Fujifilm Photography News and Rumors

Phileweb posted a presentation hosted by Imaging Systems President Koji Matsumoto. Below are excerpts of the translated presentation. It’s interesting that Fujifilm acknowledges digital natives in its presentation because it isn’t thought of enough in my opinion.

• “I was appointed president in 2015 and took command of the company for 6 years. Sales promotion activities utilizing e-commerce and SNS amid the drastic changes in the field of consumer photoimaging. While striving to maintain and revitalize demand, we have been expanding our business in the business solution area. At the same time, we are trying to create a strong organization that can withstand severe changes in the environment. I shook it,”
• “For the past year and a half, we have been a little stagnant due to the countermeasures against the new coronavirus infection, but as the organizational reforms have settled down and we can see the direction of the new business, we have made a baton touch on the young president Matsumoto. I want you to do your best with confidence. “
• “Changes in the market environment will change business styles and user preferences. However, the desire to keep important customer records in videos and photographs remains unchanged. In response to such requests, FUJIFILM Imaging Systems will take on the challenge of doing business. The attitude of going will not change without blurring. “
• “Unfortunately, Corona has not converged and the difficult market environment continues, but the business forecast for 2021 is to promote various challenges in the photo imaging business, and both sales and profits will improve from the previous year. The environment surrounding the photography business is harsh, with fewer events such as travel and marriage, and fewer opportunities to print, but on the other hand, there is room to spend time in the hobby world as a way of spending time at home, hobbies and otaku. I was able to create new opportunities with liveliness. With the expansion of half-size prints and wall deco, I could see the entrance to improvement, although printing was difficult. From this, I once again thoroughly implemented the basics and responded to changes. I think I learned the importance. It is important to thoroughly understand the importance of photographic value, and to respond to changes, it is important to speed up the response to the diversification of the definition of photographic value. “
• “As an appeal for the importance of photographic value,” PHOTO IS “feelings are connected. You are the leading photo exhibition”, “Fujifilm Photo Contest”, and “Fujifilm Sales Photo Contest” are disappointing. However, although it was postponed last year, it will be implemented this year. And, as a response to change, we will reopen a directly managed store in Omotesando on October 8 with the aim of co-creating photographic value with customers of all ages, not limited to young people. In February 2014, with the advent of smartphones and the creation of new demand due to the combination of digital and data, “Wonder Photo Shop” was opened in Harajuku with the aim of capturing prints from smartphones. Seven years have passed since then, and smartphone culture has taken root. Digital natives have become the norm, and it is becoming necessary to find new photographic value in this major paradigm shift, “
• “As for digital cameras, the compact and lightweight “GFX 50sII” with 51.4 megapixels and in-body image stabilization will be released on September 29th. “The GFX series has been praised by many professional photographers and high amateurs since its introduction. The GFX 50s II started reservations on September 7, but we received orders from many customers. It started as a series that covers fashion and some landscape photographs, but its area is expanding by realizing high mobility. With this new product, we aim to acquire a wider area. “
• “We are not just selling digital cameras, but by leaving the world of hobbies in high-quality prints, we are looking to find the value of such new photographs that will make you love the world of hobbies even more. At Wonder Photo Shop, which is renewing the points, I would like to find it through co-creation with customers. We will focus on discovering the value of new photographs that only we can do, from “taking” to “leaving”. I want to go. “

Fujifilm X-T30II:
B&H Photo / Amazon / Moment / Adorama
Fujinon XF 33mm f/1.4 R LM WR
B&H Photo / Amazon / Moment / Adorama
Fujinon XF 23mm f/1.4 R LM WR
B&H Photo / Amazon / Moment / Adorama

Fujifilm GFX50SII:
B&H Photo / Amazon  / Moment / Adorama
Fujinon GF 35-70mm f/4.5-5.6 WR:
B&H Photo / Amazon / Moment / Adorama

via Phileweb