Fuji Guys: Instax Mini Link First Look and Unboxing

By Louis Ferreira | Published: November 7, 2019

The Instax Mini Link is a major improvement over the Instax SP-1/SP-2, which wasn’t very portable. I own both the SP-1 and SP-2, but because I rarely used either I am reluctant to purchase the Instax Mini Link myself, but if Fujifilm started with a more compact design like the Mini Link I might have brought my Instax printer with me more often to use instead of just using my Instax SQ2. Similarly, the Instax Mini LiPlay is very compact and will likely be a more popular option for those that do not want to juggle a smartphone and printer or pair their Fujifilm camera with the Mini Link.

Instax Mini Link:  B&H Photo / Amazon / Adorama
Instax Mini LiPlay: B&H Photo / Amazon / Adorama
Color Film: B&H Photo/Amazon/Adorama
Monochrome Film: B&H Photo/Amazon/Adorama

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Save 15% on Fujifilm Cameras in Addition to Discounts on Amazon

By Louis Ferreira | Published: November 6, 2019



Amazon is currently offering 15% back on various products including Fujifilm cameras. You can find a list here.

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Xerox Looks to Buy HP After Fuji Xerox Acquisition Announced

By Louis Ferreira | Published: November 6, 2019


Xerox made an offer to buy HP the day after the announcement of the Fuji Xerox merger. It looks like Xerox intends to use the cash gained from the sale in addition to financing to purchase the three times larger HP. Both companies make the majority of their revenue from print-related sales, which is a shrinking market. It’s anticipated that the merger could save around $2 billion through layoffs and points of synergy.

via WSJ, CNBC, CNN

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Fujifilm to Own Xerox After Fighting For Over a Year

By Louis Ferreira | Published: November 5, 2019


Fujifilm has finally been able to come to an agreement with Xerox about the merger that was first announced over a year ago, which you can follow here. It’s a surprising development after Fujifilm decided to pursue damages against Xerox, but it seems the deal is a done deal.

Fujifilm to own 100% of Fuji Xerox
Fujifilm to acquire Xerox Corporation’s 25% ownership stake in Fuji Xerox,

and enter into a new collaborative partnership with Xerox

Transaction will enhance group-wide synergies to realize growth in new areas,
while strengthening Document business

Tokyo, November 5, 2019 — FUJIFILM Holdings Corporation (including certain of its subsidiaries, “Fujifilm”) (TSE: 4901) announced today that it has entered into a definitive agreement with Xerox Corporation (including certain subsidiaries, “Xerox”) under which Fujifilm will acquire the 25% stake in Fuji Xerox Co., Ltd. (“Fuji Xerox”) owned by Xerox. This transaction will bring Fujifilm’s ownership of Fuji Xerox to 100%. The transaction was unanimously approved by the Boards of Directors of Fujifilm and Xerox. Read More »

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The November Adobe Update Included Full Fujifilm X-Pro3 Support

By Louis Ferreira | Published: November 4, 2019


Adobe recently updated its apps for November and the update included full Fujifilm X-Pro3 support. Interestingly they have not included HDR conversion to DNG yet and may not at all.

Fujifilm X-Pro News, Rumors, and Collaboration
Fujifilm X-Pro Owners Group

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Fujifilm X-Pro3 (Pick Your Trim): B&H Photo / Amazon / Adorama

via Adobe

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Fujifilm X-Pro3 Stories #2: Learning from Film

By Louis Ferreira | Published: November 4, 2019


Fujifilm has always had great color science right up there with Kodak and their latest film simulation CLASSIC Neg. is highly anticipated by the community. Hopefully, it will come to similar generation cameras sooner rather than later via a firmware update, but until then we will have to buy a Fujifilm X-Pro3 to experience the new simulation that is based on SUPERIA.

““CLASSIC Neg.”, the third negative film simulation, is modeled on SUPERIA film. Although we already have two other negative film simulations, those were designed with a particular process in mind—specifically, for taking photos under professional lighting. It sounds bad to say that SUPERIA is for amateurs, but I certainly don’t mean that it’s amateur-quality film, but rather that it’s designed for use in settings that are not professionally lit.”

If you want color accuracy than that can be achieved too through any RAW editor, but today many edit photos to look like they came from film cameras with a specific kind of film, which can be difficult to do without a lot of knowledge about color and film stock. Fujifilm’s latest design story addresses the topic, but I think it’s important to understand that Fujifilm’s film simulations can only be 100% accurately reproduced by using the algorithm in the camera, whether you use the in-camera RAW editor or Fujifilm’s X RAW Studio with a camera attached to the computer. Read More »

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