Fujifilm LUTs Released In 2025 Including The GFX Eterna, GFX100RF, X-Pro3, X-T30III, and X-E5


Fujifilm quietly released quite a few LUTs this year, including for the Fujifilm GFX Eterna today. You can find links for the LUTs below:

FUJIFILM GFX ETERNA 55:
B&H Photo / Amazon / Adorama
Fujifilm GFX100RF:
B&H Photo / Amazon / Moment / Adorama
Fujifilm X-Pro3 (Pick Your Trim):
B&H Photo / Amazon / Adorama
Fujifilm X-T30 III:
B&H Photo / Amazon / Adorama
Fujifilm X-E5:
B&H Photo / Amazon (Black : Silver) / Moment / Adorama

Posted in Fujifilm GFX, Fujifilm GFX 100, Fujifilm X-E5, Fujifilm X-Pro3, Fujifilm X-T30 III, Software| Tagged , , , , , , , | 11 Comments

Godox iT32 TTL Mini Flash and Godox X5F TTL Wireless Flash Trigger


Godox has a new mini TTL system that uses an interchangeable wireless base with a generic flash head so that you can buy a bunch of flashes and bases to use with a variety of makes of cameras with full TTL support. You can order and read about the details below:

Offering auto TTL, Manual, Stroboscopic flash compatibility, and Godox‘s 2.4 GHz X wireless system, the iT32 TTL Mini Flash enables diverse lighting setups when paired with a separately available X5-series unit. Users can choose or switch between the X5C, X5N, X5F, X5O, or X5S to respectively find compatibility with a wide range of Canon, Nikon, FUJIFILM, Olympus/Panasonic, or Sony cameras; which means you can use a single iT32 flash body and opt for different hot shoes with wireless flash trigger capability. Thanks to the the stability of Godox’s X wireless system, you don’t have to worry about interference in your signal’s transmission. A compact and versatile lighting tool, this flash features an adjustable power range from 1/128 to 1/1 with fine-tuning options, 1.5 sec recycling, HSS support, a color touchscreen, and a convenient LED modeling lamp. The iT32 operates using a built-in USB-C rechargeable battery to provide up to 510 full-power flashes and still has a lightweight individual body at just 6 oz.

Godox iT32 TTL Mini Flash
Offering auto TTL, Manual, Stroboscopic flash compatibility, and Godox‘s 2.4 GHz X wireless system, the iT32 TTL Mini Flash enables diverse lighting setups when paired with a separately available X5-series unit. Users can choose or switch between the X5C, X5N, X5F, X5O, or X5S to respectively find compatibility with a wide range of Canon, Nikon, FUJIFILM, Olympus/Panasonic, or Sony cameras; which means you can use a single iT32 flash body and opt for different hot shoes with wireless flash trigger capability. Thanks to the the stability of Godox’s X wireless system, you don’t have to worry about interference in your signal’s transmission. A compact and versatile lighting tool, this flash features an adjustable power range from 1/128 to 1/1 with fine-tuning options, 1.5 sec recycling, HSS support, a color touchscreen, and a convenient LED modeling lamp. The iT32 operates using a built-in USB-C rechargeable battery to provide up to 510 full-power flashes and still has a lightweight individual body at just 6 oz.

Versatile Flash Solution
Auto, Manual, Multi flash mode compatibility, HSS, first- and second-curtain sync, and FEC are some of the handy functions of the iT32. The TTL capability simplifies shooting by automatically adjusting flash output so your subject and background are evenly exposed. Also featured are integrated Wi-Off, Sender, and Receiver modes using the separately available X5 unit.

Quick Attachment
By simply aligning the separately available X5 with the bottom of the iT32, the flash will automatically absorb it for easy attachment. After this step, you can rotate the locking ring of the flash trigger to properly insert the optional X5 into the hot shoe mount of your camera, then rotate the locking ring until it’s locked for secure attachment.

Wireless Triggering
Remove the separately available X5 from the iT32 body and connect it to your camera’s hot shoe mount to achieve wireless control of select settings from a maximum range of 65.6′. When the iT32 and the optional X5 are used together (iT32+X5 setting), the X5 is also capable of sync triggering other Godox flashes to further increase flexibility and creative lighting control. In this case, the maximum control distance is from 262.4′.

Easy Operation & Internal Battery
The iT32’s intuitive touchscreen and simplified buttons enable easy operation. The flash also has a convenient LED modeling light that supports brightness adjustments from level 1 to 10. Regarding power, it takes approximately one hour and 10 minutes to fully charge the iT32’s 7.2V, 900mAh lithium battery using the included USB-C cable. A battery level indicator enables quick monitoring of the remaining battery level.

Portable Body & Included Accessories
This compact 4 x 2.2 x 1.5″ flash has a transparent wide-angle diffuser, as well as a white catchlight panel for different light customization options. A photocell sensor and sync cord port are also available. Use the USB-C interface for charging and receiving firmware updates. Godox includes a USB-C charging cable, a magnetic mini stand, a diffuser, two magnetic color filters, and a simple bag for storage and transportation.

Additional Details

  • Guide number of 59′ at ISO 100
  • Flash durations from 1/1000 to 1/30,000 sec
  • Power on/off switch
  • Power 1/128 to 1/1 with +/-1/3 increments
  • FEC from -3.0 to +3.0 with +/-1/3 increments
  • S1/S2 settings
  • Stroboscopic flash mode up 100 times with an output range from 1/128 to 1/4
  • TCM conversion in Wi-Off mode
  • Standby and auto off settings
  • Global shutter sync shooting and radio wireless global shutter sync settings only available when using the iT32 with the optional X5S model
  • Certain features such as HSS support and second-curtain sync limited depending on the camera model
  • Over-temperature protection
  • Also compatible with the optional X2T, XPro II, X3 series of triggers and Godox’s MA02 magnetic accessory kit

Godox X5F TTL Wireless Flash Trigger for FUJIFILM
The dynamic X5F TTL Wireless Flash Trigger from Godox works seamlessly with the brand’s separately available iT32 mini flash by adding a hot shoe connection and flash triggering capability. This version, the X5F, features a hot shoe compatible with select FUJIFILM cameras. By simply aligning the X5F with the bottom of your iT32, the flash will automatically absorb it for easy attachment. After this step, rotate the locking ring of the flash trigger to properly insert the X5F into the hot shoe mount of your compatible camera. To complete, rotate the locking ring until it’s locked for secure connection.

Compatible Camera Models
Use the X5F with the separately available iT32 mini flash for compatibility with these FUJIFILM camera models: X-Pro2, X-T20, X-T2, X-T1, GFX50s, GFX50R, X-T30, X-T4, X-T3, X-S2O, X-T5, X-Pro1, X-T10, X-E1, X-A3, X100F, and X100T.

Flexibility
When the separately available iT32 and the X5F are used together (iT32+X5 setting), the X5F is also capable of sync triggering other Godox flashes. As a sender unit with the optional iT32, the X5F is able to control various receiver units that are a part of Godox’s wireless X system, such as AD100Pro II, AD200Pro II, AD600Pro II, AD600BM II, iT30Pro, V100, V480, and Lux Master models.

Additional Details
Please note: The X5F does not have power on/off function, but color indicators. Users can attach the X5F to the separately available iT32 and access the menu to check the battery level of the flash trigger. The X5F has an internal 3.8V, 100mAh lithium battery. It takes approximately three hours to fully charge the X5F after connecting it to your iT32, and about 16 hours to discharge from full battery level.

Posted in Accessories, Fuji flashes| Tagged , , , , | 57 Comments

Oberwerth Luxury Half Case For Fujifilm GFX100RF

The Fujifilm GFX100RF is receiving the Leica treatment from Oberwerth, complete with a premium case available from B&H Photo, and it even features an integrated AirTag. Oberwerth also makes a few luxory bags and accessories that you can also check out from B&H Photo.

The Half Case – TagCase from Oberwerth provides your FUJIFILM GFX100RF with uncompromising protection and stylish elegance. Handcrafted from the finest leather, it fits your camera like a second skin, preserving its clean silhouette and providing reliable protection against bumps and scratches. The precise fit enables maximum ease of use, with all controls, ports, and battery and memory card compartments freely accessible. The velvety soft suede interior lining, discreet aluminum reinforcement, and integrated grip ensure protection and comfortable handling, while the classic leather texture underscores its luxurious character.

An integrated AirTag compartment allows discreet tracking to aid in locating your valuable equipment if it becomes lost or stolen. The TagCase combines form and function with robust, elegant, and thoughtful design down to the last detail. For photographers who demand the highest standards of style, precision, and craftsmanship, the FUJIFILM GFX100RF TagCase is more than just protection, it’s a statement.

Casual Line
The casual line incorporates milled, full-grain, high-quality thick leather with light pigmentation.

Our history
Oberwerth is not just a bag. Oberwerth is an idea. A statement. A conviction. Materials of the highest quality, outstanding craftsmanship as well as sustainability in production and responsibility for our environment – these are the values that drive us.

Our designers and bag makers spend weeks and months developing a bag, searching for the right materials, creating the first prototype and fine-tuning on the way to the perfect product. We use the finest materials, especially the best leathers from the world’s best tanneries in Germany, Italy and France, as well as the most valuable hardware. Through the intelligent design, the use of these finest materials and the high-quality workmanship by the best craftsmen, we combine all individual parts into a perfect product that convinces all along the line, inspires and gives pleasure every day anew. “Only the best” – that is our quality promise to you.

Philosophy
We believe in quality that lasts. In products that are well thought out and gain character with each passing year. That’s why we consciously focus on sustainable materials, responsible production and a timeless design that is not based on short-lived trends, but on real style.

Our philosophy is simple: less, but better. Products that give pleasure – for a lifetime.

Craftsmanship & materials
Our bags are the result of traditional craftsmanship and the finest materials. From velvety soft, vegetable-tanned leather to hard-wearing high-tech fabrics and specially selected metal fittings, we only use materials that impress – with their quality, feel and aesthetics.

Production takes place in small, specialized workshops with decades of experience. Here, work is still done by hand, with care and passion. This means that no two bags are the same – each one is unique.

Fujifilm GFX100RF:
B&H Photo / Amazon / Moment / Adorama

Posted in Accessories, Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel| Tagged , , , , , , | 31 Comments

New Instax Mini Link 3 ™ Google Pixel Collaboration


Google Pixel Phones:
Amazon

New release of instax mini Link 3  Google Pixel Collaboration Model
A smartphone printer in collaboration with Google’s smartphone “Google Pixel” series
A luxurious design with a metallic texture on the print output area

FUJIFILM Imaging Systems Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Koji Matsumoto) will begin domestic sales of the “instax mini Link  ” (hereinafter “mini Link”) series of smartphone printers, “instax” that can print images from smartphones onto card-sized Instax ™ film, in collaboration with Google smartphones, the “instax mini Link 3  Google Pixel Collaboration Model” (hereinafter “Collaboration Model”) *1 , from November 14, 2025. The “Collaboration Model” is scheduled to be sold at electronics retailers, stores that carry the Google Pixel series, and Fujifilm’s official shopping site, “Fujifilm Mall,” among other locations.

We are now adding a new color, the “Collaboration Model,” to our popular smartphone printer “instax mini Link 3  ,” in collaboration with Google smartphones. The “Collaboration Model” features a pale purple base and a metallic print finish, creating a luxurious design with attention to detail. It supports the “Google Fast Pair Service” *3 , which simplifies the initial connection between the printer and the dedicated app *2 . When you turn on the printer, a printer and app setup notification automatically appears on your smartphone *4 , and you can easily connect by following the displayed steps *5 . This smartphone printer allows you to enjoy turning your favorite photos taken with your “Google Pixel” into Instax prints ™ .

Compatible with “Google Fast Pair Service” for easy initial setup

Features of the instax mini Link 3 
The instax mini Link 3  is the third-generation model in the instax mini Link  series , a globally acclaimed “fun” printer . Not only does it allow you to instantly print photos from your smartphone, but it also features the new instax AiR Studio  app, which lets you freely create 3D AR effects and add color to your surroundings. It also features Click to Collage, a new feature that lets you create collage prints from continuous shots, just like in a photo booth. Whether you’re having a lively party with a large group or relaxing with a small group, the instax mini Link 3  creates a fun space and enhances the entire experience from shooting to printing. Since its launch in September 2024, it has been immensely popular with a wide range of generations around the world.

We will continue to expand the world of the instax  instant photo system, which allows you to enjoy printing photos immediately after taking them .

  • *1 The “instax mini Link 3  Google Pixel Collaboration Model” can be connected to Android and iOS devices. Compatible with Android devices running Android 10 or later.
  • *2 A free app for Android devices and iPhones. Available for download from Google Play for Android devices and the App Store for iPhones. Google, Google Pixel, Android, and Google Play are trademarks or registered trademarks of Google LLC. iPhone and App Store are trademarks of Apple Inc. The iPhone trademark is used under license from Aiphone Co., Ltd.
  • *3 “Google Fast Pair Service” is a component of the Nearby Platform and enables fast, power-efficient device pairing using Bluetooth Classic or Bluetooth Low Energy (BLE). It can be used by turning on location history. It is not compatible with iOS devices.
  • *4 This will not be displayed if the initial setup between the dedicated app and the smartphone printer has already been completed. For more information on the “Google Fast Pair Service,” please visit the official website (https://instax.jp/mini_link_3_google/).
  • *5 From November 26, 2024, the standard Link 3 model will also be compatible with the Google Fast Pair Service via a firmware update via a dedicated app.

Note

1. Product name, release date, and price

Product namerelease dateprice
“instax mini Link 3   Google Pixel Collaboration Model”November 14, 2025Open price
instax mini Link 3 ™ Google Pixel Collaboration Model

instax mini Link 3 ™ Google Pixel Collaboration Model

2. “instax mini Link 3  Google Pixel Collaboration Model” and instax  related sites and social media

About Instax
Since its launch in 1998, the instax ™ instant photo system, affectionately known as “Cheki  ” in Japan , has kept pace with trends and evolving technologies, expanding its lineup to include not only analog instant cameras but also hybrid instant cameras incorporating digital technology, smartphone printers, and palm-sized cameras. Providing a diverse range of ways to enjoy photography, the instax™ system is expanding its user base. Currently, instax  is available in over 100 countries worldwide, with cumulative sales of over 100 million units.
instax , Instax, Instax Print, instax mini Link , instax mini Link 3 , and instax AiR Studio are registered trademarks or trademarks of Fujifilm Corporation.

Posted in Accessories, Instax, Instax Link Square| Tagged , , | 32 Comments

AstrHori 9mm f/2.8 Officially Announced


The AstrHori 9mm f/2.8, which was first listed here early, is now officially announced.

Key Features

  • APS-C | f/2.8 to f/16
  • 13.5mm (Full-Frame Equivalent)
  • One Aspherical Lens Element
  • Two Extra-Low Dispersion Lens Elements
  • 7.8″ Minimum Focusing Distance
  • 7-Blade Diaphragm
  • 11 Elements in 8 Groups
  • 62mm Filter Thread
  • Manual Focus Design
  • Built-In Petal-Shape Lens Hood

AstrHori 9mm f/2.8: B&H Photo / Amazon

Posted in 3rd Party Lens| Tagged , | 29 Comments

Fujifilm Q2 FY2025 Financial Results


Imaging
In the Imaging segment, consolidated revenue amounted to ¥291.5 billion (up 13.3% year-over-year).

Consolidated operating income amounted to ¥80.4 billion (up 21.5% year-over-year).

The consumer imaging business posted higher revenue, as sales of the instax instant photo systems continued to expand, surpassing cumulative sales of 100 million units. A wide range of models enjoyed higher sales, including the mainstay models instax mini 12 and instax mini Evo, along with such new models as instax WIDE 400, instax Link 3, instax WIDE Evo launched in the previous fiscal year. The entry model instax mini 41 launched in April 2025 proved popular among a broad range of consumers, helping to boost revenue. Additionally, increased production capacity bolstered the supply of films, contributing to the increase in revenue. We will continue to expand the world of instax, enabling people to enjoy instant photo printing and further enhancing the value and joy of photography.

In the professional imaging business, expanded sales of digital cameras contributed to higher segment revenue. In addition to solid sales of models launched in the previous fiscal year, the revenue growth was driven by FUJIFILM GFX100RF and FUJIFILM X-HF1 (“X half”) debuting in the first quarter of the current fiscal year, along with FUJIFILM X-E5 launched in August 2025. We will continue to provide attractive products for digital camera users and the film industry by expanding our range of offerings, from the outstanding image quality with large format sensors in the GFX series and the best balance of image quality and size in the X series, to such new concept cameras as the FUJIFILM GFX100RF and X half.

via Fujifilm

Posted in Press releases| Tagged , , | 19 Comments