Fujifilm Photography News and Rumors

Fujifilm X-H2:
B&H Photo / Amazon / Moment / Adorama
Fujifilm X-H2S:
B&H Photo / Amazon / Moment / Adorama

FUJIFILM X-H2S and FUJIFILM X-H2 Mirrorless Digital Cameras Receive Bronze Award at IDEA Design Awards
8 products selected as finalists, including digital X-ray diagnostic imaging equipment and smartphone printers

FUJIFILM Holdings Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Teiichi Goto) is pleased to announce that it has won a mirrorless award at the “IDEA (International Design Excellence Award) 2023” sponsored by the Industrial Designers Association of America (IDSA). We are pleased to announce that the digital cameras “FUJIFILM X-H2S” and “FUJIFILM X-H2” have received the highest award, the “Bronze Award”. In addition, eight products, including the digital X-ray diagnostic imaging system “FUJIFILM DR CALNEO Flow G80” and the smartphone printer “INSTAX SQUARE Link”, were selected as finalists ^{*1 .}

“IDEA” is an international design award established by IDSA in 1980. Along with Germany’s “iF Design Award” and “Red Dot Design Award”, it is one of the three major design awards in the world. . A rigorous review is conducted based on criteria such as design innovation, user benefit, and impact on society, and the top prizes “Gold Award”, “Silver Award”, and “Bronze Award” are selected. This is the 7th time that our products have been selected for the top prize of “IDEA”.

Going forward, we will continue to aim to create new value for our products by realizing designs that focus not only on the beauty of exterior design, but also on comfortable operability and portability.

*1 Candidates for the Gold, Silver, and Bronze awards that have passed the first round of judging.

“IDEA 2023” “Bronze Award” Winning Product

Mirrorless digital cameras “FUJIFILM X-H2S” and “FUJIFILM X-H2”
FUJIFILM X-H2S” and “FUJIFILM X-H2” are double flagship models in the “X Series” that achieve outstanding image quality and compactness and lightness with original color reproduction technology. The FUJIFILM X-H2S meets the needs of professional photography with the series’ best high-speed continuous shooting, AF, and movie performance. The FUJIFILM X-H2 can take pictures that take advantage of the highest image quality of the series and high-definition 8K/30P video, meeting a wide range of needs.

Design award history
Good Design Award 2022, iF Design Award 2023, Red Dot Design Award 2023

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