Fuji Addict

Sigma’s Road to X-Mount Was Nine Years in The Making

By Louis Ferreira | Published: May 12, 2022

Fujifilm posted an X Talk #27 with Sigma’s general manager Mr. Ozone and Fujifilm Manager Ueno. Thankfully I do not have to rely on Google translate for this summary because DC.Life posted a summary of interesting points in Japanese that are much easier to translate accurately. I also watched the video and added some more myself. Below is a summary of the key points.

Fujifilm visited Sigma 9 years ago to talk X-Mount, but Sigma wanted Fujifilm to release mount information which they only released recently.
Fujifilm Manager Ueno is happy he was able to expand the number of companies making lenses for X-mount and happy he was able to release protocols.
Mr. Ozone sees a variety of lenses like there are a variety of colored pencils because they each have their own look, which Fujifilm Manager Ueno follows up with that even when f stop and focal length are equal each lense has its own character.
Sigma could adopt an aperture ring design at great expense, but since Sigma will do mount swaps they chose to pursue increased compatibility over specializing lenses for X-mount
Sigma figured there wouldn’t be much excitement from them joining X-mount since the designs weren’t new ones and Fujifilm had similar lenses, but they were wrong.

It sounds like Sigma is going to be more forward-thinking with X-mount and the next lens we should see from them is the Sigma 18-50mm f/2.8 DC DN Contemporary which is expected December of 2022

Sigma 16mm f/1.4 DC DN Contemporary
B&H Photo / Amazon / Adorama
Sigma 30mm f/1.4 DC DN Contemporary
B&H Photo / Amazon / Adorama
Sigma 56mm f/1.4 DC DN Contemporary
B&H Photo / Amazon / Adorama

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Posted in 3rd Party Lens| Tagged Canon, Nikon, Sigma, Sigma 16mm f/1.4 DC DN, Sigma 16mm f/1.4 DC DN Contemporary, Sigma 18-50mm f/2 DC DN, Sigma 18-50mm f/2.8 DC DN, Sigma 18-50mm f/2.8 DC DN Contemporary, Sigma 18-50mm F2 DC DN, Sigma 30mm f/1.4 DC DN, Sigma 30mm f/1.4 DC DN Contemporary, Sigma 56mm f/1.4 DC DN, Sigma 56mm f/1.4 DC DN Contemporary| Leave a comment

FY2021: Fujifilm Financial Results – Instax and Professional Sales Remain Strong

By Louis Ferreira | Published: May 11, 2022

Imaging Segment In the Imaging segment, consolidated revenue amounted to ¥333.4 billion (up 16.9% year-over-year). Consolidated operating income amounted to ¥37.0 billion (up 137.2% year-over-year).

In the consumer imaging field, steady sales of instant photo systems, color paper and dry minilabs / materials drove revenue higher. Regarding instant photo systems, sales of both devices and film fared well. In October 2021, we launched the instax Link WIDE smartphone printer, which can print images taken with a smartphone on to a wide-format film, twice the size of the regular card-sized mini-format film. Due to a newly added function, which generates a QR code for a voice / text messages, location data, a website’s URL, etc. and incorporates it into a print, instax Link WIDE has been well received not only for personal use but also for business use. In December 2021, we launched the hybrid instant camera instax mini Evo, a flagship model of the instax series, which supports miniformat film. Sales volume rose strongly as it gained a high reputation for its classical design and 100 combinations of shooting effects. We will continue meeting increasingly diverse customer needs and offering user-friendly, highvalue added products and services, while also communicating to the world the intrinsic photographic values of “shooting, preserving, displaying, and gifting.”

In the professional imaging field, revenue increased as sales of digital cameras and broadcast and cinema lenses fared well. Regarding digital cameras, sales rose for the large-format mirrorless digital camera FUJIFILM GFX100S with a high resolution of 102 million pixels. In September 2021, the FUJIFILM GFX50S II large-format mirrorless digital camera equipped with a 51.4-million-pixel image sensor was released as the latest addition to the GFX Series, which resulted in the GFX user base expanding. In November 2021, we launched the FUJIFILM XT30 II mirrorless digital camera, the latest model of the X Series, which delivers premium image quality despite being compact and lightweight. We will continue to offer attractive products by realizing high image quality through the GFX Series and the best balance between image quality and size through the X Series. Sales of broadcast and cinema lenses were higher than in the previous year, due to a recovery in demand, which had been hit by the COVID-19 pandemic.

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Posted in Press releases| Tagged Financial, Financial Report, financial results| Leave a comment

Meyer Optik Görlitz Biotar 58 f/1.5 II and Biotar 75 f/1.5 II

By Louis Ferreira | Published: May 10, 2022

Meyer Optik Görlitz will announce two new lenses soon the Meyer Optik Görlitz Biotar 58 f/1.5 II and Biotar 75 f/1.5 II.

Biotar 58 f1.5 II

Delivery time: Currently in Production
Focal Length & Aperture: 58mm / f1.5 – f16
Image-circle diameter: 44mm
Angle of View: 41°
Aperture Blades: 14
Filter diameter: 52mm
Minimum object distance: 0,7 m
Housing: Aluminum / Clear anodized
Leica-Rangefinder: no (LiveView mandatory)
Available mounts: Canon EF, Canon RF, Fujifilm X, Leica L, Leica M, M42, Micro Four Thirds, Nikon F, Nikon Z, Pentax K, Sony E / FE.
Price: €999 ($1054.16 USD)

Biotar 75 f1.5 II

Delivery time: Currently in Production
Focal Length & Aperture: 75mm / f1.5 – f16
Image-circle diameter: 60mm
Angle of View: 32°
Aperture Blades: 15
Filter diameter: 62mm
Minimum object distance: 0,75 m
Housing: Aluminum / Clear anodized
Leica-Rangefinder: no (LiveView mandatory)
Available mounts: Canon EF, Canon RF, Fujifilm X, Leica L, Leica M, M42, Micro Four Thirds, Nikon F, Nikon Z, Pentax K, Sony E / FE.
Price: €999 ($1054.16 USD)

Meyer Optik Görlitz lenses are sold at B&H Photo.

Posted in 3rd Party Lens| Tagged Biotar 58 f/1.5 II, Biotar 58 F1.5 II, Biotar 75 f/1.5 II, Biotar 75 F1.5 II, Meyer Optik Görlitz Biotar 58 f/1.5 II, Meyer Optik Görlitz Biotar 58 F1.5 II, Meyer Optik Görlitz Biotar 75 f/1.5 II, Meyer Optik Görlitz Biotar 75 F1.5 II, Meyer-Optik Görlitz| 1 Comment

White Viltrox 23mm / 33mm / 56mm f/1.4 Now Available

By Louis Ferreira | Published: May 9, 2022

Viltrox White lenses are their latest limited edition lenses and you can now order them from B&H Photo.

: Viltrox 23mm f/1.4

: Viltrox 23mm f/1.4

: Viltrox 33mm f/1.4

: Viltrox 33mm f/1.4

: Viltrox 56mm f/1.4

: Viltrox 56mm f/1.4

Posted in 3rd Party Lens| Tagged Viltrox, VILTROX 23mm f/1.4, VILTROX 33mm f/1.4, VILTROX 56mm f/1.4, Viltrox AF 23mm f/1.4, Viltrox AF 23mm f/1.4 XF, Viltrox AF 33mm f/1.4, Viltrox AF 33mm f/1.4 XF, Viltrox AF 56mm f/1.4, Viltrox AF 56mm f/1.4 XF, Viltrox Limited, Viltrox Limited White, Viltrox White| 1 Comment

Fujifilm Savings Sunday Mothers Day Edition

By Louis Ferreira | Published: May 8, 2022

Mothers Day Deals

Fujifilm X-T3 (Save $100):
B&H Photo / Amazon / Adorama
Fujifilm X-T3 w 18-55mm Lens (Save $200):
B&H Photo / Amazon / Adorama

Venus Optics Laowa 65mm f/2.8 2X Macro Save $40:
B&H Photo

Atoms Save up to $948

Other Deals
Memory Card Savings
Power Banks

Battery Banks
Anker PowerCore Speed 20000 PD
PowerCore+26800 PD
other more affordable options

New Apple Mac Pro: B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple iMac Pro: B&H Photo / Adorama
New Apple MBP: B&H Photo / Adorama
New Apple M1: B&H Photo / Amazon / Adorama
MacBook Pro (Savings still available): B&H Photo

Limited time iPad Pro Savings
iPad Pro Bundles: B&H Photo

Software Deals
Luminar Neo & Luminar AI & Luminar 4 & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2022
Photolemur
Picktorial
TopazLabs
Capture One

Posted in Deals| Leave a comment

Fujifilm #10YearsOfXMount Continues With Monochrome May

By Louis Ferreira | Published: May 7, 2022

View this post on Instagram

A post shared by FUJIFILM X WORLD (@fujifilmxworld)

Fujifilm is still doing its #10YearsOfXMount celebration with this month’s theme being Monochrome May. It sure would be nice if we could get a monochrome camera announcement in May someday.

Show your Monochrome Photography!!
“The Art of Subtraction”
We always want more and more, but sometimes things are better when it’s less and less!
The monochrome photos is exactly that.
It allows you to draw more attention to the subject by eliminating the color elements from the photos.
Show us your monochrome photos shot with X mount cameras!
Make sure to tag your photo with #10YearsOfXMount and your photo may be featured on our official accounts!
#10YearsOfXMount #fujifilm

Fujifilm X100V: B&H Photo / Amazon / Adorama
Fujifilm X-T4: B&H Photo / Amazon / Adorama
Fujifilm X-Pro3: B&H Photo / Amazon / Adorama
Fujifilm X-T3: B&H Photo / Amazon / Adorama

Fujifilm GFX100S:
B&H Photo / Amazon / Moment / Adorama
Fujifilm GFX100:
B&H Photo / Amazon / Adorama

Fujifilm GFX50SII:
B&H Photo / Amazon / Moment / Adorama
Fujifilm GFX50R:
B&H Photo / Amazon / Adorama
Fujifilm GFX 50S:
B&H Photo / Amazon / Adorama

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Posted in Press releases| Tagged Computational Photography, Fuji GFX, Fuji GFX 100, Fuji GFX 100 IR, Fuji GFX 100IR, Fuji GFX 100M, Fuji GFX 100MP, Fuji GFX 100R, Fuji GFX 100S, Fuji GFX 50R, Fuji GFX 50S, Fuji GFX 50S II, Fuji GFX100, Fuji GFX100 IR, Fuji GFX100IR, Fuji GFX100M, Fuji GFX100MP, Fuji GFX100R, Fuji GFX100S, Fuji GFX50R, Fuji GFX50S, Fuji GFX50S II, Fuji Rumors, Fuji X-H2, Fuji X-Pro2, Fuji X-Pro3, Fuji X-S10, Fuji X-T3, Fuji X-T3 Pro, Fuji X-T3Pro, Fuji X-T3S, Fuji X-T4, Fuji X-T4 Pro, Fuji X-T40, Fuji X-T4Pro, Fuji X-T5, Fuji X-TPro, Fuji X100, Fuji X100F, Fuji X100S, Fuji X100T, Fuji X100V, Fuji X200, Fuji XH2, Fuji XPro2, Fuji XPro3, Fuji XS10, Fuji XT-Pro, Fuji XT3, Fuji XT3 Pro, Fuji XT3Pro, Fuji XT3S, Fuji XT4, Fuji XT4 Pro, Fuji XT40, Fuji XT4Pro, Fuji XT5, Fuji XTPro, Fujifilm, Fujifilm GFX 100, Fujifilm GFX 100 IR, Fujifilm GFX 100IR, Fujifilm GFX 100M, Fujifilm GFX 100MP, Fujifilm GFX 100Mpx, Fujifilm GFX 100R, Fujifilm GFX 50R, Fujifilm GFX100, Fujifilm GFX100 IR, Fujifilm GFX100IR, Fujifilm GFX100M, Fujifilm GFX100MP, Fujifilm GFX100Mpx, Fujifilm GFX100R, Fujifilm GFX100S, Fujifilm GFX50R, Fujifilm GFX50S, Fujifilm GFX50S II, Fujifilm Monochrome, Fujifilm Rumors, Fujifilm X-H2, Fujifilm X-Pro2, Fujifilm X-Pro3, Fujifilm X-S10, Fujifilm X-T3, Fujifilm X-T3 Pro, Fujifilm X-T3Pro, Fujifilm X-T3S, Fujifilm X-T4, Fujifilm X-T4 Pro, Fujifilm X-T40, Fujifilm X-T4Pro, Fujifilm X-T5, Fujifilm X-TPro, Fujifilm X100, Fujifilm X100F, Fujifilm X100V, Fujifilm X200, Fujifilm XF 50mm f/1 R WR, Fujifilm XF50 mm f/1, Fujifilm XF50mm f/1, Fujifilm XF50mm f/1 R WR, Fujifilm XH2, Fujifilm XPro2, Fujifilm XPro3, Fujifilm XS10, Fujifilm XT-Pro, Fujifilm XT3, Fujifilm XT3 Pro, Fujifilm XT3Pro, Fujifilm XT3S, Fujifilm XT4, Fujifilm XT4 Pro, Fujifilm XT40, Fujifilm XT4Pro, Fujifilm XT5, Fujifilm XTPro, FujifilmRumors, Fujinon XF 33mm, Fujinon XF 50mm f/1, Fujinon XF 50mm f/1 R WR, Fujinon XF 50mm f/1.0 R LM WR, Fujinon XF 50mm F1.0 R LM WR, Fujinon XF50mm f/1, Fujinon XF50mm f/1 R WR, Fujinon XF50mm f/1.0 R LM WR, Fujinon XF50mm F1.0 R LM WR, Fujirumors, GFX, GFX 100, GFX 100 IR, GFX 100IR, GFX 100M, GFX 100MP, GFX 100R, GFX 100S, GFX 50R, GFX 50S, GFX 50S II, GFX IR, GFX100, GFX100 IR, GFX100IR, GFX100M, GFX100MP, GFX100R, GFX100S, GFX50R, GFX50S, GFX50S II, GFXIR, Large Format, Leaf Shutter, Medium Format, Monochrome, Monochrome May, Super Full Frame, TASCAM, Tascam CA-XLR2d-F, Tascam CA-XLR2d-F XLR, X Summit, X-H2, X-Pro2, X-Pro3, X-S10, X-T Pro, X-T3, X-T3S, X-T4, X-T4 Pro, X-T40, X-T4Pro, X-T5, X-TPro, X100F, X100V, X200, XH2, XPro, XPro2, XPro3, XS10, XT-Pro, XT3, XT3 Pro, XT3Pro, XT3S, XT4, XT4 Pro, XT40, XT5| 1 Comment

Fujifilm Photography News and Rumors

Sigma’s Road to X-Mount Was Nine Years in The Making

FY2021: Fujifilm Financial Results – Instax and Professional Sales Remain Strong

Meyer Optik Görlitz Biotar 58 f/1.5 II and Biotar 75 f/1.5 II

White Viltrox 23mm / 33mm / 56mm f/1.4 Now Available

Fujifilm Savings Sunday Mothers Day Edition

Fujifilm #10YearsOfXMount Continues With Monochrome May

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Fujifilm Photography News and Rumors

Sigma’s Road to X-Mount Was Nine Years in The Making

FY2021: Fujifilm Financial Results – Instax and Professional Sales Remain Strong

Meyer Optik Görlitz Biotar 58 f/1.5 II and Biotar 75 f/1.5 II

White Viltrox 23mm / 33mm / 56mm f/1.4 Now Available

Fujifilm Savings Sunday Mothers Day Edition

Fujifilm #10YearsOfXMount Continues With Monochrome May

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Archives

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