R WR pancake lens announced
  • It is compact, lightweight, and has high image quality
  • 8 optical elements in 6 groups, 2 of which are ASPH
  • 90g and the same size as the 27mm f/2.8 R WR
  • Image quality on par with flagship lenses
  • The 23mm lineup represents fast XF23mm f/2, sharp XF23mm f/2.8, and fast and sharp XF23mm f/1.4.
  • The X-E5 is coming in August XF23mm is coming in December
  • X-E5 €1,549
  • X-E5 with XF23mm €1,799
  • XF23mm €449
  • Interesting that they showed European pricing, but not US at the end.

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Fujifilm X-E5 Teasers With Film Window Revealed Before Announcement Tomorrow

By Louis Ferreira | Published: June 11, 2025

Fujifilm’s latest teaser, released just before the official announcement tomorrow at 5 am, provides a detailed look at the film simulation window that we first learned about the other day. We also get confirmation that all the expected dials will be on the lens and that the new 23mm pancake will be f/2.8. The Fujifilm X-E5 is going to be a good-looking camera, but the price is going to be very hard to swallow, especially since you can buy an X-T5 for the same price.

When mirrorless cameras first started coming out, rangefinder styling was popular, but mirrorless cameras adopted SLR styling for flagship cameras in order to help photographers transition from their SLR to a mirrorless camera system. If the Fujifilm X-E5 sells better than the X-T5 it could be the beginning of the end of SLR styling, which I wouldn’t mind, but I wish the X-E5 were coming with weather sealing and something to make it more attractive to X-T5 owners.

Join us tomorrow at 5 am for the announcement and live blog

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Fujifilm X-E Owners Group
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Profoto unveils the B20 and B30 – Refined to perfection

By Louis Ferreira | Published: June 10, 2025


Profoto B20: B&H Photo / Adorama
Profoto B30: B&H Photo / Adorama

Profoto unveils the B20 and B30 – Refined to perfection

Profoto is proud to introduce the Profoto B20 and B30, the latest advancements in its industry-leading compact flash series. Building upon the trusted foundation of the B10-range, these new flashes bring faster performance, a class-leading powerful LED, and greater versatility to photographers and content creators worldwide.

Designed for professionals who demand reliability in any environment, the B20 and B30 are built to endure. Their sturdiness and rubberized surface ensure a secure grip and long-lasting durability, even when using the heaviest modifiers. “Regardless of location, these flashes are ready for any creative challenge” says Göran Marén, Product Manager at Profoto.

With a 13% faster recycle time than the B10Xs’, photographers will never miss a critical moment. The new user-replaceable flash tube allows for seamless on-set swaps, keeping workflows smooth and uninterrupted. A wide power range provides unmatched creative flexibility, from subtle fill light to powerful illumination.

To further enhance adaptability, the B20 and B30 introduce three flash modes: There are three flash modes: ECO for increased equipment lifetime, Boost for a little extra power, and Freeze for the shortest flash duration and elimination of motion blur.

For hybrid photo and video professionals, the built-in bi-color LED now boasts 50% more output than its predecessors, offering an improved continuous light source for video shoots, live streaming, and on-location setups.

With Profoto’s renowned Light Shaping System, you have over 120 modifiers and accessories to turn your creative vision into reality. The B20’s and B30’ features the renowned and intuitive Profoto UI, which practically eliminates dealing with cumbersome technical settings.

“As with all Profoto products, the B20 and B30 are engineered with premium components and meticulous attention to detail, ensuring unmatched reliability and consistent color accuracy. With unrivaled reliability, speed, and precision, these flashes are built to work as hard as photographers do,” concludes Göran Marén, Product Manager at Profoto.

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Fujifilm X-E5 with XF23mm f/2.8 and Price Posted by Fujifilm Then Removed

By Louis Ferreira | Published: June 10, 2025


Fujifilm posted the Fujifilm X-E5 for sale in the middle of the night and then removed it, but not before we got some interesting new details.

  • Body only $1699.95
  • Body with XF 23mm f/2.8 $1,899.95
  • Customizable Film Simulation dial
    • Placed under the aluminum top plate with a circular window providing an easy view of the active mode
    • 3 Customizable settings that can have their own settings
  • Classic Style, Ultimate Flexibility
  • Iconic X100VI looks, with the flexibility of interchangeable lenses
  • Refined Rangefinder-Style Design
  • Beautifully machined aluminum top-plate with offset viewfinder
  • Dial in Your Own Look
  • Customizable Film Simulation dial lets you access your own recipes
  • Create With Confidence
  • Up to seven stops of in-body image stabilization
  • Cutting Edge Quality
  • No weather sealing
  • Bluetooth connectivity button is placed like a film rewind button to give you a nostalgic feel
  • 40.2-megapixel sensor with digital teleconverter option
  • Fully Featured Viewfinder 2.36m dot
  • Electronic viewfinder with multiple viewing modes
    • Similar to an optical viewfinder
    • Three Surround View modes that allow the selection of a black, semi-transparent or line outline showing the image’s aspect ratio
    • Gives you a rangefinder like experience with JPEGs
    • Simple View option give you an SLR like viewfinder
  • Rear LCD 1.04m dot

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Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
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Fujinon 20mm F2.8 GFX, 15mm F2.8 APS-C, and 40mm F2 FF Patents Found

By Louis Ferreira | Published: June 9, 2025


Fujifilm filed patent applications for Fujinon 20mm f/2.8 GFX, 15mm f/2.8 APS-C, and 40mm f/2 FF optical systems that have been reproduced below:

overview

  • [Publication number] P2025086741
  • [Release date] 2025-06-09
  • [Title of invention] Imaging lens and imaging device
  • [Application date] 2023-11-28
  • [Applicant]
    [Identification number] 306037311
    [Name or company name] FUJIFILM Corporation
  • An imaging lens that is compact and maintains good optical performance, and an imaging device that includes this imaging lens are provided.
  • 2. Description of the Related Art
    Conventionally, an imaging optical system described in Patent Document 1 below has been known as an imaging lens that can be used in imaging devices such as digital cameras.
  • [0004]
    There is a demand for imaging lenses that are compact and have good optical performance, and the level of these requirements is increasing year by year.


Example 1 (GFX?)

  • Focal length: 20.68
  • F-number: 2.89
  • Angle of view: 99.8
  • Back focal length: 11.51


Example 2 (GFX?)

  • Focal length: 22.76
  • F-number: 2.89
  • Angle of view: 94.4
  • Back focal length: 9.75


Example 3 (GFX?)

  • Focal length: 24.59
  • F-number: 2.88
  • Angle of view: 88.6
  • Back focal length: 12.71


Example 11 (GFX?)

  • Focal length: 18.64
  • F-number: 2.89
  • Angle of view: 108.2
  • Back focal length: 9.31

Example 13 (APS-C?)

  • Focal length: 15.21
  • F-number: 2.88
  • Angle of view: 95.4
  • Back Focus: 10.84


Example 14 (APS-C?)

  • Focal length: 16.31
  • F-number: 2.91
  • Angle of view: 91.2
  • Back Focus: 11.12


Example 15 (full size?)

  • Focal length: 40.36
  • F-number: 1.86
  • Angle of view: 57.6
  • Back Focus: 10.95


Example 16 (full size?)

  • Focal length: 35.29
  • F-number: 2.07
  • Angle of view: 64.4
  • Back focal length: 10.44

via asobinet

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New Godox Ving V480F

By Louis Ferreira | Published: June 8, 2025


Godox announced the Godox Ving V480F, and pre-orders have begun on B&H Photo

Key Features
  • Portable Shoe-Mounted On-Camera Flash
  • Compatible with FUJIFILM TTL
  • 2.4 GHz X Wireless Radio System
  • Manual, Multi, HSS & 2nd Curtain Sync
  • Up to 650 Full-Power Flashes
  • 1.7 sec Recycling Time
  • Stable Continuous Shooting
  • Touchscreen Design & LED Modeling Light
  • Includes Battery, Power Adapter & Cable
  • Includes Mini Stand & Pouch

Delivering plenty of light in a portable flash body, the Ving V480F TTL On-Camera Flash from Godox combines their 2.4 GHz X system for wireless flash control and TTL auto flash capability. The V480F is compatible with FUJIFILM TTL and also offers manual, multi, HSS, and second curtain sync characteristics. The V480F is similar to the Godox V860III and V350 flash units— smaller than the V860III and bigger and more powerful than the V350—designed as a medium-size, compact, yet powerful lighting solution with advanced features. A convenient LED modeling light is located right in the center of the flash body. Experience fast recharge and long-lasting shoots with a versatile flash head that tilts from -7 to 120° and rotates 330°. The flash runs on an included rechargeable battery to allow recycling times of 1.7 sec, providing enough energy for up to 650 full-power flashes. The V480F comes with a detachable battery, a USB-C cable, a power adapter, as well as a mini stand and a pouch.

Greater Lighting Control
FUJIFILM TTL-compatible, the Ving V480F flash offers support for high-speed sync, 2nd curtain sync, and much more. The flash can be used in manual mode or programmed to fire multiple stroboscopic flashes, and it can also function with high-speed sync for quicker shutter speeds. On top of this, the flash features a guide number of 164′ at ISO 100 along with flash durations from 1/600 to 1/20,000 sec, and adjustable output from 1/256 to full power.

Flexible Design
The V480F is useful for both on-camera and off-camera operation. The flash will provide ample illumination for most subjects. It features a convenient auto/manual zoom head with a range of 24-105mm, a white catchlight panel, and a built-in wide-angle diffuser. The head can be tilted from -7 to 120° and rotated 330° to control bounce and where the light falls on the scene.

2.4 GHz X Wireless Radio System
The Godox 2.4 GHz X wireless radio system makes it compatible with Godox’s X series transmitters for more advanced functionality and setups. The wireless control of the V480F enables 2.4 GHz wireless flash triggering to extend your shooting possibilities. The flash works with the separately purchased XPro II, X2, and X3 Godox models. With a wireless range of 328′, the V480F lets you choose between 32 channels and set up five groups.

Effective Battery Power
A 7.2V, 2200mAh lithium removable battery is supplied with recharge times of 1.7 seconds, providing approximately 650 full-power flashes per charge. Godox also includes the USB-C cable and power adapter in the box.

Control at Your Fingertips
Ideal for photographers in need of both simple and elaborate lighting setups, the V480F has an easy-to-use design with onboard controls, a 2″ touchscreen interface, and a universal shoe-mounted connection for a wide range of FUJIFILM cameras. Additionally, indicators on the LCD panel inform you of the remaining battery level.

Stable Continuous Shooting
The V480F maintains a stable color output and brightness in high-speed continuous shooting.

LED Modeling Light
A 2W LED modeling light with adjustable brightness is integrated into the flash body with 5300K (+/-300K) CCT.

Firmware Updates
Firmware updates are available via its USB-C port for compatibility with the latest camera models and optimal performance.

Additional Details

  • S1 and S2 settings
  • First and second curtain sync
  • +/- 3-step of flash exposure compensation in 1/3 increments
  • Multi-stroboscopic flash mode up to 100 times, 100 Hz
  • TCM converter capability
  • Wi-off mode
  • Standby and screen lock
  • Power switch and auto-off ability
  • Hot shoe connection
  • 2.5mm sync cord jack for connecting an optional sync cable
  • Overheating protection
  • Lightweight at 12.7 oz with the battery included

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